ABATE of Florida, Inc.

What ABATE of Florida, Inc. does

ABATE of Wisconsin, Inc. is a Wisconsin-based nonprofit motorcycle rights and safety organization, founded in the 1970s and headquartered in Brookfield, WI, with a stated mission to give Wisconsin motorcyclists a unified voice on their future, way of life, safety, and legal rights. The organization operates as a grassroots advocacy body (not a club), engaging members through regional chapters and districts statewide, organized Lobby Day activities at the state capitol, and participation in federal-level lobbying coalitions such as the Motorcycle Riders Foundation's Bikers in the Beltway event. Its current legislative priorities include fuel choice, right to repair, autonomous vehicle recognition of motorcycles, anti-profiling protections, and opposing mandatory helmet and seat belt laws on principle.

The organization's core programmatic offerings include the Safe Rider training program (WIDOT and Motorcycle Safety Foundation certified, offering Basic Rider Course, BRC2 License Waiver, and Three Wheel Basic Rider Course at Fort McCoy), the Share The Road motorcycle awareness program (871 students in 2024), the Highway Safety committee, and the Junior Patriots youth membership program ($25 one-time fee for children under 16). It owns and operates ABATE Acres, an 80-acre property in Greenwood, WI, which hosts the annual Summer Hummer rally (4-day event with live music, bike shows, and camping), Family Campout, Land Warming, and Land Closing events, along with the annual Randy and Janine Memorial Ice Fisheree at Little Cedar Lake in partnership with Nuckleheadz Bar and Grill.

Revenue is generated through a diversified set of streams typical of a membership nonprofit: recurring membership dues, donations across seven designated funds (General, Safe Rider, Share The Road, Highway Safety, Junior Patriots, Marlene Bautch Memorial, Dan Frantz), course fees for Safe Rider training ($175-$275 per course), branded merchandise sales through Wild Apricot and Made By Metshirts, and event-based fundraising including raffles and rally registration. The go-to-market motion is community-led: member recruitment flows through regional chapters, events, and word-of-mouth, incentivized by referral programs such as the 'I Got Mine' t-shirt program for members who recruit five new members. The organization retains Husch Blackwell (Madison) under a two-year Government Affairs Advisory contract for legislative monitoring and strategic advising at the state capitol. Marketing and member communications are conducted primarily through Facebook, YouTube, monthly email newsletters, and legislative action alerts.

Name

ABATE of Florida, Inc.

Legal name

ABATE of Wisconsin, Inc.

Website

https://abatewis.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

ABATE of Wisconsin, Inc. is a Wisconsin-based nonprofit that advocates for motorcyclists' rights, delivers WIDOT/MSF-certified rider safety training, and operates through regional chapters, the 80-acre ABATE Acres facility, and programs including Safe Rider, Share The Road, and Junior Patriots.

Ownership category

akta.pro rank

Product category

Motorcycle Rights Advocacy

NAICS

Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors (92615)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Motorsports Sanctioning Bodies & Governing Organizations (MPAKAGAD)

akta.pro secondary industry

Motorsport Sanctioning Bodies (FIA/FIM/IMSA, etc.) (MPAKAFAH)

Keywords

• Motorcycle rights advocacy
• Motorcycle safety training
• Rider education programs
• Legislative advocacy services
• Membership organization

Headquarters

HQ city

Brookfield

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees provide core operational funding. Junior Patriots program offers one-time $25 membership for children under 16. Lifetime membership options available with special apparel pre-order access.
2. Donations and Fundraising: Accepts donations through multiple funds including General Fund, Safe Rider fund, Share The Road fund, Highway Safety fund, Junior Patriots fund, Marlene Bautch Memorial Fund, and Dan Frantz Fund. Ice Fisheree event raises money through meat raffles and 50/50 raffles.
3. Product Sales: Sells branded merchandise including t-shirts, signs, and event registrations through online store (Wild Apricot) and clothing shop (Made By Metshirts). Summer Hummer Bucks can be applied to product purchases or bar chips.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

ABATE of Florida, Inc. is a nonprofit motorcycle rights and safety advocacy organization offering certified rider safety training (Basic Rider Course, BRC2 License Waiver, Three Wheel Basic Rider Course), legislative advocacy on motorcyclist issues, motorcycle awareness campaigns, and community events at an 80-acre rally property. The organization sells branded merchandise and provides youth engagement programs. Revenue is generated primarily through annual membership dues, donations across multiple advocacy funds, and training course fees. [Note: substantive source content provided pertains to the affiliated ABATE of Wisconsin, Inc.]

Product overview

ABATE of Wisconsin is a motorcycle rights and safety organization offering a portfolio of programs centered on rider education, advocacy, and community. The core offerings include the Safe Rider Program (Motorcycle Safety Foundation-certified training), Share The Road awareness program, and Highway Safety committee. Additional programs include Junior Patriots youth outreach, the ABATE Acres 80-acre facility for events, the annual Summer Hummer rally, and merchandise. These programs work together to promote motorcycle safety, protect rider rights, and build community among Wisconsin motorcyclists.

