Afikim Finance

What Afikim Finance does

Afikim Finance is a privately held Israeli financial advisory and pension/insurance brokerage firm founded in 2010 and headquartered in Hod Hasharon. The firm is led by founder and CEO Nava Malcha, a CFP-certified practitioner with more than 20 years of prior experience at Bank Discount and Bank Igud. Its service offering is organized as a Family Office–style practice targeting high-net-worth individuals and families, delivered through a multi-institution "One Stop Shop" brokerage platform that spans approximately 18 Israeli investment houses.

The firm's product menu combines brokerage, planning, and transactional services. Core offerings include pension insurance brokerage and retirement planning, training funds (keren hishtalmut), pension rights fixation (kibua zchuyot), and continuing power-of-attorney (yefo'ei koh meshutaf) arrangement. Adjacent advisory lines cover tax planning — including international tax — and real-estate advisory abroad, complemented by client educational seminars. Revenue mechanics are typical for an Israeli individual-client advisory practice: commissions and asset-based fees on pension, insurance, and training-fund placements, plus fees on one-time planning engagements such as pension rights fixation and continuing-power-of-attorney setup. The firm provides no public disclosure of revenue, AUM, client count, or employee headcount.

Go-to-market is relationship-driven through the founder and seminar-based client acquisition, with multi-institution product neutrality positioned as the core differentiator against captive single-provider agents. The business model is constrained by its dependence on the founder's individual production capacity and the limited disclosure of any succession, hiring, or technology investment plan; no AI/ML, robo-advisory, or platform-architecture components are described in source material.

Name

Afikim Finance

Legal name

אפיקים נ.מ סוכנות לביטוח פנסיוני בע"מ

Website

https://afikim.net

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Afikim Finance is a privately held Israeli financial advisory and pension/insurance brokerage firm in Hod Hasharon, founded in 2010 by CFP-certified CEO Nava Malcha. It serves HNW individuals and families through a multi-institution Family Office–style practice spanning ~18 investment houses.

Ownership category

akta.pro rank

Product category

Financial Advisory and Pension Planning Services

NAICS

Portfolio Management and Investment Advice (523940), Insurance and Employee Benefit Funds (5251), Pension Funds (525110)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Financial Planning–Led RIAs (FSAAACAB)

akta.pro secondary industries

Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE), Trust & Estate Tax Planning & Compliance (FSAEAKAE)

Keywords

• Pension planning services
• Retirement financial advisory
• Family office services
• Insurance brokerage services
• Tax optimization planning

Headquarters

HQ city

Hod Hasharon

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Asset Management Fees: Ongoing management fees charged as a percentage of the total assets managed on behalf of clients. The company cites typical pricing of approximately 0.5% to 1% per year of the total managed asset value.
2. Financial Advisory/Consulting Fees: Fees for personal financial planning advisory services, including pension planning, retirement planning, tax optimization, and Family Office services. These are likely charged as consultation fees or bundled into ongoing management arrangements.
3. Insurance Agency Commissions: As a licensed pension and insurance agency (registered under Israeli insurance law), the company earns commissions on insurance and pension products placed with insurance companies and investment houses on behalf of clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Afikim Finance is a licensed Israeli pension insurance agency and financial advisory firm that delivers a "One Stop Shop" / Family Office offering for individuals and families, covering personal financial planning, pension and retirement planning, insurance brokerage, tax optimization, managed bank portfolios via ~18 partner investment houses, and estate/intergenerational planning. The firm charges ongoing asset-based management fees (approximately 0.5%–1% annually of AUM), advisory fees, and insurance commissions, and complements its advisory work with educational seminars and a content marketing blog on pension and savings rights.

Product overview

Afikim Finance operates as a comprehensive financial advisory firm offering integrated financial planning services through a 'One Stop Shop' model. The company provides a portfolio of interconnected services including Financial Planning, Pension Planning, Insurance Services, Retirement Planning, Tax Planning, and Family Office services. The core offering is built around comprehensive financial advisory that coordinates across pension funds, provident funds, investment portfolios, insurance policies, and tax optimization. The company works with approximately 18 investment houses to provide managed portfolio services and specializes in pension rights optimization (קיבוע זכויות) for retirees. All services are delivered through a team of certified financial planners (CFP) led by CEO Nava Malka, with support from tax, accounting, mortgage, and legal specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning (תכנון פיננסי)
• Pension Planning (תכנון פנסיוני) Pension and retirement planning services for Israeli employees, business owners, and retirees, covering pension fund review, severance pay (פיצויים) optimization, manager's insurance (ביטוח מנהלים) coordination, and retirement income structuring. Delivered as a licensed pension insurance agency service.
• Insurance Services (שירותי ביטוח) Insurance advisory and brokerage services for individuals and families, including manager's insurance (ביטוח מנהלים), life insurance, and health insurance coordination and policy optimization, delivered via a licensed insurance agency across multiple insurance providers.
• Family Office (פמילי אופיס) Comprehensive family office services providing integrated management of investments, pension, insurance, tax planning, real estate, and intergenerational wealth transfer for individuals and families under a single advisory relationship, with cross-disciplinary coordination across banking, insurance, capital markets, taxation, and law.
• Retirement Planning (תכנון פרישה) Retirement planning services for individuals approaching or in retirement, including pension selection, benefit optimization, and rights maximization, designed to address the typical 40%–50% income drop at retirement.
• Tax Planning (תכנון מס) Tax planning services for individuals and business owners, including pension tax benefits optimization, severance pay tax planning, real estate taxation, capital gains tax refunds, and income tax reduction strategies, delivered in coordination with external tax advisors and accountants.
• Managed Bank Portfolio (תיק מנוהל בנק) Investment management services for clients through partnerships with approximately 18 investment houses, providing managed portfolio construction, performance monitoring, and ongoing advisory, leveraging partner institutions' lower costs, discounts, and fee exemptions.
• Training Funds (קרנות השתלמות)
• Pension Rights Fixation (קיבוע זכויות)

