Bigwood Boards

What Bigwood Boards does

Bigwood Boards, legally Hilliard Asbury & Company, LLC, is a family-owned American manufacturer of personalized cutting boards, cheese boards, carving boards, serving trays, and wood accessories founded in 2004 in Atlanta, Georgia. The company specializes exclusively in American-sourced maple and walnut hardwoods, handcrafting boards in a production facility outside Atlanta and finishing each piece with custom laser engravings, carved monograms, and configurable handle designs (scalloped, classic, twisted, rope, longhorn, cleat, Victorian, cast-iron). Functional features such as perimeter juice grooves, non-slip rubber feet attached with stainless steel screws, and thicknesses from 3/4 to 1.25 inches position the products as both kitchen tools and decorative serving pieces. The company operates under the trademarked brand positioning 'The Original Monogrammed Cutting Boards.'

The business is run through three parallel go-to-market motions: a direct-to-consumer e-commerce storefront at bigwoodboards.com with a customization interface, phone-based support (866-650-2482), digital proofs, and free shipping over $75 within the contiguous US; a wholesale program distributing through carefully selected retailers and internet partners worldwide; and a B2B corporate gifting program offering logo engraving, group signature engraving, and volume pricing tiers (26-50 boards at $35, 51+ at $33). Pricing spans $44 to $310 per board with accessory add-ons such as Block Oil ($10-$36), personalized bottle openers ($42-$49.50), cigar ashtrays ($45), and gift wrapping or handwritten notes.

The customer base is a long-tail mix of consumers shopping for weddings, anniversaries, Mother's Day, Father's Day, Valentine's Day, Christmas, teacher and coach appreciation, and home entertaining, layered with B2B corporate gifting clients. The company employs approximately 24 people and is bootstrapped with no disclosed external funding, having executed a major production facility expansion in 2016 that upgraded equipment and improved shipping times. Marketing is content-led via the 'Big Ideas' blog and active presence on Facebook, Twitter, Pinterest, and Instagram, with seasonal campaigns targeting each major gifting occasion.

Name

Bigwood Boards

Legal name

Hilliard Asbury & Company, LLC

Website

https://bigwoodboards.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Bigwood Boards is a family-owned Atlanta manufacturer founded in 2004 that designs, laser-engraves, and sells personalized American maple and walnut cutting boards, serving trays, and wood gift accessories to long-tail consumer and B2B corporate gifting customers via DTC, wholesale, and global online shipping.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Cutting Board Sales: One-time sale of personalized maple and walnut cutting boards. Products range from small 9x12 boards to large 15x24 carving boards. Prices from $44 to $310 per board.
2. Accessories: Block Oil for board maintenance ($10-$36), bottle openers ($42-$49.50), cigar ashtrays ($45), gift wrapping ($7.50), handwritten gift notes ($6.50).
3. Personalization Services: Custom engraving, carved initials, laser engravings, and artwork upload services embedded in product pricing or as add-on fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Bigwood Boards designs, manufactures, and sells personalized maple and walnut cutting boards, cheese boards, carving boards, serving trays, and wood accessories (bottle openers, cigar ashtrays, block oil) with custom engraving, carved monograms, and multiple handle options. Products are made in America and sold through the company's own e-commerce site, a wholesale retailer program, and a corporate gifting program that supports custom logo engraving on bulk orders.

Product overview

BigWood Boards is a family-run company specializing in monogrammed and personalized cutting boards, established in 2004 in Atlanta, Georgia. The product portfolio centers on two wood types (maple and walnut) across multiple product categories: cutting boards, cheese boards, carving boards, serving trays, and wood accessories (Block Oil, bottle openers, cigar ashtrays). Products are organized into themed collections including Classic, Modern, Nautical, and various occasion-based gift categories (Wedding, Mother's Day, Father's Day). The company offers customization through carved monograms, laser engravings, and handle style options. BigWood Boards operates through both direct-to-consumer e-commerce and a wholesale/retailer program, with products manufactured in their Atlanta-area facility using American-sourced wood.