Differentiator

Problem solved

Functional benefit

Brands

• Safe Rider: Award-winning motorcycle safety training program certified by WIDOT and Motorcycle Safety Foundation, offering Basic Rider Course (BRC), BRC2, and Three Wheel Basic Rider Course.
• Share the Road
• Highway Safety
• Junior Patriots
• ABATE Acres

Products and services

• Safe Rider Program Award-winning motorcycle safety training series certified by Wisconsin Department of Transportation and the Motorcycle Safety Foundation. It offers the Basic Rider Course (BRC) for beginning riders, the BRC2 License Waiver for experienced riders, and the Three Wheel Basic Rider Course (3WBRC), delivered at Fort McCoy.
• Share The Road Motorcycle awareness program that promotes driver awareness and understanding of motorcyclist behavior in traffic, teaching all road users how to be more aware of motorcycles. The program taught 871 students in 2024.
• Highway Safety Committee Committee and program focused on lowering motorcycle crashes and fatalities through awareness campaigns, billboards, yard signs, posters, and partnerships with Wisconsin DOT and other organizations.
• Junior Patriots Youth membership program inspiring the next generation of motorcyclist enthusiasts through quarterly newsletters, birthday cards, Family Camp Out events at ABATE Acres, and Lobby Day participation. Open to children under 16 at a one-time $25 fee.
• Summer Hummer Rally Annual 4-day rally held at ABATE Acres in Greenwood, WI, featuring live music, camping, bike games, bike show, contests, and biker entertainment. The rally has been held on ABATE Acres land for 20 years as of 2025.
• ABATE Merchandise Apparel, signs, marketing materials, and event merchandise sold through the organization's online shop and partner clothing store, including t-shirts, yard signs, and lifetime member apparel.

Quantifiable outcome

• 871 students trained in Share The Road awareness in 2024
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Husch BlackwellcoreStrategic or Co-development Partner · 27 February 2025Husch Blackwell in Madison provides Government Affairs Advisory services to ABATE of Wisconsin under a 2-year contract for the legislative session. They help with legislative monitoring, bill tracking, and strategic advising at the state capitol.
• Wisconsin Department of Transportation (WIDOT)coreStrategic or Co-development PartnerWIDOT certifies and approves the Safe Rider training program. WIDOT Motorcycle Safety Program coordinates training sites and recently implemented new registration/reporting system connecting training sites to state.
• Motorcycle Safety Foundation (MSF)coreStrategic or Co-development PartnerMSF certifies all Safe Rider instructors and approves training curriculum. All ABATE instructors are MSF certified.
• U.S. ArmyminorOthersSafe Rider Rider Coach candidate Brandon had scheduling conflict with U.S. Army commitments, causing training class to move from June to July 2025.
• Nuckleheadz Bar and GrillminorOthersHosts the annual Randy and Janine Memorial Ice Fisheree on Little Cedar Lake in West Bend. Donates buns and pays prize money for winning fish.
• Mecum Motorcycle AuctionminorOthersSafety Director Gary Klinker attended Mecum motorcycle auction in Las Vegas to observe and network - described as best bike show with 2000 motorcycles.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• SEMA (Specialty Equipment Market Association): Automotive aftermarket trade association with strong advocacy arm, including on right-to-repair and fuel choice — issues ABATE also champions. Comparable as a structured advocacy and membership organization, though SEMA represents the broader automotive aftermarket rather than motorcyclists specifically.
• Motorcycle Safety Foundation (MSF): National nonprofit that develops and certifies motorcycle rider training curricula. ABATE's Safe Rider program is MSF-certified; MSF is a peer in rider education but operates at the national standards level rather than as a state advocacy body.

Emerging players

• BMW Motorcycle Owners of America: Brand-affiliated motorcyclist membership organization with advocacy and rider education programming. Comparable as a dues-funded, member-driven motorcyclist community, though narrower in manufacturer focus than ABATE's broad rider-rights mission.
• Harley Owners Group (H.O.G.): Manufacturer-sponsored motorcyclist community with advocacy and event programming. Comparable as a membership-driven motorcyclist organization, though H.O.G. is brand-tied and less focused on legislative advocacy.

Direct peers

• Motorcycle Riders Foundation (MRF): National motorcyclist advocacy organization focused on federal legislative issues. ABATE of Wisconsin explicitly partners with MRF for federal lobbying (Bikers in the Beltway) while focusing on state issues, making MRF a closely aligned peer organization.
• American Motorcyclist Association (AMA): National nonprofit motorcyclist advocacy organization. Directly comparable as a member-supported rights and racing-sanctioning body; ABATE of Wisconsin operates as a state-level counterpart within the broader AMA/motorcyclist advocacy ecosystem.

Regional players

• ABATE of Florida: State-level motorcyclist rights and safety organization. Operates the same ABATE brand and model (rights advocacy, safety training, events) but in a different state; comparable on mission, structure, and revenue model to ABATE of Wisconsin.

Others

• Wisconsin Department of Transportation – Motorcycle Safety Program: State agency partner that certifies and coordinates Wisconsin motorcycle safety training. Functionally adjacent as the regulator and counterparty for ABATE's largest fee-for-service program (Safe Rider).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@abatewisconsin7622
• Facebookfacebook.com/abatewisconsin
• LinkedInlinkedin.com/company/abate-of-wisconsin-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABATE of Florida, Inc.