ASSURE BUILD LTD

What ASSURE BUILD LTD does

Assure Build Ltd is a UK-based commercial installation and project management firm specialising in pallet racking and storage systems for warehousing, distribution, motorsport, heritage, and high-security environments. The company's core technology and service portfolio covers SEIRS-certified pallet racking installation, cantilever racking, mobile shelving, mezzanine floors, mesh security cages, anti-collapse netting (independently verified to 1000kg), and bespoke commercial interior fit-outs, together with SEMA/SARI annual safety inspections, preventative maintenance compliant with PUWER 1998, relocations, emergency 24/7 repair, and in-house SEMA-compliant rack awareness training. Operations are run through a 12+ strong PAYE team of CSCS, SEIRS, IPAF, and UKATA-certified installers supported by SMSTS/SSSTS-qualified supervisors, an in-house H&S advisor using Citation platform tooling, and a £10 million public/employer liability insurance programme.

The firm operates a direct, sales-led go-to-market, reaching enterprise and government buyers through telephone and email enquiries, on-site quotations and surveys, and content marketing via its website, blog, and social channels. Pricing is quote-based with payment terms of 30 days on smaller jobs and 30% advance plus staged milestone payments on projects over £10,000; the firm increasingly acts as principal contractor managing end-to-end delivery. Customers span blue-chip enterprise and public-sector accounts including the UK Ministry of Defence, a worldwide motorsport brand, a major UK supermarket chain, HSS Hire, a major UK museum, a Michelin-starred restaurant chain, and a Central London media company, with coverage extending across England, Scotland, Wales, Northern Ireland, the Republic of Ireland, and Belgium.

Founded in 2014 (with some firmographic data indicating 2011) and headquartered in Dorking, Assure Build is privately held with no external institutional funding and has historically self-financed growth through contract revenues. The company's strategic posture has shifted from pure subcontract installer toward principal contractor and vertical specialist, evidenced by its December 2025 worldwide motorsport brand award and a steady accumulation of regulatory accreditations that gate enterprise and public-sector tenders.

Name

ASSURE BUILD LTD

Legal name

Assure Build Ltd

Website

https://assurebuild.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Assure Build Ltd is a UK-based specialist contractor delivering pallet racking installation, inspections, repairs, relocations, and bespoke commercial interiors as a SEIRS-certified principal contractor to enterprise, motorsport, heritage, and government clients across the UK and Ireland.

Ownership category

akta.pro rank

Product category

Commercial Installation Services

NAICS

Structural Steel and Precast Concrete Contractors (23812), Building Finishing Contractors (2383)

SIC

Fabricated Structural Metal Products (3440)

akta.pro primary industry

Industrial & Cleanroom Fit-Out (Factories, Warehouses, Controlled Environments) (IMAFANAF)

akta.pro secondary industry

Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins) (IMAFANAJ)

Keywords

• Pallet racking installation
• Warehouse storage systems
• Rack safety inspections
• Commercial fit-out services
• Storage system relocations

Headquarters

HQ city

Dorking

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Pallet Racking Installation Services: Expert installation, relocation, and maintenance of pallet racking systems. Revenue generated through project-based pricing with advance payments for projects over £10,000 requiring 30% upfront payment plus staged payments throughout the project.
2. SEMA/SARI Inspections: Annual safety inspections and compliance checks on racking systems, providing detailed reports with findings and recommendations.
3. Racking Repairs and Maintenance: Storage equipment maintenance and repairs including upright replacement, beam adjustments, and preventative maintenance services compliant with PUWER 1998 regulations.
4. Bespoke Commercial Interiors: Custom commercial interior solutions including mesh security cages, lockers, and tailored workspace solutions.
5. Emergency Repair Services: 24/7 emergency repair services with no call-out charges, providing rapid response to critical racking issues.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Assure Build Ltd is a specialist commercial installation contractor that designs, installs, inspects, repairs, relocates, and maintains pallet racking and storage systems for warehouses, distribution centres, and secure facilities across the UK. The company also delivers bespoke commercial interior fit-outs, mezzanine floors, mesh security cages, locker installations, and rack awareness training as ancillary contracted services.

