Veterinary Reproduction Consultancy

What Veterinary Reproduction Consultancy does

Veterinary Reproduction Consultancy (VRC) is a privately-held specialist veterinary theriogenology practice founded in 2018 by Dr Jasmin Hyatt, headquartered in Orange, NSW, Australia, with a satellite consultation presence in Sydney at S.A.S.H. Alexandria. The practice delivers specialist reproductive medicine for dogs and cats, including fertility assessments, progesterone hormone testing, vaginal cytology, vaginoscopy, transcervical insemination (TCI) on conscious standing bitches without anaesthesia, semen collection, motility and morphology assessment, semen freezing and long-term storage at -196°C in liquid nitrogen, epididymal sperm collection, infertility workups, reproductive ultrasonography, pregnancy diagnosis and whelping support. A 2023 expansion added a purpose-built ram collection and freezing centre, and bull semen freezing is offered through a partnership with KB Livestock Services; cross-species sperm morphology assessments (bull, boar, stallion, ram) are offered with tiered turnarounds.

VRC's go-to-market is appointment-based professional services delivered through the Orange facility, periodic Sydney consultations, remote consultations for referring veterinarians, and nationwide plus New Zealand chilled semen shipping via purpose-designed containers. The customer base is fragmented across three primary segments: dog and cat breeders and pet owners, referring general practice veterinarians, and livestock farmers. Pricing is quote-based and not publicly disclosed; consultations are by appointment, with after-hours and emergency availability 24/7. The practice operates with five staff (two reproduction veterinarians, an administrator and laboratory manager, and two veterinary nurses) and generates revenue through professional fees rather than recurring software or subscription contracts.

Name

Veterinary Reproduction Consultancy

Legal name

Veterinary Reproduction Consultancy Pty Ltd

Website

https://vetrepro.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Veterinary Reproduction Consultancy is a specialist veterinary theriogenology practice in Orange, NSW, Australia, providing canine, feline, and livestock reproductive services (TCI, semen freezing, morphology, infertility workups) led by Dr Jasmin Hyatt, NSW's only small animal Registered Reproduction Specialist.

Ownership category

akta.pro rank

Product category

Veterinary Reproduction Services

NAICS

Veterinary Services (541940)

SIC

Agricultural Services (700)

akta.pro primary industry

Reproduction, Breeding & Theriogenology (Large Animal/Equine) (HLAMABAG)

akta.pro secondary industries

Reproductive & Endocrinology Diagnostics (Fertility, Hormones) (HLAMADAF), Breeding Soundness Evaluation & Fertility Testing Services (AFAEAJAM), Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)

Keywords

• Veterinary reproduction services
• Canine artificial insemination
• Theriogenology services
• Semen freezing storage
• Animal breeding consultation

Headquarters

HQ city

Orange

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Veterinary Consultation Services: Specialist reproductive consultations for small animals (dogs, cats) and livestock. Includes fertility assessments, breeding soundness examinations, and infertility consultations. Available remotely or in-person.
2. Reproductive Procedures: Transcervical insemination (TCI) with fresh, chilled or frozen semen. Semen collection, assessment, freezing and storage services. Imaging of reproductive tract.
3. Semen Morphology Services: Sperm morphology assessments for bulls, rams, boars and stallions across all species. Samples submitted for analysis with various turnaround times available.
4. Ram Semen Freezing Services: Purpose-designed ram collection and freezing centre with indoor ram housing. Week-by-week stay packages available with semen frozen in straws for storage or transport.
5. Canine Semen Freezing & Storage: Long-term frozen semen storage in liquid nitrogen at -196 degrees Celsius. Storage capabilities maintained at VRC facility with dry shipper for local/interstate transfers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Veterinary Reproduction Consultancy is a specialist veterinary reproduction practice offering artificial insemination (transcervical and vaginal), ovulation timing, semen collection and assessment, semen freezing and long-term storage, chilled semen shipping, infertility and breeding soundness examinations, reproductive imaging, and pregnancy/whelping management for dogs, cats, and livestock. The practice also provides referral consultations for veterinarians and direct services for breeders, pet owners, and livestock producers across Australia.

Product overview

Veterinary Reproduction Consultancy is a specialist veterinary practice (not a software product) offering a comprehensive suite of animal reproduction services. The company, led by Dr Jasmin Hyatt (NSW's only small animal Registered Reproduction Specialist), provides canine and feline breeding services including Transcervical Insemination (TCI), ovulation timing, semen collection/assessment/freezing/storage, infertility consultations, reproductive imaging, and pregnancy management. The practice also extends to livestock services including ram and bull semen freezing (via partner Dr Kristen Fredericksen/KB Livestock Services for bulls) and sperm morphology assessments for all species (bull, boar, stallion, ram). Consultations are available at the Orange, NSW facility and in Sydney through S.A.S.H. Alexandria, with 24/7 emergency availability.

