1877FloorGuy
1877FloorGuy is a privately held, New Castle, Delaware-based e-commerce retailer of floor cleaners, finishes, protectors, and maintenance/installation tools, serving residential homeowners and commercial/institutional buyers across the US and Canada via authorized distribution of major floor care brands.
- Company typePrivate
- Founded2000
- HeadquartersNew Castle, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What 1877FloorGuy does
1877FloorGuy, legally Floorguy Supply LLC, is a privately held specialty e-commerce retailer founded in 2000 and headquartered in New Castle, Delaware. The company sells floor cleaners, finishes, protectors, mats, and maintenance tools to residential homeowners and commercial/institutional facilities across the United States (including Hawaii and Alaska) and Canada. Its product catalog spans from $7.50 consumables to $6,311 capital equipment, with a $500 free-shipping threshold indicating a meaningful commercial and institutional order mix. Distribution is primarily direct-to-consumer through an e-commerce storefront, complemented by phone sales (1-877-356-6748), in-store pickup at the New Castle warehouse, and equipment financing via LeaseCorp.
The business model is straightforward specialty retail: 1877FloorGuy operates as an authorized online distributor of major flooring manufacturers’ own maintenance product lines, including Armstrong, Mannington, Bona, Diversey, Dr Schutz, Ecore, WOCA, Hilway Direct, Square Scrub, and Expanded Technologies / Winkelman & Leister installation tools. The Hilway Direct brand appears to be owned or exclusively held via the related hilway.com domain, suggesting a vertical-integration element beyond pure distribution. Revenue is generated almost entirely through product sales (hardware/merchandise sales), with additional streams from gift cards ($25/$50/$100) and equipment financing referral. The company is WBENC-certified as a Women’s Business Enterprise, which positions it for corporate and government supplier diversity procurement. The firm operates with 1-10 employees and has no disclosed outside investors, funding rounds, or M&A activity.
Customer segments are hybrid: residential homeowners seeking manufacturer-recommended care products for specific flooring types (hardwood, LVT, tile, VCT, rubber, linoleum, stone, cork, bamboo, carpet), and commercial/institutional buyers (schools, healthcare facilities, restaurants including Dairy Queen franchises) requiring bulk maintenance chemistry, floor machines, and installation tools. Marketing channels are primarily organic: a blog (blog.1877floorguy.com), a secondary FloorConsult blog, YouTube product tutorials, Facebook/Instagram organic social, email newsletter, and a Shopper Approved 5-star rating seal. Strategic emphasis is on depth of authorized brand relationships and content-driven organic search acquisition rather than paid acquisition or platform technology.
1877FloorGuy firmographics
Firmographics- Name
- 1877FloorGuy
- Legal name
- Floorguy Supply LLC
- Website
- https://1877floorguy.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 1877FloorGuy is a privately held, New Castle, Delaware-based e-commerce retailer of floor cleaners, finishes, protectors, and maintenance/installation tools, serving residential homeowners and commercial/institutional buyers across the US and Canada via authorized distribution of major floor care brands.
- Ownership category
- akta.pro rank
1877FloorGuy industry classification
Industry- Product category
- Floor Care Products & Janitorial Supplies
- NAICS
- Floor Covering Retailers (449121), Building Material and Supplies Dealers (4441)
- SIC
- Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Floor Care Equipment & Supplies Distribution (Buffers, Burnishers, Pads) (CRAOAGAE)
- akta.pro secondary industries
- Carpet, Upholstery & Floor Care (Strip/Wax/Polish) (IMAIADAL), Deep Floor Care (Hardwood/Stone/Marble/Tile Restoration & Sealing) (HSAEABAE), Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)
Keywords
Where 1877FloorGuy is headquartered
LocationHeadquarters
- HQ city
- New Castle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
1877FloorGuy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Product Sales: Revenue generated from direct sales of floor cleaning supplies, floor finishes, maintenance equipment, and floor care tools through e-commerce storefront. Products include cleaners, polishes, mops, machine pads, floor protectors, and installation tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | Gift Cards |
| Other | One time/ perpetual license | Free Shipping Threshold |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
1877FloorGuy product offering
Product offeringCore offering
1877FloorGuy (Floorguy Supply LLC) is a specialty e-commerce and retail distributor of floor cleaning, finishing, protection, and maintenance products for residential, commercial, and industrial customers. It sells branded manufacturer-recommended cleaners, finishes, strippers, adhesives, and sealers alongside Square Scrub floor preparation machines, heat-welding installation tools, mops, buckets, floor protectors, and machine pads. Operations are based in New Castle, Delaware, with shipping to the United States (including Hawaii and Alaska) and Canada.
