Adam Reid at The French

What Adam Reid at The French does

Adam Reid at The French is a Manchester-based fine-dining restaurant and personal-chef brand built around chef Adam Reid, who took over patronage of The French at The Midland Hotel in November 2016 following Simon Rogan's departure. The company, legally Adam Reid Ltd (company number 12682049), is registered in Oldham and operates as a founder-owned private limited company with no external investors. Its core offering is modern British cooking with a North West accent, sourced seasonally from British producers, served at a chef's counter inside The Midland Hotel. The restaurant has earned 4 AA Rosettes (AA Guide 2021), a Michelin Guide 2021 recommendation, and top-30 rankings in the Waitrose Good Food Guide, Harden's and Square Meal 2020, with a La Liste 2020 rating of 76.50.

The product portfolio extends well beyond the dining room. Menu Box by Adam Reid is a DTC pre-prepared meal-kit line launched during the 2020-21 lockdown, designed as a sharing meal for two with finishing instructions. Adam Reid Events & Weddings provides bespoke private dining, wedding and corporate catering. The chef also hosts 'An Evening with Adam Reid' chef's table experiences at Wilmslow Cookery School priced at £150 per person, and runs ADNARY, a hospitality consultancy offering white-label and brand-alliance services to restaurants and hotels. A wine collaboration with Gusbourne Estate sells exclusive English sparkling wines online, and a new casual-dining concept, The Butty Shop, is in development (actively hiring).

The business model combines per-cover restaurant revenue, per-head event and class pricing, transaction-based DTC sales (meal boxes and wine), and fee-based consulting — all under the Adam Reid personal brand. Pricing signals include £250 per person for the New Year's Eve menu and £150 per person for the three-hour chef's table. The go-to-market leans on Adam Reid's two BBC Great British Menu wins (2016 and 2019), industry awards, and Instagram-led social media. Operations are concentrated in England, with no evidence of meaningful geographic or channel expansion beyond the North West.

Name

Adam Reid at The French

Legal name

Adam Reid Ltd

Website

https://adam-reid.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Adam Reid at The French is a Manchester-based fine-dining restaurant inside The Midland Hotel, operated by chef Adam Reid and complemented by event catering, DTC meal kits, cooking classes, wine retail, and a hospitality consultancy. It serves affluent diners and event hosts across North West England.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511), Caterers (72232), Special Food Services (7223)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Private Chef & In-Home Dining Services (HSACAGAE), Wedding & Reception Catering (HSACAGAD), Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)

Keywords

• Fine dining restaurant
• Modern British cuisine
• Event catering services
• Hospitality consulting
• Home meal delivery

Headquarters

HQ city

Oldham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Fine Dining Restaurant: Restaurant dining at The French at The Midland Hotel in Manchester. Features à la carte and tasting menus with seasonal British cuisine.
2. Event Catering & Private Dining: Personal chef services for private dinners, weddings, and corporate events. Bespoke packages tailored to each occasion.
3. Menu Box by Adam Reid: Pre-prepared meal boxes delivered for home dining experiences. Designed as sharing meals for two people with finishing instructions.
4. Chef's Table Experience: Cookery school events and chef's table experiences at Wilmslow Cookery School, priced at £150 per person.
5. Gusbourne Wine Collaboration: Partnership with Gusbourne Estate for exclusive wines available through Adam Reid's shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Adam Reid at The French operates a fine-dining restaurant at The Midland Hotel in Manchester serving modern British cuisine with a Northern accent. The business also offers private event catering, wedding catering, pre-prepared home dining meal boxes, hospitality consultancy under the ADNARY brand, and a wine collaboration collection with Gusbourne Estate.

Product overview

Adam Reid at The French is a hospitality business operating primarily as a fine dining restaurant at The Midland Hotel in Manchester. The portfolio includes the core restaurant offering modern British cuisine with a north west accent, complemented by Menu Box (home cooking delivery boxes), event catering and wedding services, hospitality consultancy under the ADNARY brand, cooking classes at Wilmslow Cookery School, a wine collaboration with Gusbourne, and an upcoming casual dining venture called The Butty Shop. The business provides a range of culinary experiences from fine dining to home meal kits and consultancy services.