Product overview

Assure Build Ltd operates as a service-oriented commercial installation and project management company rather than a product manufacturer. The company offers a unified portfolio of installation and contracting services centered on pallet racking systems, complemented by specialized offerings including cantilever racking, mobile shelving, mesh security cages, mezzanine floors, and commercial interiors. Services span the full lifecycle from new installations and SEMA/SARI inspections through to relocations, repairs, maintenance, and training courses. The company functions as SEIRS-certified installers and principal contractors delivering solutions across warehousing, distribution, motorsports, heritage, and secure facility sectors throughout the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Pallet Racking Installation
• SEMA and SARI Racking Inspections
• Planned Preventative Maintenance
• Emergency Repair Services
• Storage System Relocation Dismantling, transport, and re-installation of pallet racking and storage systems for site moves and reconfigurations.
• Principal Contractor and Site Management Principal contractor role providing site management, RAMS, and coordination for multi-trade commercial installation projects.
• In-House Rack Awareness Courses Training courses delivered in-house to educate client teams on safe racking use, inspection, and damage reporting.
• Bespoke Commercial Interior Fit-Outs Custom commercial interior fit-out projects for offices, hospitality, retail, museums, and motorsport environments, delivered as principal contractor.
• Cantilever Racking Systems Specialist cantilever racking installation for long or awkward loads such as timber, pipe, and sheet materials.
• Mobile Shelving Systems Installation of mobile shelving systems to maximise storage density in offices, archives, and commercial spaces.
• Mezzanine Floors Design and installation of mezzanine floor structures to add usable space within warehouses and commercial premises.
• Rack Netting and Anti-Collapse Systems Supply and installation of rack netting and anti-collapse systems engineered to contain falling loads and protect personnel.
• Mesh Security Cages Supply and installation of mesh security cages to enclose and protect stored goods, equipment, or restricted areas.
• Locker Installation Installation of locker systems for staff facilities, secure storage, and changing rooms across commercial sites.

Quantifiable outcome

• 95% customer satisfaction rate based on surveyed customers in May 2025
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Worldwide Motorsport BrandcoreStrategic or Co-development Partner · 1 December 2025Assure Build was awarded Principal Contractor for a project with a worldwide motorsport brand - a significant milestone. The partnership involves designing and installing specialized storage systems for high-performance motorsports equipment, requiring precision and efficiency.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SEC Storage: UK-based pallet racking installation, inspection, and relocation specialist serving warehousing, retail, and industrial clients. Closest direct competitor to Assure Build in service scope (install, inspect, repair, relocate), SEIRS-equivalent certification focus, and mid-sized independent positioning.
• Hi-Level Storage Systems: UK mezzanine floor and pallet racking installer serving distribution, manufacturing, and retail. Comparable mid-sized independent offering warehouse fit-out, racking installation, and project management analogous to Assure Build's core services.
• Bruel Systems: UK storage solutions provider specializing in pallet racking, shelving, and mezzanine installations across warehousing and industrial markets. Direct peer offering the same install-inspect-relocate service mix to similar enterprise client segments.
• Apex Storage Solutions: UK pallet racking installation, relocation, and inspection specialist focused on warehouse and distribution clients. Closely comparable mid-market independent operator with similar SEIRS-style compliance positioning and project-based revenue model.

Broad incumbents

• Dexion (Constructor Group): Long-established UK/European racking manufacturer and installer with comprehensive warehouse storage solutions. Largest incumbent referenced by Assure Build as a leading manufacturer it works with; competes primarily through OEM-installer bundled offerings.
• Link 51: Established UK racking manufacturer and installer offering pallet racking, shelving, and mezzanine floors with bundled installation services. Larger incumbent with broader product portfolio that overlaps Assure Build's installation and fit-out capabilities but competes primarily through OEM-installer bundling.
• Redirack: UK pallet racking manufacturer and installation provider serving warehouses, distribution centers, and industrial facilities. Comparable service offering (racking design, supply, install) with greater scale and broader geographic reach across the UK and Ireland.
• Storax UK: European racking and storage solutions provider with UK operations delivering pallet racking, shelving, and mobile storage installations. Larger incumbent with broader European footprint and overlapping warehouse interior fit-out capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/assurebuild
• Facebookfacebook.com/assurebuild
• LinkedInlinkedin.com/company/assure-build-ltd

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASSURE BUILD LTD