Whitmore Academy

Online Secondary Educationwhitmoreschool.org

Company typePrivate
Founded1994
HeadquartersMorgantown, United States
Headcount51–100
GTM typeB2C
OfferingServices

Whitmore Academy firmographics

Firmographics

Name: Whitmore Academy
Legal name: Compuhigh, LLC
Website: https://whitmoreschool.org
Company type: Private
Founded year: 1994
Operating status: Operating
Headcount range: 51–100 employees
Ownership category
akta.pro rank

Whitmore Academy industry classification

Industry

Product category: Online Secondary Education
NAICS: Elementary and Secondary Schools (611110), Educational Services (61)
SIC: Services-Educational Services (8200)
akta.pro industry: PRIMARYEDAJADAJ
Virtual Homeschool Programs & Online Curriculum Schools
Education/K–12 / Primary & Secondary Education/K–12 Online & Virtual Schools

Keywords

Online high school
Diploma programs
Self-paced learning
NCAA-approved courses
Competency-based education

Where Whitmore Academy is headquartered

Location

Headquarters

HQ city: Morgantown
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Whitmore Academy business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

Tuition - Diploma Programs: Annual tuition for full diploma programs covering 12 months of enrollment. Students can enroll in up to 6.0 credits per enrollment year. State scholarship funding (School Choice) covers 100% of tuition for eligible students in approved states including Alabama, Arizona, Arkansas, New Hampshire, South Carolina, Tennessee, Utah, and West Virginia.
Individual Course Enrollment: Students can enroll in individual courses on a standalone basis. Course enrollment fees apply. Individual course enrollment fee may be credited toward Diploma Program enrollment if converted within one month.
State School Choice Funding: State-funded scholarship programs pay for student tuition. Per-student funding ranges by state: Alabama CHOOSE Act ($7,000), Arizona Empowerment Scholarship ($7,000-$8,000), Arkansas School Choice (up to $7,208), New Hampshire ($4,265), South Carolina ($7,634), Tennessee ($7,530), Utah Fits All ($8,000), West Virginia Hope Scholarship ($5,436).
Transcript and Administrative Fees: Transcript evaluation fee ($50, applied toward tuition upon enrollment), proctored exam fees ($25 per exam), and post-graduation transcript requests ($25 each).

Pricing tiers

Model	Billing	Price
Subscription	Annual	Diploma Program - Full-time enrollment with basic guidance
Subscription	Annual	Diploma PLUS Program - Enhanced guidance and academic support
Subscription	Annual	Diploma PLUS with College Advisor - Full college preparation support
Unit Pricing	Pay-as-you-go	Individual Courses - Standalone course enrollment
Subscription	Annual	Adult Diploma Program

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Whitmore Academy product offering

Product offering

Core offering

Whitmore School is an accredited, self-paced online high school founded in 1994 that delivers competency-based (mastery) high school diploma programs and individual courses to teens and adults. Students access coursework 24/7/365 through a proprietary learning platform (Student Desk) with one-on-one teacher support, working at their own pace without semesters or deadlines. The school offers multiple diploma pathways including NCAA-approved courses for student-athletes and a dual credit partnership with West Virginia University.

Product overview

Whitmore School is an online high school offering a self-paced, competency-based (mastery) learning platform operational since 1994. The core product is the Online High School with four main program tiers: the standard Diploma Program, Diploma PLUS (with enhanced counselor support), Diploma PLUS with College Advisor (adds personal college counseling), and Individual Courses for partial enrollment. The NCAA-Approved Courses product targets student-athletes pursuing college athletic eligibility. An optional WVU Dual Credit Program enables students to earn college credits. The Adult Diploma Program serves learners over 18. All programs operate 24/7/365 through a web-based Learning Management System with one-on-one teacher support.

Differentiator

Problem solved

Functional benefit

Products and services

Whitmore School Diploma Program Accredited high school diploma program (College Prep or General Studies tracks) requiring 18-22 credits with a minimum of 4.5 credits completed at Whitmore. Delivered through self-paced mastery learning with multiple guidance tiers (standard, PLUS with enhanced counselor support, and PLUS with personal College Advisor) for students ages 14-18.
Individual Course Enrollment Standalone single course enrollment for students needing to make up credits, transfer credits, or take specific subjects without pursuing a full diploma. Students can enroll and begin anytime, work at their own pace, and have up to 12 months to complete. Course fees may be credited toward diploma enrollment if converted within one month.
Adult Diploma Program Diploma program designed for adult learners over 18, offering the opportunity to earn up to 5.0 elective credits of Life Experience and/or Career Experience through documented proposals and essays. Provides flexible pacing for working adults and non-traditional learners seeking an accredited high school diploma.
WVU Dual Credit Program Partnership program with West Virginia University allowing eligible full-time Whitmore School sophomores, juniors, and seniors (U.S. citizens with 3.0+ GPA) to earn both high school and college credit simultaneously. Students earn 1.0 high school credit and 3-4 college credit hours per WVU course, supported by a Whitmore-provided Dual Credit Support course.

