Public Radio, Inc.

Public Radio Broadcastingwrkf.org

Company typePrivate
Founded1980
HeadquartersBaton Rouge, United States
Headcount1–10
GTM typeB2C
OfferingServices

Public Radio, Inc. firmographics

Firmographics

Name: Public Radio, Inc.
Legal name: Public Radio Inc.
Website: https://wrkf.org
Company type: Private
Founded year: 1980
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

Public Radio, Inc. industry classification

Industry

Product category: Public Radio Broadcasting
NAICS: Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)
SIC: Radio Broadcasting Stations (4832)
akta.pro primary industry: National Public Radio Networks & Member Stations (NPR-style) (MPABADAB)
akta.pro secondary industries: Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Public/Noncommercial Radio Broadcasting (NPR, Community, Campus) (MPAIAEAB)

Keywords

Public radio broadcasting
News programming
Classical music
Podcast production
Community journalism

Where Public Radio, Inc. is headquartered

Location

Headquarters

HQ city: Baton Rouge
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Public Radio, Inc. business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

Listener Memberships and Donations: Listener-supported public radio model where individuals become members through recurring donations or one-time contributions. Includes sustaining membership programs with monthly automatic donations.
Corporate Sponsorship: Business sponsorships allowing companies to market to the station's audience. Mentioned in support options: 'Market My Business' sponsorship opportunities.
Corporation for Public Broadcasting (CPB) Funding: Federal funding from the Corporation for Public Broadcasting as part of the public media ecosystem. Mentioned in privacy policy compliance statement.
Vehicle and In-Kind Donations: Accepts vehicle donations as noted in support options ('Donate My Vehicle').

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Membership programs

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Public Radio, Inc. product offering

Product offering

Core offering

Public Radio, Inc. (WRKF) is an independent, nonprofit NPR member public radio station that broadcasts local news, public affairs programming, and classical music to listeners in Baton Rouge, Louisiana, and the broader Gulf South region. Programming is delivered over the air on 89.3 FM, through website streaming, mobile app, and podcast platforms, and is supported by listener memberships, donations, corporate sponsorships, and CPB grants.

Product overview

Public Radio, Inc. (WRKF) operates as a dual-format public radio station offering news and classical music programming. The core products include WRKF News & More (primary news stream with hourly local newscasts) and WRKF Classical (classical music programming). The station's main programs include Louisiana Considered (daily news program), Talk Louisiana (talk show with newsmakers), and Capitol Access (legislative coverage). WRKF distributes numerous podcasts including Sea Change, Road To Rickwood, What Was Lost, Bitter Jaguar, and Little Voices, Big Ideas. The station participates in the Gulf States Newsroom collaborative with WWNO, Mississippi Public Broadcasting, WBHM, and NPR. Additional services include a mobile app for listening, the MyWRKF online donor portal, membership programs, and vehicle donation options. Content is distributed through Spotify, Google Play, and the NPR App.

Differentiator

Problem solved

Functional benefit

Brands

Louisiana Considered: Daily local news program covering Louisiana politics, culture, and current events. Broadcast weekdays at noon and weekday evenings at 7:30 p.m.
Talk Louisiana
Capitol Access
WRKF Classical

Products and services

WRKF News & More
WRKF Classical
Louisiana Considered Daily live news program covering Louisiana politics, business, education, and community stories, airing weekdays at noon and 7:30 p.m. Produced in collaboration with WWNO.
Talk Louisiana Weekday morning and evening talk show connecting listeners with Louisiana's newsmakers, airing weekday mornings at 9:00 a.m. and evenings at 9:00 p.m.
Capitol Access Daily legislative coverage program from the Louisiana State Capitol during legislative sessions, providing reporting on state government and policy.
Behind the Blues Local radio program featured on WRKF covering regional topics.
Sea Change (podcast) Narrative storytelling podcast distributed through WRKF.
Road To Rickwood (podcast) NPR and MLB co-produced podcast exploring the intersection of baseball and civil rights at America's oldest ballpark, distributed through WRKF.
What Was Lost (podcast) Narrative podcast distributed through WRKF.
Bitter Jaguar (podcast) Podcast available via PRX distribution through WRKF.
Little Voices, Big Ideas (podcast) Podcast featuring conversations with children on big ideas, produced in collaboration with WWNO and distributed through WRKF.
Gulf States Newsroom Regional collaborative journalism initiative covering Louisiana, Mississippi, and Alabama through partnership between WWNO, WRKF, Mississippi Public Broadcasting, WBHM, and NPR.
MyWRKF Donor Portal Online donor/member portal allowing donors to manage their WRKF membership, update payment information, and access giving history.
WRKF Mobile App Mobile application for listening to live WRKF radio streams, accessing podcasts, and staying connected with WRKF programming.

