Wood & Clay Inc

What Wood & Clay Inc does

Wood & Clay, Inc. is a privately held, family-owned custom home builder founded in 1979 by John Robinson and headquartered in Gilford, New Hampshire. The firm designs, builds, and renovates architecturally distinctive custom homes, renovations, and specialty structures (boathouses, carriage houses, barn restorations) for affluent families seeking waterfront and mountain properties in New Hampshire's Lakes Region. Its technical differentiation rests on in-house craftsmanship (custom millwork, fir trusses, white cedar bunks, built-ins, custom furniture), green-building expertise (passive solar, super-insulated envelopes, Energy Recovery Ventilation, reclaimed materials, and LEED/Energy Star certification support), and deep familiarity with local regulation, including the Comprehensive Shoreland Protection Act developed with founder involvement.

The company operates a project-based business model with one-time construction contracts for custom homes and renovations, supplemented by an in-house property maintenance crew that delivers recurring seasonal maintenance, upgrades, and warranty work. Go-to-market is sales-led and consultative: projects are acquired through a curated portfolio, regional awards and press coverage, and direct referrals, with co-owners Kevin Beland and Shannon Robinson-Beland personally guiding each project from concept to completion. The firm has completed 18+ named documented projects and has received multiple NH Home Magazine Design Awards, including two Home of the Year designations (2018, 2021).

Wood & Clay serves a single primary vertical — affluent families building or renovating luxury properties — within a tightly defined geography (Lakes Region of New Hampshire, centered on Lake Winnipesaukee). The business is privately held with no institutional capital, no parent company, and no disclosed funding, operating revenue, or headcount figures. Operations are anchored by an in-house team with 200+ years of combined experience, supported by long-standing relationships with external architects, designers, and specialist tradespeople.

Name

Wood & Clay Inc

Legal name

Wood & Clay, Inc.

Website

https://woodandclay.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Wood & Clay, Inc. is a family-owned custom home builder founded in 1979, designing and renovating architecturally distinctive luxury homes for affluent families in New Hampshire's Lakes Region. Revenue is generated via project-based construction contracts plus recurring in-house property maintenance services.

Ownership category

akta.pro rank

Product category

Custom Home Construction

NAICS

Residential Building Construction (2361)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industries

Stair Parts, Railings & Architectural Woodwork (HSAPAIAJ), Engineered Wood Siding, Trim & Mouldings (IMAMACAI)

Keywords

• Custom home construction
• Residential renovations
• Green building services
• Luxury home builder
• Property maintenance

Headquarters

HQ city

Gilford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Custom Home Construction: Project-based custom home construction services for high-end residential properties in New Hampshire's Lakes Region. Projects range from luxury lakefront homes to rustic cabins, with each being architecturally unique.
2. Home Renovations: Major renovations and expansions of existing properties, transforming dated interiors and expanding living spaces while maintaining architectural coherence.
3. Property Maintenance Services: Ongoing property maintenance crew available for seasonal maintenance needs, desired upgrades and renovations, and warranty work and repairs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wood & Clay, Inc. designs and builds architecturally distinctive custom homes and renovations in New Hampshire's Lakes Region. The firm specializes in luxury lakefront and lakeside custom home construction, residential renovations, and ongoing property maintenance services for private homeowners.

Product overview

Wood & Clay Inc is a custom home construction company offering architecturally unique homes and renovations in New Hampshire's Lakes Region. The core offerings include Custom Home Construction and Home Renovations, complemented by Property Maintenance services. The company is known for sustainability practices (green building with Energy Star, LEED certification support) and specializes in lakefront properties, boathouses, multi-generational family retreats, and distinctive projects like bowling alleys and barn restorations. Their project portfolio showcases diverse work including Shoreland Overlook (2021 Home of the Year), Lakeside Camp (2018 Home of the Year), Winnipesaukee Bunkhouse, and specialty structures. The company emphasizes fine craftsmanship, custom millwork, and environmentally-sound building practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Home Construction End-to-end design-and-build service for architecturally distinctive, luxury custom homes, with a focus on lakefront and lakeside properties in New Hampshire's Lakes Region. Targeted at affluent private homeowners seeking bespoke residences.
• Home Renovations Renovation services for existing residential properties in the Lakes Region, delivering architectural upgrades and remodeling to private homeowner clients.
• Property Maintenance Ongoing residential property maintenance services for homeowners, typically recurring/contracted upkeep of completed homes and renovations.

