Usa Athletes International, Inc.

What Usa Athletes International, Inc. does

USA Athletes International, Inc. (USAAI) is a 501(c)(3) nonprofit organization founded in 1992 and headquartered in the Kansas City suburb of Olathe/Shawnee, Kansas. The company organizes and operates international sports tours for amateur high school and collegiate athletes and their coaches, providing bundled packages that include round-trip airfare, international accommodations, meals, guided cultural excursions, uniforms, on-tour coaching staff, and international sanctioning under NCAA, NAIA, and NJCAA Foreign Tours guidelines. The offering is a single integrated service rather than a discrete software product, with no proprietary technology platform disclosed beyond a standard CMS-driven website and online registration portal.

USAAI monetizes through a per-athlete tour fee of $5,425, supplemented by a $500 non-refundable deposit, a 3% credit card convenience fee, and optional $450 private-room upgrades. Go-to-market is event-driven and relationship-based: the organization recruits teams and coaches through direct outreach to athletic programs, organic social media (Facebook, X, Instagram), testimonials on its website, and word-of-mouth referrals from tens of thousands of past participants. Customer segments include high school athletes, collegiate athletes, coaches, and accompanying family members traveling at the same per-person cost.

The organization has scaled from a single baseball team at inception to 14 sports (baseball, basketball, bowling, golf, lacrosse, soccer, softball, volleyball across men's and women's divisions) and tour operations across 11 active destination countries in Europe and the Caribbean, with cumulative visits to more than 25 countries since 1992. Strategic partnerships include Tenpin Ireland for bowling competition programming in Dublin and Wexford. USAAI has no parent company, no funding rounds, no acquisitions, and no public revenue disclosures; it is governed as a nonprofit funded through participant fees, fundraising, and donations.

Name

Usa Athletes International, Inc.

Legal name

USA Athletes International, Inc.

Website

https://usaathletesinternational.com

Company type

Private

Founded year

1992

Operating status

Operating

Short description

USA Athletes International is a 501(c)(3) nonprofit that organizes international sports tours for amateur high school and collegiate athletes, offering bundled competition, travel, and cultural experiences across 14 sports and 11 countries.

Ownership category

akta.pro rank

Product category

Sports Tourism Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Sports Teams and Clubs (711211), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

Keywords

• International sports tours
• Amateur athletic travel
• Student-athlete programs
• Sports tourism services
• Cultural exchange tours

Headquarters

HQ city

Shawnee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Tour Fees: USAAI charges team members a base fee of $5,425 to cover their share of team expenses for international tours, which includes airfare, accommodations, meals, tours, uniforms, and international sanctioning. Additional revenue comes from deposit payments ($500 per person), convenience fees on credit card transactions (3%), and optional upgrades such as private room accommodations ($450).
2. Payment Processing: USAAI charges a 3% convenience fee on all credit card transactions. Alternative payment methods including checks, Venmo, Cash App, and Zelle are available without additional fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

USA Athletes International organizes international sports tours for amateur high school and collegiate athletes and their coaches. Each tour bundles round-trip airfare, international accommodations, meals, guided cultural excursions, uniforms, international sanctioning, and supervised competition against international teams. The organization currently runs tours across 10 sports (baseball, basketball, bowling, golf, lacrosse, soccer, softball, volleyball) to 11 countries including Aruba, Curacao, Czech Republic, Denmark, England, Germany, Holland, Ireland, Italy, and Scotland.

Product overview

USA Athletes International (USAAI) is a 501(c)(3) nonprofit organization offering a single, unified service: international sports tours for high school and collegiate athletes. Founded in 1992 and based in Olathe, Kansas, the organization provides travel experiences where amateur athletes can compete internationally while learning about other cultures. The service encompasses tour planning, international competition arrangements, accommodations, meals, guided tours, uniforms, and coaching staff. With over 29 years of experience, USAAI has grown from one baseball team to 14 different sports, having facilitated tens of thousands of student-athletes visiting more than 25 different countries across 10 sports (Baseball, Bowling, Basketball, Golf, Lacrosse, Soccer, Softball, Volleyball) in 11 countries (Aruba, Curacao, Czech Republic, Denmark, England UK, Germany, Holland, Ireland, Italy, Scotland). No formal product modules or sub-brands exist—the offering is a comprehensive tour service that bundles travel, competition, cultural experiences, and education into a single package.

Differentiator

Problem solved

Functional benefit

Products and services

• International Sports Tours for High School and Collegiate Athletes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tenpin IrelandcoreStrategic or Co-development PartnerUSAAI has developed a partnership with Tenpin Ireland to provide US bowling teams with opportunities to compete internationally in Dublin and Wexford, Ireland. This multi-stop event includes bowling competitions alongside cultural experiences in historic Irish cities.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Athletes in Action: Faith-based nonprofit that organizes international sports tours and competitions for US athletes, including collegiate teams. Comparable nonprofit model, target audience, and tour structure to USAAI.
• Global Sports Adventures: Provides international sports tour packages for amateur teams seeking competition and cultural exchange abroad. Overlaps with USAAI on sport portfolio (soccer, basketball, baseball, softball) and customer base of US high school and collegiate programs.
• Magellan Sports Tours: Specializes in international sports tours for amateur baseball, softball, basketball, and soccer teams. Directly overlaps with USAAI on customer segments, destination geographies, and bundled travel-competition package structure.
• Student Sports Travel: Books international sports tours for student-athletes across multiple sports. Directly comparable business model—bundled travel, competition, and cultural exchange for high school and collegiate teams seeking overseas experience.
• Sports & Travel International: Books international sports tours for amateur and youth teams traveling to compete in Europe, the Caribbean, and beyond. Comparable offerings around bundled travel, competition arrangement, and cultural tours for amateur athletes.
• US Sports Connection: Organizes international sports tours for amateur high school and collegiate teams across multiple sports. Closely comparable business model to USAAI, including bundled tour packages, similar customer segments, and overlapping destination countries.

Emerging players

• Go Golf Tours: Organizes international amateur golf tours and tournament trips. Comparable niche focus on amateur athletes seeking international competition, though specialized in a single sport rather than USAAI's multi-sport portfolio.

Broad incumbents

• Fellowship of Christian Athletes (FCA): Faith-based nonprofit serving high school and collegiate athletes with camps, events, and international sports missions. Comparable nonprofit structure and overlapping target audience of amateur athletes seeking international experiences.
• United States Olympic & Paralympic Committee (USOPC): Governing body for US Olympic and Paralympic sport. Adjacent to USAAI's amateur international sports mission but operates at a much larger scale with national team programs; USAAI explicitly positions itself as serving athletes 'with the exception of the US Olympic program.'

Others

• NBC Sports Next / SportsEngine: Youth and amateur sports platform providing registration, scheduling, and tournament tools. Not a tour operator but serves the same amateur-athletic ecosystem and could be a channel or competitive threat as sports travel increasingly moves online.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/usaai
• Facebookfacebook.com/USAAI
• Instagraminstagram.com/usaathletesinternational
• LinkedInlinkedin.com/company/usa-athletes-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Usa Athletes International, Inc.