Aida Digital Marketing

What Aida Digital Marketing does

Aida Digital Marketing (legal name AIDA DIGITAL) is a privately held, founder-owned digital marketing agency headquartered in Vitacura, Santiago, Chile. The firm was founded in 2013 (with one source indicating activity since 2016) and serves mid-market and enterprise clients across financial services (Santander), hospitality (Hoteles Cumbres, Patio Bellavista), wine (Grupo Undurraga and affiliated vineyards), food and beverage (La Fête Chocolat), retail (Forus), automotive (Transvip), beauty (Minata Clean Beauty), and nonprofit (Fundación Nuestros Hijos). Its portfolio covers the full digital marketing stack: performance marketing and paid media, social media management and influencer marketing, content creation and motion graphics, CRO and marketing automation, branding and strategic communications, and web UX/UI design.

The agency operates five integrated service modules — Growth Performance & Paid Media, Social Growth & Influencer Marketing (including a proprietary UGC Creator Program database), Creative Content Studio, CRO & Automation, and Branding & Comunicación Estratégica — supported by two named proprietary methodologies: the B.E.A.M.S. behavioral narrative framework (combining content creation, consumer behavior science, and neuromarketing across five principles: Belonging, Expectancy Break, Action, Meaningful Trigger, Simplicity) and Marketing Mix Modeling (MMM) for cross-channel attribution built on Google's open-source Meridian. Aida holds an active Google Partner certification and integrates with Google Ads, Meta Business Suite, LinkedIn Ads, social commerce platforms (TikTok Shop, Instagram Shopping, YouTube Shopping, Pinterest), and Google Analytics 4. AI tooling (V0 by Vercel, Cursor AI, generative AI for text/image/video) is embedded into content production and web development workflows.

The business model is consultative, relationship-driven, professional services revenue — quote-based, customized service packages, pricing not publicly disclosed. Go-to-market is direct sales through the website contact form, LinkedIn presence, and referrals built over 12+ years. The firm is led by CEO and Founder Jacinta Michaeli, with a team of approximately 12 named professionals spanning strategy, performance, account direction, motion graphics, design, and content production. Customer engagements tend to be multi-year (La Fête Chocolat 5+ years, Fundación Nuestros Hijos since 2019, Grupo Undurraga since 2022), implying retention-driven economics with cross-sell into additional brands within multi-brand client groups.

Name

Aida Digital Marketing

Legal name

AIDA DIGITAL

Website

https://www.aidadigital.cl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Aida Digital Marketing is a privately held, founder-owned Chilean digital marketing agency founded in 2013 that provides full-service performance marketing, paid media, social media, content, CRO, branding, and web UX/UI services to mid-market and enterprise clients across financial services, hospitality, wine, retail, and nonprofit sectors.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Paid Social Advertising (BPAFACAB)

Keywords

• Performance marketing services
• Paid media management
• Social media marketing
• Conversion rate optimization
• Digital branding services

Headquarters

HQ city

Vitacura

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing performance marketing, paid media, social media management, content creation, web development, CRO, automation, and branding services to mid-market and enterprise clients in Chile.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Aida Digital Marketing is a full-service digital marketing agency that combines performance marketing, paid media management, social media management, content creation, web development with conversion rate optimization (CRO), marketing automation, and branding services for mid-market and enterprise clients in Chile. The agency sells integrated service engagements supported by an in-house creative studio, a proprietary UGC Creator database, and a proprietary behavioral narrative methodology (B.E.A.M.S.) to drive measurable digital sales outcomes.

