Aldoro Industria De Pos E Pigmentos Metalicos

What Aldoro Industria De Pos E Pigmentos Metalicos does

Aldoro Indústria de Pós e Pigmentos Metálicos Ltda. is a Brazilian specialty chemicals manufacturer founded in 1976 and headquartered in Rio Claro, São Paulo, that produces metallic effect pigments under the STANLUX brand. The company manufactures aluminum-based pigments (silver effects) and copper-zinc-aluminum alloy pigments (gold/bronze effects) delivered in three physical forms — paste, powder (flake), and pellets — with multiple particle morphologies (Corn Flake, Silver Dollar) and granulometries tailored to specific formulation requirements. Its portfolio spans five core lines: Stanlux Silver, Stanlux Paste (leafing and non-leafing), Stanlux Flake, Stanlux Pell, and Stanlux Gold, supported by an in-house quality control laboratory, a dedicated R&D unit (Projetos e Desenvolvimento), and certifications including ISO 9001:2015 and ISO 14001.

The business model is straightforward industrial B2B: Aldoro sells metallic pigments to manufacturers in the paints and coatings (automotive OEM/refinish, industrial and maritime coatings, decorative), printing inks (flexographic, rotogravure, screen), plastics and masterbatch, and construction/civil engineering (autoclaved cellular concrete) sectors. Revenue is generated through direct sales in Brazil (toll-free 0800 7746400) and through an international network of representatives and distributors covering all five continents, supplemented by participation in industry trade shows such as Abrafati and the Middle East Coatings Show. The company does not publicly disclose pricing tiers or specific revenue figures, and operates as a privately held, family-controlled business with 51-100 employees and no disclosed venture capital or institutional ownership.

Aldoro's strategic positioning rests on domain specialization accumulated over nearly 50 years, sustained customer recognition (24 consecutive years as best metallic pigment supplier by Paint & Pintura magazine, and a record 50% of market votes in Brazil in 2025), and a broad STANLUX variant set that addresses both aesthetic (automotive, decorative) and functional (barrier, reflective, hydrogen-generation) applications. Sustainability investments including effluent treatment and photovoltaic solar generation, combined with ISO 14001 certification, support access to multinational customers with formal ESG supplier requirements.

Name

Aldoro Industria De Pos E Pigmentos Metalicos

Legal name

Aldoro Industria De Pos E Pigmentos Metalicos Ltda

Website

https://aldoro.com.br

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Aldoro is a Brazilian manufacturer of metallic effect pigments (aluminum and copper-zinc-aluminum alloys) under the STANLUX brand, serving industrial customers in paints and coatings, printing inks, plastics and masterbatch, and construction materials across Brazil and international markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Rio Claro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Metallic Pigment Product Sales: Aldoro manufactures and commercializes metallic pigments (aluminum-based silver effect pigments and copper/zinc/aluminum alloy-based gold/bronze effect pigments) under the STANLUX brand. Products are sold in multiple physical forms (paste, powder/flake, pellets) to industrial customers across paints, printing inks, plastics, and construction/civil engineering sectors. Revenue is generated through direct B2B sales in Brazil and through international representatives/distributors globally. The company also derives revenue from technical support and customer service accompanying product sales.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Aldoro manufactures metallic effect pigments under the STANLUX brand, producing aluminum-based silver-effect pigments and copper-zinc-aluminum alloy gold/bronze-effect pigments in paste, powder (flake), and pellet physical forms. The product portfolio serves industrial customers in paints and coatings, printing inks, plastics and masterbatch, and construction/civil engineering applications. The company operates its own production facility, in-house quality control laboratory, and dedicated R&D unit in Rio Claro, Brazil.

