Admiral Gaming Network

What Admiral Gaming Network does

Admiral Gaming Network S.r.l. (AGN) is an Italian regulated telematic network concessionaire for entertainment machines, specifically AWP (Amusement With Prizes) and VLT (Video Lottery Terminal) rights, operating under authorization from the Agenzia delle Dogane e Monopoli (ADM). Originally established as G.Matica S.r.l. in 2004 after winning the first public tender for AWP telematic network management, the company was acquired by NOVOMATIC Italia in 2024 and rebranded to its current name, with HBG Connex subsequently merged into the entity. AGN is wholly owned by NOVOMATIC Italia S.p.A., the Italian arm of Austrian-headquartered NOVOMATIC AG.

The company manages over 43,000 AWP rights and more than 8,000 VLT installation rights across Italy, providing its B2B partner network with administrative, technical, and operational support services. Core technology includes the proprietary telematic network infrastructure connecting gaming machines, the FAIDATE client management portal, and responsible-gaming digital tools such as the Usa La Testa mobile app and blog. AGN holds G4 responsible-gaming certification covering 180+ connected halls and maintains ISO 9001, 14001, 45001, and IEC 27001 certifications, alongside GDPR compliance and Modello 231 governance.

Revenue is generated through recurring regulated concession and network service fees applied to operators holding AWP and VLT rights, supplemented by ancillary B2B services. Distribution operates through direct concession contracts with operators, FAIDATE self-serve portal access, and integrated relationships with NOVOMATIC Italia sister entities (ALLSTAR, ALP, HBG Online Gaming/Quigioco, LottoItalia, ADMIRAL Pay IP), which together account for 4,000-4,500 Italian employees and approximately 300 directly managed gaming halls. AGN's customer base is highly fragmented across the Italian market (89,000-90,000 total authorized points of sale), with end consumers reached via ADMIRAL and Le Palme branded retail venues.

Name

Admiral Gaming Network

Legal name

Admiral Gaming Network S.r.l.

Website

https://admiralgn.it

Company type

Private

Founded year

2004

Operating status

Operating

Ownership category

akta.pro rank

Product category

Gaming Concession Services

NAICS

Gambling Industries (7132)

akta.pro primary industry

Route Operations & Distributed Gaming (Bars, Convenience, Truck Stops) (MPAEAJAG)

akta.pro secondary industry

Game Testing, Certification & Technical Compliance (GLI/eCOGRA, RNG, lab services) (MPAEAOAG)

Keywords

• Gaming network concessionaire
• Telematic gaming services
• AWP rights management
• VLT network operations
• Responsible gaming solutions

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Network Concession Services: As a network telematic concessionaire for AWP and VLT gaming machines, AGN manages concessions and authorizations for gaming equipment across Italy. The company provides technical network services, administrative support, and operational services to its network of B2B partners.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Admiral Gaming Network S.p.A. is an Italian concessionaire that provides regulated telematic-network services for AWP (Amusement With Prizes) and VLT (Video Lottery Terminal) gaming machines on behalf of licensed operators. It manages more than 43,000 AWP rights and over 8,000 VLT installation rights and supplies operators with administrative, accounting, technical, customer-care, and responsible-gaming support backed by the FAIDATE B2B portal and the Usa La Testa mobile app.

Product overview

ADMIRAL Gaming Network is a telematic network concessionaire for entertainment machines (ADI — AWP and VLT) within the NOVOMATIC Italia group. Its core offering consists of managing and distributing AWP (Amusement With Prizes) and VLT (Video Lottery Terminal) rights to a B2B partner network. The product portfolio spans network concessions, client management portals (FAIDATE for AGN customers; DESK and VMS for HBG customers), and responsible gaming tools including the Usa La Testa mobile app and blog. The group also operates retail gaming halls under the ADMIRAL and Le Palme by ADMIRAL brands, online gaming through HBG Online Gaming (Quigioco brand), and payment services via ADMIRAL Pay IP. The subsidiary structure includes ALLSTAR and ALP for street operations, with all entities certified under ISO 9001, ISO 14001, ISO/IEC 27001, ISO 45001, and G4 for responsible gaming.

