Wires Uncrossed
- Company typePrivate
- Founded2018
- HeadquartersTe Rapa, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
Wires Uncrossed firmographics
Firmographics- Name
- Wires Uncrossed
- Legal name
- Wires Uncrossed Engineering
- Website
- https://wiresuncrossed.co.nz
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Wires Uncrossed is headquartered
LocationHeadquarters
- HQ city
- Te Rapa
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Wires Uncrossed business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Consulting Services: Professional consulting engagements including Productivity Foundations, Capability Uplift, Targeted Coaching, Technical Strategy Advisory, Balanced Scorecards, and Framing and Translation services. These are delivered through direct engagement with technology and product organisations.
- Assessment Workshops: Half to full-day facilitated workshops using the HoEN methodology. Pre-work includes online surveys and exercises. Outcomes include system heatmaps, top 5 constraints identification, and draft roadmaps. Priced at $6000 excl GST for up to 10 attendees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Assessment Workshop - Up to 10 Attendees |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Wires Uncrossed product offering
Product offeringCore offering
Wires Uncrossed Engineering provides professional consulting, assessment workshops, and coaching services to technology and product organisations, helping them accelerate software delivery performance while improving reliability and team satisfaction. The firm applies its proprietary Hierarchy of Engineering Needs (HoEN) methodology—built on the Theory of Constraints and Maslow's hierarchy of needs—to assess delivery systems, identify constraints, prioritise improvements, and embed sustainable engineering practices alongside client teams.
Product overview
Wires Uncrossed Engineering is a consulting firm offering a portfolio of professional services focused on software engineering productivity, reliability, and team satisfaction. Their core methodology is the Hierarchy of Engineering Needs (HoEN), an open-source framework available at engineeringneeds.io that helps organisations assess and address constraints across software delivery systems. The service offerings include Productivity Foundations (assessment using HoEN), Capability Uplift, Targeted Coaching, Technical Strategy Advisory, Balanced Scorecards, and Framing and Translation. They also offer Assessment Workshops that utilise the HoEN model and their proprietary WUE application tool for workshop data collection. The company operates primarily in New Zealand and Australia, serving technology and product organisations.
Differentiator
Problem solved
Functional benefit
Products and services
- Productivity Foundations A four-step methodical consulting engagement that evaluates an organisation's engineering delivery system and identifies critical levers across people, processes, and technology using the Hierarchy of Engineering Needs model. It is for engineering and product leaders seeking a structured foundation for delivery improvement.
- Capability Uplift A consulting service that helps client organisations adopt contemporary methodologies for operational excellence, lifting engineering competencies and practices across delivery teams. It targets engineering leaders seeking to embed modern engineering practices.
- Targeted Coaching A coaching service focused on senior engineers and technologists, building the skills and capabilities needed to technically implement change and lead with purpose. It supports senior individual contributors and emerging technology leaders.
- Technical Strategy Advisory An advisory service for technical executives that provides strategic thinking support, independent opinions on current state, technical strategy development, and validation of vendor proposals. It is for CTOs, VPs of Engineering, and Heads of Technology.
- Balanced Scorecards A service that provides insight into product delivery systems, setting guardrails and key results to ensure system health and continuous improvement. It is for engineering and product leaders measuring delivery performance.
- Framing and Translation A service that assists with the communication, inspiration, and transmission of technical concepts and value across all organisational levels—from team members to the board. It targets engineering leaders needing executive and cross-functional alignment.
- Assessment Workshops (HoEN) A facilitator-led half-to-full-day workshop using the Hierarchy of Engineering Needs model to pinpoint system constraints and decide on future investments. It includes pre-work via the WUE application, maturity evaluation, and roadmap drafting, delivering a system heatmap, top 5 constraints, and a draft roadmap.
