ATC Presents

What ATC Presents does

ATC Presents is a privately held live entertainment and concert promotions company founded in 2004 by Adam Torres, originally operating as Adam Torres Concerts Presents. The company conceptualizes, markets, promotes, and produces concerts, tours, sporting events, and live entertainment experiences targeted at cross-cultural and multicultural audiences spanning hip-hop, R&B, Latin music, freestyle, reggae, and old-school genres. ATC Presents owns a portfolio of seven recurring concert series — Masters of Ceremony (Hip-Hop Show), Ladies Night R&B Extravaganza, Salsa Festival, Reggae Love Fest, Soulfrito, The Drip, and Freestyle & Old School Extravaganza — produced in three major US markets: New York, Miami, and Los Angeles. Notable performances have taken place at major venues including Barclays Center, with featured artists including 50 Cent, Snoop Dogg, T.I., Bad Bunny, and Jaden Smith.

The company's product offering extends beyond owned events to a B2B marketing activation service line, providing on-site, off-site, and national tour activations for brands and advertising agencies seeking authentic cultural connections with multicultural consumer audiences. There is no proprietary technology platform; the business operates as a traditional event production and marketing firm, with its marketing footprint driven by earned media coverage from Billboard, Rolling Stone, Pitchfork, The New Yorker, and People en Español, alongside organic social media and direct-to-consumer ticket sales via its Canva-hosted website.

The business model is dual-track. The consumer-facing stream generates revenue through ticket sales and event production fees across its owned concert series. The B2B stream generates professional services revenue from brand and agency marketing activations. ATC Presents is a private for-profit entity with 1-10 employees, headquartered at 100 Park Avenue, 16th floor, New York, NY 10017. No external funding, institutional investors, parent company, or M&A activity have been disclosed; the company remains founder-controlled and self-funded after more than 20 years of operation.

Name

ATC Presents

Legal name

ATC Presents

Website

https://atcpresents.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

ATC Presents is a privately held live entertainment company founded in 2004 that produces multicultural concert series and brand marketing activations for brands and consumers across New York, Miami, and Los Angeles.

Ownership category

akta.pro rank

Product category

Live Entertainment Production

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)

akta.pro secondary industry

Festival & Live Entertainment Brand Partnerships (MPAAAGAF)

Keywords

• Live concert promotion
• Multicultural entertainment events
• Concert tour production
• Brand activation services
• Music festival organization

Headquarters

HQ city

West New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Live Event Ticketing and Production: Revenue generated from concert promotions, tours, sporting events, and live entertainment experiences. The company conceptualizes, markets, promotes and produces these events, generating revenue through ticket sales and event production fees.
2. Marketing Activations: On-site, off-site and national tour activations for brands and agencies seeking ATC Presents' expertise and knowledge. This is a B2B revenue stream providing marketing services to corporate clients.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

ATC Presents conceptualizes, markets, promotes, and produces live concerts, tours, sporting events, festivals, and branded experiences targeted at cross-cultural and multicultural audiences in major U.S. markets. The company owns and operates multiple recurring concert series spanning hip-hop, R&B, Latin, reggae, and freestyle genres, and also delivers on-site, off-site, and national tour marketing activations for brands and advertising agencies.

Product overview

ATC Presents is a live entertainment company that operates as a concert promotions and marketing firm with over 20 years of expertise. The company offers a portfolio of distinct concert series and event properties including Masters of Ceremony (Hip-Hop Show), Freestyle & Old School Extravaganza, Ladies Night R&B Extravaganza, Salsa Festival, Soulfrito, Reggae Love Fest, and The Drip. These concert series are designed for multicultural audiences and are produced in major markets like New York, Miami, and Los Angeles. In addition to its owned event properties, the company provides marketing activation services (on-site, off-site, and national tour activations) for brands and agencies seeking specialized multicultural audience expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Masters of Ceremony – Hip-Hop Show

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Live Nation Entertainment: Live Nation Entertainment is the world's largest concert promoter and live entertainment company, operating across all major US markets including the multicultural segments ATC targets. It is comparable as the dominant scaled incumbent in the same product category (concert promotion and event production) that ATC operates in.
• AEG Presents: AEG Presents is the concert promotion arm of AEG, one of the two dominant US concert promoters, operating festivals, tours, and venue-based productions nationwide. It competes with ATC for the same artist talent, arena/venue dates, and brand-activation budgets, but at vastly greater scale.
• MSG Entertainment: MSG Entertainment operates Madison Square Garden and The Beacon, producing and hosting concerts, tours, and live events in New York. It is comparable to ATC as a venue-based concert promoter in the same New York market where ATC produces many of its events.

Direct peers

• Roc Nation: Roc Nation is a Jay-Z-founded entertainment company that operates a live events division producing concerts, tours, and festivals alongside management, label, and agency businesses. It is a direct peer in concert promotion with deep hip-hop and multicultural artist relationships, comparable to ATC's Masters of Ceremony and freestyle franchises.
• C3 Presents: C3 Presents is a US concert and festival promoter known for Austin City Limits Music Festival, Lollapalooza, and other large-format events. It is a direct peer as a concert/festival promoter with similar production, artist-booking, and venue-partnership functions to ATC's owned concert series.
• Goldenvoice: Goldenvoice, an AEG subsidiary, is a festival and concert promoter behind Coachella and other major events, with strong hip-hop and Latin programming. It is comparable to ATC as a festival/concert promoter operating in overlapping genre verticals including hip-hop and Latin.
• Cardenas Marketing Network: Cardenas Marketing Network is a Hispanic-focused live events and experiential marketing company producing concerts, festivals, and brand activations for Latin audiences in the US. It is a direct peer to ATC, operating in a highly similar multicultural Latin-concert and brand-activation niche.

Others

• United Talent Agency (UTA): UTA is a major talent and entertainment agency representing hip-hop, R&B, and Latin artists who perform at ATC events. It is adjacent/ecosystem-relevant as the agency counterpart that books many of the same artists ATC promotes.
• WME (William Morris Endeavor): WME is one of the largest global talent and entertainment agencies, representing music, comedy, and live-performance artists that ATC books. It is an adjacent ecosystem participant, not a direct promoter, but intersects with ATC on artist booking and touring partnerships.
• Eventbrite: Eventbrite is a ticketing and event technology platform used by many independent concert promoters to sell tickets and manage registrations. It is an adjacent/ecosystem technology provider that ATC and similar boutique promoters rely on for direct-to-consumer ticket distribution.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/adamtorresconcertspresents
• LinkedInlinkedin.com/company/atcpresents

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATC Presents