Wildwood Park District

What Wildwood Park District does

Wildwood Park District is a public park district organized under the Illinois Park District Code as a special purpose unit of local government serving the Wildwood and Gages Lake communities in Lake County, Illinois. The district operates multiple park facilities including Rule Park, Willow Point Park, and Sunset Pavilion, with lakefront beach access that constitutes its core physical asset. It is funded through local property taxation, program fees, and grants, and is governed by a Board of Commissioners under Executive Director Brandon Magnini.

The district delivers year-round recreational programming across three primary consumer segments: children and youth (summer camps, swim lessons using the American Red Cross curriculum, Tot Soccer, Tot Camp, Camp Rules/Jr Counselor, Before and After Camp Care, Boy Scouts Troop 671, preschool), adults and seniors (Adult Yoga, Adult Bingo Night in the Park), and event organizers/vendors (pavilion rentals at Willow Point, Sunset, and Rule House). It also runs community events including a free Summer Concert Series and an annual Harvest Fest that recruits outside vendors at $50 per booth.

Distribution is direct-to-consumer via an online registration portal, a walk-in office at 33325 North Sears Boulevard, a monthly e-newsletter, and printed/digital seasonal program guides. Pricing uses a Resident/Non-Resident differential with small unit fees (e.g., $115R/$130NR per swim lesson session, $1 bingo cards), supplemented by volunteer-coach fee waivers and financial assistance programs. The organization holds PDRMA membership since 1998 and received a 2026 Lake County Tree Planting Program grant. No proprietary technology, AI capabilities, mobile applications, or disclosed financials are evident from the input data.

Name

Wildwood Park District

Legal name

Wildwood Park District

Website

https://wildwoodparkdistrict.com

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

Wildwood Park District is a public park district in Lake County, Illinois operating parks, swim lessons, summer camps, youth and adult programs, and community events for residents and non-residents under a Resident/Non-Resident pricing model.

Ownership category

akta.pro rank

Product category

Public Parks & Recreation Services

NAICS

Nature Parks and Other Similar Institutions (71219), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

National/State Park Campgrounds & Public Campgrounds (THAMAJAI)

akta.pro secondary industry

Educational Adventure Programs (Outdoor Education, Skill Development) (THAAAAAO)

Keywords

• Public parks recreation
• Youth summer camps
• Swim lesson programs
• Facility rental services
• Community special events

Headquarters

HQ city

Wildwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Recreation Program Fees: Revenue from recreational programs including swim lessons, summer camps, youth programs, adult/senior programs, and preschool. Pricing varies by resident status (R/NR) with residents receiving lower rates.
2. Facility Rentals: Revenue from pavilion and room rentals at Rule House, Willow Point Park, and Sunset Pavilion. Also includes vendor booth fees for events like Harvest Fest.
3. Special Event Revenue: Revenue from special events including bingo nights, summer concerts, and community gatherings. Vendors pay to participate at summer concerts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Wildwood Park District is a public park district that operates parks, beaches, and recreation facilities in the Wildwood/Gages Lake area of Lake County, Illinois. It delivers year-round recreation programming including American Red Cross swim lessons, multi-session summer day camps, youth sports (Tot Soccer), adult and senior fitness and social programs, preschool classes, and seasonal community events (Summer Concert Series, Adult Bingo Night, Harvest Fest). It also rents park pavilions and rooms at facilities such as Rule House, Willow Point Park, and Sunset Pavilion, serving both district residents and non-residents under differential pricing.

Product overview

Wildwood Park District operates as a recreation services provider offering a portfolio of programs and facilities for community members. The core offerings include summer camp programs with multiple sessions, swim lessons using the American Red Cross curriculum, youth sports programs (Tot Soccer), fitness classes (Adult Yoga), and youth care programs (Tot Camp, Before/After Camp Care, Camp Rules and Jr Counselor). Special programming includes seasonal events such as the Summer Concert Series, Adult Bingo Night, and Harvest Fest. Facility amenities include pavilions and rooms available for rental at Willow Point Park, Sunset Pavilion, and Rule House. The district also supports Boy Scouts Troop 671 and offers preschool programs, serving residents across the Wildwood, Grayslake, and Gages Lake areas in Illinois.

