Bella Princess LLC

What Bella Princess LLC does

Bella Princess LLC is a privately held children's entertainment company founded in 2003 and headquartered in Verona, New Jersey. The company designs and delivers princess, villain, knight, superhero, and themed character experiences for children's birthday parties, family celebrations, and ticketed public events, while also operating a cherry blossom-themed cafe (La Bella Cafe) and an all-inclusive fairytale party venue (Bella's Enchanted Hall), both co-located on Bloomfield Avenue in Verona. Service is delivered through three channels: owned-venue private events, mobile character visits to client locations across the NJ, NY, and Tristate Area, and recurring ticketed public programming such as Royal Balls, Princess Breakfasts, Tea Parties, and Paint and Sip sessions.

The business is operationally service-based rather than technology-based. The core offering is live performance: original, non-licensed costume designs and narrative-driven shows performed by auditioned talent. The company has built a library of over 40 character themes across princesses, villains, knights/princes, superheroes, fun characters, and spa parties, and explicitly avoids Disney, Nickelodeon, Marvel, and DC intellectual property. There is no proprietary technology platform, mobile app, or AI/ML capability disclosed; customer interaction is handled through a Wix-hosted website with an availability inquiry form, supplemented by phone, email, and a broad social media footprint (Facebook, Instagram, YouTube, Pinterest, Yelp).

Bella Princess generates revenue through three transactional streams: private event entertainment priced per event (mobile visits from $325, La Bella Cafe private gatherings from $1,197, Enchanted Hall all-inclusive packages), ticketed public events priced per attendee ($25–$59), and cafe food and beverage sales at La Bella Cafe. Deposits of $100 per staff member or $200 for full party experiences are required to secure dates, with a 24-hour reservation window signaling demand intensity. The company is founder-owned, has no disclosed external funding, no patents, and no institutional customers, serving a long tail of individual family and small-party consumers.

Name

Bella Princess LLC

Legal name

Bella Princess LLC

Website

https://bellaprincess.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Bella Princess LLC is a Verona, NJ-based children's entertainment company founded in 2003 that delivers themed character parties, mobile character visits, and ticketed public events across the NJ/NY/Tristate Area, operating two co-located venues: Bella's Enchanted Hall and La Bella Cafe.

Ownership category

akta.pro rank

Product category

Children's Entertainment Services

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Kids Party Entertainment (Clowns, Magicians, Characters) (HSACACAG)

akta.pro secondary industries

Children’s Entertainment Booking (Clowns, Characters, Princess Parties) (HSACAHAF), Birthday Party Services (HSACACAA), Party Games, Activities & Interactive Entertainment (HSACACAJ)

Keywords

• Children's entertainment services
• Princess character parties
• Themed event venue
• Mobile character entertainment
• Fairytale party hosting

Headquarters

HQ city

Verona

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Private Event Entertainment: Bella Princess generates revenue through providing character entertainment for private events including birthday parties, with three venue options: Bella's Enchanted Hall (all-inclusive packages), La Bella Cafe private events (starting at $1,197), and mobile character visits to client locations (starting at $325). Bookings require deposits to secure dates.
2. Ticketed Public Events: The company operates ticketed public events at La Bella Cafe including Princess Tea Parties, Princess Breakfasts, Paint and Sip sessions, and seasonal programs. Tickets are priced per person ($25-$59 per person) with specific time slots available.
3. Cafe Food & Beverage Sales: La Bella Cafe serves gourmet coffees, artisanal teas, and pastries to cafe visitors and event attendees. The cafe operates as a separate revenue stream from party entertainment, serving walk-in customers and event guests.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Bella Princess LLC provides live princess and character entertainment for children's birthday parties and themed events, delivered through three channels: an all-inclusive party venue (Bella's Enchanted Hall), a cherry blossom-themed cafe hosting private and ticketed public events (La Bella Cafe), and mobile character performers who travel to client locations across the NJ/NY/Tristate area. The company offers over 40 original, non-licensed character themes including princesses, villains, knights, superheroes, and fun characters, plus specialty offerings such as Little Spa Parties.

Product overview

Bella Princess LLC is a children's entertainment company offering a portfolio of themed party experiences. The company operates two physical venues—Bella's Enchanted Hall (an all-inclusive fairytale party venue with themed packages) and La Bella Cafe (a whimsical cafe hosting private events and ticketed experiences)—while also providing mobile character entertainment that travels to client locations. The core offerings include over 40 different character themes across princesses, villains, knights/princes, superheroes, and fun characters, supplemented by specialty services like Little Spa Parties. The company also hosts public ticketed events including Royal Balls, Interactive Story sessions, and seasonal programs.

Differentiator

Problem solved

Functional benefit

Brands

• La Bella Cafe: A whimsical cafe venue in Verona, NJ offering gourmet coffees, artisanal teas, pastries, and private event hosting for up to 50 guests.
• Bella's Enchanted Hall

Products and services

• Bella's Enchanted Hall
• La Bella Cafe
• Mobile Character Events
• Little Spa Party
• Ticketed Public Events
• Princess Character Themes
• Villain Character Themes
• Knights and Princes Character Themes
• Superhero Character Themes
• Fun Characters

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sky Zone Trampoline Park: National chain of indoor trampoline and active entertainment parks hosting children's birthday parties. A scaled incumbent in the family entertainment venue category that competes for the same birthday-party occasion and budget.
• Color Me Mine: Franchise of paint-your-own-pottery studios offering themed events for families and children's parties. Comparable in owned-venue creative event programming and kid-friendly party offerings, with an established multi-location model.
• BounceU: National franchise operating inflatable party venues for children's birthdays and group events. A broader incumbent in the children's party venue category, comparable to Bella's Enchanted Hall as a dedicated party space.
• Painting with a Twist: National paint-and-sip franchise offering themed creative events at owned studios. Comparable in venue-based ticketed programming (La Bella Cafe's Paint & Sip sessions) and franchise-ready business model, though targeted at adult customers.
• Pump It Up: National franchise of inflatable play and party venues. While not a character entertainment company, it competes for the same children's birthday party budget and venue occasion in a more established, scaled format.

Direct peers

• Once Upon A Party: Children's character party entertainment company offering princess, pirate, and themed character visits for birthday parties. Direct head-to-head competitor in the at-home and venue-based character party segment that Bella Princess serves.
• Pretty Princess Parties: Regional princess and character party company providing mobile character visits and themed events for children's birthdays. Comparable in service model (mobile + venue events) and target customer (families with young children) to Bella Princess.
• Happily Ever After Entertainment: Children's princess party entertainment service offering character visits and themed events. Operates in a similar mobile and in-venue model targeting the same birthday-party and family-celebration customer segment.
• Princess on Demand: Mobile princess character entertainment service sending costumed performers to birthday parties and family events. Closely aligned with Bella Princess's mobile event business and target audience of parents booking character visits.

Emerging players

• Magically Made Princess Parties: Smaller-scale mobile princess party service operating in select US markets. Direct overlap with Bella Princess's mobile character offering, focused on a more limited character roster and regional reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCu4Xv5y58JgUvy9tuOsckPQ
• Facebookfacebook.com/bellaprincessllc
• Instagraminstagram.com/bellaprincessllc
• Pinterestpinterest.com/pin/149885493820436303
• LinkedInlinkedin.com/company/bella-princess-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bella Princess LLC