Bob Bob Ricard
Bob Bob Ricard is a privately held London luxury restaurant group operating two all-booth Anglo-French restaurants in Soho and the City, serving affluent diners, City financial professionals, and private event clients with British and French classics, signature champagne service, and private dining.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
What Bob Bob Ricard does
Bob Bob Ricard is a privately held London-based luxury restaurant group founded by restaurateur Leonid Shutov in 2008. The company operates two all-booth dining establishments: Bob Bob Ricard Soho (1-3 Upper James Street, opened 2008, designed by David Collins with Orient Express-inspired interiors) and Bob Bob Ricard City (Level 3, Leadenhall Building, designed by Shayne Brady with Royal Yacht Britannia-inspired interiors). Both restaurants serve a signature menu of British and French classics, including Beef Wellington, Chicken Kyiv, caviar, and oysters, and each table features the iconic "Press for Champagne" button — a service feature under which Bob Bob Ricard claims to pour more champagne than any other restaurant in Britain.
The business model is direct-to-consumer luxury dining, with revenue streams from à la carte and set-menu food and beverage sales, private dining events (set menus from £55-£75 per person, accommodating groups of 9-170+ guests), gift vouchers (£50-£1,000 denominations sold via mytoggle.io), and a wine programme built around an innovative flat mark-up policy. Reservations are managed through SevenRooms, with phone bookings also available. The customer base is concentrated in affluent leisure diners, City of London financial professionals, and private event bookers.
The company is founder-owned with no disclosed institutional investors, no parent company, and no funding rounds. There is no proprietary technology stack; the business operates as a traditional physical hospitality business with minimal digital infrastructure beyond standard reservation and voucher platforms. Geographic reach is limited to London, with no international footprint or evidence of expansion plans beyond the existing two locations.
Bob Bob Ricard firmographics
Firmographics- Name
- Bob Bob Ricard
- Legal name
- Bob Bob Ricard
- Website
- https://bobbobricard.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Short description
- Bob Bob Ricard is a privately held London luxury restaurant group operating two all-booth Anglo-French restaurants in Soho and the City, serving affluent diners, City financial professionals, and private event clients with British and French classics, signature champagne service, and private dining.
- Ownership category
- akta.pro rank
Bob Bob Ricard industry classification
Industry- Product category
- Luxury Restaurants / Fine Dining
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Special Occasion & Destination Restaurants (THAFACAK)
- akta.pro secondary industry
- Fine Dining Restaurants (THAFACAA)
Keywords
Where Bob Bob Ricard is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Bob Bob Ricard business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Food and Beverage Sales: Primary revenue from dining services at two London locations. Customers purchase full meals including signature British and French classics such as Beef Wellington, Chicken Kyiv, caviar, and oysters. Transaction-based revenue from individual covers.
- Private Dining Events: Revenue from private dining room bookings at both locations. Set menus start from £55-£75 per person. Private events accommodate groups of 9-170+ guests depending on venue hire options.
- Gift Vouchers: Digital gift vouchers sold in denominations from £50 to £1000 through a third-party platform (mytoggle.io). Prepaid voucher purchases represent advance revenue.
- Champagne and Wine Sales: The restaurant is noted for pouring more champagne than any other restaurant in Britain. Notable for introducing a £75 mark-up policy on wine bottles, offering fine wines and champagnes at competitive prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | City Private Dining Set Menu |
| Unit Pricing | Pay-as-you-go | Soho Private Dining Set Menu |
| Unit Pricing | Pay-as-you-go | Birthday Celebration Add-on |
| Unit Pricing | Pay-as-you-go | External Cakeage Fee |
| One time/ perpetual license | Pay-as-you-go | Gift Vouchers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Bob Bob Ricard product offering
Product offeringCore offering
Bob Bob Ricard operates two upscale all-booth restaurants in London (Soho and the City), serving a signature menu of British and French classics including Beef Wellington, Chicken Kyiv, caviar, and oysters. The restaurants offer à la carte dining, set menus, curated wine and champagne lists, private dining rooms for events, and gift vouchers, with the iconic "Press for Champagne" button at every table as a signature service feature.
Product overview
Bob Bob Ricard is a London-based luxury restaurant group operating two all-booth dining establishments: Bob Bob Ricard Soho (opened 2008, located off Regent Street) and Bob Bob Ricard City (located in the Leadenhall Building). Both restaurants serve a signature menu of British and French classics reinvented with the finest ingredients, featuring iconic elements like the Press for Champagne button at every booth. The product portfolio includes the core restaurant offerings (full à la carte menus, wine lists), private dining experiences (Soho accommodates up to 18, City offers three rooms accommodating up to 48 guests), Express Lunch menus, and gift voucher services. The group is spearhead by restaurateur Leonid Shutov and known for glamorous interiors designed by David Collins (Soho) and Shayne Brady (City), with interiors inspired by the Orient Express, Royal Yacht Britannia, and modern super yachts.
Differentiator
Problem solved
Functional benefit
Products and services
- Bob Bob Ricard Soho Bob Bob Ricard Soho is the flagship all-booth restaurant located just off Regent Street, serving a signature menu of British and French classics with the finest ingredients. Features David Collins-designed interiors inspired by the Orient Express, private dining for up to 18 guests, and the iconic Press for Champagne button at every table. Designed for individuals, couples, and groups seeking luxury dining in central London.
- Bob Bob Ricard City Bob Bob Ricard City is a modern design icon located in the Leadenhall Building near Bank and Liverpool Street tube stations, serving the same classic British and French menu. Features interiors designed by Shayne Brady inspired by the Royal Yacht Britannia, three private dining rooms accommodating up to 48 guests, a bar lounge, and an exceptional selection of large format champagnes. Targeted at business professionals and event bookers in the City financial district.
