Ultimate Coaching Ltd

What Ultimate Coaching Ltd does

Ultimate Coaching Ltd is a UK private limited company founded in 2014 by Scott Rimmer and headquartered at 1 Webb House Business Centre, Portsmouth Road, Woking, Surrey. The company delivers sports education, football coaching, holiday camps and birthday party services to children (primarily aged 5-12) and to schools, nurseries and youth football clubs across central and east Surrey (Woking, Guildford, Cobham, Oxshott and surrounding areas). It is FA Accredited and Ofsted Registered, accepts childcare vouchers, and operates through DBA brands including Ultimate Coaching, Ultimate Football Academy (UFA), UFA FC, and UC Group.

The product portfolio is structured around four core service lines: Sports Coaching and Education (school PE delivery, CPD/INSET training, after-school clubs), Ultimate Football Academy (a 3-tier programme for ages 5-12 covering Skill Development, Advanced Technical, and Elite Training, plus 1-on-1, goalkeeping and girls-only sessions), Holiday Clubs (multi-sport camps from £35/day), and Birthday Parties (sports-themed packages for up to 30 children). Underpinning these is a proprietary pedagogical stack — a Technical Performance Model, an Individual Player Assessment Model, a 3-Tier Development Framework, and a Learning Through Games guided-discovery methodology — supported by a player pathway that includes UFA Pre Academy, UFA FC as the official development club, and the Future Lionesses entry-level girls programme.

The business model combines B2B service revenue (school PE contracts, multi-year club coaching partnerships such as Oxshott Royals Youth FC and Byfleet Village FC), consumer session revenue (academy and 1-on-1 coaching priced per session), and event-driven revenue (holiday camps and birthday parties). Distribution is hybrid: direct enterprise sales to schools and clubs for the B2B book, and self-serve online booking via the Class for Kids and Book Pebble platforms plus the company website for consumer-side purchases. The company is founder-owned with co-proprietor Tom Arnold, no external funding, and operates at sub-10 staff scale with no disclosed revenue.

Name

Ultimate Coaching Ltd

Legal name

Ultimate Coaching Ltd

Website

https://ultimate-coaching.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Ultimate Coaching Ltd is a Woking-based sports education provider delivering football coaching, school PE partnerships, holiday camps and birthday parties to children aged 5-12 across Surrey under FA-accredited brands including Ultimate Football Academy and UFA FC.

Ownership category

akta.pro rank

Product category

Youth Sports Coaching

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Coach Education, Certification & Clinics (HSADAEAO)

Keywords

• Youth sports coaching
• Football academy training
• School PE programs
• Holiday camp childcare
• Children birthday parties

Headquarters

HQ city

Woking

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Sports Coaching Services: Direct coaching services to schools, clubs, and individual parents including PE support, after-school clubs, and curriculum enrichment programs. Revenue generated through session-based fees and long-term school contracts.
2. Holiday Camps: Multi-day holiday camps providing educational care for children during school holidays. Priced at £35 per day, includes football and multi-sport activities.
3. Birthday Parties: Sports-themed birthday party packages for children aged 5-12, accommodating up to 30 participants. Revenue from party package bookings.
4. Academy Training Programs: Structured football academy programs including group training, 1-on-1 coaching, goalkeeping, and girls-specific sessions for children aged 5-12.
5. 1-on-1 Private Coaching: Individual tutoring sessions in sports designed to fast-track technical competency, confidence, athleticism, and ball mastery.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Ultimate Coaching Ltd delivers sports education, football coaching, holiday camps and sports-themed birthday party services for children aged 5-12 across Surrey, UK. The company operates a multi-tier football development programme (Ultimate Football Academy) and partners with schools, nurseries, and youth football clubs to deliver PE curriculum support, after-school clubs, CPD training for staff, and club coaching partnerships.

