AMERICAN SADDLERY
American Saddlery, Inc. is a Tennessee-incorporated, privately-held manufacturer of handmade saddles, tack, leather goods, and equine supplies, selling wholesale through an authorized US dealer network under multiple brands (American Saddlery, Big Horn, ShoTan Leather, Mastercraft, Circle-A, Texas Best, Trail Master, Tuffy, Jack Hughes, Equisteel) and direct to craftsmen via ShoTan Leather.
- Company typePrivate
- Founded-
- HeadquartersChattanooga, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What AMERICAN SADDLERY does
American Saddlery, Inc. is a privately-held Tennessee corporation that manufactures handmade saddles, tack, leather goods, and equine supplies under a multi-brand portfolio anchored by its flagship American Saddlery and Big Horn saddle brands. The company also operates wholly-owned subsidiary ShoTan Leather, which sells leather materials, supplies, and tools directly to individual saddle makers, craftsmen, repair shops, and the general public. Sub-brands including Mastercraft, Circle-A, Texas Best, Trail Master, Tuffy/Cowboy Tuff, Jack Hughes, and Equisteel extend the portfolio across price tiers and categories such as pads, blankets, bits, spurs, hardware, and stable supplies. Trophy saddle services — custom design, laser engraving, hand stamping, and hand painting — are offered to rodeos, equestrian events, organizations, private ranches, and corporate accounts.
The underlying production model is traditional leather craftsmanship. Per the source, the company's core technology is "traditional leather craftsmanship combined with modern equine industry innovations," with manufactured products explicitly marketed as "Made in the USA" and handmade one at a time. No proprietary software platform, AI systems, or APIs are disclosed; the corporate site operates on a standard VirtueMart e-commerce stack with no developer-facing integrations. The company is headquartered operationally at 1001 E. 37th Street, Chattanooga, TN, with a mailing address in Rossville, GA.
American Saddlery monetizes through three channels: (1) wholesale distribution of American Saddlery and Big Horn saddle brands exclusively through an authorized dealer network at dealer-set retail prices (quote-based pricing, "Call for price" on most listings); (2) direct-to-craftsman e-commerce and phone-order sales via ShoTan Leather; and (3) custom trophy saddle services sold directly to enterprise customers with discounts offered to organizations and riding clubs. The company does not sell its core saddle brands to the general public, relying instead on its dealer network for end-customer fulfillment. Geographic reach is primarily the United States, with explicit Canada exclusions noted for ShoTan Leather.
AMERICAN SADDLERY firmographics
Firmographics- Name
- AMERICAN SADDLERY
- Legal name
- American Saddlery, Inc.
- Website
- https://americansaddlery.com
- Company type
- Private
- Operating status
- Operating
- Short description
- American Saddlery, Inc. is a Tennessee-incorporated, privately-held manufacturer of handmade saddles, tack, leather goods, and equine supplies, selling wholesale through an authorized US dealer network under multiple brands (American Saddlery, Big Horn, ShoTan Leather, Mastercraft, Circle-A, Texas Best, Trail Master, Tuffy, Jack Hughes, Equisteel) and direct to craftsmen via ShoTan Leather.
- Ownership category
- akta.pro rank
AMERICAN SADDLERY industry classification
Industry- Product category
- Equestrian Saddlery and Leather Goods Manufacturing
- NAICS
- Leather and Allied Product Manufacturing (316)
- SIC
- Leather & Leather Products (3100)
- akta.pro primary industry
- Protective, Safety & Tactical Leather Goods Manufacturing (Holsters/Pouches/Gear) (IMAOAHAF)
- akta.pro secondary industry
- Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)
Keywords
Where AMERICAN SADDLERY is headquartered
LocationHeadquarters
- HQ city
- Chattanooga
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AMERICAN SADDLERY business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Wholesale Saddles and Tack: American Saddlery manufactures and sells saddles and tack equipment exclusively through an authorized dealer network at wholesale pricing. Dealers then resell to end consumers.
- ShoTan Leather Direct Sales: ShoTan Leather sells leather, supplies, and tools directly to individual saddle makers, craftsmen, repair shops, and the general public through their e-commerce storefront.
- Trophy Saddle Services: Custom trophy saddle design and production services for events, rodeos, organizations, private ranches, and corporate gifts. Includes design services, laser engraving, hand stamping, and hand painting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Dealer pricing through authorized dealer network |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
AMERICAN SADDLERY product offering
Product offeringCore offering
American Saddlery, Inc. manufactures handmade saddles, tack, leather goods, and equine supplies sold wholesale through an authorized dealer network across the United States. The company operates multiple brands including American Saddlery, Big Horn, Mastercraft, Circle-A, Texas Best, Trail Master, Jack Hughes, Tuffy, and Equisteel. Through its ShoTan Leather division, the company also sells leather, supplies, and tools directly to individual craftsmen, saddle makers, and repair shops. A custom Trophy Saddle design and production service is offered directly to events, rodeos, organizations, and private ranches.