Differentiator

Problem solved

Functional benefit

Products and services

• Telematic Network Concession for AWP Machines

Quantifiable outcome

• G4 certification achieved for responsible gaming standards across 180+ connected gaming halls
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Tai Fun GamescoreChannel Partner/ Reseller/ Distributor · 11 June 2026Historic gaming operator founded in the 1970s, distinguished as an excellence in entertainment and public gaming sector. Manages AWP supply and VLT hall operations with integrated business model across Central-Southern Italy.
• PrismacoreStrategic or Co-development Partner · 1 January 2026Specialized company in analysis, strategic consulting and research on regulated markets, providing territorial analysis and regulatory monitoring of Italian gaming sector.
• Università degli Studi di Napoli Federico IIcoreStrategic or Co-development Partner · 1 January 2026Academic institution from the Department of Social Sciences conducting research on underage gambling in Naples, analyzing psychological, social, family, economic and territorial factors.
• LUISS - Libera Università Internazionale degli Studi SocialicoreStrategic or Co-development Partner · 1 January 2025Academic institution contributing to research on the Italian unregulated gaming market, providing industrial and financial research expertise.
• Konsumer ItaliacoreStrategic or Co-development Partner · 11 October 2024ADMIRAL Gaming Network supports Konsumer Italia's 'Non Dipendo, Scelgo!' (I Don't Depend, I Choose!) project, a free listening and support service for people facing gambling addiction problems. The service is particularly aimed at families and players, providing psychological and legal support through qualified professionals.
• NomismacoreStrategic or Co-development Partner · 1 January 2024Independent research center providing economic and social assessments of the public gaming sector. Collaborated on research about the economic and social value of physical gaming network in Italy.
• BVA DoxacoreStrategic or Co-development Partner · 1 January 2024Market research leader contributing expertise in consumer behavior analysis and social dynamics research. Conducted player climate analysis survey in Italian gaming halls.
• Politecnico di MilanocoreStrategic or Co-development Partner · 1 January 2024Academic institution providing scientific rigor and expertise in technological innovation, digital systems, and data governance for the 'Innovation and Sustainability in Gaming Physical Offer' research.
• Croce Rossa Italiana - Comitato di FermominorStrategic or Co-development Partner · 1 November 2023ADMIRAL Gaming Network donated a minibus to the Italian Red Cross Committee of Fermo to support their humanitarian missions of rescue, psychological support, and logistical assistance in crisis situations.
• Associazione Bea a ColoriminorStrategic or Co-development Partner · 1 November 2023NOVOMATIC Italia renewed support for the Bea a Colori Association during their annual charity dinner, funding projects dedicated to families of patients with cardiovascular diseases.
• Fondazione Museo Ebraico per RomaminorStrategic or Co-development Partner · 29 March 2023ADMIRAL Gaming Network fully funded the 'Menorah - The Game' educational app project developed by Fondazione Museo Ebraico per Roma and TuoMuseo association, aimed at teaching Jewish history through an interactive treasure hunt experience.
• Associazione TuoMuseominorStrategic or Co-development Partner · 29 March 2023Partner in the development of 'Menorah - The Game' educational app, working with Fondazione Museo Ebraico per Roma on the edutainment project.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sisal: Historic Italian gaming operator (owned by Flutter Entertainment) with national gaming, lottery, and AWP/VLT retail presence. Comparable to AGN as a major ADM-licensed Italian concessionaire with both retail and B2B operations.
• Snaitech: Italian gaming operator (Snai brand) offering retail betting and gaming halls with AWP/VLT concessions. Comparable to AGN as a regulated Italian gaming concessionaire operating physical machine networks.
• Lottomatica Group: Italy's largest retail gaming operator (formed via merger of Lottomatica and Gamenet), holding AWP/VLT concession rights and operating gaming halls nationwide. Directly comparable to AGN as a major Italian ADI concessionaire competing for the same B2B operator network and concession tender.
• Codere Italia: Italian subsidiary of Spanish gaming operator Codere, managing gaming halls and AWP/VLT rights across Italy. Comparable to AGN in operating physical gaming infrastructure under Italian ADM regulation.
• Eurobet Italia: Italian gaming and betting operator (now part of Lottomatica Group) with AWP/VLT concessions and retail gaming halls. Comparable to AGN as an Italian ADI concessionaire competing for the same operator and machine rights pool.

Broad incumbents

• Playtech: Global gaming software and technology provider with Italian operations through Snaitech. Comparable as an adjacent gaming technology incumbent serving the Italian regulated market, though primarily software- rather than concession-focused.
• Aristocrat Leisure: Australian gaming equipment manufacturer with global presence in slot machines and digital gaming. Comparable to AGN as a gaming machine ecosystem participant, though Aristocrat is primarily a content/hardware supplier rather than concessionaire.
• NOVOMATIC AG: Austrian parent company of AGN, operating gaming venues and technology across ~100 countries. Comparable as the parent entity and as a global gaming operator with overlapping business model in physical gaming machine networks.
• International Game Technology (IGT): Global gaming equipment manufacturer and operator with Italian lottery and gaming machine operations. Comparable to AGN as a supplier/operator in the broader gaming machine ecosystem, though IGT operates at much larger global scale.
• Scientific Games: Global lottery and gaming technology provider with Italian presence. Comparable to AGN as an industry incumbent in regulated gaming infrastructure, though focused more on lottery systems than AWP/VLT concessions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/admiralgamingnetwork

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Admiral Gaming Network