Beta Mobility
Beta Mobility is a four-person Oslo-based advisory firm that helps cities, public transport authorities, real estate developers, and mobility companies integrate sustainable mobility solutions through embedded experts, retainers, project consulting, and equity-based venture building.
- Company typePrivate
- Founded2021
- HeadquartersOslo, Norway
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Beta Mobility does
Beta Mobility is a Norwegian advisory firm (legally Beta Mobility Consulting AS, VAT 927 973 979) headquartered in Oslo that advises public and private clients on sustainable mobility strategy, urban development, and new mobility services. The firm targets four distinct verticals: cities and municipal governments, public transport authorities, real estate developers, and companies operating in the mobility industry, with a value proposition centred on moving clients from pilot projects to scalable practice and aligning stakeholders across fragmented mobility ecosystems.
The firm delivers its services through four engagement models: embedded mobility experts placed inside client teams, fixed retainer subscriptions for ongoing advisory access, defined-scope project consulting across strategy, market analysis, stakeholder mapping, launch and expansion, pilot management, and policy work, and a venture building arm in which Beta Mobility participates as a co-founder or supports spin-outs on an equity basis. There is no proprietary technology platform; the offering is human-delivered professional services supplemented by an equity-based upside stream.
The firm operates with a four-person partner team — Managing Partner Øyvind Sævig, Partner Laura Herzig, and team members Robert J. Martin and Johan Høgåsen-Hallesby — and pursues a sales-led, direct-engagement go-to-market. Demand generation is limited to a Framer-built website, LinkedIn, Instagram, and direct email outreach via partner inboxes, with the firm explicitly positioned for European (Norway and Denmark anchored) delivery. Pricing is custom and not publicly disclosed.
Beta Mobility firmographics
Firmographics- Name
- Beta Mobility
- Legal name
- Beta Mobility Consulting AS
- Website
- https://betamobility.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Beta Mobility is a four-person Oslo-based advisory firm that helps cities, public transport authorities, real estate developers, and mobility companies integrate sustainable mobility solutions through embedded experts, retainers, project consulting, and equity-based venture building.
- Ownership category
- akta.pro rank
Beta Mobility industry classification
Industry- Product category
- Mobility Consulting Services
- NAICS
- Other Support Activities for Transportation (4889)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Corporate Mobility & Ground Transport Management (THALANAI)
- akta.pro secondary industry
- Public Transit MaaS Integration Platforms (GTFS/RT, APIs, Real-Time Ops Feeds) (THADALAE)
Keywords
Where Beta Mobility is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Beta Mobility business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Embedded Expert Services: Beta Mobility team members join client organisations as embedded advisors and consultants to augment existing teams with mobility expertise.
- Retainer Agreements: Fixed retainer subscriptions providing clients with ongoing access to mobility insights, board/management advisory support, and resource allocation as needed.
- Project-Based Consulting: Defined deliverables with timelines covering strategy, market analysis, stakeholder mapping, launch and market expansion, pilot management, and policy work.
- Venture Building: Equity-based participation as co-founder or spin-out supporter in new mobility ventures, aligning interests with long-term value creation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Embedded expert deployment in client team |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Beta Mobility product offering
Product offeringCore offering
Beta Mobility is a specialised advisory firm that drives mobility transformation for cities, public transport authorities (PTAs), real estate developers, and mobility industry companies. It delivers four service lines: embedded mobility experts placed in client teams, fixed retainer advisory access, project-based consulting on strategy, market analysis, stakeholder mapping, launch, pilot management, and policy, and equity-based venture building to co-found or spin out new mobility ventures.
Product overview
Beta Mobility is a specialized advisory firm (Beta Mobility Consulting AS) that provides mobility transformation services to cities, public transport authorities, real estate developers, and mobility industry companies. Rather than a software product, the firm offers four distinct service lines: (1) Embedded Mobility Expert — placing a team member in the client's organization; (2) Retainer Services — ongoing access to the full team for advisory and industry intelligence; (3) Project-Based Consulting — defined deliverables in strategy, market analysis, stakeholder mapping, launch/expansion, pilot management, and policy; and (4) Venture Building — co-founding or spin-out support for new mobility ventures on an equity basis.
Differentiator
Problem solved
Functional benefit
Products and services
- Embedded Mobility Expert A team member from Beta Mobility joins the client's organisation as an advisor and consultant, augmenting an existing team with specialised mobility expertise. Targeted at cities, public transport authorities, real estate developers, and mobility companies needing deep, ongoing mobility expertise.
- Retainer Services A fixed retainer subscription that gives clients ongoing access to the Beta Mobility team for industry insights, board and management advisory, and support on existing mobility activities. Designed for clients who need continuous, on-demand advisory access rather than a single project.