Quantifiable outcome
- Continuous delivery benchmark: routine 1+ daily production deploys
- +2 more outcomes
Companies that use Wires Uncrossed
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
Wires Uncrossed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Wires Uncrossed partnerships and signals
Strategic signalScale indicators3 records
Wires Uncrossed competitors and assessment
Company assessmentBroad incumbents
- ThoughtWorks: Global technology consultancy known for software delivery excellence, engineering culture, and transformation work. Much larger and broader in scope, but operates in the same engineering-transformation and continuous-delivery advisory category as Wires Uncrossed.
- Accenture (Technology / Industry X): Global consulting giant with extensive cloud, platform engineering, and DevOps transformation practices. Indirect competitor at the enterprise end of the market for large digital transformation mandates that Wires Uncrossed may also pursue.
Direct peers
- Slalom: Mid-sized consultancy with deep engineering and technology transformation practices across ANZ and globally. Closely comparable in size, delivery model, and target buyer (engineering/product leadership) to Wires Uncrossed.
- Pivotal Labs: Boutique-style software engineering consultancy (now under VMware Tanzu) pairing with client teams to improve delivery, agile practices, and modern engineering culture — a near-direct analogue to Wires Uncrossed's embedded coaching model.
- Skelton Thatcher Consulting: UK-based consultancy specialising in DevOps, continuous delivery, and software delivery improvement. Direct peer in niche and methodology orientation; differs by geography and slightly broader tooling practice.
Emerging players
- Naked Agility: Boutique agile and engineering transformation consultancy run by Martin Hinshelwood, operating in a similar niche of working with engineering leaders on delivery improvement. Smaller and more individual-practitioner-led than Wires Uncrossed.
- Swarmia: Engineering intelligence platform focused on software delivery performance and DORA-aligned metrics. Adjacent rather than direct — a SaaS substitute/adjacent tool that engineering leaders may choose instead of (or alongside) consulting engagements like Wires Uncrossed's.
- LinearB: Software engineering productivity platform providing DORA metrics, workflow automation, and delivery improvement tooling. Competes for the same engineering-leadership budget as Wires Uncrossed but via SaaS rather than consulting.
- Jellyfish: Engineering management platform connecting strategy to engineering execution with metrics and resource allocation. Another SaaS substitute targeting the same engineering-leader buyer evaluating software delivery improvements.
Regional players
- Assurity Consulting: New Zealand-headquartered software testing and quality assurance consultancy. Regional peer in the NZ market offering adjacent quality/delivery services that may overlap with parts of Wires Uncrossed's Capability Uplift offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wires Uncrossed social profiles
Digital presenceWires Uncrossed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wires Uncrossed leadership team
Management profileNumber of profiles
Profiles11 records
Wires Uncrossed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wires Uncrossed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wires Uncrossed
What does Wires Uncrossed do?
Wires Uncrossed Engineering provides professional consulting, assessment workshops, and coaching services to technology and product organisations, helping them accelerate software delivery performance while improving reliability and team satisfaction. The firm applies its proprietary Hierarchy of Engineering Needs (HoEN) methodology—built on the Theory of Constraints and Maslow's hierarchy of needs—to assess delivery systems, identify constraints, prioritise improvements, and embed sustainable engineering practices alongside client teams.
Is Wires Uncrossed a public or private company?
Wires Uncrossed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wires Uncrossed founded?
Wires Uncrossed was founded in 2018. It employs 11 to 50 people.
Where is Wires Uncrossed based?
Wires Uncrossed is headquartered in Te Rapa, New Zealand, in the Oceania region.
How does Wires Uncrossed make money?
Two revenue lines are on record. Consulting Services are the primary driver. The others are assessment Workshops.
Who are Wires Uncrossed's main competitors?
Broad incumbents on record are ThoughtWorks and Accenture (Technology / Industry X). Direct peers are Slalom, Pivotal Labs and Skelton Thatcher Consulting. Emerging players are Naked Agility, Swarmia, LinearB and Jellyfish. Assurity Consulting is listed as a regional player.
Does Wires Uncrossed have an API?
No public API is recorded for Wires Uncrossed.