Product overview

Aldoro manufactures and commercializes metallic pigments under the STANLUX brand since 1976. The product portfolio is organized into five core product lines: Stanlux Silver (aluminum non-leafing paste pigments for silver metallic effects), Stanlux Paste Leafing (aluminum leafing paste for high-gloss barrier protection), Stanlux Paste Non-Leafing (aluminum non-leafing paste for intermediate-film metallic effects), Stanlux Flake (lamelar aluminum powder for masterbatch and cellular concrete), Stanlux Pell (pellet-form aluminum and gold pigments for dust-free masterbatch handling), and Stanlux Gold (bronze powder pigments in copper/gold tones for decorative applications). These products serve applications across automotive paints, industrial coatings, decorative paints, printing inks, plastics/masterbatch, and civil construction.

Differentiator

Problem solved

Functional benefit

Brands

• STANLUX: Metallic pigment brand producing effect pigments including Silver, Paste, Flake, Pell, and Gold product lines for paints, plastics, and specialty applications.

Products and services

• Stanlux Silver

Quantifiable outcome

• Record market recognition: 50% of votes in industry poll, June 2025, confirming Aldoro as Brazil's leading metallic pigment supplier
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• International Representatives and Distributors NetworkcoreChannel Partner/ Reseller/ DistributorAldoro maintains a network of international representatives and distributors present on all continents. This channel enables the company to serve and support customers in markets outside Brazil, extending the geographic reach of the STANLUX product line globally. The network is a key component of the company's international expansion strategy.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Toyo Aluminium K.K. Toyo Aluminium is a Japanese manufacturer of aluminum pigments (pastes, powders, and pellets) serving automotive coatings, printing inks, plastics, and specialty applications. Highly comparable to Aldoro in product form factors, application segments, and global B2B industrial sales model.
• Asahi Kasei Corporation: Asahi Kasei, through its aluminum paste and powder business, manufactures metallic effect pigments for paints, printing inks, and plastics. Comparable to Aldoro in metallic pigment product lines, particle morphology offerings, and global B2B distribution model.
• Carl Schlenk AG: Carl Schlenk is a German specialty chemical company and one of the world's largest manufacturers of metallic effect pigments, including aluminum pastes, powders, and bronze pigments. Directly comparable to Aldoro across product categories, end-market applications (paints, plastics, printing inks), and global B2B sales motion targeting industrial customers.
• Cathay Industries Group: Cathay Industries is a global manufacturer of iron oxide and specialty pigments (including metallic effect pigments) serving coatings, plastics, construction, and printing ink markets. Comparable to Aldoro in pigment product categories, application segments, and global B2B industrial customer base.
• Silberline Manufacturing Co. Silberline is a US-based global manufacturer specializing in aluminum effect pigments for automotive paints, industrial coatings, plastics, and printing inks. Directly competes with Aldoro in aluminum paste and powder pigments with highly similar product positioning and end-market exposure.
• ECKART GmbH (Altana AG): ECKART is a leading global manufacturer of metallic effect pigments (aluminum and bronze pastes and powders) for automotive, industrial coatings, plastics, and printing inks, owned by specialty chemicals group Altana. Closely comparable to Aldoro in metallic pigment product offering, application breadth, and B2B industrial customer base across geographies.

Broad incumbents

• Sun Chemical Corporation: Sun Chemical is one of the world's largest producers of printing inks and pigments, including metallic effect pigments used in flexible packaging, labels, and graphics. While broader than Aldoro, it directly overlaps in metallic pigments for printing ink applications and serves many of the same industrial B2B customers.
• BASF SE: BASF is a global chemical conglomerate with a pigments portfolio (including effect pigments) used in automotive, industrial, and decorative coatings. While broader and significantly larger than Aldoro, BASF competes in metallic and effect pigments within its Coatings segment and overlaps in customer base and end-use applications.
• Merck KGaA: Merck KGaA, through its Performance Materials division, manufactures effect pigments (including Iriodin and Colorstream lines) used in automotive, cosmetics, and industrial applications. Overlaps with Aldoro in metallic and effect pigments for industrial and decorative end-uses, though Merck is significantly larger and more diversified.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aldoro-industria-de-pos-e-pigmentos-metalicos-ltda

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aldoro Industria De Pos E Pigmentos Metalicos