Companies that use Public Radio, Inc.

Customer profile

Segments1 record

Ideal customer profiles2 records

Public Radio, Inc. technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Public Radio, Inc. partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core.

NPR (National Public Radio)coreStrategic or Co-development PartnerPrimary national news partner providing NPR News content and programming. WRKF distributes NPR national and international news coverage as part of its programming schedule and Gulf States Newsroom collaboration.
WWNO (New Orleans Public Radio)coreStrategic or Co-development PartnerCollaborative partnership in Gulf States Newsroom, a regional journalism collaboration covering Louisiana, Mississippi, and Alabama. Shared newsroom operations and content production.
Mississippi Public Broadcasting (MPB)coreStrategic or Co-development PartnerCollaboration partner in Gulf States Newsroom covering the Gulf South region. MPB contributes reporting on Mississippi news and issues.
WBHM (Alabama)coreStrategic or Co-development PartnerAlabama public radio partner in the Gulf States Newsroom collaborative journalism effort covering the tri-state Gulf South region.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Public Radio, Inc. competitors and assessment

Company assessment

Broad incumbents

NPR (National Public Radio): National public radio network and primary programming/content partner for WRKF and other member stations. Comparable as the umbrella organization whose content WRKF distributes and whose brand WRKF leverages.
American Public Media (APM): National public media organization providing programming to WRKF and other public radio stations. Comparable as a content distribution and programming partner within the public radio ecosystem.
PRX (Public Radio Exchange): Public radio content distribution and exchange platform serving as a technology/integration partner for WRKF podcasts. Comparable as ecosystem infrastructure for podcast and program distribution.

Direct peers

Houston Public Media: KUHF and Houston PBS operator serving the Houston market with NPR news, classical music, and local journalism. Comparable as a Gulf South-adjacent public radio operator with classical format and CPB funding.
WWNO (New Orleans Public Radio): New Orleans-based public radio station that co-produces Louisiana Considered with WRKF and is a Gulf States Newsroom partner. Directly comparable as a Louisiana public radio station with similar NPR affiliation, programming mix, and listener-supported model.
WBHM (Birmingham, Alabama): Birmingham NPR member station and Gulf States Newsroom partner. Comparable in scale, mission, and Gulf South regional journalism collaboration with WRKF.
WAMU 88.5 (American University Radio): Washington DC-area NPR member station with similar dual news/arts programming, listener-supported model, and strong digital distribution. Comparable as a mid-sized market public radio station.
Mississippi Public Broadcasting: Statewide public radio and television network serving Mississippi. Gulf States Newsroom partner with WRKF; directly comparable as a regional public radio operator with CPB funding and listener-supported model.
WLRN Public Media (South Florida): South Florida NPR member station operating dual news/classical formats with listener-supported model. Comparable as a single-market public radio broadcaster with digital streaming and podcast distribution.

Others

Corporation for Public Broadcasting (CPB): Federal funding entity for public radio and television stations including WRKF. Comparable as the upstream funder whose grant levels and policy decisions directly shape WRKF's operating budget.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Public Radio, Inc. financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Public Radio, Inc. leadership team

Management profile

Number of profiles

Public Radio, Inc. funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Public Radio, Inc. M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Public Radio, Inc.

What does Public Radio, Inc. do?

Is Public Radio, Inc. a public or private company?

Public Radio, Inc. is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Public Radio, Inc. founded?

Public Radio, Inc. was founded in 1980. It employs 1 to 10 people.

Where is Public Radio, Inc. based?

Public Radio, Inc. is headquartered in Baton Rouge, United States, in the North America region.

How does Public Radio, Inc. make money?

Four revenue lines are on record. Listener Memberships and Donations are the primary driver. The others are corporate Sponsorship, corporation for Public Broadcasting (CPB) Funding and vehicle and In-Kind Donations.

Who are Public Radio, Inc.'s main competitors?

Broad incumbents on record are NPR (National Public Radio), American Public Media (APM) and PRX (Public Radio Exchange). Direct peers are Houston Public Media, WWNO (New Orleans Public Radio), WBHM (Birmingham, Alabama), WAMU 88.5 (American University Radio), Mississippi Public Broadcasting and WLRN Public Media (South Florida). Corporation for Public Broadcasting (CPB) is listed as an others.

Does Public Radio, Inc. have an API?

No public API is recorded for Public Radio, Inc..

What industry is Public Radio, Inc. in?

Public Radio, Inc.'s product category is Public Radio Broadcasting. Its primary akta.pro industry code is MPABADAB, National Public Radio Networks & Member Stations (NPR-style), with a secondary code of MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains). Its NAICS code is 51611 and its SIC code is 4832.