Product overview

Ultimate Coaching Ltd operates as a multi-service sports education company offering four core products: Sports Coaching and Education (school PE partnerships and CPD), Ultimate Football Academy (UFA - football development for ages 5-12 with tiered programmes), Holiday Clubs (multi-sport camps), and Birthday Parties (sports-themed celebrations). These services are unified by the company's mission to inspire children through sport, with the UFA programme serving as the flagship football development brand that includes subsidiary offerings like UFA FC, UFA Pre Academy, Future Lionesses, 1-on-1 coaching, and the Coaching Training Scheme. The company also partners with schools and clubs to deliver sustained sports education across Surrey.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Coaching and Education Partnership enrichment programme for schools and nurseries providing PE coaching, curriculum support, CPD training for teaching staff, and after school club sessions. Focuses on improving children's engagement and participation in PE and competitive sport.
• Ultimate Football Academy (UFA) Comprehensive football development programme for players aged 5-12 featuring a 3-tier framework (Skill Development, Advanced Technical, and Elite Training). Offers 1-on-1 coaching, goalkeeping training, girls-specific sessions, and group training with small group sizes for increased coach intervention.
• Holiday Clubs Multi-sport holiday camps for children aged 5-11 providing dynamic experiences through football and various sports. Includes Summer Holiday Football Programme and Multi Sport Clubs with flexible booking options starting from £35 per day.
• Birthday Parties High-energy sports party experiences for children aged 5-12, accommodating up to 30 participants. Offers football-themed and multi-sport parties with professional coaching team delivering activities tailored to the birthday child's interests.
• Future Lionesses Entry-level football programme for girls aged 6-11 providing fun group football activities with a grounding in key technical skills in an inclusive learning environment. Sessions held on Saturdays from 9.30-10.30am at Notre Dame School in Cobham.
• UFA FC Official development club within the Ultimate Coaching Group that serves as the group's football club, allowing players of any ability to pursue their goals with pathways to professional clubs.
• UFA Pre Academy Pre-academy pathway programme for young players identified for potential professional club development. Part of the Ultimate Football Academy's player pathway system.
• Coaching Training Scheme (CTS) Training scheme for young aspiring coaches offering work placements, ongoing coach education, and accredited qualifications including FA Introduction to Coaching Football (FAL1).

Quantifiable outcome

• 600 boys and girls coached at Oxshott Royals FC
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Oxshott Royals Youth FCcoreStrategic or Co-development PartnerLong-standing partnership spanning five years providing quality coaching to 40+ teams. Ultimate Coaching developed the club's Coaching Syllabus aligned with FA Youth policy and Future Game approach, delivering sessions weekly to all 600 boys and girls from U5 to U18.
• Byfleet Village FCcoreStrategic or Co-development PartnerAppointed as Director of Football to produce training syllabus aligned with FA Future Game model, mentor coaches, and assist with sessions from U5 to U17. Engaged with local schools to promote girls football evolution within the club.
• KGV 3G Football CentreminorChannel Partner/ Reseller/ DistributorPartner venue in Effingham regularly used for birthday party hosting, offering excellent 3G facilities for a fantastic party experience.
• UFA FCcoreStrategic or Co-development PartnerOfficial development club of Ultimate Coaching Group established over the past 4 years as the group's affiliated football club providing pathways for players.
• Notre Dame SchoolminorStrategic or Co-development PartnerHost venue for UFA Future Lionesses Saturday morning football sessions at Convent Lane, Cobham location.
• Sutton United Football AcademyminorStrategic or Co-development PartnerCo-founded in 2015 as part of founder Scott Rimmer's football academy development initiatives.
• Catford Wanderers FCminorStrategic or Co-development PartnerCo-founded in 2020 as part of ongoing football development initiatives.
• Parkside SchoolminorStrategic or Co-development PartnerSchools partnership delivering coaching support and enrichment with excellent communication and leadership standards.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Soccer Schools UK (Pro:Direct Soccer Schools): UK provider of children's football coaching courses, holiday camps, and 1-on-1 sessions. Directly comparable across coaching, holiday camps, and 1-on-1 private sessions that overlap Ultimate Coaching's academy and private coaching lines.
• Sport 4 Kids: UK-based provider of multi-sport and football coaching for children, including school-Partnerships, holiday clubs, and parties. Direct comparable on service mix and B2B school model.
• Little Kickers: UK-anchored franchise delivering football coaching classes for pre-school and primary-age children. Directly comparable to Ultimate Coaching on child football coaching, age band, and parent-direct booking model, with a much wider geographic footprint.
• The Football Fun Factory: UK-based football coaching and birthday-party provider for children. Matches Ultimate Coaching on football-specific instruction, children's birthday parties, and parent-direct sales channels.

Emerging players

• Mini Kickers: Smaller UK football coaching brand focused on early-years players. Comparable on child football coaching methodology but with narrower age coverage and limited Surrey footprint.

Regional players

• Wildcats (FA SSE / Tesco Programme): FA-affiliated girls-only football centres running free weekly sessions for ages 5–11. Directly comparable to Ultimate Coaching's Future Lionesses on girls' football entry programmes, but offered free under FA backing, which competes on price in the same Surrey geography.

Broad incumbents

• Goals Soccer Centres: UK operator of small-sided football venues that also runs coaching academies, parties, and holiday programmes. Overlaps with Ultimate Coaching on football coaching, birthday parties, and holiday camps, but its core is venue-based 5-a-side.
• Premier Sport: Established UK multi-sport coaching provider delivering PE, after-school clubs, and holiday activity programmes to primary schools. Comparable on the school-Partnership and holiday-camp lines but operates at a national scale with multi-sport breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Ultim8Coaching
• Facebookfacebook.com/Ultim8Coaching
• Instagraminstagram.com/ultimatecoaching
• LinkedInlinkedin.com/company/ultimate-coaching-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultimate Coaching Ltd