Quantifiable outcome

14:1 student-to-teacher ratio
+3 more outcomes

Companies that use Whitmore Academy

Customer profile

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Whitmore Academy technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Whitmore Academy partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core and minor.

West Virginia University (WVU)coreStrategic or Co-development PartnerWVU Dual Credit Access Early College program partnership allows full-time Whitmore School sophomores, juniors, and seniors (US citizens with 3.0+ GPA) to earn both high school and college credit simultaneously. Students earn 1.0 high school credit and 3-4 college credit hours through WVU. Whitmore provides WVU Dual Credit Support course for student success.
edChoiceminorGTM or Marketing PartnerEducational nonprofit helping families understand and apply for state School Choice scholarship programs. edChoice directs eligible families to Whitmore School as an approved vendor and provides guidance on state funding options including ESA and scholarship programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Whitmore Academy competitors and assessment

Company assessment

Broad incumbents

Stride (formerly K12 Inc.): Largest publicly-traded online K-12 operator offering tuition-free online public schools and private options. Competes across the entire online K-12 market including high school, with much greater scale and capital.
Connections Academy (Pearson): Large-scale operator of tuition-free online public schools (including high school grades) backed by Pearson. Competes for the same online high school families at scale, with substantially broader marketing and technology investment.

Direct peers

Stanford Online High School: University-affiliated accredited online high school offering asynchronous and synchronous courses with a strong college-prep orientation. Comparable in asynchronous online high school delivery and elite-college-acceptance positioning.
University of Nebraska High School: Accredited, university-affiliated online high school offering self-paced courses and dual credit. Direct peer in the accredited, asynchronous, self-paced online high school category with similar NCAA-eligibility focus.
Laurel Springs School: Accredited, college-prep online private school serving K-12 with a self-paced, asynchronous model. Closely comparable in mission, delivery mechanism, and target families seeking flexibility over traditional schooling.
Penn Foster: Accredited online school offering high school diploma and career programs with self-paced, asynchronous learning. Directly comparable in self-paced adult-friendly online high school offerings and accredited competency-based progression.
Excel High School: Accredited online high school offering self-paced diploma and individual course options with similar school choice program participation. Direct competitor for self-paced, accredited, NCAA-eligible online high school enrollment.
The Keystone School: Accredited online K-12 school offering self-paced courses and diploma programs. Directly competes with Whitmore in the self-paced, accredited online high school segment for homeschool and alternative-education families.
American School: Long-standing accredited distance learning school (founded 1897) offering self-paced high school diploma programs. Comparable in the self-paced accredited online high school category with similar adult and homeschool reach.

Emerging players

Oak Meadow: Accredited homeschool curriculum and online school serving K-12 with a progressive, self-paced model. Comparable for homeschool families seeking accredited online schooling, with partial overlap in self-paced K-12 delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Whitmore Academy financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Whitmore Academy leadership team

Management profile

Number of profiles

Profiles4 records

Whitmore Academy funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Whitmore Academy M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whitmore Academy

What does Whitmore Academy do?

Is Whitmore Academy a public or private company?

Whitmore Academy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Whitmore Academy founded?

Whitmore Academy was founded in 1994. It employs 51 to 100 people.

Where is Whitmore Academy based?

Whitmore Academy is headquartered in Morgantown, United States, in the North America region.

How does Whitmore Academy make money?

Four revenue lines are on record. Tuition - Diploma Programs are the primary driver. The others are individual Course Enrollment, state School Choice Funding and transcript and Administrative Fees.

Who are Whitmore Academy's main competitors?

Broad incumbents on record are Stride (formerly K12 Inc.) and Connections Academy (Pearson). Direct peers are Stanford Online High School, University of Nebraska High School, Laurel Springs School, Penn Foster, Excel High School, The Keystone School and American School. Oak Meadow is listed as an emerging player.

Does Whitmore Academy have an API?

No public API is recorded for Whitmore Academy.

What industry is Whitmore Academy in?

Whitmore Academy's product category is Online Secondary Education. Its primary akta.pro industry code is EDAJADAJ, Virtual Homeschool Programs & Online Curriculum Schools. Its NAICS code is 611110 and its SIC code is 8200.