one twenty eight
One Twenty Eight is a privately-held impact agency that books A-list artists and produces high-profile live, televised, and digital events for nonprofits, brands, and cause-driven initiatives, leveraging 15+ years of entertainment industry relationships to deliver measurable fundraising and awareness outcomes.
- Company typePrivate
- Founded2021
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What one twenty eight does
One Twenty Eight is a privately-held impact agency specializing in strategic artist booking, celebrity engagement, and full-service event production for brands, nonprofits, and cause-driven initiatives. The firm curates talent—speakers, performers, hosts, DJs, and creators—for live events, televised broadcasts, digital campaigns, and fundraising benefits, leveraging more than 15 years of relationships with A-list entertainers, athletes, and cultural figures. It is not a technology company; rather, its core asset is social capital and direct access to top-tier talent that competing agencies cannot replicate.
The company operates three integrated service lines: Artist Relations, Booking & Engagement (strategic talent curation for events and broadcasts); Integrated Cause Marketing (campaign development connecting purpose-driven brands with aligned talent, from grassroots promotion to long-term ambassadorships); and Television, Digital & Live Events Production (end-to-end production including creative concept, design, logistics, hospitality, and technical execution). Revenue is generated on a project-by-project professional services basis, with pricing not publicly disclosed. Its go-to-market is event- and referral-driven, anchored by flagship properties such as the Invictus Games Vancouver Whistler 2025 ceremonies, the Rare Impact Fund Benefit, Venture Into Cures, Reportin' For Duty, Show of Hearts, and We Walk UHNITED. Customer concentration is heavily weighted toward nonprofit and charitable organizations, supplemented by select brand engagements such as the ISHU fashion initiative.
The agency has produced five major primetime US broadcasts on ABC and CBS in collaboration with Doorknocker Media, and its work has been covered by People, Billboard, Rolling Stone, Variety, The Hollywood Reporter, and other major outlets. It maintains strategic alliances with talent management firms (Lighthouse Management + Media), production partners (Doorknocker Media, Candice & Alison, Loft Entertainment, Patrick Roberge Productions), and a roster of cause-focused clients across North America with global event reach spanning 70+ countries.
one twenty eight firmographics
Firmographics- Name
- one twenty eight
- Legal name
- One Twenty Eight
- Website
- https://onetwentyeight.org
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- One Twenty Eight is a privately-held impact agency that books A-list artists and produces high-profile live, televised, and digital events for nonprofits, brands, and cause-driven initiatives, leveraging 15+ years of entertainment industry relationships to deliver measurable fundraising and awareness outcomes.
- Ownership category
- akta.pro rank
one twenty eight industry classification
Industry- Product category
- Talent Booking and Event Production Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)
- SIC
- Services-Advertising Agencies (7311), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Artist Booking, Talent Buying & Agency Services (MPAGAAAF)
- akta.pro secondary industries
- Brand Activations & Experiential Campaign Design (MPAAAGAA), Full-Service Artist Management (MPAIAGAA), Creator Events & Experiences (Trips, Houses, Retreats) (MPAAAHAN)
Keywords
Where one twenty eight is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
one twenty eight business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Talent Booking and Artist Relations Services: The company earns revenue by booking artists, speakers, performers, hosts, DJs, and creators for live events, televised broadcasts, digital campaigns, and charitable initiatives. They apply a strategic approach to talent booking, curating talent that aligns with client objectives, audience profiles, and mission-driven causes.
- Integrated Cause Marketing Campaigns: Revenue generated from connecting purpose-driven talent with brands and missions through authentic partnership campaigns. Services include strategic planning, project management, creative design, digital marketing, and communications for grassroots promotion to long-term ambassadorship.
- Event Production Services: Full-service event production including creative concept and design, logistics, hospitality, talent booking, and technical production for high-profile galas, summits, fundraising benefits, digital livestreams, and large-scale televised broadcasts.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
one twenty eight product offering
Product offeringCore offering
One Twenty Eight is an impact agency that books artists, speakers, performers, hosts, DJs, and creators for digital campaigns, live events, televised broadcasts, and charitable initiatives. The agency curates talent to align with each client's objectives, audience, and mission, and bundles booking with integrated cause-marketing campaign support and full-service event production (creative concept, logistics, hospitality, technical production).
Product overview
One Twenty Eight is an impact agency that operates as a unified service offering rather than a platform with modular components. The company's core service is Artist Relations, Booking & Engagement—strategic talent booking for events, broadcasts, and campaigns. This is complemented by Integrated Cause Marketing for brand-talent partnerships and campaign execution, and Television, Digital & Live Events Production for full-service event production. The agency also manages several flagship project clients including the Invictus Games Vancouver Whistler 2025, Show of Hearts telethon, Rare Impact Fund Benefit, Venture Into Cures, Reportin' For Duty memorial concerts, and We Walk UHNITED. With 15+ years of experience and deep entertainment industry relationships, the agency connects brands, organizations, and causes with artists to create impactful moments.
Differentiator
Problem solved
Functional benefit
Products and services
- Artist Relations, Booking & Engagement Strategic talent booking service curating speakers, performers, hosts, DJs, and creators for live events, broadcast productions, and digital campaigns, ensuring alignment with initiative purpose and measurable impact.
- Integrated Cause Marketing End-to-end campaign support connecting purpose-driven brands with aligned talent for authentic partnerships, spanning grassroots promotion to long-term ambassadorships, including strategic planning, creative design, digital marketing, and communications.