Differentiator

Problem solved

Functional benefit

Products and services

• Summer Camp Program Multi-session day camp offering outdoor play, games, parks and beach utilization, social activities, and before/after camp care for children in the district.
• Swim Lessons American Red Cross Swimming and Water Safety Program with progressive learn-to-swim levels for ages 3-15, including Preschool Youth and Progressive Youth levels at $115 resident / $130 non-resident per 10-class session.
• Tot Soccer Co-ed youth soccer program teaching dribbling, passing, and shooting to children through age-appropriate drills and games over a 4-week (8-class) course.
• Tot Camp Half-day camp program for young children held at Rule House with age-appropriate activities and supervision.
• Adult Yoga Eight-week calming yoga class focused on stretching, strengthening, flexibility, range of motion, balance, and posture for adult community members.
• Summer Concert Series Free outdoor concert series held every other Thursday evening at Rule Park from June through August, featuring live music along with food and beverage vendors.
• Adult Bingo Night in the Park Summer bingo event held at the Willow Point Park lakefront pavilion with gift card prizes and $1 bingo cards sold on-site.
• Harvest Fest Annual fall festival featuring vendor booths, family activities, and community celebration; vendor booth space is $50 for a 10'x10' area.
• Pavilion and Room Rentals Facility rentals at Willow Point Pavilion, Sunset Pavilion, Sunset Beach Park Pavilion, and the Oak Room for private events and gatherings.
• Before and After Camp Care Extended child care services before and after regular summer camp hours at Rule Park for working parents.
• Preschool Programs Early childhood education and development programs for preschool-aged children operated by the district.
• Camp Rules and Jr Counselor Program Full-day camp session at Rule Park designed for older youth including leadership development and counselor training components.
• Boy Scouts Troop 671 Boy scouting program including committee meetings and patrol leader conferences held at Rule House.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• PDRMA (Park District Risk Management Agency)coreOthersMember of PDRMA since 1998, a risk management agency serving Illinois park districts with shared insurance, safety programs, and risk management resources.
• Harbor BrewingminorGTM or Marketing PartnerLocal brewery serving ice-cold beer and seltzers at Summer Concert Series events. Must be 21+ with valid ID to purchase. Part of the food and beverage vendor lineup for community events.
• Smash'Em Up Food TruckminorGTM or Marketing PartnerFood truck vendor serving burgers, egg rolls, loaded fries, and other items at Summer Concert Series events. Part of the food vendor lineup.
• Tropical ChillminorGTM or Marketing PartnerIce cream and Hawaiian shaved ice vendor serving Summer Concert Series events. Part of the dessert and sweet treats vendor lineup.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Goldfish Swim School: National franchise specializing in year-round swim lessons for children, with locations across Chicagoland. Comparable on the swim-lessons product line and competes for the same 3-15 demographic Wildwood serves seasonally.
• British Swim School: National swim-lesson franchise with year-round indoor instruction competing for the same parent-driven demand Wildwood addresses only seasonally with Red Cross outdoor lessons.

Broad incumbents

• Life Time Fitness: National fitness and recreation operator with locations serving Lake County suburbs. Comparable on adult fitness, family programming, and seasonal youth camps, though delivered as part of a much broader commercial portfolio.
• YMCA of Metropolitan Chicago: Large nonprofit operator of fitness, swim lessons, youth programs, and camps across the Chicago metro including Lake County. Comparable in program mix (swim, youth, senior fitness) and competes for the same family and adult segments.

Others

• Boys & Girls Clubs of America (Lake County): Nonprofit youth-development organization operating club-based programs in Lake County. Comparable on the youth, summer-camp, and after-school use cases that Wildwood targets with Tot Camp and Jr. Counselor programs.

Regional players

• Lake County Forest Preserves: Regional public entity managing conservation land, trails, and outdoor recreation across Lake County. Comparable as a public outdoor-recreation provider operating in Wildwood's service geography but with a broader, less program-focused mandate.

Direct peers

• Grayslake Park District: Lake County park district operating parks and recreation programs in Grayslake, explicitly listed in Wildwood's service catchment. Highly comparable in offerings, governance structure, and community positioning.
• Round Lake Area Park District: Lake County park district providing parks, recreation programs, swim lessons, and summer camps. Direct Illinois park district peer with similar regulatory and operational framework.
• Waukegan Park District: Adjacent Illinois park district serving Waukegan with parks, swim lessons, summer camps, preschool, and facility rentals. Directly comparable in product mix, regulatory framework (Illinois Park District Code), and customer base within Lake County.
• Gurnee Park District: Nearby Lake County park district offering parks, recreation programming, summer camps, swim lessons, and special events. Closest geographic peer with near-identical service portfolio and customer demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wildwood-park-district

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildwood Park District