Beto for Texas

What Beto for Texas does

Beto for Texas, operating under the legal name Powered By People, is a Texas-focused political and voter-mobilization organization that registers, engages, and turns out Democratic voters, with particular emphasis on low-propensity voters who are typically absent from traditional campaign outreach but capable of deciding close races. Founded in 2017 and affiliated with Beto O'Rourke (whose signature appears on the website), the entity operates as a 501(c)(4) nonprofit with a Washington, D.C. mailing address (PO Box 15845, c/o MBA Consulting Group). Its stated mission is electing Democrats up and down the ballot in Texas through personal relationships and a community-based volunteer model.

Its core offerings function as an integrated campaign operation rather than a modular technology platform. The Voter Mobilization Program is the organizing backbone, supported by a Volunteer Network that recruits and assigns canvassers and phone bankers, an Events & Trainings module for in-person volunteer coordination, and an SMS-based Text Outreach Program (text JOIN to 20377) that delivers organizational updates, donation asks, and volunteer opportunities. There is no proprietary technology stack or software product; the infrastructure consists of a WordPress-style website (poweredxpeople.org), standard donation processing through ActBlue, and owned social profiles on TikTok and Instagram.

The business model is donation-driven rather than commercial. Revenue arrives entirely through political contributions processed via ActBlue, with structured monthly recurring tiers at $5, $10, $15, $25, and $50, plus open-amount one-time gifts. The organization does not sell products or services, has no enterprise customers, and discloses no headcount or financial figures. Distribution occurs through a distributed grassroots volunteer network that engages voters via door-to-door canvassing, phone banking, and text campaigns across Texas — the sole geography served.

Name

Beto for Texas

Legal name

Powered By People

Website

https://betofortexas.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Powered By People (Beto for Texas) is a Texas-focused 501(c)(4) nonprofit that registers, engages, and turns out Democratic voters, especially low-propensity ones, through a grassroots volunteer network, donation-funded operations, and SMS outreach.

Ownership category

akta.pro rank

Product category

Political Campaign Organizing

NAICS

Social Advocacy Organizations (8133)

akta.pro primary industry

Political/GOTV & Advocacy Calling (Campaigns) (BPAAADAK)

Keywords

• Voter mobilization services
• Grassroots political organizing
• Democratic voter outreach
• Volunteer canvassing programs
• Community voter registration

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Distribution channels1 record

Marketing channels5 records

Core offering

Beto for Texas, operating as Powered By People, is a 501(c)(4) political organization that mobilizes volunteers and donors to register, engage, and turn out low-propensity Democratic voters in Texas elections. It runs community-driven voter mobilization programs, a statewide volunteer canvassing network, in-person training events, and an SMS-based voter outreach system (short code 20377) for supporter communications and donation drives.

Product overview

Powered By People is a voter mobilization organization rather than a traditional tech product company. The organization operates as a unified program focused on achieving Democratic victories in Texas through community-driven voter engagement. Its core offerings include a voter mobilization program leveraging personal relationships with low-propensity voters, a volunteer network connecting supporters who find and engage voters, events and training sessions for supporter organizing, and a text outreach program (SMS alerts via 20377) for voter communication. These components work together as an integrated campaign operation rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Voter Mobilization Program Community-driven voter outreach program focused on reaching, registering, and mobilizing low-propensity voters to achieve Democratic victories in Texas through personal relationships and volunteer networks.
• Volunteer Network Network connecting volunteers across Texas who find, engage, and turn out voters in close races across the ballot through door-to-door canvassing, phone banking, and text campaigns.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Market position

Competitive moat4 records

Customer concentration

• Instagraminstagram.com/poweredxpeopletx
• TikToktiktok.com/@poweredxpeople
• Facebookfacebook.com/betoorourke

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beto for Texas