Differentiator

Problem solved

Functional benefit

Products and services

• Personalized Cutting Boards Custom maple and walnut cutting boards available in multiple sizes (Small, Medium, Large, Extra Large) and handle styles (Classic, Modern, No Handle, Nautical Rope), with personalization options including carved monograms and laser engraving. Targeted at individual gift buyers and corporate gifting accounts.
• Cheese Boards Maple and walnut cheese boards offered in various sizes and handle styles, used for serving cheese and charcuterie at gatherings and as personalized gifts.
• Carving Boards Larger maple and walnut carving boards with perimeter juice grooves designed for carving meats and poultry, available in multiple sizes and handle configurations with personalization.
• Serving Trays Maple and walnut serving trays for food and drink service, available with personalization options for use as personalized gifts.
• Walnut Bottle Opener Walnut bottle opener accessory designed to complement the company's personalized wood board lines, often sold as a gift add-on.
• Cigar Ashtrays Wood cigar ashtrays offered as part of the company's wood accessories collection, complementing the personalization-heavy board lines.
• Block Oil Wood conditioner/block oil sold to maintain and protect the maple and walnut boards, offered as a gift add-on to board purchases.
• Gift Add-On Accessories Curated gift add-ons (such as block oil, bottle openers, and other small accessories) sold alongside boards to create bundled gift sets for personal and corporate gifting.
• Wholesale Retailer Program Bulk pricing and reseller terms offered to retailers and third-party stores that carry Bigwood Boards products in their brick-and-mortar or online channels.
• Corporate Gifting Program Dedicated corporate/B2B sales channel providing custom logo-engraved maple and walnut boards and accessories in bulk, used for client appreciation, employee gifts, and event giveaways.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• John Boos & Co. Long-established American manufacturer of premium wood cutting boards, butcher blocks, and kitchen work surfaces. Directly comparable to BigWood Boards as a wood cutting-board maker with a heritage brand and premium price points, though BigWood differentiates via personalization.
• J.K. Adams: Vermont-based manufacturer of hardwood cutting boards, cheese boards, and wooden kitchenware. Comparable as a domestic wood-product maker serving both retail and wholesale with similar gift and kitchen use cases.
• Ironwood Gourmet: Maker of premium wood cutting boards, cheese boards, and kitchen accessories sold through retail and online. Overlaps directly with BigWood Boards' core product categories and channel mix.
• Totally Bamboo: Specialty wood cutting-board and kitchen-accessory brand with broad retail distribution. Comparable product category (wood boards and accessories) and similar mid-market price positioning to BigWood's entry-level range.
• Personal Creations: Large personalized-gifts retailer offering engraved and monogrammed products across categories. Comparable business model around customization, gift occasions, and online direct-to-consumer sales, though broader in category scope than BigWood Boards.
• Personalization Mall: E-commerce destination specializing in personalized and engraved gifts for occasions ranging from weddings to corporate gifting. Closely comparable in occasion-based merchandising and personalization-driven value proposition.
• Mark and Graham: Williams-Sonoma-owned personalized gifts and home accessories brand. Comparable as a premium personalized-gift e-commerce brand with monogramming and engraving at its core, including corporate gifting capabilities.

Broad incumbents

• Williams Sonoma: Premium kitchen and home retailer carrying wood cutting boards, cheese boards, and entertaining accessories. Comparable as a higher-end distribution channel and category benchmark, but with vastly broader assortment and scale.
• Sur La Table: Specialty retailer of premium kitchen tools, cookware, and wood cutting boards. Comparable as a high-end kitchen-products retail channel and a benchmark for premium wood-board merchandising.
• Crate & Barrel: National home and entertaining retailer with wood serveware, cheese boards, and giftable kitchen items. Comparable as a broad premium home-goods retailer where BigWood Boards' serving trays and gift sets could be stocked.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Xx.com/bigwoodboards
• Facebookfacebook.com/bigwoodboards
• Instagraminstagram.com/bigwoodboards
• Pinterestpinterest.com/bigwoodboards/pins
• LinkedInlinkedin.com/company/bigwood-boards

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bigwood Boards