Williams Insulation Inc

What Williams Insulation Inc does

Williams Insulation Inc is a privately held manufacturer and distributor of foam insulation products headquartered in Adrian, Michigan. The company produces and sells a broad portfolio of foam products, including standard white foam sheets available in any thickness up to 32 inches and lengths up to 24 feet, as well as application-specific offerings such as under-slab/radiant heating foam, pole barn insulation, siding backer, underground foam, cooler and freezer foam, flotation foam, tapered foam, panel foam, lamination foam, under-concrete foam, custom-cut foam, packaging foam, pattern foam, house trailer foam, plaster system foam, silver sheeting, and foundation coating. Core functional benefits cited include condensation control against steel and aluminum surfaces, moisture barriers for underground applications, and thermal insulation for buildings, refrigerated spaces, and radiant heating systems.

The business operates a direct-to-consumer, phone-based sales model with the listed contact line (517) 263-5990, supplemented by a basic company website that functions as a product catalog. Free delivery is offered for quantity orders, indicating a volume-based pricing structure, though exact prices are quote-based and not publicly disclosed. Customer segmentation is horizontal across use cases rather than verticals, with primary segments comprising agricultural/industrial building insulation (pole barns, metal buildings) and construction/contractor applications (under-slab insulation, radiant heating, foundation coating), and secondary segments covering specialized applications such as refrigerated units and manufactured housing. The company's stated competitive advantage centers on customizability of foam dimensions and local delivery economics, with no disclosed patents, certifications, partnerships, or institutional backing.

Name

Williams Insulation Inc

Legal name

Williams Insulation Inc

Website

https://williamsinsulationinc.com

Company type

Private

Operating status

Operating

Short description

Williams Insulation Inc is a privately held foam insulation manufacturer and distributor in Adrian, Michigan, selling custom-cut foam sheets and related products via phone-based direct sales to contractors, agricultural builders, and specialized application customers.

Ownership category

akta.pro rank

Product category

Foam Insulation Products

NAICS

Urethane and Other Foam Product (except Polystyrene) Manufacturing (32615), Polystyrene Foam Product Manufacturing (326140), Plastics Product Manufacturing (3261)

SIC

Plastics Foam Products (3086), Miscellaneous Plastics Products (3080)

akta.pro primary industry

Foam Plastic Insulation (EPS/XPS/PIR/PUR) (IMADAGAD)

akta.pro secondary industries

Foam Protective Packaging (EPS/EPE/EPP, PU, Molded Foam) (IMALAFAA), Construction Foams & Gap Fillers (PU Foams, Low-Expansion) (IMADAOAM)

Keywords

• Foam insulation sheets
• Radiant heating insulation
• Pole barn insulation
• Packaging foam products
• Custom cut foam

Headquarters

HQ city

Adrian

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Foam Insulation Products: One-time sale of foam insulation products including sheets, panels, and custom-cut foam. Products are manufactured or distributed directly to customers. Volume-based free delivery is offered to incentivize larger orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Williams Insulation Inc manufactures and distributes foam insulation sheets and related foam products for construction and packaging applications. The company offers standard foam sheets in any thickness up to 32 inches and lengths up to 24 feet, along with application-specific foam products for under-slab/radiant heating, pole barns, metal buildings, coolers/freezers, flotation, siding, foundations, and packaging. Free delivery is offered on quantity orders, with direct phone-based sales.

Product overview

Williams Insulation Inc is a manufacturer and distributor of foam insulation products based in Adrian, Michigan. The company offers a comprehensive portfolio of foam sheets and related products including standard Foam Sheets (available in white, any thickness up to 32 inches, in lengths up to 24 feet), specialized products like Under Slab/Radiant Heating Foam, Silver Sheeting, and various application-specific foams including Pole Barn Insulation, Siding Backer, Underground Foam, Cooler & Freezer Foam, Flotation Foam, Tapered Foam, Panel Foam, Lamination Foam, Under Concrete Foam, Special Size Cut Foam, Packaging Foam, Pattern Foam, House Trailer Foam, Plaster System Foam & Designs, and Foundation Coating. The company operates as both a manufacturer and distributor, offering free delivery in quantity.