- Private Dining Room - Soho Private dining room at Bob Bob Ricard Soho, modeled on the Royal Dining Carriage, accommodating up to 18 guests with access to the full a la carte menu. Semi-private arrangements are available for up to 52 seated guests. Set menus start from £55 per person. Designed for private celebrations, corporate events, and special occasion gatherings.
- Private Dining Rooms - City Three private dining rooms at Bob Bob Ricard City modeled on Royal Yacht dining salons, each accommodating up to 20 guests with dedicated champagne reception areas. The Red Room accommodates up to 48 seated or 70 standing guests. Semi-private and exclusive hire options available for up to 170 seated guests. Set menus start from £75 per person. Designed for corporate events, large celebrations, and exclusive venue hire.
- Express Lunch & Early Evening Menu - City Set menu available during lunch and early evening service at the Bob Bob Ricard City location, designed for time-constrained business diners in the City of London financial district seeking a quicker yet luxury dining experience.
- Gift Vouchers Digital gift vouchers available online in denominations ranging from £50 to £1000, redeemable at Bob Bob Ricard restaurants. Sold through the mytoggle.io platform, allowing customers to gift a dining experience to friends, family, or colleagues.
Companies that use Bob Bob Ricard
Customer profileSegments3 records
Ideal customer profiles3 records
Bob Bob Ricard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bob Bob Ricard partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SevenRoomscoreSevenRooms provides the online reservation and booking platform for both Bob Bob Ricard locations. The platform also handles newsletter subscriptions for customer engagement. Reservations can be made through SevenRooms for full meals at both Soho and City locations.
Scale indicators3 records
Recent moves8 records
Expansion highlights3 records
Bob Bob Ricard competitors and assessment
Company assessmentDirect peers
- Le Caprice: St Martin's Lane brasserie-style restaurant with a similar glamorous, all-day dining proposition and City/West End clientele. Direct competitor for special-occasion lunch and pre-theatre bookings.
- Sexy Fish: Berkeley Square luxury restaurant known for design-led interiors, high-spend covers and celebrity/private events. Comparable in experiential-luxury positioning and Champagne/Sake-led drinks mix to Bob Bob Ricard.
- J Sheekey: Long-established Covent Garden restaurant known for seafood and pre/post theatre dining. Comparable as a London institution with strong brand recognition, special-occasion trade and similar price-point menu structure.
- The Ritz Restaurant: Hotel-based fine dining inside The Ritz London, competing for special-occasion, celebration and high-spend tourist covers. Comparable aspirational positioning and champagne-led drinks mix to Bob Bob Ricard.
- Scott's Restaurant: Mayfair institution specialising in seafood and champagne with a strong City/luxury clientele overlap. Highly comparable to Bob Bob Ricard's champagne-led, special-occasion proposition and target customer base.
- Harry's Bar (London): Long-standing Italian restaurant in Mayfair serving financiers, media and luxury diners. Comparable special-occasion/late-night dining proposition and similar clientele overlap with Bob Bob Ricard's City branch.
- Sketch (The Gallery & Lecture Room): Mayfair design-led destination dining venue famous for Instagrammable interiors and champagne/cocktail culture. Comparable in design-driven special-occasion positioning and social-media-driven word-of-mouth demand.
- Cecconi's: Mayfair Italian restaurant with a similarly glamorous, all-day, late-night dining model and strong celebrity/media clientele. Comparable in target customer and experiential positioning.
- The Wolseley: Iconic London grand café on Piccadilly offering all-day European dining in glamorous, design-led interiors. Closest direct peer to Bob Bob Ricard in terms of special-occasion positioning, central London location, full table service and brand-as-destination strategy.
Broad incumbents
- Hakkasan: Multi-site luxury Chinese restaurant group with London flagships (Mayfair, Hanway Place). Comparable premium positioning, design-led interiors and high-spend City/luxury clientele, but larger, multi-cuisine portfolio.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Bob Bob Ricard social profiles
Digital presenceBob Bob Ricard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bob Bob Ricard leadership team
Management profileNumber of profiles
Profiles1 record
Bob Bob Ricard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bob Bob Ricard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bob Bob Ricard
What does Bob Bob Ricard do?
Bob Bob Ricard operates two upscale all-booth restaurants in London (Soho and the City), serving a signature menu of British and French classics including Beef Wellington, Chicken Kyiv, caviar, and oysters. The restaurants offer à la carte dining, set menus, curated wine and champagne lists, private dining rooms for events, and gift vouchers, with the iconic "Press for Champagne" button at every table as a signature service feature.
Is Bob Bob Ricard a public or private company?
Bob Bob Ricard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bob Bob Ricard founded?
Bob Bob Ricard was founded in 2008.
Where is Bob Bob Ricard based?
Bob Bob Ricard is headquartered in London, United Kingdom, in the Europe region.
How does Bob Bob Ricard make money?
Four revenue lines are on record. Food and Beverage Sales are the primary driver. The others are private Dining Events, gift Vouchers and champagne and Wine Sales.
Who are Bob Bob Ricard's main competitors?
Direct peers on record are Le Caprice, Sexy Fish, J Sheekey, The Ritz Restaurant, Scott's Restaurant, Harry's Bar (London), Sketch (The Gallery & Lecture Room), Cecconi's and The Wolseley. Hakkasan is listed as a broad incumbent.
Does Bob Bob Ricard have an API?
No public API is recorded for Bob Bob Ricard.
What industry is Bob Bob Ricard in?
Bob Bob Ricard's product category is Luxury Restaurants / Fine Dining. Its primary akta.pro industry code is THAFACAK, Special Occasion & Destination Restaurants, with a secondary code of THAFACAA, Fine Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.