Vancouver Pacific Swim Club

What Vancouver Pacific Swim Club does

Vancouver Pacific Swim Club (VPSC) is a private, membership-based competitive swim club founded in 1992 and based in Vancouver, British Columbia. The club operates a tiered training program spanning seven core products: Swim School (ages 5-9), Minis Program (ages 6-10) with Bronze/Silver/Gold/Platinum tiers, Youth Program (ages 11-12) with Development A/B and Performance tiers, Junior Program (ages 13-15), Senior Program (ages 15-18), National Program, and week-long Summer Camps. Programs are structured around competitive pathways from PASS meets through SwimBC Divisionals, Provincials, LMR championships, and Canadian Junior Championships.

VPSC trains at multiple pool venues, primarily St. George's Senior School (Kerr Pool) for Youth/Junior/Senior programs and UBC Aquatic Centre for advanced sessions and championship meets, with Lord Byng Secondary School used for Minis groups. The club is affiliated with Swimming Canada and SwimBC, providing members access to sanctioned competition pathways and performance resources including a Lead Performance Dietitian partnership. Registration, billing, and meet management are administered through the third-party Pool Queue platform, with a progressive web app deployed for member access.

The business model is dominated by recurring monthly training fees ranging from $222 (entry-level Minis) to $470 (Junior Performance), typically billed across 10-11 monthly installments, supplemented by Family Membership charges ($250), SwimBC/Swimming Canada registration ($52-$164.50), and Volunteer Points Fees ($400-$900). One-time revenue is generated through Swim School sessions ($300-$325 plus admin fees) and Summer Camps ($345-$425 per weekly session). VPSC also matches external sport grants from Kidsport, Jumpstart Canadian Tire, Athletics for Kids, and Viasport to broaden accessibility. No public funding, institutional investment, or M&A activity is associated with the club.

Name

Vancouver Pacific Swim Club

Legal name

Vancouver Pacific Swim Club

Website

https://vancouverpacificswimclub.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Vancouver Pacific Swim Club is a private, membership-based competitive swim club in Vancouver, BC, operating tiered training programs from Swim School through National-level competition for swimmers ages 5-18, with recurring monthly fees across multiple pool venues.

Ownership category

akta.pro rank

Product category

Competitive Swimming Programs

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

akta.pro secondary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

Keywords

• Competitive swimming programs
• Youth athletic training
• Swim club memberships
• Swim meet hosting
• Aquatic coaching services

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Training Membership Fees: Monthly training fees across multiple program tiers (Minis, Youth, Junior, Senior, National) ranging from $222 to $470 per month, typically paid in 10-11 monthly installments
2. Summer Camp Fees: Per-session fees for summer training camps: $425 per week (Weeks 1-3, 5 days/week) and $345 for Week 5 (4 days/week). Includes $25 administration fee.
3. Swim School Fees: Session-based fees for Swim School programs: Swim School Plus $325/session, Swim School 1 & 2 at $300 + $25 admin fee per session
4. Registration and Membership Fees: Family Membership Charge ($250), SwimBC/Swimming Canada Registration ($52-$164.50 depending on program), Volunteer Points Fee ($400-$900 depending on program)
5. Sport Grants Matching: VPSC matches grants provided by external organizations (Kidsport, Jumpstart Canadian Tire, Athletics for Kids, Viasport) for monthly training fees

Pricing tiers

Distribution channels1 record

Marketing channels3 records

Core offering

Vancouver Pacific Swim Club runs a structured competitive swimming development pathway for swimmers ages 5 through 18, organized across Swim School, Minis, Youth, Junior, Senior, and National program tiers. The club delivers recurring in-pool technical training, dryland conditioning, and hosted swim meets at three Vancouver pool venues, supplemented by week-long summer training camps.

Product overview

Vancouver Pacific Swim Club (VPSC) operates as a competitive swim club with a multi-tiered program structure. The club offers swim programs spanning from beginner Swim School (ages 5-9) through to National-level competition, organized into five main programs: Minis Program (ages 6-10), Youth Program (ages 11-12), Junior Program (ages 13-15), Senior Program (ages 15-18), and National Program. Additionally, the club provides Summer Camps and hosts PASS (Practice, Assessment, Skills, Starts) meets. Programs are structured with tiered levels (Bronze/Silver/Gold/Platinum for Minis; Development/Performance for Youth/Junior/Senior) to accommodate varying skill levels from introductory through competitive championship swimmers.

Differentiator

Problem solved

Functional benefit

Products and services

• Minis Program
• Youth Program
• Junior Program
• Senior Program
• Swim School
• VPSC Summer Camps
• National Program

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Swimming CanadacoreStrategic or Co-development PartnerNational governing body for swimming in Canada. VPSC is affiliated with Swimming Canada and swimmers can participate in Swimming Canada sanctioned events including national championships and trials.
• SwimBCcoreStrategic or Co-development PartnerProvincial swimming federation governing competitive swimming in British Columbia. VPSC swimmers register through SwimBC and compete in SwimBC sanctioned meets including Divisionals, Provincials, and LMR championships.
• St. George's Senior SchoolcoreOthersPrivate school in Vancouver providing pool facilities (Kerr Pool) for VPSC training sessions. Primary venue for Youth, Junior, and Senior program practices.
• UBC Aquatic CentrecoreOthersUniversity of British Columbia aquatic facility used for advanced training sessions, championship meets, and weekend training for multiple program levels.
• Team Aquatic SuppliesminorChannel Partner/ Reseller/ DistributorSwim equipment supplier and sponsor. Listed as partner providing equipment resources for club swimmers.
• Jo Irvine (Registered Dietitian)minorImplementation/ SI/ Consulting PartnerRegistered Dietitian and Swimming Canada Lead Performance Dietitian providing nutrition education sessions for VPSC program members. Has also worked with Vancouver White Caps FC and Vancouver Goldeneyes (PWHL).

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• North York Aquatic Club: Toronto-based competitive swim club with age-group through national-level programs under Swimming Canada. Comparable private competitive swim club structure operating in a different Canadian market.
• Island Swimming Club: Victoria, BC-based competitive swim club affiliated with SwimBC and Swimming Canada, offering tiered competitive programs. Comparable in business model and structure, though operating in a different BC region.
• Etobicoke Swim Club: Greater Toronto Area competitive swim club affiliated with Swimming Canada, offering tiered competitive programs. Comparable in private competitive club model, though outside VPSC's primary market.
• Kelowna Aquajets Swim Club: Interior BC competitive swim club running age-group and senior programs through the SwimBC/Swimming Canada pipeline. Comparable federation structure and tiered program design, but serves a different geographic market.

Direct peers

• Hydra Swim Club: Competitive swim club operating in the Lower Mainland of BC with programs for youth through senior-level swimmers. Closely comparable business model and customer base to VPSC within the same federation ecosystem.
• Cascade Swim Club: Vancouver-area competitive age-group swim club affiliated with SwimBC and Swimming Canada, offering tiered competitive programs across similar age ranges. Directly comparable as a private competitive swim club serving the same metro market.

Broad incumbents

• YMCA of Greater Vancouver: Major regional fitness and recreation operator offering learn-to-swim and youth aquatics programs across multiple Vancouver-area facilities. Overlaps with VPSC's Swim School and lower-tier programs as a broader incumbent in the local aquatic instruction market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VancouverPacificSwimClub
• LinkedInlinkedin.com/company/vpsc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vancouver Pacific Swim Club