A Beautiful Story L B-corp

What A Beautiful Story L B-corp does

A Beautiful Story is a Netherlands-based, certified B Corporation founded in 2006 that designs and retails handmade jewelry, paper goods, and gemstone-themed gifts produced by artisan workshops in Nepal and India, with additional production now reaching Tanzania. Its core product is symbolic jewelry — bracelets, earrings, necklaces, rings, and brooches featuring natural gemstones and motifs tied to meanings such as love, strength, and new beginnings — priced from €7 to €150+, complemented by notebooks, card decks, greeting cards, garland cards, sari-fabric pouches, and gift packaging. The company sells primarily through its own Shopify-powered D2C storefront (abeautifulstory.eu) with multi-language support for English, German, and Dutch customers, supported by a Klarna buy-now-pay-later integration, Google Analytics 4 for web analytics, and a 30-day return policy. Beyond direct e-commerce, it operates a dedicated B2B wholesale portal (b2b.abeautifulstory.nl) for independent jewelry retailers and gift boutiques, a corporate gifting program for business buyers, and a store locator linking to physical retail partners across Europe. Reported social-impact metrics include 15.3 million handcraft minutes produced by artisans and 612 lives positively impacted through fair-wage employment in Nepal and India.

Name

A Beautiful Story L B-corp

Legal name

A Beautiful Story

Website

https://www.abeautifulstory.eu

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

A Beautiful Story is a Dutch B Corporation founded in 2006 that designs and sells handmade symbolic jewelry, gemstone cards, and paper gifts, produced by artisan workshops in Nepal, India, and Tanzania, to European consumers, retailers, and corporate gifting buyers via D2C e-commerce and B2B wholesale channels.

Ownership category

akta.pro rank

Product category

Handmade Jewelry and Lifestyle Gifts

NAICS

Jewelry Retailers (458310), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Jewelry Stores (5944), Jewelry, Silverware & Plated Ware (3910), Greeting Cards (2771)

akta.pro primary industry

Artisan/Hand-Fabricated One-of-a-Kind Jewelry (CRAKAHAI)

akta.pro secondary industries

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC), Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ), Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL)

Keywords

• Handmade jewelry
• Artisan accessories
• Gemstone gifts
• Paper stationery
• Fair trade crafts

Headquarters

HQ city

Klein Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Direct-to-consumer jewelry sales: Online retail sales of handmade jewelry (bracelets, earrings, necklaces, rings, brooches) and accessories (notebooks, paper goods, gift items) through their e-commerce platform. Products feature natural gemstones and symbolic designs, priced from €7 to €150+.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

A Beautiful Story designs and sells handmade jewelry, gemstone cards, notebooks, and paper-based gift products that are produced by artisans in Nepal and India. The brand curates collections of natural gemstone pieces with symbolic meanings and seasonal themed gift lines, sold through its own e-commerce storefront and a B2B wholesale channel.

Product overview

A Beautiful Story is an e-commerce company offering handmade jewelry and accessories crafted in Nepal, India, and Tanzania. The core product portfolio centers on gemstone and symbolic jewelry (bracelets, earrings, necklaces, rings, brooches) with complementary paper goods including notebooks, sketchbooks, card decks, greeting cards, and garland cards. The company operates seasonal sub-brand collections including Dreaming Out Loud (AW 2026), Spring Summer 2026, Forever Hearts, Animal Icons, and Timeless Treasures. Additional offerings include gift packaging (jewelry boxes), digital gift cards, corporate gifting services, and a B2B wholesale portal. All jewelry is produced under fair-trade principles with a focus on meaningful symbolism and natural gemstones.

Differentiator

Problem solved

Functional benefit

Products and services

• Handmade Gemstone Jewelry
• Gemstone Card Decks
• Notebooks and Paper Goods
• Seasonal Gift Collections
• B2B Wholesale Program

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core.

• Seet KamalcoreStrategic or Co-development PartnerWorkshop in India producing fairmade notebooks from recycled materials (katran). Producer focuses on reducing raw material use by reusing garment industry leftovers.
• Loops & LoomscoreStrategic or Co-development PartnerProducer in Nepal crafting products from recycled saris, including jewelry pouches. Founded by Tzering, providing employment opportunities in Nepal.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Soko: Soko is a DTC and wholesale jewelry brand producing artisan-made jewelry in Kenya with a similar ethical-artisan production model, online store, and symbolic/storytelling-driven design approach.
• The Giving Keys: The Giving Keys sells handmade jewelry with social-impact narratives and employs people transitioning out of homelessness — directly comparable on purpose-driven brand, handmade production, and meaningful-symbol positioning.
• Pura Vida Bracelets: Pura Vida is a DTC artisan-made bracelet brand founded on supporting artisans in Costa Rica with a charitable component — highly comparable on handmade artisan jewelry, cause-driven brand, and gift-occasion positioning.
• The Brave Collection: The Brave Collection is a Cambodia-based ethical jewelry brand producing handmade pieces with social-impact narratives — directly comparable on artisan-made jewelry, ethical positioning, and symbolism-driven design.

Broad incumbents

• Mejuri: Mejuri is a scaled DTC fine jewelry brand operating in similar price tiers and gemstone symbolism; broader assortment and far larger scale make it an incumbent benchmark rather than a direct competitor at the artisan end of the market.
• Monica Vinader: Monica Vinader is an established sustainable/ethical fine jewelry brand with strong DTC and wholesale presence in Europe — comparable on responsible-sourcing narrative and European premium-jewelry positioning, but at a larger scale.
• Missoma: Missoma is a London-based DTC demi-fine jewelry brand targeting a similar gift-driven female customer with semi-precious stones and symbolic motifs — overlapping in occasion-driven gifting but at meaningfully larger scale.
• Gorjana: Gorjana is a DTC and wholesale fashion jewelry brand with similar price points and gifting positioning; comparable on occasion-driven collections and multi-channel retail presence, though not artisan-produced.

Emerging players

• Astley Clarke: Astley Clarke is a London-based demi-fine jewelry brand featuring semi-precious gemstones with personal meaning — overlapping with A Beautiful Story's symbolic gemstone narrative at a similar premium-but-accessible price tier.
• Made: Made is a UK retailer featuring jewelry and accessories with artisan/craft sensibilities — partial overlap on handmade, storytelling-led design and European DTC distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/abeautifulstory_
• LinkedInlinkedin.com/company/a-beautiful-story

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Beautiful Story L B-corp