HeliGroup
HeliGroup Ltd is a UK-based private helicopter operator providing VIP charter, pilot training, and Guimbal Cabri G2 helicopter distribution across the UK and Ireland, serving affluent individuals and corporate clients from bases near London.
- Company typePrivate
- Founded-
- HeadquartersMarlow, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What HeliGroup does
HeliGroup Ltd is a privately held UK helicopter operator incorporated in the United Kingdom and headquartered at Wycombe Air Park in Booker, with additional charter facilities at London Heliport (Battersea), Maidenhead (White Waltham), and Oxford. The company runs three interlocking revenue lines: (1) VIP helicopter charter using a modern Airbus Helicopters fleet comprising the twin-turbine H135 (IFR, ~135kts, up to seven passengers) and the AS355 Squirrel (~120kts, six passengers), with an average fleet age of approximately one year; (2) official UK and Ireland distribution, sales, and support for the Hélicoptères Guimbal Cabri G2 two-seat light training helicopter, including factory-new configured units and pre-owned inventory (e.g., £185,000 + VAT listings); and (3) EASA-certified pilot training, type ratings, and examiner services delivered from Wycombe under an AOC operated by V21 Ltd t/a Helicopter Services Ltd.
The customer base is composed of affluent individuals and corporate clients seeking time-critical transport to UK sporting events (Silverstone F1, Ascot, Goodwood, Henley Regatta, Cheltenham Festival, Twickenham, Premiership football, Wentworth, Salon Privé) and commercial airports (Luton, Stansted, Farnborough, Biggin Hill, London Oxford, Fairoaks). Charter pricing is structured around fixed-price event transfers (from £1,400) and airport transfers (from £2,995), complemented by bespoke VIP itineraries quoted on request via phone, email, and an online live quotation system. Distribution and training pricing are transactional, with helicopter sales ranging into the hundreds of thousands of pounds.
The business is led by founder-Director Matthew Munson (with a multi-sector background spanning IT, property, equipment hire, and media) and Director Ed Sale (formerly of Airbus Helicopters), with flight operations oversight by Chief Pilot Captain Ruth Downey and training led by Captain Leon Smith, who holds EASA CPL(H), UK CAA ATPL(H), FAA ATPL(H), and multiple Examiner qualifications. Revenue, full headcount, funding history, and financial performance are not disclosed in available sources.
HeliGroup firmographics
Firmographics- Name
- HeliGroup
- Legal name
- Heligroup Ltd
- Website
- https://heligroup.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HeliGroup Ltd is a UK-based private helicopter operator providing VIP charter, pilot training, and Guimbal Cabri G2 helicopter distribution across the UK and Ireland, serving affluent individuals and corporate clients from bases near London.
- Ownership category
- akta.pro rank
HeliGroup industry classification
Industry- Product category
- Helicopter Charter Services
- NAICS
- Nonscheduled Chartered Passenger Air Transportation (481211), Nonscheduled Air Transportation (4812)
- SIC
- Air Transportation, Nonscheduled (4522)
- akta.pro primary industry
- On-Demand Helicopter Charter (Private/Corporate) (TLAFACAB)
- akta.pro secondary industries
- On-Demand/Charter Helicopter Passenger Services (THABAGAB), VIP/Executive Helicopter Transport (THABAGAH)
Keywords
Where HeliGroup is headquartered
LocationHeadquarters
- HQ city
- Marlow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
HeliGroup business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Helicopter Charter Services: VIP helicopter charter services including airport transfers, sporting events, corporate travel, and sightseeing tours. Pricing starts from £2995 for airport transfers and £1400 for event transfers.
- Helicopter Sales (New & Pre-owned): Sales of Guimbal Cabri G2 helicopters as official UK/Ireland distributor. Factory new helicopters configured to customer requirements with custom paint schemes. Pre-owned Cabri G2 helicopters available (e.g., 2013 model at £185,000 + VAT with approximately 2,350 hours).
