AUPA! Agecia de Publicidad

What AUPA! Agecia de Publicidad does

AUPA! Agencia de Publicidad is a privately held, boutique creative advertising agency headquartered in Madrid, Spain. Founded in 2018–2019, the firm operates with 1–10 employees and delivers integrated creative services spanning advertising campaign conceptualization, brand identity and corporate image development, naming and branding, branded content production (documentaries, masterclasses, artistic installations), digital and social media campaigns, and outdoor advertising. The agency's portfolio emphasizes emotionally resonant storytelling and large-format cultural work — notably the 140km 'Las Estrellas del Camino' exhibition on the Camino de Santiago and the most-viewed viral video for Unicef España — positioning it as a creator of cultural moments rather than a high-volume campaign producer.

AUPA! serves a diverse client base that spans beverage (Estrella Galicia, Cervezas 1906, Cafés Oquendo), automotive (Peugeot, Citroen), media/broadcasting (Cadena COPE, Ábside Media), luxury (IWC), retail (IKEA España), healthcare (Igenomix), infrastructure (Sacyr), nonprofit (Unicef España), sports (Solheim Cup 2023), and cultural institutions (EGO Fundazioa, Piano City Madrid, EHU/UPV). Several marquee accounts (Cervezas 1906, Estrella Galicia, EGO Fundazioa) generate repeat annual or multi-year engagements.

The business model is project-based professional services: AUPA! acquires clients through direct relationships, referrals, and industry reputation rather than formalized channels, charges fees on a per-project basis, and grows through portfolio reputation and earned media rather than platform or product revenue. The firm has no disclosed external funding, no parent company, and operates as an independent creative shop with no proprietary technology platform, patents, or AI/ML capabilities.

Name

AUPA! Agecia de Publicidad

Legal name

AUPA! Agencia de Publicidad

Website

https://aupa.work

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

AUPA! Agencia de Publicidad is a Madrid-based boutique creative advertising agency (1–10 employees, founded 2018–2019) offering campaign development, brand identity, branded content, and digital/outdoor advertising to enterprise and institutional clients across beverage, automotive, media, retail, and cultural sectors in Spain.

Ownership category

akta.pro rank

Product category

Creative Advertising Services

NAICS

Advertising Agencies (541810), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAAAAA

Integrated Full-Service Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYMPAAAKAH

Experiential OOH & Ambient Media (Guerilla, Pop-Ups)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Out-of-Home (OOH) Advertising Services

SECONDARYBPAFALAI

Alternative OOH & Ambient Media (Guerrilla, Pop-Up Installations)

Business & Public Services/Marketing, Advertising & PR Services/Out-of-Home (OOH) & Outdoor Advertising Services

Keywords

• Creative advertising services
• Brand identity design
• Campaign development
• Branded content production
• Corporate communications

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Services and Campaign Development: As an advertising agency, AUPA! generates revenue through fees for creative services including brand strategy, campaign development, visual identity creation, content production, and communication consulting for corporate and institutional clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

AUPA! is a Madrid-based creative advertising agency that develops brand campaigns, visual identity systems, naming, branded content, digital and outdoor advertising, and annual communication campaigns for corporate brands, cultural institutions, and media companies. The agency delivers integrated creative services spanning strategy, conceptualization, design, and production across traditional, digital, and experiential media formats.

Product overview

AUPA! is a creative advertising agency offering a comprehensive suite of marketing and communication services. The agency operates as a single unified creative offering rather than a modular platform, providing integrated services across creative advertising campaigns, brand identity development, naming and branding, communication campaigns for cultural institutions, branded content production (documentaries, masterclasses, artistic installations), digital and social media campaigns, and outdoor advertising. Notable projects include annual communication campaigns for EGO Fundazioa, the 'Las Estrellas del Camino' artistic exhibition on the Camino de Santiago, the IMPERFECTXS branded content series for Cervezas 1906, corporate identity work for clients such as SHAPER, SIREC, and Ábside Media, and international sports event communication for the Solheim Cup.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Advertising Campaigns Full-service creative advertising agency providing campaign conceptualization, design, and production across multiple media channels including outdoor advertising, digital content, and branded experiences.
• Brand Identity and Corporate Image Development of corporate branding, visual identity systems, and positioning strategies for clients, including naming, logo design, and comprehensive brand guidelines.
• Naming and Branding Brand naming services and complete branding solutions, exemplified by the Ábside Media naming and branding project for Grupo COPE.
• Communication Campaigns Annual communication campaigns for cultural organizations such as EGO Fundazioa (Joven Orquesta de Euskal Herria), featuring visual design and marketing materials.
• Branded Content Creation of branded content experiences including documentary films, masterclass series, and artistic installations such as 'Las Estrellas del Camino' and 'IMPERFECTXS'.
• Digital and Social Media Campaigns Digital campaign production including social media content, TikTok campaigns (such as the IWC unboxing campaign), and video content creation.
• Outdoor and Exterior Advertising Outdoor advertising campaign design and production, including billboard campaigns and exterior media placement.

Quantifiable outcome

• Most viewed viral video for Unicef España
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• &Rosàs: Barcelona-based independent creative agency with strong brand-building credentials across Spain. Comparable in scale, creative-led positioning and project-based model serving enterprise brands.
• Lola MullenLowe: Madrid-based creative advertising agency and one of Spain's most awarded independent creative shops. Directly comparable to AUPA! in geography, boutique creative positioning, and enterprise brand client roster.
• Oriol Villar: Barcelona-based boutique creative agency focused on brand identity, campaigns and cultural projects. Similar to AUPA! in boutique positioning and emphasis on craft-led, emotionally resonant creative.
• Shackleton: Madrid-headquartered independent creative agency known for integrated brand campaigns and branded content. Closely comparable to AUPA! in offering creative strategy, campaign development and content production for Spanish enterprise clients.
• China: Madrid-based creative agency known for campaign development and brand storytelling for major Spanish and international brands. Directly comparable in geography, scale and creative-led offering.

Broad incumbents

• Siete34 (Havas Spain): Now part of Havas, Siete34 is a Spanish creative agency offering creative and broader communications services. Comparable to AUPA! in creative work but with the backing of a global holding company.
• DDB Spain: Spanish arm of global creative network DDB. Offers integrated advertising services to enterprise clients similar to AUPA!'s roster, but with broader media, data and digital capabilities.
• Publicis Spain: Spanish operations of Publicis Groupe offering full-service advertising, media and digital. Competes with AUPA! for the same enterprise brand clients but with full holding-company capabilities.
• McCann Worldgroup Spain: Madrid-based office of McCann, offering creative, media and communications services. Comparable in serving enterprise Spanish brands, but with much broader scale and integrated capabilities.
• Wieden+Kennedy (Delhi/London offices as benchmark): Independent global creative agency renowned for culturally resonant campaigns and brand storytelling. AUPA!'s experiential, culture-making positioning (e.g. Las Estrellas del Camino) is conceptually comparable to Wieden+Kennedy's craft-led approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aupa-servicios-de-publicidad

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUPA! Agecia de Publicidad