West Midland Family Ctr

What West Midland Family Ctr does

West Midland Family Center (WMFC) is a private nonprofit community organization founded in 1974 in Shepherd, Michigan, operating from a 20,500-square-foot facility on a 27-acre campus originally converted from the closed Greendale Elementary School. The organization provides an unusually broad portfolio of services spanning the full family lifecycle: licensed childcare for ages 6 weeks to 12 years, preschool programs (including the state-funded Great Start Readiness Program), before/after-school care for K-12 students, a Dow-sponsored College Opportunity Program for high school through college students, adult recreation (fitness room, Zumba, pickleball, basketball leagues, batting cage, bowling), an outdoor swimming pool, the Greendale Activity & Dining Center for seniors in partnership with Senior Services of Midland County, and family support services including parenting education, counseling, and referrals. In Fall 2023, WMFC expanded its basic-needs footprint by opening the West Midland Food and Clothing Depot in a repurposed Army Surplus Store two miles west of the main campus, distributing surplus food and clothing through partnerships with Walmart, Food Bank of Eastern Michigan, and Hidden Harvest.

WMFC operates on a hybrid revenue model blending program fees (childcare tuition, preschool tuition, recreation memberships and punch passes, swimming admissions, facility rentals, batting cage and bowling fees), donations from individuals and foundations, and grant funding from foundations (five major foundations underwrote the 1989 expansion). Pricing is intentionally accessible, with scholarships for childcare and preschool, free GSRP tuition for qualifying Michigan families, USDA-subsidized meals, and free fitness access for seniors. The organization distributes its offerings through multiple channels: the main campus, the Food and Clothing Depot, four off-site preschool locations at partner elementary schools and a parish, daily bus transportation provided by Bullock Creek School District, and the DaySmart Recreation DASH online platform for registration, household management, payments, and family communication. A 9-member volunteer Board of Directors, including a Dow VP of R&D as President, governs the organization with no parent company, no institutional investors, and no venture or private equity funding.

The underlying technology footprint is modest and operational rather than differentiated: WMFC is a SaaS consumer of the DaySmart Recreation DASH platform (apps.daysmartrecreation.com) for online registration and family management rather than a developer of proprietary software. There is no disclosed API, no custom mobile application, no AI/ML capabilities, and no patents or trademarks. The DASH deployment, combined with the 50-year community presence, school-district transportation partnership, and multi-site service footprint (main campus + Depot + four off-site preschool locations), functions as the operational backbone for delivering services across the western Midland County community.

Name

West Midland Family Ctr

Legal name

West Midland Family Center

Website

https://wmfc.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

West Midland Family Center is a nonprofit community organization in Shepherd, Michigan, founded in 1974, providing licensed childcare, preschool, before/after-school care, recreation, senior services, and food and clothing assistance to families across western Midland County.

Ownership category

akta.pro rank

Product category

Community and Family Services

NAICS

Child Care Services (6244), Child Care Services (62441), Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family Resource Centers & Wraparound Support Services (EDACALAH)

akta.pro secondary industry

Family & Parenting Support Services (BPAGAEAC)

Keywords

• Community center services
• Licensed childcare programs
• Preschool education
• Youth development programs
• Senior activity programs

Headquarters

HQ city

Shepherd

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Donations and Charitable Contributions: WMFC relies on donations from individuals, organizations, and foundations to support its programs and services. The organization actively solicits donations through its website.
2. Childcare and Preschool Fees: Tuition-based childcare for ages 6 weeks-12 years (6:30 a.m. - 6:30 p.m.) and preschool programs including 3's programs (tuition-based with scholarships) and 4's GSRP programs (free to qualifying families under Michigan Dept of Education funding).
3. Recreation Memberships and Fees: Revenue from fitness room memberships ($10-$20/month), recreation punch passes ($20), batting cage rentals ($45/hour), bowling ($10/hour per lane), Zumba classes ($2/class), swimming admissions ($2/swimmer or $10 family), and swimming lessons ($15/30-minute private lesson).
4. Foundation and Grant Funding: WMFC has historically relied on foundation support, including five major foundations that funded the 1989 expansion to 20,500 square feet. The organization uses DASH data for grant reporting and securing funding to continue and expand services.
5. Facility Rentals: Two outdoor pavilions for rent for family reunions, graduation parties, birthday parties; indoor facility rentals for meetings, baby showers, and other events. Birthday party reservations for bowling available with 2-week advance notice.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

West Midland Family Center is a nonprofit community hub in Shepherd, Michigan that delivers licensed childcare (ages 6 weeks to 12 years), preschool programs (3's and 4's including GSRP), before/after-school care, summer programs, the College Opportunity Program, adult recreation (fitness, bowling, batting cage, pickleball, Zumba), aquatics, senior services at the Greendale Activity & Dining Center, family support and parent education, and a Food and Clothing Depot for surplus food and clothing. Services are registered and managed through the DASH online platform.

