Western States Machinery Corporation
Western States Machinery Corporation is a California-based manufacturer's representative firm founded in 1984, specializing in packaging machinery and food processing equipment. It serves food and beverage, cosmetics, pharmaceutical, and industrial customers across the Western U.S. through exclusive representation agreements with multiple principal manufacturers.
- Company typePrivate
- Founded1984
- HeadquartersPacific Grove, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Western States Machinery Corporation does
Western States Machinery Corporation (WSM) is a privately held California-based manufacturer representative firm founded in 1984 by John Chaffin and Lyle Rogalla. The company operates as a full-service sales and application agency representing a portfolio of packaging machinery and food processing equipment manufacturers across California and the Western United States. WSM carries exclusive or semi-exclusive representation rights for multiple principal manufacturers, including FTNON, Peco InspX, Lanfranchi North America, Juran Metal Works, McBrady Engineering, and Pacific Packaging, among others, offering five core capability categories: labellers, fillers and cappers, bottle cleaning, food processing, and X-ray/inspection equipment. The firm handles individual equipment sales through complete turn-key production line implementations, with stated cumulative sales of more than $1 billion in packaging and processing machinery and systems across its 30+ year operating history.
WSM's go-to-market is sales-led and direct, with a slim five-person team consisting of the founder/president, VP of sales and chief engineer, director of engineering, and two engineers. Revenue is generated on a commission/professional services basis from representing equipment manufacturers' products to end customers; pricing is quote-based and not publicly disclosed. Primary customer segments are vertical-focused: food and beverage (including wine and grape processing), cosmetics and pharmaceutical, and medical/industrial, with named enterprise references spanning Del Monte, Nestle, Dole, General Mills, Nabisco, ConAgra, Kraft Foods, Procter and Gamble, Campbell Soup, Apple, Microsoft, Hewlett Packard, and Lockheed. The firm markets primarily through industry trade shows (World Ag Expo, Unified Wine & Grape Symposium), an on-site video demonstration library, and a website-based quote request form. Founding partners John Chaffin and Lyle Rogalla remain actively involved in operations, with no disclosed outside equity, parent company, or institutional ownership.
Western States Machinery Corporation firmographics
Firmographics- Name
- Western States Machinery Corporation
- Legal name
- Western States Machinery Corporation
- Website
- https://wsm-corp.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Western States Machinery Corporation is a California-based manufacturer's representative firm founded in 1984, specializing in packaging machinery and food processing equipment. It serves food and beverage, cosmetics, pharmaceutical, and industrial customers across the Western U.S. through exclusive representation agreements with multiple principal manufacturers.
- Ownership category
- akta.pro rank
Western States Machinery Corporation industry classification
Industry- Product category
- Industrial Packaging Machinery
- NAICS
- Packaging Machinery Manufacturing (333993), Food Product Machinery Manufacturing (333241), Machinery Manufacturing (333)
- SIC
- Special Industry Machinery (No Metalworking Machinery) (3550), Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Bagging, Pouching & Sachet Packaging Equipment (IMAHAOAH)
Keywords
Where Western States Machinery Corporation is headquartered
LocationHeadquarters
- HQ city
- Pacific Grove
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Western States Machinery Corporation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Manufacturer Representation / Sales Commission: As a manufacturer representative company, Western States Machinery generates revenue by representing packaging and food processing equipment manufacturers and earning commissions on sales. They facilitate sales of machinery and systems to end customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for packaging and processing machinery |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Western States Machinery Corporation product offering
Product offeringCore offering
Western States Machinery Corporation is a manufacturer representative founded in 1984 by John Chaffin that sells and applies custom-engineered packaging and processing equipment sourced from multiple manufacturers. The company serves customers ranging from small local businesses to large multi-national corporations including Del Monte, Nestle, and Dole, providing application engineering, system integration, and after-sales support across food & beverage, cosmetics, pharmaceutical, medical, and industrial sectors.