Product overview

Aida Digital Marketing is a full-service digital marketing agency offering an integrated portfolio of five core service modules: Growth Performance & Paid Media (campaign strategy, media investment, attribution, and MMM), Social Growth & Influencer Marketing (with a proprietary UGC Creator Program database), Creative Content Studio (in-house audiovisual production), CRO & Automation (website development and CRM/email flows), and Branding & Comunicación Estratégica (brand identity and corporate design). The agency also employs proprietary methodologies like the B.E.A.M.S. behavioral narrative framework. All services are designed to work together as an end-to-end digital marketing ecosystem, combining performance marketing, data science, and creative strategy to drive sustainable growth for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Growth Performance & Paid Media Performance marketing strategy service including media investment management, control dashboards with KPIs, attribution reporting, and Marketing Mix Modeling to maximize campaign ROI. Targeted at brands seeking measurable paid media performance and cross-channel attribution.
• Social Growth & Influencer Marketing Digital communication strategy, community management, influencer marketing, and access to a proprietary UGC Creator Program database. Targeted at brands seeking social audience growth, community engagement, and influencer-driven campaigns.
• UGC Creator Program Proprietary database-driven program connecting brands with content creators for authentic user-generated content campaigns across fashion, hospitality, gastronomy, vineyards, and events sectors. Sold as a distinct service offering to brands seeking authentic creator-driven content.
• Creative Content Studio In-house audiovisual creative production service including ads, organic content, Reels, UGC content, performance content, editing, motion graphics, and cover designs. Targeted at brands needing on-studio creative production integrated with their paid and social campaigns.
• CRO & Automation Website design and development service with conversion-focused UX/UI, customized landing pages per campaign, automated email marketing, and CRM flows. Targeted at brands seeking conversion rate optimization and marketing automation tied to their traffic and campaigns.
• Branding & Comunicación Estratégica Brand identity creation and development service including naming, storytelling, positioning, visual identity design (logo, palette, typography), brandbook development, and corporate design across on and offline environments. Targeted at brands seeking brand identity creation or refresh integrated with their digital strategy.

Quantifiable outcome

• Conversion rate improvement from 0.06% to 0.45% (7.5x increase) through content marketing approach in paid media
• +6 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability11 records

Feature3 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationOfficial Google Partner certification (Partner ID: 4784595053) recognizing AIDA's expertise in Google Ads platforms and digital marketing. The certification demonstrates proficiency in Google advertising tools and access to product updates and support.

Scale indicators10 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Sherwood: Chilean digital marketing agency offering integrated digital strategy, performance, and creative services to enterprise clients. Comparable to Aida as a similarly positioned domestic full-service agency competing for the same mid-market and enterprise accounts in Chile.
• Lanzallamas: Chilean creative and digital marketing agency serving Latin American brands. Comparable to Aida as a domestic Chilean competitor offering integrated creative and performance marketing services to enterprise clients across similar verticals.
• Brain (Brain Group): Chilean creative and digital agency providing integrated marketing solutions across paid media, content, and branding. Comparable to Aida as a peer full-service agency in the Chilean market targeting enterprise clients with similar service modules.
• Grupo Mayo: Chilean marketing and communications group offering creative, digital, and brand strategy services. Comparable to Aida as a domestic Chilean full-service competitor with overlapping capabilities in paid media, branding, and content production.
• Wpromote: US-based performance marketing agency specializing in paid media, SEO, and analytics for mid-market and enterprise clients. Comparable to Aida in business model — a performance-led full-service agency blending paid media with creative and CRO services for similar client tiers.
• Tinuiti: US-based independent digital marketing agency focused on performance media, programmatic, and commerce media. Comparable to Aida in core service mix (paid media, creative, attribution/MMM) and enterprise client focus.
• Hawke Media: US-based digital marketing agency offering performance marketing, social media, and e-commerce services. Comparable to Aida as a similarly positioned full-service boutique agency with overlapping performance, creative, and CRO capabilities.
• NP Digital: Global performance marketing agency offering SEO, paid media, and content marketing to mid-market and enterprise clients. Comparable to Aida in performance-led service model and mid-market/enterprise targeting.

Broad incumbents

• Publicis Groupe: Global advertising holding company (Leo Burnett, Saatchi & Saatchi, Digitas, Starcom) offering end-to-end advertising and digital services. Comparable to Aida as a broad incumbent in the same digital marketing services category, with overlapping paid media, content, and branding capabilities.
• Dentsu: Global advertising and marketing services holding company (Dentsu Creative, Merkle, Carat) offering media, creative, and CX services. Comparable to Aida as a broad incumbent covering the same digital marketing and performance advertising capabilities Aida specializes in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedIncl.linkedin.com/company/aida-digital-marketing
• Instagraminstagram.com/aida.digital.mkt
• TikToktiktok.com/@aidadigitalmarketing

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aida Digital Marketing