- Helicopter Training: Training services for helicopter pilots using Guimbal Cabri G2. Training facilities at Wycombe with EASA-certified courses including flight instruction, type ratings, and examiner services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Airport Transfers - starting price for fixed routes |
| Unit Pricing | Pay-as-you-go | Event Transfers - starting price for sporting/corporate events |
| One time/ perpetual license | Pay-as-you-go | Pre-owned Guimbal Cabri G2 |
| Other | Pay-as-you-go | Bespoke VIP Charter |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
HeliGroup product offering
Product offeringCore offering
HeliGroup operates VIP helicopter charter services from dedicated UK bases near London using a modern fleet of Airbus Helicopters (H135 and AS355 Squirrel). The company also serves as the official UK and Ireland distributor for Hélicoptères Guimbal, selling new and pre-owned Cabri G2 helicopters, and provides EASA-certified helicopter pilot training at Wycombe.
Product overview
HeliGroup operates as a single unified service offering centered on helicopter operations. The core business combines VIP helicopter charter services (using Airbus H135 and AS355 Squirrel aircraft) with official distribution of Guimbal Cabri G2 helicopters for the UK and Ireland. Services include airport transfers, sporting event transfers, corporate travel, and training operations. The product portfolio consists of three helicopter models (Airbus H135, AS355 Squirrel, and Cabri G2) supported by charter, sales, and distribution services.
Differentiator
Problem solved
Functional benefit
Products and services
- VIP Helicopter Charter Services Fully managed, competitively priced VIP helicopter charter operated to the highest safety standards, tailored to customer requirements. Includes corporate entertainment, airport shuttles, sporting event travel, and specialist flights for business and affluent individual clients.
- Airport Transfer Services Fixed-price helicopter transfers between UK commercial airports including London Luton, London Stansted, Farnborough, Biggin Hill, Oxford, Fairoaks, Wycombe Air Park, and White Waltham, with destinations into London Heliport Battersea or Falcon Heliport near Canary Wharf. Prices start from £2,995.
- Sporting Events Transfer Services Fixed-price helicopter transfers to major UK sporting and social events including Silverstone F1, Ascot Races, Goodwood, Henley Regatta, Cheltenham Festival, Twickenham Rugby, Premiership Football, Wentworth Golf, and Salon Prive. Prices start from £1,400.
- Guimbal Cabri G2 Helicopter Sales Sales of new and pre-owned Guimbal Cabri G2 helicopters as official UK and Ireland distributor. Factory new helicopters configured to customer requirements with custom paint schemes; pre-owned examples available (e.g., 2013 model at £185,000 + VAT with approximately 2,350 hours).
- Helicopter Pilot Training EASA-certified helicopter pilot training services using the Guimbal Cabri G2 at Wycombe Air Park facilities. Includes flight instruction, type ratings, flight instructor courses, and examiner services led by Captain Leon Smith.
Companies that use HeliGroup
Customer profileSegments4 records
Ideal customer profiles4 records
HeliGroup technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
HeliGroup partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Hélictères GuimbalcoreHeliGroup is the official distributor for Hélictères Guimbal and the Cabri G2 in the UK and Ireland. This exclusive relationship allows HeliGroup to sell, distribute, and provide support for Guimbal Cabri G2 helicopters, a two-seat light training helicopter certified to EASA CS-27 and FAR-27 standards.
- Airbus HelicopterscoreHeliGroup owns and operates a fleet of modern Airbus Helicopters including H135 and AS355 Squirrel models. All helicopters are maintained by the manufacturer, Airbus. HeliGroup operates as a VIP charter company utilizing Airbus aircraft.
- ATS AerominorATS Aero is associated with HeliGroup's Wycombe Air Park location as the operational base at Booker SL7 3DP.