Differentiator

Problem solved

Functional benefit

Brands

• Menu Box by Adam Reid: Menu box product offering launched during lockdown to allow guests to recreate Adam's cooking at home. Designed as sharing meal for two people, delivered as pre-prepared food with instructions to finish in own kitchen.
• ADNARY

Products and services

• Adam Reid at The French Fine dining restaurant at The Midland Hotel in Manchester offering modern British cooking with a north west accent, featuring seasonal menus showcasing local British ingredients
• Menu Box by Adam Reid Pre-prepared food delivery service designed as a sharing meal for two people with finishing instructions to recreate Adam's restaurant cooking at home
• Adam Reid Events & Weddings Personal chef and event catering service offering private dining, wedding breakfasts, and corporate events with bespoke menus tailored to each occasion
• ADNARY Hospitality consultancy service offering expertise in brand development, style, design, food quality and identity for restaurants and hotels, with white label or brand alliance partnership options
• Chef's Table with Adam Reid at Wilmslow Cookery School Cooking class experience featuring seasonal menus, Great British Menu dishes, welcome drink, matched wines, and dinner with Adam Reid
• Gusbourne x Adam Reid Collection Wine collaboration with Gusbourne Estate featuring exclusive and limited edition English sparkling wines available through Adam Reid's shop

Quantifiable outcome

• Ranked #11 in Waitrose Good Food Guide 2020 UK's Top 50 restaurants
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Gusbourne EstatecoreStrategic or Co-development PartnerWine collaboration partnership with Gusbourne Estate in Appledore, Kent. Offers exclusive wines through Adam Reid's shop, including vintages unavailable on Gusbourne's main website. Gusbourne is an English sparkling wine producer established in the 15th century.
• Wilmslow Cookery SchoolminorChannel Partner/ Reseller/ DistributorHost venue for 'An Evening with Adam Reid' chef's table experiences. Wilmslow Cookery School provides the venue while Adam Reid delivers the cooking experience and menus.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• L'Enclume (Simon Rogan): Chef-led fine dining flagship of Simon Rogan, located in Cartmel, Cumbria — North West England. Directly comparable as a chef-driven, regional fine dining restaurant in the same geography; notably Adam Reid trained under Simon Rogan at The French before taking over the kitchen.
• Restaurant Sat Bains: Two Michelin-starred chef-led fine dining restaurant in Nottingham, UK. Comparable as a small, chef-led independent fine dining concept using seasonal British ingredients and personalised tasting menus.
• Restaurant Andrew Fairlie: Two Michelin-starred chef-led fine dining restaurant within the Gleneagles hotel in Scotland. Directly comparable as a hotel-located, chef-anchored UK fine dining restaurant with seasonal British menus — same operating model as The French at The Midland.
• Marcus at The Berkeley: One Michelin-starred fine dining restaurant operated by Marcus Wareing within The Berkeley hotel, London. Comparable as chef-led fine dining located inside a prestige hotel property, with similar operational and brand dynamics to The French at The Midland.
• Paul Ainsworth at No 6: One Michelin-starred chef-led fine dining restaurant in Padstow, Cornwall. Comparable as an independently operated, chef-led UK fine dining concept with adjacent hospitality products (cookery school, events) — a multi-stream model similar to Adam Reid's.
• The Fat Duck (Heston Blumenthal): Three Michelin-starred chef-led UK fine dining icon in Bray. Comparable as a chef-anchored UK fine dining brand built on TV/media visibility and tasting-menu format, though operating at a significantly higher scale.
• Moor Hall (Mark Birchall): Two Michelin-starred chef-led restaurant in Lancashire, North West England. Closest geographic and format peer: a chef-owned fine dining restaurant competing for the same affluent North West dining audience and guide accolades.

Regional players

• The Samling: Boutique hotel in Ambleside, Cumbria with a celebrated fine dining restaurant. Comparable as a hotel-anchored fine dining venue competing for the North West premium dining tourist and special-occasion market.
• Where The Light Gets In: Chef-led, seasonally focused tasting-menu restaurant in Stockport, Greater Manchester. Comparable as a local, chef-driven fine dining concept operating in the same Manchester/Greater Manchester catchment as Adam Reid at The French.

Broad incumbents

• Restaurant Gordon Ramsay: Three Michelin-starred London flagship plus a much broader global restaurant portfolio under Gordon Ramsay Holdings. Comparable as a UK fine dining brand built on chef celebrity and TV presence, but operating at substantially greater scale and brand reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/thefrenchmcr
• Facebookfacebook.com/TheFrenchMCR
• Instagraminstagram.com/thefrenchmcr
• LinkedInlinkedin.com/company/adam-reid-at-the-french

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adam Reid at The French