What Else
What Else Studio is a bootstrapped US creative studio, founded 2022, that delivers brand strategy, identity, packaging, and digital design services through a core 3-person team and 100+ global collaborators to clients ranging from startups to Fortune 50 companies.
- Company typePrivate
- Founded2022
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What What Else does
What Else Studio (What Else Studio LLC) is a US-domiciled, bootstrapped creative studio founded in 2022 that delivers brand strategy, identity, packaging, digital design, and eCommerce services to consumer, technology, and nonprofit clients ranging from single-person startups to Fortune 50 companies. The studio is led by a three-person core team — Founder & Creative Director Adam Lehman, Partner & Head of Strategy Jason Bacher, and Lead Producer Yumi Yamsuan — supported by a curated global collaborator network of more than 100 experts, creatives, and strategists assembled on a project basis.
Service delivery is organized into three pillars: Strategy (Discovery, Brand Strategy, Positioning & Promise, Copywriting & Messaging, Naming), Creative (Brand Identity, Brand Standards, Concept Development, Retail & Wayfinding, Packaging Design, Digital & Web Design, Art Direction, Content Production), and Integration (Brand & Design Implementation, Fractional Creative Support, Project & Process Management, Strategic Consulting). The studio has shipped more than 6,000 deliverables across 43 clients through 2024, with named engagements spanning beverages (Montara, Kally), AI/technology (Obvious/Flatfile, Cobber/ResPax), retail (BUILT NY at Walmart), fintech (Sardine, MainStreet), HR tech (Salsa), venture capital (Focal VC), education/healthcare (UC Davis Center for Global Health), and nonprofit (Ones Up, Temelio).
The business model is professional services: bespoke, quote-based project engagements rather than recurring subscriptions, with no software products, APIs, or proprietary technology. Go-to-market is sales-led and digital-first, relying on a portfolio website (whatelse.studio), LinkedIn and Instagram presence, and direct outreach. Operations are global (documented US and Australia engagements), the entity is self-funded with no disclosed institutional investment, and pricing is not publicly disclosed.
What Else firmographics
Firmographics- Name
- What Else
- Legal name
- What Else Studio LLC
- Website
- https://whatelse.studio
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- What Else Studio is a bootstrapped US creative studio, founded 2022, that delivers brand strategy, identity, packaging, and digital design services through a core 3-person team and 100+ global collaborators to clients ranging from startups to Fortune 50 companies.
- Ownership category
- akta.pro rank
What Else industry classification
Industry- Product category
- Brand Strategy and Creative Design Services
- NAICS
- Management, Scientific, and Technical Consulting Services (5416), Industrial Design Services (54142)
- SIC
- Services-Management Consulting Services (8742), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
Keywords
What Else business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Creative Services & Consulting: Project-based professional services including brand strategy, creative design, brand identity, web design, content production, and strategic consulting. Revenue is generated through bespoke project engagements rather than recurring subscriptions.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
What Else product offering
Product offeringCore offering
What Else Studio is a creative studio that provides bespoke brand strategy, creative identity, packaging design, digital and web design, and brand implementation services. The studio operates through three interconnected service pillars: Strategy (Discovery, Brand Strategy, Positioning, Copywriting, Naming), Creative (Brand Identity, Brand Standards, Packaging Design, Digital & Web Design, Art Direction), and Integration (Brand & Design Implementation, Fractional Creative Support, Project Management). It serves clients ranging from single-person startups to Fortune 50 companies.
Product overview
What Else Studio is a creative studio (not a software company) that provides bespoke creative and strategic services. The studio operates as a unified offering organized into three interconnected service pillars: Strategy Services (Discovery, Brand Strategy, Positioning & Promise, Copywriting & Messaging, Naming), Creative Services (Brand Identity, Brand Standards, Concept Development, Retail & Wayfinding, Packaging Design, Digital & Web Design, Art Direction, Content Production), and Integration Services (Brand & Design Implementation, Fractional Creative Support, Project & Process Management, Strategic Consulting). These services work together to deliver end-to-end brand development from initial strategy through final implementation. The studio has no software products, APIs, or AI-powered features.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Services Strategic consulting services including Discovery, Brand Strategy, Positioning & Promise, Copywriting & Messaging, and Naming to help clients define their brand direction and market positioning.
