Viaviela B.v.

What Viaviela B.v. does

ViaViela B.V. is the largest gastouderbureau (home-based childminder agency) in the Netherlands, operating since approximately 2005-2006 from its headquarters in Best. The company runs a franchise-based platform that matches parents seeking childcare with registered gastouders — professional childminders who provide care in their own homes or in the parents' homes — and supports both sides of the marketplace with administrative services, pedagogical coaching, and quality assurance under Dutch childcare regulations (Wet Kinderopvang).

The core technology stack is a set of proprietary web platforms: viaviela.nl serves as the public-facing matching portal where parents search gastouders by location and filters and complete a five-step registration flow; mijngastouderburo.nl handles administration and mandatory record-keeping under the Landelijk Register Kinderopvang; and viaviela-academie.nl delivers online training courses required for gastouders. The central organization also operates proprietary internet applications for customer service and gastouder administration. Distribution is executed through a channel-partner GTM model: approximately 40-50 franchisenemers run regional gastouderbureaus across the Netherlands, each providing a fixed local contact person for parents and gastouders in their region, while a centralized 8-person sales support team in Best provides brand, systems, and operational backbone.

ViaViela's revenue model is subscription/recurring in nature. Parents register for free; gastouders and franchisenemers pay administrative subscription and arrangement fees to the franchisenemers and the central entity for matching, contract management, invoicing, LRK registration, training access, and ongoing quality guidance. The company supplements organic franchise growth with inorganic expansion, having acquired and integrated at least eight regional gastouderbureaus across provinces including Noord-Brabant, Flevoland, Gelderland, Limburg, Overijssel, Utrecht, and Noord-Holland. ViaViela is also an active regulatory participant through industry associations Nysa and Branchevereniging Kinderopvang, engaging with the Ministry of Social Affairs and Employment on the Wet kwaliteitsmaatregelen gastouderopvang and related quality regulations.

Name

Viaviela B.v.

Legal name

ViaViela B.V.

Website

https://www.viaviela.nl

Company type

Private

Founded year

2005

Operating status

Operating

Short description

ViaViela B.V. is the Netherlands' largest home-based childminder agency, operating a franchise platform of 40-50 regional offices that matches parents with registered gastouders and provides administrative, training, and quality assurance services under Dutch childcare regulations.

Ownership category

akta.pro rank

Product category

Childcare Agency Services

NAICS

Child Care Services (6244)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Home-Based Infant & Toddler Care (Family Daycare) (EDACAGAD)

Keywords

• Childcare matching services
• Childminder agency
• Home-based childcare
• Franchise childcare network
• Childcare administration support

Headquarters

HQ city

Best

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise fees from franchisenemers: ViaViela operates as a franchise organization where franchisenemers pay fees to use the ViaViela brand, systems, and support. Gastouders pay subscription/arrangement fees through the franchisenemers.
2. Parent registration and matching services: Free registration for parents. Revenue is generated through the network of gastouders who pay for administrative support, quality guidance, and matching services.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

ViaViela B.V. operates the largest gastouderbureau (childminder agency) in the Netherlands, matching parents seeking childcare with registered professional gastouders who provide home-based childcare. The company runs a franchise network of approximately 40-50 regional offices nationwide, supports gastouders with administrative services, screening, and quality guidance, and provides an online academy for ongoing training and a customer portal for managing matches and invoicing.

Product overview

ViaViela is the largest childminder agency (gastouderbureau) in the Netherlands, operating approximately 50 locations nationwide. The core offering is gastouderbemiddeling — matching parents with registered childminders for home-based childcare — supported by online administration tools (Gastouderadministratie), a learning platform (ViaViela Academie), and a customer portal (Mijn Gastouderburo). ViaViela supports childminders with pedagogical coaching, training courses, and administrative services, while providing parents with search tools to find nearby childminders.

Differentiator

Problem solved

Functional benefit

Products and services

• Gastouderbemiddeling

Quantifiable outcome

• More than 13,000 children cared for per week
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered strategic, core and minor.

• NysastrategicOthers · 26 February 2025Nysa is an industry association representing childcare providers. ViaViela participates through Nysa's responses to regulatory consultations on quality measures for gastouderopvang.
• Branchevereniging Kinderopvang (BK)strategicOthers · 26 February 2025Branchevereniging Kinderopvang (BK) collaborates with ViaViela (through Nysa) on responses to regulatory consultations regarding quality standards for gastouderopvang.
• GGD (Gemeentelijke Gezondheidsdienst)coreOthersThe GGD (Municipal Health Service) conducts quality inspections at all ViaViela locations and registered gastouders, publishing inspection reports for transparency and compliance with Dutch childcare regulations.
• Geschillencommissie KinderopvangcoreOthersThe Disputes Committee for Childcare annually assesses ViaViela locations for the 'Geschilvrij' (dispute-free) certificate, indicating no unresolved consumer disputes.
• Ministerie van SZWcoreOthersThe Ministry of Social Affairs and Employment (SZW) develops regulations for childcare quality measures. ViaViela maintains close contacts with the ministry and is well-informed about latest developments.
• KinderopvangWerkt!minorOthersOrganization for qualifications in childcare that Nysa and BK will work with regarding the qualification route for new gastouders under new quality measures.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Gastouderbureau.nl: One of the larger Dutch gastouderbureau platforms matching parents with home-based childminders. Operates a similar intermediation model with regional coverage, making it the closest direct competitor to ViaViela's core matching business.
• Kinderopvangtotaal: Dutch platform aggregating and comparing childcare options including gastouderopvang. Comparable because it competes for the same parent demand and routes families to home-based childcare providers, overlapping with ViaViela's marketplace role.
• NINI Gastouderopvang: A Dutch gastouderbureau providing matching between parents and registered gastouders with administrative support. Directly comparable in service model, regulatory positioning, and target customer to ViaViela.
• Gastouderbureau Eigen-Wijs: Smaller Dutch gastouderbureau offering matching, screening, and ongoing support to gastouders and parents. Competes in the same intermediation niche with similar value proposition of professional screening and local contact.
• Gastouderopvang.nl: Information and matching portal focused specifically on Dutch gastouderopvang, providing parent education and provider directories. Comparable in facilitating the same parent-to-gastouder connection that ViaViela monetizes.

Broad incumbents

• Partou: One of the largest Dutch childcare organizations operating many kinderdagverblijven (center-based daycare). Competes for the same parent wallet but with a center-based model rather than ViaViela's home-based gastouderopvang focus.
• Humankind Kinderopvang: Large Dutch childcare provider offering daycare, preschool, and after-school programs nationwide. Overlaps with ViaViela in serving working parents but operates a broader, center-based portfolio rather than specializing in home-based care.
• 2Samen Kinderopvang: Regional Dutch childcare operator running daycare centers across Zuid-Holland and Utrecht. Comparable as a same-market childcare provider competing for the same subsidized parent demand ViaViela serves.
• Kidsfoundation: Multi-brand Dutch childcare operator with daycare and after-school care locations. A broader incumbent in the same childcare category, competing for parents and government-subsidized placements.

Others

• Branchevereniging Kinderopvang (BK): Dutch trade association for childcare providers that engages with regulators on quality standards and subsidy policy. Not a competitor but directly relevant as an industry partner and policy influencer for ViaViela.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/viaviela
• LinkedInlinkedin.com/company/viaviela-b.v.
• Instagraminstagram.com/gastouderbureau_viaviela
• Pinterestnl.pinterest.com/viaviela

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viaviela B.v.