Product overview
1877FloorGuy is a specialized e-commerce retailer offering a comprehensive portfolio of floor cleaning, maintenance, and installation supplies for both residential and commercial applications. The core offering centers on branded floor care products from manufacturers like Hilway Direct, Armstrong, Diversey, Dr Schutz, Bona, WOCA, Mannington, and Congoleum, along with proprietary equipment including Square Scrub floor preparation machines (EBG-9, EBG-20/C, EBG-28) and Winkelman & Leister heat welding tools for resilient flooring installation. Complementary product lines include Clear Sleeve and Formed Felt furniture floor protectors, commercial cleaning tools (wet/flat mops, buckets), and replacement pads/sandscreens for floor machines. The company positions itself as a specialty distributor following flooring manufacturer specifications for warranty compliance, serving customers throughout the US and Canada.
Differentiator
Problem solved
Functional benefit
Companies that use 1877FloorGuy
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
1877FloorGuy technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
1877FloorGuy partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Hilway DirectcoreHilway Direct is a primary floor care brand sold through 1877FloorGuy. Products include neutral cleaners, floor finishes in matte/satin/gloss, and Allsafe stripper. Company also operates hilway.com as part of its brand portfolio.
- Armstrong FlooringcoreAuthorized distributor of Armstrong residential and commercial floor care products including Once 'n Done cleaners, S-480/S-485 commercial finishes, and adhesives. Stocks full Armstrong maintenance product line.
- Mannington FlooringcoreAuthorized distributor of Mannington Award Series and Mannington Care products for hardwood, vinyl plank, sheet vinyl, and laminate floor maintenance.
- BonacoreAuthorized Bona Professional Series distributor including hardwood cleaners, stone/tile/laminate cleaners, spray mops, and professional floor care systems.
- Diversey Commercial Floor CarecoreStocks Diversey STRIDE cleaners, PROMINENCE heavy-duty cleaners, CAREFREE floor finishes, and WIWAX maintenance emulsions for commercial floor care.
- Square ScrubcoreAuthorized distributor of Square Scrub floor preparation machines (EBG-20/C, EBG-28, EBG-9 Doodle Scrub), pads, and accessories for commercial floor maintenance.
- Dr Schutz Floor CarecoreStocks Dr Schutz floor care products including ScratchFix kits for luxury vinyl floors, X-tra Fill wood fillers, and universal stain removers.
- Ecore FlooringcoreAuthorized distributor of Ecore E-Cleaner, E-Finish, E-Strip maintenance products, and E-Grip III adhesives for Ecore commercial flooring.
- Woca DenmarkcoreAuthorized distributor of Woca oiled wood floor care products including Diamond Oil Active, Master Color oils, maintenance gels, soaps, and Intensive Wood Cleaner.
- Expanded TechnologiescoreSource for FlexiFelt and clear sleeve furniture floor protectors including chair leg protectors, felt pads, and floor savers for protecting hard surface floors.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
1877FloorGuy competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
1877FloorGuy social profiles
Digital presence1877FloorGuy compliance and trust
Trust signalCompliance1 record
1877FloorGuy financial estimates
Financial estimateRevenue estimate
Valuation estimate
1877FloorGuy leadership team
Management profileNumber of profiles
1877FloorGuy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
1877FloorGuy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 1877FloorGuy
What does 1877FloorGuy do?
1877FloorGuy (Floorguy Supply LLC) is a specialty e-commerce and retail distributor of floor cleaning, finishing, protection, and maintenance products for residential, commercial, and industrial customers. It sells branded manufacturer-recommended cleaners, finishes, strippers, adhesives, and sealers alongside Square Scrub floor preparation machines, heat-welding installation tools, mops, buckets, floor protectors, and machine pads. Operations are based in New Castle, Delaware, with shipping to the United States (including Hawaii and Alaska) and Canada.
Is 1877FloorGuy a public or private company?
1877FloorGuy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 1877FloorGuy founded?
1877FloorGuy was founded in 2000. It employs 1 to 10 people.
Where is 1877FloorGuy based?
1877FloorGuy is headquartered in New Castle, United States, in the North America region.
How does 1877FloorGuy make money?
One revenue line is on record: product Sales.
Does 1877FloorGuy have an API?
No public API is recorded for 1877FloorGuy.
What industry is 1877FloorGuy in?
1877FloorGuy's product category is Floor Care Products & Janitorial Supplies. Its primary akta.pro industry code is CRAOAGAE, Floor Care Equipment & Supplies Distribution (Buffers, Burnishers, Pads), with a secondary code of IMAIADAL, Carpet, Upholstery & Floor Care (Strip/Wax/Polish). Its NAICS code is 449121 and its SIC code is 5080.