Differentiator
Problem solved
Functional benefit
Brands
- American Saddlery: Primary saddle brand featuring handmade saddles combining quality craftsmanship with modern equine industry innovations
- Big Horn
- Sho-Tan Leather
- Mastercraft
- Circle-A
- Tuffy / Cowboy Tuff
- Trail Master
- Equisteel
- Jack Hughes
- Texas Best
Products and services
- Handmade Saddles (American Saddlery and Big Horn brands)
- Tack Items Complete line of tack including blankets, reins, and related horse riding equipment sold through authorized dealers.
- Bits & Spurs Equestrian bits and spurs for horse control and communication, sold through authorized dealers.
- Pads, Blankets & Sheets (including Tacky Tack and Tuffy Big Horn Pads) Saddle pads including Tuffy Big Horn pads (bareback rigs, felt underpads, round pads, square pads, cut back pads, southwestern pads, endurance pads, specialty pads with wither relief and fleece bottoms) and Waffle Weave/Tacky Tack non-slip pads made of 4-6 layer foam coated polyester. Sold through authorized dealers.
- Stable Items Barn and stable supplies including horn bags, saddle bags, and stable equipment sold through authorized dealers.
- Grooming Items Horse grooming supplies and equipment for animal care sold through authorized dealers.
- Holsters & More Holsters and additional leather accessories beyond saddlery sold through authorized dealers.
- ShoTan Leather Materials Wide range of leather types including exotic leathers, hair-on-hide, harness leather, latigo, rawhide, skirting leather, splits, strap and rein leather, and wool shearlings sold directly to craftsmen, saddle makers, repair shops, and the general public via ShoTan Leather.
- ShoTan Leather Tools Professional leather working tools including awls, punches, and hand tools sold directly to craftsmen, saddle makers, and repair shops via ShoTan Leather.
- Trophy Saddle Services Custom trophy saddle service for events, organizations, rodeos, private ranches, corporate gifts, and award use, with design services, laser engraving or hand stamping, hand painting on select models, and discounts to organizations and riding clubs. Sold directly.
- Equisteel Hardware Metal hardware components for saddles and tack sold through authorized dealers.
Companies that use AMERICAN SADDLERY
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
AMERICAN SADDLERY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AMERICAN SADDLERY partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
AMERICAN SADDLERY competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights5 records
Customer concentration
AMERICAN SADDLERY social profiles
Digital presenceAMERICAN SADDLERY financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMERICAN SADDLERY leadership team
Management profileNumber of profiles
AMERICAN SADDLERY subsidiaries and ownership
Company hierarchySubsidiaries1 record
AMERICAN SADDLERY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMERICAN SADDLERY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMERICAN SADDLERY
What does AMERICAN SADDLERY do?
American Saddlery, Inc. manufactures handmade saddles, tack, leather goods, and equine supplies sold wholesale through an authorized dealer network across the United States. The company operates multiple brands including American Saddlery, Big Horn, Mastercraft, Circle-A, Texas Best, Trail Master, Jack Hughes, Tuffy, and Equisteel. Through its ShoTan Leather division, the company also sells leather, supplies, and tools directly to individual craftsmen, saddle makers, and repair shops. A custom Trophy Saddle design and production service is offered directly to events, rodeos, organizations, and private ranches.
Is AMERICAN SADDLERY a public or private company?
AMERICAN SADDLERY is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AMERICAN SADDLERY founded?
AMERICAN SADDLERY was founded in -1.
Where is AMERICAN SADDLERY based?
AMERICAN SADDLERY is headquartered in Chattanooga, United States, in the North America region.
How does AMERICAN SADDLERY make money?
Three revenue lines are on record. Wholesale Saddles and Tack is the primary driver. The others are shoTan Leather Direct Sales and trophy Saddle Services.
Does AMERICAN SADDLERY have an API?
No public API is recorded for AMERICAN SADDLERY.
What industry is AMERICAN SADDLERY in?
AMERICAN SADDLERY's product category is Equestrian Saddlery and Leather Goods Manufacturing. Its primary akta.pro industry code is IMAOAHAF, Protective, Safety & Tactical Leather Goods Manufacturing (Holsters/Pouches/Gear), with a secondary code of IMAOAHAE, Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels). Its NAICS code is 316 and its SIC code is 3100.