Quantifiable outcome

• Multiple NH Home Magazine Design Awards including Home of the Year (2018, 2021) and Excellence in Small Home Design (2018)
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Architects and DesignerscoreStrategic or Co-development PartnerWood & Clay works with architects, designers, and other experts in the early stages of projects to assemble the greater team needed for each unique build. They help clients pull together introductions to or interviews with potential architects and designers.
• Expert Tradespeople and CraftsmencoreStrategic or Co-development PartnerLong-standing relationships with expert tradespeople and craftsmen who have partnered with Wood & Clay for multiple projects spanning many years. Includes carpenters, landscapers, surveyors, engineers, and other specialists.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Toll Brothers: Toll Brothers is a large publicly traded national luxury homebuilder with a broad portfolio of move-in and build-to-order homes. It is not a custom-builder in the Wood & Clay sense, but it competes for affluent buyer attention and adjacent geographic markets in New England.
• Lindal Cedar Homes: Lindal Cedar Homes is a long-established national custom homebuilder specializing in cedar post-and-beam luxury residences. It competes for design-conscious affluent buyers seeking architecturally distinctive wood homes, similar to Wood & Clay's Lakes Region portfolio.
• Arthur Rutenberg Homes: Arthur Rutenberg Homes is a franchise luxury custom homebuilder with a national network of builder-owners designing and constructing high-end custom homes. It overlaps Wood & Clay's luxury-custom segment at a broader national scale with similar architect-collaborative delivery.

Direct peers

• Bensonwood: Bensonwood is a New Hampshire-based design-build firm specializing in custom timber-frame homes and energy-efficient building enclosures in the Lakes Region and broader New England. It is the closest direct peer to Wood & Clay in geography, custom-luxury positioning, and sustainable-building philosophy.
• Yankee Barn Homes: Yankee Barn Homes designs and builds custom post-and-beam luxury homes across New England and the eastern U.S. It competes in the same high-end custom timber-frame segment, similar affluent buyer profile, and overlapping architectural sensibility as Wood & Clay.
• Creative Contracting: Creative Contracting is a New Hampshire-based custom home builder and remodeler serving the Lakes Region and Seacoast. It operates in the same regional luxury custom market with comparable project types and client profiles.
• Shelterwood Fine Homebuilders: Shelterwood is a New Hampshire custom home builder serving the Lakes Region and White Mountains with architect-driven luxury homes. It competes directly for the same affluent Lakes Region clientele and shares a similar hands-on, design-led delivery model.
• Connell Custom Builders: Connell Custom Builders is a New Hampshire luxury custom home builder focused on high-end residential projects in the Lakes Region and southern NH. It competes head-to-head for affluent lakefront and estate clients with similar architect-collaborative delivery.

Regional players

• Whitestone Associates: Whitestone Associates is a New England custom homebuilder and renovation firm operating in Massachusetts and southern New Hampshire. It is comparable in delivery model (custom, architect-led, hands-on project management) but primarily serves a different geographic corridor than Wood & Clay.

Emerging players

• Energy Homes NH: Energy Homes is a New Hampshire builder focused on high-performance, energy-efficient custom homes. It overlaps Wood & Clay's sustainability and green-building differentiator and serves a similar New Hampshire clientele, but at a smaller and less established scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wood-and-clay

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wood & Clay Inc