Ventura Bike

What Ventura Bike does

Ventura Bike (legal entity: Motohaus Powersports Limited) is the official UK distributor for the Ventura motorcycle luggage brand, operating a direct-to-consumer e-commerce storefront at ventura-bike.co.uk. The company sells the Ventura Bike-Pack System, a modular luggage solution comprising three engineered components per motorcycle: bike-specific L-Brackets (mild steel tubing with satin black powder coat), dedicated racks (EVO Rack, Pack Rack, Top-Box Rack, Sport Racks, Pannier Supports), and luggage packs across five product families (EVO, AERO, ASTRO, Pannier, Universal). The brand originated in New Zealand in the 1970s under Dold Industries Limited, which retains the trademarks and manufactures the products from Hamilton, New Zealand.

The business model is straightforward e-commerce distribution: one-time hardware sales of physical luggage products priced £55-£285 per item, with shipping fees on top (UK standard £3.99, free over £50). Customers self-serve through a Shopify-powered website that guides them through a three-step fitment process (Luggage → Rack → L-Bracket). Distribution is UK-only — the website explicitly states it cannot deliver globally — supplemented by a retail partner network. Target customers are individual motorcycle riders (touring, adventure, commuting, vintage/classic), not commercial buyers, per the site's Terms of Service.

The operating company is a micro-entity (1-10 employees) operating from Hook, Hampshire, and is part of Motohaus Powersports' broader multi-brand portfolio, which also distributes KEIS, SW-Motech, Nexx, XCP, Bruhl, Sena, and Comfortair. The intellectual property is owned by Dold Industries in New Zealand, making Ventura UK a distribution-rights business rather than an IP owner. No external funding, venture capital, or public financial disclosures were identified.

Name

Ventura Bike

Legal name

Motohaus Powersports Limited

Website

https://ventura-bike.co.uk

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Ventura Bike (Motohaus Powersports Limited) is the official UK distributor of the Ventura modular motorcycle luggage system, selling bike-specific L-Brackets, racks, and luggage packs (EVO, AERO, ASTRO, Pannier, Universal) to individual motorcycle riders via a direct-to-consumer Shopify storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Hook, Hampshire

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Motorcycle Luggage Products: One-time sale of physical motorcycle luggage products including luggage packs (EVO, AERO, ASTRO, Pannier, Universal), racks (EVO Rack, Pack Rack, Top-Box Rack, Sport Racks), L-Brackets, and accessories (storm covers, replacement keys, locking nuts). No subscription or recurring revenue model. Customers purchase individual products as needed, with optional accessories for existing Ventura system owners.
2. Shipping and Delivery: Delivery costs charged separately from product prices. UK standard delivery £3.99 (free over £50), priority delivery £7.99. International shipping calculated at checkout. Revenue from shipping charges on top of product sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Ventura Bike operates a UK direct-to-consumer e-commerce store that distributes Ventura-branded modular motorcycle luggage systems. The offering comprises three components: bike-specific L-Brackets (custom mounting hardware per motorcycle model), dedicated racks (EVO Rack, Pack Rack, Top-Box Rack, Pannier Supports), and luggage packs across the EVO, AERO, ASTRO, Pannier, and Universal ranges. The brand originates from New Zealand (since the 1970s) and is distributed in the UK by Motohaus Powersports Limited.

Product overview

Ventura Bike is a UK distributor offering the Ventura Motorcycle Bike-Pack System, a modular luggage solution comprising five product families (EVO, AERO, ASTRO, Pannier, and Universal), each requiring dedicated racks (EVO Rack, Pack Rack, Top-Box Rack, Pannier Supports) and bike-specific L-Brackets. The EVO line (EVO-12 Jet Stream, EVO-22 Jet Stream III, EVO-40, EVO-60 Jet Stream) uses a horizontal rack system for aerodynamic load support. The AERO line (AERO Delta VII, AERO Rally III, AERO Spada VII) uses a vertical Pack-Rack with zip-together capability for expanded capacity. The ASTRO line (ASTRO Top-Box, Astro Rally-45, Astro Tour-XL) provides hard top box storage. The Pannier system (BONNEVILLE) offers side-mounted 24L bags, while Universal bags (IMOLA, SETI-MOTO) provide versatile seat bag options. Accessories include storm covers, replacement locking keys/nuts, and mounting hardware.

