7nutrition
7Nutrition is a Polish direct-to-consumer e-commerce retailer selling over 170 SKUs of dietary supplements, sports nutrition, vitamins, and health foods to active, health-conscious, and vegan consumers across Poland through its own IdoSell-powered storefront and a Wrocław pickup point.
- Company typePrivate
- Founded-
- HeadquartersStanowice, Poland
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What 7nutrition does
7Nutrition, operating through the Polish joint-stock entity 7FIT Spółka Akcyjna, is a direct-to-consumer e-commerce retailer of dietary supplements and health foods headquartered in Stanowice, Poland with a physical pickup point in Wrocław. The company sells over 170 SKUs under the 7NUTRITION brand spanning protein supplements (whey, isolate, goat protein, plant-based), amino acids and creatine variants, vitamins and minerals (Vitamin D3, C, B-complex, magnesium, zinc, selenium), pro-health supplements (probiotics, omega-3, NAC, green superfoods, mushrooms, adaptogens), functional foods (peanut butter, cream of rice, protein bars), and accessories (shakers). Distribution is exclusively through its own 7-nutrition.com storefront, built on the IdoSell e-commerce platform, with home delivery across Poland, an option for in-person pickup at the Wrocław location, and a subscription option for recurring deliveries.
The go-to-market is a horizontal-segmentation DTC model targeting three primary personas: active individuals and fitness enthusiasts (primary), health-conscious consumers seeking vitamins/minerals, and vegans/vegetarians requiring plant-based supplements. Marketing is conducted through organic social channels (Facebook, Instagram, YouTube, TikTok), a content blog, and email newsletters. The business monetizes through transaction-based unit pricing (most products priced 19-69 PLN, range ~5-399 PLN) with free shipping above 149 PLN, deferred-payment via PayPo, and standard checkout integrations (PayPal, social login). The company has no disclosed funding, no M&A activity, and operates with 11-50 employees; recent strategic activity is concentrated on launching new SKU lines (e.g., Goat Protein, Sodium Butyrate Forte, Creatine + HMB, an exotic-themed protein bar series) and merchandising into new goal-based verticals including GLP-1 users, longevity, seniors, and women's health.
7nutrition firmographics
Firmographics- Name
- 7nutrition
- Legal name
- 7FIT Spółka Akcyjna
- Website
- https://7-nutrition.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 7Nutrition is a Polish direct-to-consumer e-commerce retailer selling over 170 SKUs of dietary supplements, sports nutrition, vitamins, and health foods to active, health-conscious, and vegan consumers across Poland through its own IdoSell-powered storefront and a Wrocław pickup point.
- Ownership category
- akta.pro rank
7nutrition industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Health Food & Supplement Stores (CRAHAEAC)
- akta.pro secondary industries
- Weight Management & Metabolic Supplements (CRADAGAG), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Snacks & Small Bites (Protein Boxes, Snack Packs, Charcuterie Cups) (CRAHAKAH)
Keywords
Where 7nutrition is headquartered
LocationHeadquarters
- HQ city
- Stanowice
- HQ country
- Poland
- HQ region
- Europe
Offices2 records
Markets served
7nutrition business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure, Technology or R&D
Revenue model
- Direct E-commerce Sales: 7Nutrition generates revenue through direct online sales of nutritional supplements and health products to consumers. Customers purchase products through the 7-nutrition.com e-commerce platform with one-time transaction-based purchases. The company also offers a subscription option for recurring product deliveries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing ranging from approximately 5 PLN to 399 PLN per item |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
7nutrition product offering
Product offeringCore offering
7Nutrition is a Polish direct-to-consumer e-commerce retailer that sells its own branded dietary supplements, sports nutrition products, protein snacks, vitamins, minerals, amino acids, and health foods. The company offers over 170 products across multiple categories including whey protein, isolate, creatine, BCAA, pre-workout supplements, omega-3, probiotics, collagen, and functional foods, with a strong emphasis on clean ingredient formulations and vegan-friendly options. Products are sold through the company's own online store at 7-nutrition.com with home delivery across Poland and a physical pickup point in Wrocław.
Product overview
7Nutrition is a Polish e-commerce retailer specializing in dietary supplements and health products. The company operates as a single-platform online store (powered by IdoSell) offering over 170 products across multiple categories. The product portfolio includes protein supplements (whey protein, isolate, goat protein, plant-based proteins), amino acids (BCAA, EAA, creatine variants, glutamine), vitamins and minerals (Vitamin D3, C, B-complex, magnesium, zinc, selenium), health supplements (probiotics, omega-3, NAC, green superfoods), fat burners, healthy foods (peanut butter, rice porridge, protein bars), and accessories (shakers). Key product lines include Creapure Kreatyna, Marine Collagen, ZMB+GMC, and the exotic-themed protein bar series (ZANZIBAR, DUBAI, CALIFORNIA). The brand emphasizes quality supplements with clean ingredient lists and offers vegan options throughout the range. Products are primarily sold through the e-commerce platform with free shipping over 149 PLN and include both online-only items and some available for in-store pickup at their Wrocław location.