Product overview
Western States Machinery Corporation operates as a manufacturer representative company offering a portfolio of packaging and food processing equipment across five core product categories: Labellers, Fillers & Cappers, Bottle Cleaning Equipment, Food Processing Equipment, and X-Ray & Inspection Equipment. The company functions as a full-service sales and application agency representing multiple principal manufacturers, providing custom engineering and special design engineering services. With over $1 billion in packaging and processing machines and system sales, they handle equipment ranging from individual machines to complete turn-key production lines, serving food & beverage, cosmetics, pharmaceutical, medical, and industrial sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Labellers
- Fillers & Cappers
- Bottle Cleaning Equipment
- Food Processing Equipment
- X-Ray & Inspection Equipment
Quantifiable outcome
- Over $1 billion in packaging and processing machines and system sales
- +2 more outcomes
Companies that use Western States Machinery Corporation
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
Western States Machinery Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Western States Machinery Corporation partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- Peco InspXcoreWestern States Machinery exclusively represents Peco InspX solutions in California. Peco InspX is a leading provider of inspection systems for food, beverage, and pharmaceutical industries, headquartered in Silicon Valley, California. They offer X-Ray inspection, fill level detection, and other inspection solutions.
- Lanfranchi North AmericacoreWestern States Machinery has the exclusive privilege of representing Lanfranchi North America. Lanfranchi of Parma, Italy offers high speed blow moulders, bottle unscramblers, bottle orienting, palletizing and depalletizing, and air conveyors. Their technology serves cosmetic manufacturers, food and beverage companies, and pharmaceutical organizations.
- Juran Metal WorksmajorWestern States Machinery offers Juran Metal Works equipment to the US marketplace, including the highly successful ArilSystem pomegranate aril extracting equipment, Fresh Defrost Technologies, watermelon harvesters, and a range of dehydrators, ovens, and dryers.
- FTNON (Food Technology Noord-Oost Nederland)coreWestern States Machinery signed a multi-year exclusive sales representation agreement with FTNON in California. FTNON develops and produces equipment for the food industry worldwide, with over 50 years of history as a food engineering company. FTNON operates worldwide with subsidiaries in Almelo (NL) and Salinas (USA), employing approximately 80 people.
- McBrady EngineeringmajorWestern States Machinery works with McBrady Engineering, a leading innovator in container cleaning industry. McBrady has sold more than 1,800 cleaners for various applications in food and beverage, pharmaceutical, personal products, chemical, and automotive industries. Located in Joliet, Illinois with over 30,000 sq. feet manufacturing facility.
- Pacific Packaging MachineryminorPacific Packaging Machinery (Pack West) provides 4-station inline volumetric fillers suitable for hot fill applications including honey, agave, and coconut oil.
- Juran ArilSystemmajorJuran ArilSystem provides pomegranate aril extracting equipment available in many configurations and capacities for small and large farms.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Western States Machinery Corporation competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Western States Machinery Corporation social profiles
Digital presenceWestern States Machinery Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Western States Machinery Corporation leadership team
Management profileNumber of profiles
Profiles5 records
Western States Machinery Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Western States Machinery Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Western States Machinery Corporation
What does Western States Machinery Corporation do?
Western States Machinery Corporation is a manufacturer representative founded in 1984 by John Chaffin that sells and applies custom-engineered packaging and processing equipment sourced from multiple manufacturers. The company serves customers ranging from small local businesses to large multi-national corporations including Del Monte, Nestle, and Dole, providing application engineering, system integration, and after-sales support across food & beverage, cosmetics, pharmaceutical, medical, and industrial sectors.
Is Western States Machinery Corporation a public or private company?
Western States Machinery Corporation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Western States Machinery Corporation founded?
Western States Machinery Corporation was founded in 1984. It employs 1 to 10 people.
Where is Western States Machinery Corporation based?
Western States Machinery Corporation is headquartered in Pacific Grove, United States, in the North America region.
How does Western States Machinery Corporation make money?
One revenue line is on record: manufacturer Representation / Sales Commission.
Does Western States Machinery Corporation have an API?
No public API is recorded for Western States Machinery Corporation.
What industry is Western States Machinery Corporation in?
Western States Machinery Corporation's product category is Industrial Packaging Machinery. Its primary akta.pro industry code is IMAHAOAH, Bagging, Pouching & Sachet Packaging Equipment. Its NAICS code is 333993 and its SIC code is 3550.