- V21 Ltd (t/a Helicopter Services Ltd)coreV21 Ltd, trading as Helicopter Services Ltd, operates the Air Operator Certificate (AOC) for HeliGroup's charter operations, ensuring regulatory compliance and operational oversight.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
HeliGroup competitors and assessment
Company assessmentDirect peers
- Capital Air Services: UK helicopter charter and management operator with corporate and HNW clients. Comparable business model around charter, management, and corporate accounts in the South East.
- Castle Air: Long-established helicopter charter operator based at London Heliport Battersea offering VIP and corporate charter. Direct competitor for the same London heliport slots and premium transfer routes HeliGroup targets.
- London Helicopter: London-based helicopter charter and sightseeing operator serving airport transfers and tourist routes. Overlaps HeliGroup on London VIP transfers and sightseeing product.
- Heli Air (UK): UK helicopter operator offering charter, training and aerial work. Notable for also operating the Guimbal Cabri G2, making it a particularly close peer on the training/distribution axis.
- PremiAir Aviation: UK helicopter charter and management company serving corporate and private clients across multiple bases. Comparable scale and service mix to HeliGroup's charter and management offerings.
- Sloane Helicopters: UK-based helicopter sales distributor and charter operator (notably the long-standing UK Agusta distributor) with VIP charter services from Sywell and London Heliport. Highly comparable to HeliGroup as a UK helicopter distributor + VIP charter hybrid.
- Starspeed Aviation: UK VIP helicopter charter operator with a fleet of modern helicopters serving London, corporate and event transfers. Closely overlaps HeliGroup's core charter proposition and target customer base.
Broad incumbents
- Bond Aviation Group: Larger UK/European helicopter operator with charter and specialised mission services (aerial work, EMS). Wider portfolio than HeliGroup but overlaps on corporate charter.
- Airbus Helicopters: OEM whose H135 and AS355 aircraft make up HeliGroup's charter fleet. Sets the supply, maintenance and competitive baseline for any Airbus-fleet UK charter operator.
Emerging players
- Hélicoptères Guimbal: French manufacturer of the Cabri G2 light training helicopter and HeliGroup's distribution partner. Comparability stems from the OEM-distributor relationship and joint go-to-market in UK/Ireland.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
HeliGroup social profiles
Digital presenceHeliGroup compliance and trust
Trust signalCompliance3 records
HeliGroup financial estimates
Financial estimateRevenue estimate
Valuation estimate
HeliGroup leadership team
Management profileNumber of profiles
Profiles5 records
HeliGroup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HeliGroup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HeliGroup
What does HeliGroup do?
HeliGroup operates VIP helicopter charter services from dedicated UK bases near London using a modern fleet of Airbus Helicopters (H135 and AS355 Squirrel). The company also serves as the official UK and Ireland distributor for Hélicoptères Guimbal, selling new and pre-owned Cabri G2 helicopters, and provides EASA-certified helicopter pilot training at Wycombe.
Is HeliGroup a public or private company?
HeliGroup is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HeliGroup founded?
HeliGroup was founded in -1. It employs 1 to 10 people.
Where is HeliGroup based?
HeliGroup is headquartered in Marlow, United Kingdom, in the Europe region.
How does HeliGroup make money?
Three revenue lines are on record. Helicopter Charter Services are the primary driver. The others are helicopter Sales (New & Pre-owned) and helicopter Training.
Who are HeliGroup's main competitors?
Direct peers on record are Capital Air Services, Castle Air, London Helicopter, Heli Air (UK), PremiAir Aviation, Sloane Helicopters and Starspeed Aviation. Broad incumbents are Bond Aviation Group and Airbus Helicopters. Hélicoptères Guimbal is listed as an emerging player.
Does HeliGroup have an API?
No public API is recorded for HeliGroup.
What industry is HeliGroup in?
HeliGroup's product category is Helicopter Charter Services. Its primary akta.pro industry code is TLAFACAB, On-Demand Helicopter Charter (Private/Corporate), with a secondary code of THABAGAB, On-Demand/Charter Helicopter Passenger Services. Its NAICS code is 481211 and its SIC code is 4522.