A Beautiful Story L B-corp
A Beautiful Story is a Dutch B Corporation founded in 2006 that designs and sells handmade symbolic jewelry, gemstone cards, and paper gifts, produced by artisan workshops in Nepal, India, and Tanzania, to European consumers, retailers, and corporate gifting buyers via D2C e-commerce and B2B wholesale channels.
- Company typePrivate
- Founded2006
- HeadquartersKlein Amsterdam, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What A Beautiful Story L B-corp does
A Beautiful Story is a Netherlands-based, certified B Corporation founded in 2006 that designs and retails handmade jewelry, paper goods, and gemstone-themed gifts produced by artisan workshops in Nepal and India, with additional production now reaching Tanzania. Its core product is symbolic jewelry — bracelets, earrings, necklaces, rings, and brooches featuring natural gemstones and motifs tied to meanings such as love, strength, and new beginnings — priced from €7 to €150+, complemented by notebooks, card decks, greeting cards, garland cards, sari-fabric pouches, and gift packaging. The company sells primarily through its own Shopify-powered D2C storefront (abeautifulstory.eu) with multi-language support for English, German, and Dutch customers, supported by a Klarna buy-now-pay-later integration, Google Analytics 4 for web analytics, and a 30-day return policy. Beyond direct e-commerce, it operates a dedicated B2B wholesale portal (b2b.abeautifulstory.nl) for independent jewelry retailers and gift boutiques, a corporate gifting program for business buyers, and a store locator linking to physical retail partners across Europe. Reported social-impact metrics include 15.3 million handcraft minutes produced by artisans and 612 lives positively impacted through fair-wage employment in Nepal and India.
A Beautiful Story L B-corp firmographics
Firmographics- Name
- A Beautiful Story L B-corp
- Legal name
- A Beautiful Story
- Website
- https://www.abeautifulstory.eu
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- A Beautiful Story is a Dutch B Corporation founded in 2006 that designs and sells handmade symbolic jewelry, gemstone cards, and paper gifts, produced by artisan workshops in Nepal, India, and Tanzania, to European consumers, retailers, and corporate gifting buyers via D2C e-commerce and B2B wholesale channels.
- Ownership category
- akta.pro rank
A Beautiful Story L B-corp industry classification
Industry- Product category
- Handmade Jewelry and Lifestyle Gifts
- NAICS
- Jewelry Retailers (458310), Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Retail-Jewelry Stores (5944), Jewelry, Silverware & Plated Ware (3910), Greeting Cards (2771)
- akta.pro primary industry
- Artisan/Hand-Fabricated One-of-a-Kind Jewelry (CRAKAHAI)
- akta.pro secondary industries
- Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC), Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ), Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL)
Keywords
Where A Beautiful Story L B-corp is headquartered
LocationHeadquarters
- HQ city
- Klein Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
A Beautiful Story L B-corp business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Direct-to-consumer jewelry sales: Online retail sales of handmade jewelry (bracelets, earrings, necklaces, rings, brooches) and accessories (notebooks, paper goods, gift items) through their e-commerce platform. Products feature natural gemstones and symbolic designs, priced from €7 to €150+.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level gemstone bracelets from €14.95 |
| Unit Pricing | Pay-as-you-go | Mid-range necklaces and earrings from €29.95 |
| Unit Pricing | Pay-as-you-go | Premium collections and gift sets |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
A Beautiful Story L B-corp product offering
Product offeringCore offering
A Beautiful Story designs and sells handmade jewelry, gemstone cards, notebooks, and paper-based gift products that are produced by artisans in Nepal and India. The brand curates collections of natural gemstone pieces with symbolic meanings and seasonal themed gift lines, sold through its own e-commerce storefront and a B2B wholesale channel.
Product overview
A Beautiful Story is an e-commerce company offering handmade jewelry and accessories crafted in Nepal, India, and Tanzania. The core product portfolio centers on gemstone and symbolic jewelry (bracelets, earrings, necklaces, rings, brooches) with complementary paper goods including notebooks, sketchbooks, card decks, greeting cards, and garland cards. The company operates seasonal sub-brand collections including Dreaming Out Loud (AW 2026), Spring Summer 2026, Forever Hearts, Animal Icons, and Timeless Treasures. Additional offerings include gift packaging (jewelry boxes), digital gift cards, corporate gifting services, and a B2B wholesale portal. All jewelry is produced under fair-trade principles with a focus on meaningful symbolism and natural gemstones.
Differentiator
Problem solved
Functional benefit
Products and services
- Handmade Gemstone Jewelry
- Gemstone Card Decks
- Notebooks and Paper Goods
- Seasonal Gift Collections
- B2B Wholesale Program
Companies that use A Beautiful Story L B-corp
Customer profileSegments3 records
Ideal customer profiles2 records
A Beautiful Story L B-corp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
A Beautiful Story L B-corp partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Seet KamalcoreWorkshop in India producing fairmade notebooks from recycled materials (katran). Producer focuses on reducing raw material use by reusing garment industry leftovers.
