RAKESH TRADING COMPANY

What RAKESH TRADING COMPANY does

Rakesh Trading Company (RTC) is a Bangalore-headquartered, privately held Indian IT solutions provider founded in 1995 (30+ years of operation per company disclosure) that operates as an authorized Apple Business Partner in India. The company distributes the full Apple product portfolio — Mac (MacBook Pro, MacBook Air, Mac mini), iPhone, iPad, Apple Watch, AirPods, and third-party accessories — and complements hardware resale with enterprise services including AppleCare for Enterprise, AppleCare+, deployment services built on Apple Business Manager and authorized MDM integrations (Jamf, Scalefusion), zero-touch device configuration, post-sales support, supply chain/logistics, and Total Cost of Ownership consulting.

RTC's business model combines hardware margin (one-time Apple product sales), recurring revenue streams (12–48 month business leasing, the Smart Employee Purchase Program offering devices at 61% net effective cost via lease construct with GST credits, and AppleCare extended warranty subscriptions), and professional services revenue from deployment, MDM integration, supply chain, and managed support. Go-to-market is predominantly direct enterprise field sales supplemented by consultation-based SMB selling, segmented programs for startups (iMpetus), major accounts, developers, and corporate employees (EPP), and a nationwide logistics partner network for delivery across India.

The company targets enterprise and SMB customers across at least eight verticals — IT, healthcare, finance & banking, education, manufacturing, retail/e-commerce, and professional services — and reports a cumulative customer base exceeding 8,000 plus annual turnover above ₹500 crore. RTC discloses no external funding, no parent company, and no public listing; ownership appears to be founder- or family-held. No management team, board, M&A, or leadership change data is publicly available in the source material.

Name

RAKESH TRADING COMPANY

Legal name

Rakesh Trading Company

Website

https://rakeshtrading.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Rakesh Trading Company (RTC) is an authorized Apple Business Partner in India, distributing the full Apple hardware portfolio and bundling it with enterprise deployment, MDM integration, AppleCare support, leasing/financing, and nationwide logistics for business customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Sales: Sale of Apple products including Mac, iPad, iPhone, Apple Watch, AirPods, and accessories. Primary revenue stream with full product portfolio from Apple's consumer and enterprise lineup.
2. Leasing and Financing: Flexible leasing options (12-48 months terms) and financing plans for businesses to acquire Apple technology without large upfront capital expenditure. Includes tax benefits and end-of-lease options.
3. Supply Chain and Logistics Services: Logistics and delivery services ensuring timely and secure product delivery across India with reliable packaging and testing.
4. Post-Sales Support Services: Service desk support, extended warranties (AppleCare), device insurance, and on-site support for deployed hardware.
5. Deployment Services: Device deployment, configuration, and management services including Apple Business Manager setup and MDM integration support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Rakesh Trading Company (RTC) is an Apple Business Partner headquartered in Bangalore, India, that distributes the full Apple product portfolio (Mac, iPhone, iPad, Apple Watch, AirPods, and accessories) and bundles it with enterprise services including zero-touch device deployment, Mobile Device Management (MDM) integration with Jamf and Scalefusion, post-sales support, supply chain logistics, and flexible leasing/financing programs for businesses across India.

Product overview

RAKESH TRADING COMPANY (RTC) is an Apple Business Partner offering a comprehensive portfolio of IT solutions built around Apple products. The core offering spans Mac computers (MacBook Pro, MacBook Air, Mac mini), iPhone smartphones, iPad tablets, Apple Watch wearables, and AirPods audio products. These are complemented by enterprise support services including AppleCare for Enterprise, AppleCare+, and AppleCare for OS Support, as well as operational services like deployment (zero-touch via MDM), post-sales support, supply chain management, and flexible payment/financing options. RTC also serves specific segments through programs for major accounts, startups (iMpetus Program), developers, SMBs, and employees (EPP). The company positions Mac as a strategic investment with TCO/TEI analysis services demonstrating long-term value.

Differentiator

Problem solved

Functional benefit

Products and services

• Mac
• iPhone
• iPad
• Apple Watch
• AirPods Pro 3
• AppleCare for Enterprise
• AppleCare+
• AppleCare for OS Support
• Deployment Services
• Post-Sales Support
• Supply Chain Services
• Payment Services & Affordability
• Comprehensive IT Solutions
• Major Accounts Program
• iMpetus Startup Program
• Employee Purchase Program (EPP)
• Mac TCO/TEI Analysis

Quantifiable outcome

• 39% cost saving for employees through Smart EPP program (61% effective price of original cost)
• +1 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Apple Inc.coreChannel Partner/ Reseller/ Distributor · 1 January 2011Rakesh Trading Company has been associated with Apple since 2011 and serves as an Apple Business Partner. The company offers the complete range of Apple products (Mac, iPad, iPhone, Apple Watch, AirPods) and accessories. This is the company's core partnership and primary business focus.
• JamfcoreTechnology or IntegrationAuthorized partnership for Mobile Device Management solutions. Jamf is a leading MDM provider specifically designed for Apple device management in enterprise environments.
• ScalefusioncoreTechnology or IntegrationAuthorized partnership for Mobile Device Management solutions. Scalefusion provides unified endpoint management for Apple, Windows, iOS, and Android devices.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100084364713307
• LinkedInlinkedin.com/company/rakesh-trading-company
• Instagraminstagram.com/rakeshtradingcompanyrtc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RAKESH TRADING COMPANY