Quantifiable outcome

• Retirement income replacement rate often falls 40–50% short of pre-retirement salary without professional planning
• +3 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Approximately 18 Investment HousescoreTechnology or IntegrationAfikim Finance works with approximately 18 investment houses to provide managed portfolio services to clients. These partner institutions are described as established, trustworthy institutions that operate with full transparency, hold significant leverage against banks, and are able to offer lower costs, discounts, and fee exemptions that translate to substantial savings over time for clients.
• Insurance Companies (multiple)coreTechnology or IntegrationAs a licensed insurance agency, Afikim Finance works with multiple insurance companies for pension, life, and health insurance products. The company acts as an intermediary placing clients with suitable insurance providers, representing clients transparently across all insurance providers rather than being tied to a single company.
• BankscoreTechnology or IntegrationAfikim Finance works with banking institutions to manage clients' accounts, investment portfolios, and coordinate financial planning across banking relationships. The company leverages its relationships to negotiate favorable terms on behalf of clients.
• Tax Advisors / Accountants (External)coreImplementation/ SI/ Consulting PartnerThe company collaborates with external tax advisors and accountants as part of its comprehensive financial advisory service, particularly for retirement planning, tax optimization on pension income, and tax returns related to capital gains and severance pay.
• Lawyers / Legal Advisors (External)minorImplementation/ SI/ Consulting PartnerThe company works with external legal professionals for estate planning, inheritance law, and intergenerational wealth transfer advisory services integrated within the Family Office offering.
• Mortgage Advisors (External)minorImplementation/ SI/ Consulting PartnerExternal mortgage specialists are part of the coordinated expert network supporting the company's holistic financial planning services, particularly for real estate investment planning and financial planning for property owners.
• Employer Organizations (Conference Clients)minorGTM or Marketing PartnerAfikim organizes professional conferences for employer organizations, reaching groups of employees or retirees at those organizations. This serves as a client acquisition channel while providing financial education to organization members.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• IBI Investment House: Israeli investment house offering portfolio management, pension, and advisory services. It appears in Afikim's partner network and competes for the same HNW and corporate-client advisory mandates.
• Altshuler Shaham: Major Israeli investment house providing asset management, pension, and advisory services. It appears among Afikim's partner investment houses and competes for the same HNW and pension clients with institutional-scale offerings.
• Harel Insurance Investments: Major Israeli insurance and financial group with pension, life insurance, and investment products. It is both a product provider and a competitor in the Israeli pension and insurance advisory market.
• Psagot Investment House: One of Israel's largest institutional investment managers offering pension, provident, and advisory services. It represents the kind of scaled incumbent against which Afikim's boutique model competes.
• Meitav Dash: Large Israeli investment house with pension, insurance, and advisory services. It is both a potential partner (it appears on Afikim's partner page) and a competitor in the Israeli pension advisory space.
• Yelin Lapidot Investment House: One of Israel's largest investment houses with broad pension, provident fund, and advisory offerings. It appears in Afikim's partner network and competes in the same Israeli advisory market, but at much greater scale with institutional capabilities.
• Analyst Investment House: Israeli investment house with pension and advisory offerings. It operates in the same Israeli market as Afikim, with a larger institutional footprint and broader product suite.
• More Investment House: Israeli investment house providing pension, provident, and investment advisory services. It appears in Afikim's partner list and represents a competing scaled alternative for clients seeking managed portfolios.

Direct peers

• Fisher Investments: Large US-based independent RIA providing personalized investment advisory and wealth management to HNW individuals. While much larger, it shares the asset-based fee, advisor-led, fee-only business model that defines Afikim's core offering.
• Creative Planning: US-based RIA offering comprehensive wealth management including financial planning, investment management, tax, and estate services under one roof. Its integrated Family Office-style service model closely mirrors Afikim's positioning, though at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/afikim-finance

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Afikim Finance