Product overview

West Midland Family Center offers a diverse portfolio of community programs organized as a unified center providing services across multiple life stages. The core offerings include childcare (ages 6 weeks-12 years) and preschool programs (3's and 4's) with Great Start Readiness Preschool (GSRP), out-of-school-time programs for K-12 students, and the College Opportunity Program (COP) for high school through college students. The center operates the DASH online platform for streamlined registration, communication, and service access. Additional services include the Food and Clothing Depot for basic needs assistance, family support services, parent education, senior services through the Greendale Activity & Dining Center, and comprehensive recreation including aquatics, martial arts, bowling, fitness, and special community events. The portfolio functions as an integrated ecosystem designed to support families across all generations.

Differentiator

Problem solved

Functional benefit

Brands

• DASH: A secure online platform that helps WMFC organize registrations, communication, scheduling, participation records, and other important information for families across West Midland Family Center programs.
• West Midland Food and Clothing Depot

Products and services

• Licensed Childcare
• Preschool Programs
• Out of School Time Programs
• College Opportunity Program (COP)
• Recreation Programs
• Aquatics
• Senior Services
• Food and Clothing Depot
• Family Support Services
• Parent Education
• Facility Rentals
• DASH Online Platform

Quantifiable outcome

• Expanded from original elementary school to 20,500 sq ft facility with 27-acre park through foundation support and community investment
• +2 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Walmart (4 local stores)coreStrategic or Co-development Partner · 1 January 2018WMFC partnered with 4 local Walmart stores in 2018 to rescue and redistribute overstock and returned items including household necessities, kitchen goods, toys, curtains, and other needed items. This partnership evolved into the West Midland Food and Clothing Depot program.
• The Food Bank of Eastern MichigancoreStrategic or Co-development PartnerPartnering with the Food Bank of Eastern Michigan allows WMFC to provide nutritious food items including fresh produce, baked goods, canned goods, and prepared meals for those facing food insecurity. The Food Bank also provides monthly mobile food distributions.
• Hidden HarvestcoreStrategic or Co-development PartnerHidden Harvest partnership enables WMFC to rescue and redistribute surplus food to families in need, providing fresh produce and reducing food waste while addressing community hunger.
• Senior Services of Midland CountycoreStrategic or Co-development PartnerWMFC hosts the Greendale Activity & Dining Center in partnership with Senior Services of Midland County. Senior Services provides nutritious meals prepared daily, manages the lunch program at 11:30 a.m., and offers Meals on Wheels for homebound seniors. WMFC provides the facility and fitness benefits.
• Gateway Martial ArtsminorStrategic or Co-development PartnerWMFC partners with Gateway Martial Arts to offer FREE martial arts classes on Tuesday evenings (6:00-8:00 p.m.) for ages 8 years to adult. Beginner class 6:00-7:00 p.m., advanced class 7:00-8:00 p.m. with instructor approval.
• Bullock Creek School DistrictcoreChannel Partner/ Reseller/ DistributorBullock Creek School District provides daily bus transportation for students to and from Floyd Elementary School or Bullock Creek Middle School so students can participate in before and after school programs at WMFC.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Others

• United Way Worldwide: Federated nonprofit that funds and convenes family-support, childcare, food security, and senior programs at the local level — operates adjacent to WMFC's funding model and donor-channel architecture.

Regional players

• Senior Services of Midland County: Local senior services nonprofit operating the Greendale Activity & Dining Center inside WMFC's facility — directly comparable as a senior nutrition, social, and Meals on Wheels provider in WMFC's market.
• MidMichigan Community Action Agency: Regional Community Action Agency delivering food assistance, family support, and basic-needs services in central Michigan — overlapping with WMFC's family support and basic-needs portfolio.
• Food Bank of Eastern Michigan: Regional food bank providing mobile distributions, fresh produce, and prepared meals to partner pantries — operates in the same service geography and supplies WMFC's Food and Clothing Depot.

Direct peers

• YMCA of the USA: National federation of community hubs offering licensed childcare, preschool, before/after school care, swim lessons, fitness memberships, youth programs, and senior services — directly mirroring WMFC's cradle-to-senior service portfolio on a single-campus community-center model.
• 4Cs (Community Coordinated Child Care): Childcare-focused nonprofit providing licensed early childhood programs, family support, parent education, and resource/referral services — directly comparable to WMFC's licensed childcare, preschool, and parent education offerings.
• Hidden Harvest: Michigan-based food rescue nonprofit that redistributes surplus produce to communities in need — directly comparable to the food-rescue line that WMFC's Depot runs in partnership with Hidden Harvest.
• Jewish Community Center Association (JCC Association): Network of community centers delivering early childhood education, camp/after-school programs, fitness, aquatics, senior services, and family programming under one roof — the closest structural analog to WMFC's integrated center model.
• Boys & Girls Clubs of America: National nonprofit operating youth-focused community clubs with after-school, summer, and teen programs — comparable to WMFC's out-of-school-time, summer, and College Opportunity Program tracks.

Broad incumbents

• The Salvation Army USA: Large multi-service nonprofit offering family services, food assistance, youth programs, and senior support across a national footprint — overlapping with WMFC's Food and Clothing Depot, family support, and youth development lines at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wmfc.org
• LinkedInlinkedin.com/company/west-midland-family-center
• Instagraminstagram.com/wmfc4all

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Midland Family Ctr