Differentiator

Problem solved

Functional benefit

Products and services

• Foam Sheets Standard white foam sheets available in any thickness up to 32 inches, used against steel or aluminum to stop dripping and condensation, for underground applications, pole barns, metal buildings, and as siding backer.
• Under Slab/Radiant Heating Foam Foam insulation designed for under-slab applications and radiant heating systems for residential and commercial construction.
• Silver Sheeting Reflective sheeting product for insulation applications.
• Long Length Foam (up to 24 ft) Extended-length foam products available in lengths up to 24 feet for large-scale construction and insulation applications.
• Pole Barn Insulation Insulation foam specifically designed for pole barn structures.
• Siding Backer Foam backing material used behind siding installations.
• Underground Foam Foam insulation designed for below-ground and subterranean applications as a moisture barrier.
• Cooler & Freezer Foam Thermal insulation foam for commercial and industrial cooler and freezer units.
• Flotation Foam Foam used for buoyancy and flotation applications.
• Tapered Foam Custom-tapered foam panels for drainage and roofing applications.
• Panel Foam Foam panels for construction and insulation purposes.
• Lamination Foam Foam used in lamination processes for various applications.
• Under Concrete Foam Foam insulation installed beneath concrete slabs.
• Special Size Cut Foam Custom-cut foam products made to specific dimensions per customer requirements.
• Packaging Foam Foam materials for protective packaging applications.
• Pattern Foam Foam cut to specific patterns for custom applications.
• House Trailer Foam Insulation foam designed for manufactured housing and house trailers.
• Plaster System Foam & Designs Foam products and designs for plaster system applications.
• Foundation Coating Coating product for foundation insulation and protection.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Expansion highlights1 record

Broad incumbents

• Rmax Operating LLC: Manufacturer of polyiso and EPS rigid foam insulation for commercial roofing, walls, and below-grade applications. Overlaps with Williams Insulation's under-slab, foundation, and building insulation lines but at national incumbent scale.
• Carlisle Construction Materials: Large diversified building products manufacturer offering polyiso insulation among other construction materials. Comparable in end-product category but as a major national incumbent across many construction categories.
• Atlas Roofing Corporation: Large national manufacturer of polyiso and EPS foam insulation boards for commercial and residential construction. Operates in the same foam insulation category as Williams Insulation but at significantly larger scale across multiple plant locations.
• Kingspan Insulation: Global manufacturer of rigid foam insulation boards (PIR, PUR, XPS) for building envelopes. Comparable product category but as a much larger, multi-national incumbent with broader geographic reach and brand recognition.

Direct peers

• Amvic Inc. Manufacturer of expanded polystyrene (EPS) insulation products for residential and commercial construction including under-slab and foundation applications. Comparable in product mix and construction-channel focus.
• ACH Foam Technologies: Manufacturer of expanded polystyrene (EPS) foam products for construction, packaging, and specialty applications including flotation. Directly comparable product portfolio across insulation, packaging, and flotation foam categories.
• Foam Fabricators: Multi-plant custom foam manufacturer producing EPS, polyurethane, and specialty foam for protective packaging, building products, and OEM components. Directly comparable as a custom-cut foam producer serving both construction and packaging end markets like Williams Insulation.
• Polysteel (Atlantic Packaging): Producer of EPS rigid foam insulation for construction and protective foam packaging. Comparable as a focused foam manufacturer serving similar insulation and packaging use cases as Williams Insulation.
• Insulation Corporation of America (ICA): Custom fabricator of expanded polystyrene (EPS) foam insulation products for construction, geofoam, and packaging applications. Comparable as a similarly-sized custom foam insulation manufacturer/distributor with cut-to-size capability.
• Thermal Foams / DiversiFoam Products: Manufacturer of EPS and rigid foam insulation for construction, packaging, and OEM applications. Comparable mid-market foam manufacturer with overlapping insulation and packaging product lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks1 record

Key highlights1 record

Customer concentration

• LinkedInlinkedin.com/company/williams-insulation-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Williams Insulation Inc