Differentiator

Problem solved

Functional benefit

Products and services

• Transcervical Insemination (TCI) Endoscopic transcervical artificial insemination procedure for bitches, enabling non-surgical deposit of semen directly into the uterus. Offered to dog breeders and pet owners seeking higher conception rates than vaginal insemination.
• Vaginal Insemination Standard vaginal artificial insemination service for dogs, performed using fresh or chilled semen at the clinic. Offered to breeders and pet owners as a more accessible AI option than TCI.
• Ovulation Timing / Breeding Timing Reproductive cycle monitoring and ovulation timing service using progesterone testing and cytology to determine optimal breeding or insemination dates for bitches and queens. Offered to breeders and pet owners to maximize conception success.
• Canine Semen Collection & Assessment Collection and quality assessment of canine semen, including motility and morphology evaluation, for use in AI, fresh chilled, or frozen breeding programs. Offered to stud dog owners and breeders.
• Canine Semen Freezing & Storage
• Chilled Shipped Semen Preparation and shipment of chilled canine semen to remote locations for use in artificial insemination, enabling breeding across geographic distance without transporting the animals. Offered to breeders needing long-distance stud access.
• Epididymal Sperm Collection Specialist collection of epididymal sperm from post-mortem or castrated stud dogs, enabling preservation of valuable genetics where conventional collection is no longer possible. Offered to breeders and owners of deceased or castrated valuable sires.
• Infertility & Breeding Soundness Examinations Diagnostic workup of infertile bitches and stud dogs including examination, imaging, and semen analysis to identify reproductive issues and recommend treatment. Offered to breeders and pet owners experiencing breeding failure.
• Reproductive Imaging Ultrasound and other imaging services used for pregnancy diagnosis, ovarian and uterine assessment, and monitoring of reproductive health. Offered to breeders, pet owners, and referring veterinarians.
• Pregnancy, Whelping & Lactation Management Comprehensive clinical management of pregnancy, whelping, and post-whelping lactation in bitches, including complication management and caesarean support. Offered to breeders and pet owners.
• Semen Morphology Assessment
• Ram Semen Freezing
• Bull Semen Freezing (Referral) Cryogenic freezing of bull semen provided on a referral basis for cattle producers needing specialist reproductive services. Offered to cattle stud operations and livestock farmers.
• Referral Consultations

Quantifiable outcome

• Frozen semen can be stored indefinitely at -196 degrees Celsius without decrease in quality
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• S.A.S.H. AlexandriacoreStrategic or Co-development Partner · 1 January 2018Specialist consultations available in Sydney at S.A.S.H. Alexandria on certain dates. Provides interdisciplinary reproductive case management for challenging fertility and reproductive conditions.
• KB Livestock Services (Dr Kristen Fredericksen)coreStrategic or Co-development PartnerAll bovine semen freezing at VRC is performed through Dr Kristen Fredericksen at KB Livestock Services. Contact: 0400 978 373. This partnership provides specialized bull semen freezing capabilities.
• Sydney UniversityminorOthersDr Hyatt is a frequent contributor to Sydney University Alumni magazine discussing topics including prepubertal neutering, estrus control, equine ovarian disorders, and hormone testing. Indicates ongoing academic connection.
• American College of TheriogenologistsminorOthersDr Hyatt completed comparative theriogenology residency training program through the American College of Theriogenologists and became a Diplomate in 2017. Charles Sturt University also has residency program affiliation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Matamata Veterinary Services: New Zealand veterinary practice where Dr Hyatt completed her comparative theriogenology residency. Comparable as a specialist theriogenology-focused practice serving breeding clients across species in the Australasian region.
• KB Livestock Services: Provider of bull and livestock semen freezing services run by Dr Kristen Fredericksen, with whom VRC partners for all bovine semen work. Directly comparable as a specialist livestock reproduction service operating in the same Australian market with overlapping morphology and freezing offerings.
• S.A.S.H. (Small Animal Specialist Hospital): Multi-specialty veterinary hospital network in Australia that hosts VRC's Sydney satellite consultations at S.A.S.H. Alexandria. Comparable because it operates specialist referral services for complex small-animal cases in a similar premium, appointment-based model.

Broad incumbents

• North Carolina State University College of Veterinary Medicine: U.S. veterinary school whose theriogenology department trained Dr Hyatt in 2015–2016. Comparable as an academic institution running a theriogenology service that performs canine, equine, and livestock reproductive procedures similar to VRC's offering.
• University Veterinary Teaching Hospital Sydney: University of Sydney's veterinary teaching hospital, where Dr Hyatt obtained her BVSc and maintains academic ties. Comparable as a broad specialty referral hospital that handles complex small-animal reproduction cases alongside a much wider service portfolio.
• Louisiana State University School of Veterinary Medicine: U.S. veterinary school where Dr Hyatt worked in the theriogenology department in 2015–2016. Comparable as an academic referral centre for theriogenology across species, operating at broader scale than a private practice.

Others

• American College of Theriogenologists: Professional certification body that conferred Dr Hyatt's Diplomate status in 2017. Comparable as the governing body that defines the rare specialist credentials underpinning VRC's competitive moat and therefore the supply pipeline of potential successors.
• Charles Sturt University Veterinary Sciences: University where Dr Elizabeth Jones completed her comparative theriogenology residency training. Comparable as an academic ecosystem partner that supplies trained theriogenology clinicians to VRC and the broader Australian specialty vet market.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vetreproduction
• Instagraminstagram.com/vetreproduction
• LinkedInlinkedin.com/company/veterinary-reproduction-consultancy

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veterinary Reproduction Consultancy