Bike For Mike

Name

Bike For Mike

Legal name

Bike for Mike

Website

https://bikeformike.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Active Transportation and Cycling Advocacy Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Transportation Services (4700)

akta.pro primary industry

Cycling, Mountain Biking & E-bike Adventures (THAJABAF)

akta.pro secondary industry

Bicycle Programs & Bike Share (Parking, Repair, Rentals) (EDALAKAE)

Keywords

• Active school transportation
• Youth cycling advocacy
• Community cycling events
• Active mobility programs
• Safer streets advocacy

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Annual Event Fundraising: The Mike Ride annual cycling event serves as the primary fundraising vehicle. Participants register and pledge to raise funds. 100% of proceeds support the Daily School Route (DSR) program implementation, with 25% of net proceeds directed to Cycle Hamilton for advocacy efforts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bike for Mike is a Hamilton-based non-profit that runs The Mike Ride, an annual city-wide cycling fundraiser held the first Sunday of June with five route options (5km to 75km), and the Daily School Route (DSR) program, which works with school communities to enable children to walk, bike, or roll to school safely. Proceeds support DSR program implementation, with 25% of net proceeds directed to partner Cycle Hamilton for cycling advocacy.

Product overview

Bike for Mike operates two core offerings: The Mike Ride, an annual cycling event held each June featuring five route options (5km, 10km, 25km, 50km, and 75km) that serves as the primary fundraiser, and the Daily School Route (DSR), an active transportation program working with Hamilton and Brantford school communities to enable 100% of students to walk, bike, or roll to school safely. The organization also partners with Cycle Hamilton, directing 25% of net proceeds to support cycling advocacy efforts in the city. Bike for Mike does not operate a software product or technology platform; its programs are delivered through community events, partnerships, and advocacy work.

Differentiator

Problem solved

Functional benefit

Products and services

• The Mike Ride Hamilton's annual city-wide cycling event held on the first Sunday of June, featuring five route options ranging from 5km to 75km, live music, food, and a community celebration. Serves as the primary fundraiser for the Daily School Route program, with 25% of net proceeds directed to Cycle Hamilton for advocacy. Intended for individual riders, families, and community supporters of active transportation in Hamilton.
• Daily School Route (DSR) An active transportation program for children that works with school communities in Hamilton and Brantford to enable safe walking, biking, and rolling to school. Targets K-12 students and aims to get 100% of Hamilton students using active transportation for their daily journey to school, with focus on physical health, cognitive development, mental wellbeing, independence, and environmental stewardship.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Cycle HamiltoncoreStrategic or Co-development Partner · 1 January 2026Cycle Hamilton is a registered non-profit organization formed in 2015 that works to make Hamilton a place where people of all ages and abilities can safely get around by bike. 25% of net proceeds from the Mike Ride go to support Cycle Hamilton's advocacy efforts. The two organizations work in close collaboration on programs like the Daily School Route and Kidical Mass.
• SOBI (Social Bicycles)minorOthersSOBI bike sharing stations are available nearby for participants who don't have their own bikes. Riders can check the SOBI app or website for bike availability to use on the Mike Ride routes.
• DomestiiqueminorGTM or Marketing PartnerLocal cycling-themed cafe that serves as a rest stop and live music venue during the Mike Ride events, with Domestiique featured on the 25km and 50km routes.
• Brewers BlackbirdminorGTM or Marketing PartnerLocal venue that serves as a rest stop and live music venue during the Mike Ride events, featured on the 50km and 75km routes.
• Collective Arts BrewingcoreGTM or Marketing PartnerHost venue for the Mike Ride start/finish area, celebration zone, beer garden, and post-ride festivities including live music and local art browsing.
• PVLabsminorOthersListed as a sponsor on the Partners and Sponsors page.
• VelolawminorOthersListed as a sponsor on the Partners and Sponsors page. Likely a cycling-focused law firm.
• LMLogominorOthersListed as a sponsor on the Partners and Sponsors page.
• CWAminorOthersListed as a sponsor on the Partners and Sponsors page.
• RamuddenminorOthersListed as a sponsor on the Partners and Sponsors page.
• FortinosminorOthersListed as a sponsor on the Partners and Sponsors page.
• New HopeminorOthersListed as a sponsor on the Partners and Sponsors page.
• Hamilton Electric BikesminorOthersListed as a sponsor on the Partners and Sponsors page.
• GHCHminorOthersListed as a sponsor on the Partners and Sponsors page. May refer to Green Venture Hamilton or another Hamilton-based organization.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Hamilton Community Foundation: The registered Canadian charity that administers the Michael Chamberlain Fund, which underpins Bike for Mike's operations. Comparable not as a mission peer but as the institutional financial and administrative partner that channels the organization's donations.

Emerging players

• Greenest City: Toronto-based environmental nonprofit focused on urban greening and active transportation, including school-based programs. Comparable as a Canadian nonprofit working on active school travel and community-based environmental programs.
• Kidical Mass: A global family-friendly cycling movement organizing group rides that prioritize kids and cargo bikes. Comparable in that Bike for Mike specifically references Kidical Mass as a collaborative program with Cycle Hamilton, sharing the kid-centered cycling advocacy niche.
• 8 80 Cities: A nonprofit that works to create healthier, more equitable cities by making them more walkable, bikeable, and age-friendly. Comparable in active-transportation and child-mobility mission, though with a broader urban-design mandate than Bike for Mike.

Broad incumbents

• Vélo Canada Bikes: A national Canadian coalition of cycling advocacy groups working to increase active transportation funding and policy. Comparable as a coordinating cycling-advocacy body, but operating as an umbrella organization rather than a single-city fundraiser/event operator.
• PeopleForBikes: The largest U.S. cycling advocacy coalition, focused on improving bicycle infrastructure, safety, and ridership nationwide. Comparable to Bike for Mike as a broad cycling advocacy and infrastructure-finance organization, but operating at national scale and with significantly more resources than a single-city nonprofit.
• League of American Bicyclists: A long-established national advocacy organization promoting cycling through policy, education, and community programs. Comparable in mission (making cycling safer and more accessible) but operates at U.S. national scale rather than a single Canadian city.

Regional players

• HUB Cycling: Metro Vancouver's cycling advocacy nonprofit, working on active transportation, bike education, and policy. Comparable as a regional nonprofit pursuing safer streets and increased ridership, but operating in a different Canadian city than Bike for Mike.
• Toronto Cyclists Union: Toronto-based cycling advocacy organization focused on safer streets, protected bike lanes, and inclusive cycling culture. Comparable in mission (active transportation advocacy) and nonprofit structure, though it operates in a different metropolitan market than Bike for Mike.

Direct peers

• Cycle Hamilton: A registered Hamilton-based nonprofit whose mission is to make Hamilton a place where people of all ages and abilities can safely get around by bike. Bike for Mike directs 25% of net Mike Ride proceeds to Cycle Hamilton and the two organizations collaborate on the DSR and Kidical Mass programs, making Cycle Hamilton the closest direct operational and mission peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/bikeformike
• Facebookfacebook.com/bikeformikeride

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bike For Mike