- Creative Services Design and creative production including Brand Identity, Brand Standards, Concept Development, Retail & Wayfinding, Packaging Design, Digital & Web Design, Art Direction, and Content Production.
- Integration Services Implementation and ongoing support including Brand & Design Implementation, Fractional Creative Support, Project & Process Management, and Strategic Consulting.
Companies that use What Else
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
What Else technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
What Else partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
What Else competitors and assessment
Company assessmentBroad incumbents
- Huge Inc. Experience design and digital agency serving enterprise clients with brand, product, and marketing capabilities. Comparable in serving enterprise across brand and digital but at substantially larger scale.
- R/GA: Large digital agency offering brand, product, and marketing services across the full customer experience. Comparable in offering breadth but operates at much larger scale and broader scope than What Else.
Direct peers
- Mother Design: Creative studio within the Mother network producing brand identity, packaging, and digital design for consumer and tech clients. Directly comparable as a boutique creative studio emphasizing craft and cross-category work.
- Landor & Fitch: Global branding and design firm specializing in brand strategy, identity, packaging, and experience. Comparable scope across What Else's Strategy, Creative, and Integration service pillars with similar Fortune 500 client exposure.
- Wolff Olins: Global brand consultancy delivering brand strategy, identity, and experience design for enterprises. Comparable as a strategy-led creative agency serving both startups and Fortune-class clients across multiple verticals.
- Interbrand: Global brand consultancy offering brand strategy, naming, visual identity, and brand valuation. Comparable in strategic consulting depth and enterprise client roster.
- Manual: Boutique creative studio offering brand strategy, identity, packaging, and digital design for startups through enterprise. Highly comparable in size, scope, and client mix to What Else Studio.
- Studio Dumbar: Award-winning independent design studio specializing in brand identity, motion, and digital design. Comparable as a senior-talent-led creative studio serving global clients with bespoke team composition.
- Pentagram: Iconic partner-led design studio offering brand identity, strategy, and design across consumer, tech, and cultural clients. Directly comparable as a full-service creative studio built on senior talent and bespoke team assembly for each engagement.
Emerging players
- Gander: Independent brand and design studio serving startups and growth-stage companies with brand strategy, identity, and web design. Comparable boutique positioning to What Else with similar early-to-growth stage client focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
What Else social profiles
Digital presenceWhat Else financial estimates
Financial estimateRevenue estimate
Valuation estimate
What Else leadership team
Management profileNumber of profiles
Profiles3 records
What Else funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
What Else M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about What Else
What does What Else do?
What Else Studio is a creative studio that provides bespoke brand strategy, creative identity, packaging design, digital and web design, and brand implementation services. The studio operates through three interconnected service pillars: Strategy (Discovery, Brand Strategy, Positioning, Copywriting, Naming), Creative (Brand Identity, Brand Standards, Packaging Design, Digital & Web Design, Art Direction), and Integration (Brand & Design Implementation, Fractional Creative Support, Project Management). It serves clients ranging from single-person startups to Fortune 50 companies.
Is What Else a public or private company?
What Else is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was What Else founded?
What Else was founded in 2022. It employs 1 to 10 people.
How does What Else make money?
One revenue line is on record: creative Services & Consulting.
Who are What Else's main competitors?
Broad incumbents on record are Huge Inc. and R/GA. Direct peers are Mother Design, Landor & Fitch, Wolff Olins, Interbrand, Manual, Studio Dumbar and Pentagram. Gander is listed as an emerging player.
Does What Else have an API?
No public API is recorded for What Else.
What industry is What Else in?
What Else's product category is Brand Strategy and Creative Design Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 5416 and its SIC code is 8742.