- Project-Based Consulting A defined-deliverable consulting engagement with a timeline and desired outcomes, covering strategy, market analysis, stakeholder mapping, launch and market expansion, pilot management, and policy work. For clients needing discrete, scoped mobility transformation projects.
- Venture Building Equity-based partnership where Beta Mobility acts as co-founder of new mobility ventures or products from scratch, or supports spin-outs using its startup playbook. For clients and partners who want Beta Mobility to take skin in the game alongside them.
Companies that use Beta Mobility
Customer profileSegments4 records
Ideal customer profiles4 records
Beta Mobility technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Beta Mobility partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Beta Mobility competitors and assessment
Company assessmentBroad incumbents
- Arup: Global engineering and design consultancy with significant transport, cities, and urban mobility advisory work for municipalities and developers — directly competing for the same strategic mobility mandates Beta Mobility targets.
- COWI: Major Scandinavian engineering consultancy with a transport and urban development practice, advising Nordic cities and infrastructure clients on mobility and sustainable transport — overlapping client base with Beta Mobility, much larger footprint.
- Ramboll: Large Danish engineering, design, and consultancy firm with a substantial transport and mobility practice serving cities, PTAs, and real estate developers across Europe — competing for the same clients as Beta Mobility but with vastly broader scale.
- McKinsey & Company (Cities Specialization): Global management consultancy with a cities and mobility practice advising municipalities, transport authorities, and mobility companies on strategy and transformation — competing for the strategic advisory layer of Beta Mobility's work.
- KPMG (Transport & Mobility Practice): Big Four professional services firm with a transport and mobility advisory practice serving public sector, PTAs, and mobility operators — addressing overlapping client needs at much larger scale than Beta Mobility.
- WSP: Global engineering professional services firm with a large mobility and transport planning practice serving cities, transport authorities, and developers worldwide — overlapping strongly with Beta Mobility's segments but at much greater scale and breadth.
Direct peers
- Steer: Global transport strategy and mobility advisory firm that serves public authorities, cities, and mobility operators on strategy, policy, and implementation — directly comparable to Beta Mobility's advisory scope across cities and PTAs.
- Gehl: Urban planning and mobility-focused consultancy advising cities and developers on people-centered urban design and sustainable mobility — comparable advisory scope with similar Scandinavian roots and city/developer client focus.
- Copenhagenize Design Company: Danish mobility design and urbanism consultancy that advises cities, developers, and mobility companies on cycling, sustainable transport, and urban mobility transformation — closely matching Beta Mobility's niche advisory positioning in Scandinavia.
Emerging players
- Populus: Mobility data and platform company serving cities, operators, and real estate clients with curbside, parking, and mobility management tools — overlapping client base with Beta Mobility but offering technology-enabled rather than pure advisory services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Beta Mobility social profiles
Digital presenceBeta Mobility financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beta Mobility leadership team
Management profileNumber of profiles
Profiles4 records
Beta Mobility funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beta Mobility M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beta Mobility
What does Beta Mobility do?
Beta Mobility is a specialised advisory firm that drives mobility transformation for cities, public transport authorities (PTAs), real estate developers, and mobility industry companies. It delivers four service lines: embedded mobility experts placed in client teams, fixed retainer advisory access, project-based consulting on strategy, market analysis, stakeholder mapping, launch, pilot management, and policy, and equity-based venture building to co-found or spin out new mobility ventures.
Is Beta Mobility a public or private company?
Beta Mobility is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beta Mobility founded?
Beta Mobility was founded in 2021. It employs 1 to 10 people.
Where is Beta Mobility based?
Beta Mobility is headquartered in Oslo, Norway, in the Europe region.
How does Beta Mobility make money?
Four revenue lines are on record. Embedded Expert Services are the primary driver. The others are retainer Agreements, project-Based Consulting and venture Building.
Who are Beta Mobility's main competitors?
Broad incumbents on record are Arup, COWI, Ramboll, McKinsey & Company (Cities Specialization), KPMG (Transport & Mobility Practice) and WSP. Direct peers are Steer, Gehl and Copenhagenize Design Company. Populus is listed as an emerging player.
Does Beta Mobility have an API?
No public API is recorded for Beta Mobility.
What industry is Beta Mobility in?
Beta Mobility's product category is Mobility Consulting Services. Its primary akta.pro industry code is THALANAI, Corporate Mobility & Ground Transport Management, with a secondary code of THADALAE, Public Transit MaaS Integration Platforms (GTFS/RT, APIs, Real-Time Ops Feeds). Its NAICS code is 4889 and its SIC code is 4700.