VENIARD LIMITED

What VENIARD LIMITED does

VENIARD LIMITED, operating as The Fly Emporium UK Ltd, is a wholesale and retail supplier of fly tying materials, tools, and accessories founded in 1923 by Ernest and Frank Veniard. The company is headquartered in Croydon, United Kingdom, and was acquired by The Fly Emporium UK Ltd in 2026 as part of a broader group with operations and staff in France, the UK, Indonesia, and Mexico. Its product portfolio spans over 1,400 SKUs organized across natural materials (feathers, hair, furs, capes), synthetic materials (dubbing, chenille, foam, fibers), threads and tinsels, hooks and tubes, tools and vices, chemicals and dyes, kits and storage, and instructional books. The company also distributes third-party brands including Future Fly, SMHAEN tools, and Stonfo gauges. Core technical capabilities include in-house dyeing and spooling facilities inherited from the Gordon Griffith factory, enabling vertical integration of material processing and proprietary synthetic products such as the Magic Quills line.

Name

VENIARD LIMITED

Legal name

The Fly Emporium UK Ltd.

Website

https://veniard.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

VENIARD LIMITED, operating as The Fly Emporium UK Ltd, is a UK-based wholesale and retail supplier of fly tying materials, tools, and accessories serving individual fly tyers, fly tying factories, and specialty retailers across 30+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Croydon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fly Tying Materials Sales: Sale of natural and synthetic fly tying materials to fly tyers, fly tying factories, and retailers worldwide. Products include feathers, hair, furs, synthetic dubbing, threads, tinsels, hooks, tools, vices, beads, eyes, cones, chemicals, dyes, kits, and books. Both B2B (trade accounts for factories and retailers) and B2C (direct online sales) channels.
2. Trade Account Sales: B2B sales to bona fide retailers with full business premises and professional fly tiers who can order at trade prices for their own use. Initial orders on pro forma basis until reliable trading established. Minimum initial order for opening an account is £100 on nett terms.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

VENIARD LIMITED supplies wholesale fly-tying materials, tools, and accessories to individual fly tyers, fly-tying factories, and retailers. The company processes and distributes natural materials (feathers, hair, furs, capes) and synthetic materials (dubbing, chenille, foam, threads, tinsels) along with hooks, tubes, beads, eyes, vices, dyes, kits, and instructional books. Sales are conducted both direct-to-consumer via veniard.com and through trade accounts and a global network of stockists.

Product overview

Veniard (The Fly Emporium UK Ltd) is a fly tying materials supplier established in 1923, operating as a comprehensive e-commerce platform for fly tying supplies. The company offers an extensive portfolio organized across multiple product categories: Natural Materials (feathers, hair & furs, capes), Synthetic Materials (dubbing, chenilles, foam, body materials), Threads & Tinsels, Heads/Beads/Eyes/Cones, Hooks/Tubes/Shanks, Tools & Vices, Potions & Chemicals, Dyes & Venpol, Kits/Storage, Books, and Feather Brooches. The company also distributes its own branded products including Veniard Premium Cock Capes, Magic Quills, and the Veniard Fly Tyers Mat, alongside third-party brands like Future Fly, SMHAEN tools, and Stonfo. Products are available through their e-commerce website with international shipping to stockists across Europe, North America, Australia, Asia, and other regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Materials (feathers, hair & furs, capes, natural dubbings) Range of natural fly-tying materials including feathers (such as turkey marabou), hair and furs, natural dubbings, and genetic capes. All natural products are washed, steamed, boiled, or dyed at minimum 80°C for at least 30 minutes, or soaked in 10% formalin solution for 10+ hours, to render them free from insect life and disease.
• Synthetic Materials (dubbing, chenille, foam, sheets, films)

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• The Fly Emporium UK LtdcoreStrategic or Co-development Partner · 1 January 2026In 2026, the Veniard brand, stock and distribution was taken over by The Fly Emporium UK Ltd. As part of the Fly Emporium group, they benefit from staff and premises in France, UK, Indonesia and Mexico. This acquisition consolidated ownership of the Veniard brand under TFE UK.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Veniard-274986679254896
• LinkedInlinkedin.com/company/veniard-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VENIARD LIMITED