- Loops & LoomscoreProducer in Nepal crafting products from recycled saris, including jewelry pouches. Founded by Tzering, providing employment opportunities in Nepal.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
A Beautiful Story L B-corp competitors and assessment
Company assessmentDirect peers
- Soko: Soko is a DTC and wholesale jewelry brand producing artisan-made jewelry in Kenya with a similar ethical-artisan production model, online store, and symbolic/storytelling-driven design approach.
- The Giving Keys: The Giving Keys sells handmade jewelry with social-impact narratives and employs people transitioning out of homelessness — directly comparable on purpose-driven brand, handmade production, and meaningful-symbol positioning.
- Pura Vida Bracelets: Pura Vida is a DTC artisan-made bracelet brand founded on supporting artisans in Costa Rica with a charitable component — highly comparable on handmade artisan jewelry, cause-driven brand, and gift-occasion positioning.
- The Brave Collection: The Brave Collection is a Cambodia-based ethical jewelry brand producing handmade pieces with social-impact narratives — directly comparable on artisan-made jewelry, ethical positioning, and symbolism-driven design.
Broad incumbents
- Mejuri: Mejuri is a scaled DTC fine jewelry brand operating in similar price tiers and gemstone symbolism; broader assortment and far larger scale make it an incumbent benchmark rather than a direct competitor at the artisan end of the market.
- Monica Vinader: Monica Vinader is an established sustainable/ethical fine jewelry brand with strong DTC and wholesale presence in Europe — comparable on responsible-sourcing narrative and European premium-jewelry positioning, but at a larger scale.
- Missoma: Missoma is a London-based DTC demi-fine jewelry brand targeting a similar gift-driven female customer with semi-precious stones and symbolic motifs — overlapping in occasion-driven gifting but at meaningfully larger scale.
- Gorjana: Gorjana is a DTC and wholesale fashion jewelry brand with similar price points and gifting positioning; comparable on occasion-driven collections and multi-channel retail presence, though not artisan-produced.
Emerging players
- Astley Clarke: Astley Clarke is a London-based demi-fine jewelry brand featuring semi-precious gemstones with personal meaning — overlapping with A Beautiful Story's symbolic gemstone narrative at a similar premium-but-accessible price tier.
- Made: Made is a UK retailer featuring jewelry and accessories with artisan/craft sensibilities — partial overlap on handmade, storytelling-led design and European DTC distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
A Beautiful Story L B-corp social profiles
Digital presenceA Beautiful Story L B-corp compliance and trust
Trust signalCompliance1 record
A Beautiful Story L B-corp financial estimates
Financial estimateRevenue estimate
Valuation estimate
A Beautiful Story L B-corp leadership team
Management profileNumber of profiles
Profiles1 record
A Beautiful Story L B-corp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A Beautiful Story L B-corp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A Beautiful Story L B-corp
What does A Beautiful Story L B-corp do?
A Beautiful Story designs and sells handmade jewelry, gemstone cards, notebooks, and paper-based gift products that are produced by artisans in Nepal and India. The brand curates collections of natural gemstone pieces with symbolic meanings and seasonal themed gift lines, sold through its own e-commerce storefront and a B2B wholesale channel.
Is A Beautiful Story L B-corp a public or private company?
A Beautiful Story L B-corp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was A Beautiful Story L B-corp founded?
A Beautiful Story L B-corp was founded in 2006. It employs 11 to 50 people.
Where is A Beautiful Story L B-corp based?
A Beautiful Story L B-corp is headquartered in Klein Amsterdam, Netherlands, in the Europe region.
How does A Beautiful Story L B-corp make money?
One revenue line is on record: direct-to-consumer jewelry sales.
Who are A Beautiful Story L B-corp's main competitors?
Direct peers on record are Soko, The Giving Keys, Pura Vida Bracelets and The Brave Collection. Broad incumbents are Mejuri, Monica Vinader, Missoma and Gorjana. Emerging players are Astley Clarke and Made.
Does A Beautiful Story L B-corp have an API?
No public API is recorded for A Beautiful Story L B-corp.
What industry is A Beautiful Story L B-corp in?
A Beautiful Story L B-corp's product category is Handmade Jewelry and Lifestyle Gifts. Its primary akta.pro industry code is CRAKAHAI, Artisan/Hand-Fabricated One-of-a-Kind Jewelry, with a secondary code of CRAKABAC, Designer/Artisan Fashion Jewelry (Independent Brands). Its NAICS code is 458310 and its SIC code is 5944.