Differentiator
Problem solved
Functional benefit
Products and services
- 7Nutrition Creapure Kreatyna 500 g
Companies that use 7nutrition
Customer profileSegments3 records
Ideal customer profiles3 records
7nutrition technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
7nutrition partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IdoSellcoreIdoSell provides the e-commerce platform infrastructure for 7Nutrition's online store (7-nutrition.com). The platform handles the shopping cart, customer accounts, order management, and various e-commerce functionalities including SuperFair Shop badge.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
7nutrition competitors and assessment
Company assessmentBroad incumbents
- Body&Fit (formerly XXL Nutrition): European online retailer of sports nutrition and health supplements with broad own-brand portfolio. Comparable to 7Nutrition on D2C e-commerce model, own-brand leverage, and European supplement categories.
- Myprotein: Global D2C sports nutrition brand with a Polish-language store, broad product range covering proteins, vitamins, and functional foods. Comparable on channel model (D2C e-commerce), product mix, and category, but vastly larger scale.
- Optimum Nutrition: Globally recognized sports nutrition brand with a wide range of whey, creatine, and supplement products. Comparable to 7Nutrition on sports nutrition product categories and target athlete customer, though it operates as a brand rather than a dedicated retailer.
Emerging players
- Apollo's Hegemony (AH): Polish-origin supplement brand with a specialized, premium catalog of single-ingredient and clinical-style supplements. Comparable to 7Nutrition on Poland origin, e-commerce-led distribution, and clean-label supplement positioning.
Direct peers
- MuscleZone.pl: Polish DTC retailer of sports nutrition and supplement products from multiple brands. Directly comparable to 7Nutrition as an online-only supplement store serving fitness enthusiasts in Poland.
- KFD (KFD Nutrition): Polish DTC supplement retailer with own-brand portfolio spanning proteins, creatine, vitamins, and functional foods. Closely comparable to 7Nutrition in product mix, own-brand positioning, and direct sales channel.
- SFD (Svit Sportu): One of Poland's largest D2C sports nutrition and supplement retailers, with own-brand products and a wide catalog of proteins, aminos, vitamins, and accessories. Directly comparable to 7Nutrition on product range, audience, and Polish e-commerce model.
- Biogenix: Polish sports nutrition and supplement brand with online distribution. Comparable to 7Nutrition on product categories (proteins, aminos, pre-workouts) and Polish D2C channel focus.
- Activlab: Polish sports nutrition and supplement brand with own manufactured product range sold via retail and e-commerce. Comparable to 7Nutrition on product categories (whey, amino acids, vitamins) and target customer.
- Olimp Sport Nutrition: Established Polish supplement brand with broad own-brand range of sports nutrition and health products. Comparable to 7Nutrition on product breadth, brand-led positioning, and Polish/European market presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
7nutrition social profiles
Digital presence7nutrition financial estimates
Financial estimateRevenue estimate
Valuation estimate
7nutrition leadership team
Management profileNumber of profiles
7nutrition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
7nutrition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 7nutrition
What does 7nutrition do?
7Nutrition is a Polish direct-to-consumer e-commerce retailer that sells its own branded dietary supplements, sports nutrition products, protein snacks, vitamins, minerals, amino acids, and health foods. The company offers over 170 products across multiple categories including whey protein, isolate, creatine, BCAA, pre-workout supplements, omega-3, probiotics, collagen, and functional foods, with a strong emphasis on clean ingredient formulations and vegan-friendly options. Products are sold through the company's own online store at 7-nutrition.com with home delivery across Poland and a physical pickup point in Wrocław.
Is 7nutrition a public or private company?
7nutrition is a private company. It is classified as unknown and is currently operating.
When was 7nutrition founded?
7nutrition was founded in -1. It employs 11 to 50 people.
Where is 7nutrition based?
7nutrition is headquartered in Stanowice, Poland, in the Europe region.
How does 7nutrition make money?
One revenue line is on record: direct E-commerce Sales.
Who are 7nutrition's main competitors?
Broad incumbents on record are Body&Fit (formerly XXL Nutrition), Myprotein and Optimum Nutrition. Apollo's Hegemony (AH) is listed as an emerging player. Direct peers are MuscleZone.pl, KFD (KFD Nutrition), SFD (Svit Sportu), Biogenix, Activlab and Olimp Sport Nutrition.
Does 7nutrition have an API?
No public API is recorded for 7nutrition.
What industry is 7nutrition in?
7nutrition's product category is Dietary Supplements. Its primary akta.pro industry code is CRAHAEAC, Health Food & Supplement Stores, with a secondary code of CRADAGAG, Weight Management & Metabolic Supplements. Its NAICS code is 456191 and its SIC code is 2090.