WWJ | CBS Detroit

What WWJ | CBS Detroit does

WWJ | CBS Detroit (legal entity: CBS Broadcasting Inc., DBA CBS Detroit, CBS News Detroit, WWJ-TV) is the CBS-affiliated local broadcast television station serving the Detroit metropolitan area and Southeast Michigan, founded in 1975. The station is a wholly-owned subsidiary of Paramount Global (NASDAQ: PARA) and operates as part of the CBS Television Stations group. Its core product is a 24/7 local news broadcast (WWJ-TV) complemented by a sister CW-affiliated station (WKBD-TV / Detroit 50), delivering local news, weather, sports coverage of all major Detroit professional and college teams, and community journalism. The station also produces signature local programming including Michigan Matters (a regional public affairs show) and Eye On Detroit (a lifestyle/community segment), and operates the Weather Watcher Network, a community weather observation initiative.

The underlying technology consists of traditional over-the-air broadcast television infrastructure, digital streaming via CBS News platforms and Paramount+, weather radar integration for forecasting, and mobile applications for iOS and Android. Distribution spans free over-the-air broadcast (WWJ-TV on VHF/UHF), cable/satellite carriage through providers such as Comcast, DirecTV, and Dish Network, streaming on Paramount+, and digital surfaces including YouTube, Facebook, X, Instagram, and TikTok.

The business model is a free, advertising-supported broadcast with four revenue streams: (1) television advertising sold to local, regional, and national advertisers; (2) digital advertising on the CBS Detroit website and mobile apps; (3) recurring affiliate/carriage fees from cable and satellite distributors for WWJ-TV and CW Detroit; and (4) subscription-driven content distribution through Paramount+. The target audience is Detroit metro residents seeking localized breaking news, weather, sports, and community information; the station is horizontally segmented with no disclosed enterprise or B2B customers.

Name

WWJ | CBS Detroit

Legal name

CBS Broadcasting Inc.

Website

https://cbsdetroit.com

Company type

Private

Founded year

1975

Operating status

Operating

Short description

WWJ | CBS Detroit is the CBS-affiliated local television station (WWJ-TV) and CW sister station (WKBD-TV) serving the Detroit metropolitan area, delivering local news, weather, sports, and community journalism across broadcast, cable, streaming, and digital channels as a Paramount Global subsidiary.

Ownership category

akta.pro rank

Product category

Local Broadcast Television News

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA)

Keywords

• Local news broadcasting
• Television news
• Weather forecasting
• Sports coverage
• Community journalism

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: Revenue generated from television commercial advertising sold to local and regional businesses, as well as national advertisers reaching Detroit market viewers.
2. Digital Advertising: Online advertising revenue from the CBS Detroit website and mobile applications, including display ads, video ads, and sponsored content.
3. Affiliate/Carriage Fees: Fees received from cable and satellite providers for carriage of CBS Detroit broadcast signal and CW Detroit (WWJ-TV channel 50) on their platforms.
4. Paramount+ Streaming: Content distributed through Paramount+ streaming platform, part of the broader CBS News digital ecosystem.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

WWJ | CBS Detroit operates a CBS-affiliated local broadcast television station (WWJ-TV) and sister CW station (WKBD-TV/Detroit 50), delivering local news, weather forecasts, sports coverage, live video streams, and community journalism programming to the Detroit metropolitan area and Southeast Michigan. Content is distributed via over-the-air broadcast, cable/satellite carriage, CBS News digital platforms, the CBS News mobile app, podcasts, newsletters, and Paramount+ streaming.

Product overview

WWJ | CBS Detroit operates as a local broadcast television news station (WWJ-TV) with a companion CW affiliate (WKBD-TV / Detroit 50), delivering local news, weather, sports, and community journalism to the Detroit metropolitan area. The station's core offering is its broadcast television programming and live streaming service (CBS News Detroit), supplemented by specialized local programming including Michigan Matters (public affairs), Eye On Detroit (lifestyle/community), and the Weather Watcher Network (crowdsourced weather). Digital products include a mobile app, podcasts, newsletters, and on-demand video content, all integrated under the broader CBS News and Paramount global media umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• Michigan Matters: Local public affairs program featuring interviews with Michigan leaders and community figures.
• Eye On Detroit

Products and services

• CBS News Detroit The primary local news broadcast service of CBS Detroit, providing local news, weather, sports, and community journalism coverage for the Detroit metropolitan area.
• CBS News Detroit Live Stream 24/7 live streaming news channel providing continuous local news coverage, weather updates, and breaking news alerts for the Detroit area.
• Detroit 50 (CW Detroit) The CW-affiliated television station (WKBD-TV) providing additional programming including sports coverage and entertainment content for the Detroit market.
• Michigan Matters Local public affairs program featuring in-depth discussions on regional transit, auto insurance reform, healthcare, and state politics with community leaders and officials.
• Eye On Detroit Local lifestyle and community programming segment covering Detroit culture, events, and neighborhood stories.
• CBS News App Mobile application for iOS and Android devices enabling users to access local news, weather, live streams, and personalized notifications for the Detroit market.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• WDIV Local 4 (Graham Media Group): The NBC-affiliated local TV station serving the Detroit market. Directly competes with WWJ-TV for Detroit audience, advertising share, and local news dominance across broadcast and digital platforms.
• WXYZ 7 Action News (Scripps): The ABC-affiliated local TV station in Detroit, operated by E.W. Scripps. Competes head-to-head with WWJ-TV/CBS Detroit for local news viewers and Detroit-market advertising revenue.
• Fox 2 Detroit / WJBK (Fox Television Stations): The FOX-owned local TV station serving Detroit. Direct competitor in the same DMA across broadcast news, weather, and sports, owned by the same parent group that operates other FOX O&Os nationally.

Broad incumbents

• Sinclair Broadcast Group: One of the largest U.S. television station operators, controlling numerous local network affiliates (FOX, CBS, NBC, ABC) and producing regional sports content. Comparable as a scaled local broadcasting operator with multi-station portfolio economics.
• Nexstar Media Group: The largest U.S. owner of local TV stations, operating 200+ affiliates across the country. Comparable as a major broadcast group operator with national scale and local-market advertising reach.
• Tegna: A leading local broadcast and digital media operator with stations in major U.S. markets. Comparable as a multi-station owner focused on local journalism and digital audience growth.
• Gray Television: A major U.S. television broadcast operator with stations in mid-sized and large markets. Comparable as a scaled local broadcaster with diversified CBS/NBC/ABC/FOX affiliations.
• E.W. Scripps Company: A diversified media operator owning local TV stations (including WXYZ in Detroit), national networks, and digital brands. Comparable as a broadcast group with overlapping Detroit-market exposure and station portfolio strategy.

Emerging players

• Detroit Free Press (Gannett/USA Today Network): The dominant local newspaper in Detroit, now part of Gannett's national network. Competes with CBS Detroit for local news audience and digital advertising dollars in the same DMA via a digital-first model.
• MLive (Advance Publications): A leading Michigan-focused digital news outlet covering Detroit and statewide stories. Comparable as a digital-native local news competitor targeting the same Detroit audience advertisers seek to reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/CBSDetroit
• YouTubeyoutube.com/@CBSDetroit
• Facebookfacebook.com/CBSDetroit
• LinkedInlinkedin.com/company/wwj-tv-cbs-ono-detroit
• Instagraminstagram.com/CBSDetroit
• TikToktiktok.com/@cbs.detroit

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WWJ | CBS Detroit