Differentiator

Problem solved

Functional benefit

Products and services

• EVO 12 Jet Stream A 12-litre aerodynamic touring bag made from ballistic fabric, designed to pair with the Ventura EVO-Rack System. Features reflective safety piping, carry handle, shoulder strap, and double lockable zip sliders. Targeted at motorcycle riders seeking compact, aerodynamic luggage for touring.
• EVO 22 Jet Stream III A 22-litre sleek, aerodynamic touring bag crafted from ballistic fabric with wind-cheating shaping. Features twin carry handles, internal pockets, quick-release buckles, dual-zip sliders, seam-sealed waterproof liner, and MOLLE system on lid. Designed for EVO-Rack System integration; for touring motorcycle riders.
• EVO 40 A 40-litre motorcycle luggage pack using an innovative pocket fastening system to securely hold on the EVO-Rack. Engineered with laminated ballistic fabric, double lockable zips, top and front carry handles, and quick-release buckles. Targeted at motorcycle riders needing mid-size touring capacity.
• EVO 60 Jet Stream A 60-litre aerodynamic touring bag with an expanding section, engineered with laminated ballistic fabric. Features double lockable zippers, quick-release buckles, reflective safety piping, wind-cheating shape, two carry handles, shoulder strap, and internal pockets. For riders needing maximum touring capacity.
• AERO Delta VII An expandable 15-35 litre versatile day pack made from ballistic fabric. Can zip together with other AERO packs to increase capacity. Features optional shoulder straps, D-rings for locking, fabric pull tags, and Pack-Rack mounting system. Targeted at motorcycle riders seeking versatile, expandable luggage.
• AERO Rally III The largest pack in the Ventura Bike-Pack system range, starting at 44 litres and expanding to 56 litres via YKK zip system. Made from ballistic heavy duty fabric with safety reflective stripes, polypropylene inserts for shape retention, and clip-on shoulder straps as optional extra. For riders needing large capacity luggage.
• AERO Spada VII A versatile 51-litre motorcycle luggage pack made from PVC laminated ballistic fabric. Features three external pockets plus slash pocket, internal pockets and key clip, shoulder straps that tuck away, polypropylene supports for shape retention, and can zip together with other AERO packs. Designed for Pack-Rack mounting.
• ASTRO Top-Box A durable 32-litre hard-shell top box with mounting plate and universal fitting kit. Features easy-open latch system, reflective panels, keyed locking, and can be mounted forward or rear-facing. Compatible with Ventura Top Box Rack. Targeted at motorcycle riders seeking secure, lockable top-box storage.
• Astro Rally-45 A rugged 45-litre top box built for Enduro and off-road riding. Made from tough moulded plastic with fully padded interior for gear protection. Compatible with Ventura Top Box Rack and includes universal fitting kit with M6 bolts and washers. Targeted at adventure and off-road motorcycle riders.
• Astro Tour-XL A 42-litre hard luggage top box with mounting plate and universal fitting kit. Features rigid hard body design, key locking, red reflective sections, and versatile opening system that can be operated with gloves. Fits over pillion seat or rear position. For touring motorcycle riders.
• BONNEVILLE Pannier (PB1424/B) 24-litre pannier bags (per side) made from high-quality Codra fabric with padded sides and carry handles. Designed to fit Ventura Pannier Support System, featuring hard base inserts, reflective piping, fast-release buckles, and no requirement for protective tape as they will not damage paintwork. Targeted at motorcycle riders seeking side-mounted luggage.
• IMOLA An expandable seat bag made from super tough ballistic PVC laminated fabric. Features reflective side stripes, quick release buckles, expandable design from 22 litres, double zipper openings, and detachable base. Clips snugly onto the pillion seat. For riders needing universal-fit, seat-mounted luggage.
• SETI-MOTO A semi-moulded 14-litre seat bag made from Kodra fabric designed to sit on the pillion seat. Features quick release buckles, rubber moulded pull tags, reflective piping, padded carry handle, and seat-bra included for easy mounting. For riders seeking a compact, universal seat bag.
• Ventura Racks and L-Brackets Bike-specific mounting hardware required for the Ventura Bike-Pack System. Includes EVO Rack (horizontal mounting), Pack Rack (vertical/AERO mounting), Top-Box Rack (top boxes), Sport Racks, Pannier Supports, Grab Handles, and L-Brackets (custom mild steel tubing brackets with satin black powder coat finish, individually tailored for each motorcycle model). Required for all bikes using Ventura luggage.

Quantifiable outcome

• Tested at 180MPH (288KPH) with no effect on motorcycle handling — independent journalist testing on a race track
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Dold Industries LimitedcoreOEM/ Whitelabel/ Licensing PartnerDold Industries Limited is the manufacturer and trademark holder of Ventura motorcycle luggage products, based in Hamilton, New Zealand. Ventura UK (Motohaus Powersports) is the official UK distributor for Dold Industries' Ventura products. Ventura originated from New Zealand in the 1970s with the creation of the Bike-Pack System. The partnership grants Motohaus exclusive distribution rights for the UK market.
• Motohaus Powersports LimitedcoreChannel Partner/ Reseller/ DistributorMotohaus Powersports Limited is the parent/operating company that operates as Ventura (trading name) and is the official UK distributor for Ventura motorcycle luggage. It is the entity that owns and operates the v entura-bike.co.uk e-commerce website. Motohaus also distributes other motorcycle brands including KEIS, SW-Motech, Nexx, XCP, Bruhl, Sena, and Comfortair, indicating it is a multi-brand powersports distributor.
• ShopifycoreTechnology or IntegrationShopify powers the Ventura e-commerce website (ventura-bike.co.uk). Shopify handles e-commerce platform hosting, payment processing (Shop Pay/Shopify Payments), order management, and checkout. Ventura uses Shopify's cookie consent management, analytics, and marketing integrations.
• Google (Analytics and Advertising)minorGTM or Marketing PartnerGoogle provides analytics and advertising services including Google Analytics for website analytics and Google Ads for paid search/marketing campaigns.
• Meta (Facebook/Instagram)minorGTM or Marketing PartnerMeta provides marketing/advertising services through Facebook and Instagram platforms for targeted advertising campaigns.
• APC, DPD, Royal Mail (Shipping Carriers)minorImplementation/ SI/ Consulting PartnerVentura uses APC, DPD, and Royal Mail for shipping orders within the UK. Royal Mail parcels are sent via 48-hour tracked service with tracking details provided once delivery has been attempted.
• KEIS, SW-Motech, Nexx, XCP, Bruhl, Sena, ComfortairminorChannel Partner/ Reseller/ DistributorMotohaus Powersports (the company operating Ventura) also distributes other motorcycle gear and accessory brands: KEIS (apparel), SW-Motech (luggage/accessories), Nexx (helmets), XCP (accessories), Bruhl (apparel), Sena (communication devices), and Comfortair. These are other brands Motohaus distributes alongside Ventura in the UK market.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/VenturaLuggageUk
• LinkedInlinkedin.com/company/ventura-bike

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ventura Bike