- Television, Digital & Live Events Production Full-service production for high-profile galas, summits, fundraising benefits, digital livestreams, and large-scale televised broadcasts, handling creative concept, design, logistics, hospitality, talent booking, and technical production.
- Invictus Games Vancouver Whistler 2025 Production Talent booking and artist liaison services for the Opening and Closing Ceremonies of the Invictus Games 2025, featuring A-list performers and televised across Canada and globally.
- Rare Impact Fund Benefit Annual flagship event supporting the Rare Impact Fund, providing creative direction, live event programming, and talent booking to support youth mental health programs worldwide.
- Venture Into Cures Long-form digital fundraising event series produced in partnership with EB Research Partnership, raising over $6 million for Epidermolysis Bullosa research and viewed across 70+ countries.
- Reportin' For Duty Memorial Concert Memorial concert series honoring Leslie Jordan, held at Nashville's Grand Ole Opry and broadcast on the Circle Network, raising funds for EB Research Partnership.
- We Walk UHNITED 2025 In-person fundraising event for University Health Network Foundation, raising over $1.3 million with nearly 4,000 participants and featuring Coldplay, Jonas Brothers, and other artists.
- Show of Hearts Telethon Broadcast production partnership with Variety BC featuring Canadian and international talent to raise awareness and funds for children with special and complex needs across British Columbia.
Quantifiable outcome
- Venture Into Cures raised over $6 million for EB research across 70+ countries (2020-2022)
- +2 more outcomes
Companies that use one twenty eight
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
one twenty eight technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
one twenty eight partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- UHN FoundationcoreCanada's top-ranked hospital foundation and third highest globally. One Twenty Eight partnered with UHN Foundation to produce We Walk UHNITED 2025, raising over $1.3 million with nearly 4,000 participants for healthcare innovation.
- Loft EntertainmentmajorCollaborated with Loft Entertainment to book and oversee headlining artists for Invictus Games Vancouver Whistler 2025 Opening and Closing Ceremonies.
- Patrick Roberge ProductionsmajorProduction partner for Invictus Games Vancouver Whistler 2025 ceremonies.
- Invictus Games 2025 CommitteecoreGoverning body of the Invictus Games. One Twenty Eight was trusted to help bring talent booking and artist engagement for the Opening and Closing Ceremonies of the Vancouver Whistler 2025 Games.
- Candice & AlisoncoreSister agency partnership for the Rare Impact Fund Benefit. Candice & Alison shapes the event experience including visual identity, staging, and programming while One Twenty Eight handles creative direction, live event programming, run of show, production, and talent booking/logistics.
- Doorknocker MediacoreExecutive producers of Reportin' For Duty memorial concert series. Doorknocker Media brings One Twenty Eight on to support talent booking and event execution. Also partnered on Show of Hearts and Venture Into Cures productions. The collaboration has produced five major primetime US broadcasts on ABC and CBS.
- Variety - The Children's Charity BCmajorBeloved BC children's charity. One Twenty Eight has helped reimagine the Show of Hearts broadcast and curates lineup of celebrated Canadian and international talent to support children with special and complex needs.
- EB Research PartnershipcoreCo-founded by Jill and Eddie Vedder. One Twenty Eight has partnered with EBRP for multiple years on Venture Into Cures digital events (2020-2022) raising over $6 million for Epidermolysis Bullosa research, and Reportin' For Duty memorial concert series honoring Leslie Jordan.
- Lighthouse Management + MediamajorManagement company representing A-list talent including Jennifer Aniston, Selena Gomez, Olivia Rodrigo, Paul Rudd, H.E.R., and Jason Bateman. One Twenty Eight has worked extensively with the agency and its CEO Aleen Keshishian on charitable initiatives and events.
- 30 ElephantsmajorFounded by Kardinal Offishall and Tashi Harrow. One Twenty Eight has been anchor in 30 Elephants' philanthropic initiatives including '30 Elephants for' youth travel opportunities, helping organize fundraising events that have raised hundreds of thousands of dollars.
Scale indicators5 records
Expansion highlights5 records
one twenty eight competitors and assessment
Company assessmentEmerging players
- Range Media Partners: Newer, high-growth talent management and production company representing actors, musicians, and creators. Range's integrated management-plus-production model mirrors the bundling of booking, brand partnership, and event execution that One Twenty Eight offers on a smaller scale.
Others
- PRG (Production Resource Group): World's largest provider of entertainment and event production services, including lighting, audio, and technical production. Comparable to the technical-production arm of One Twenty Eight's full-service event offering for televised broadcasts and large-scale ceremonies.
- Anonymous Content: Creative production and talent management company with strong ties to high-profile actors, musicians, and cultural figures. Its combination of talent representation, branded content, and live programming makes it an adjacent competitor for premium celebrity-driven projects.
Regional players
- Feld Entertainment: Family live entertainment producer (Ringling Bros., Disney on Ice, Monster Jam) that books talent and produces large-scale televised spectacles. Comparable to One Twenty Eight's large-event production capabilities but focused on family/IP-driven touring entertainment rather than cause-driven celebrity galas.
Broad incumbents
- AEG Presents: Concert promotion, venue operations, and live event production arm of AEG, comparable in event production and artist booking to One Twenty Eight, but operating globally across commercial tours and festivals rather than cause-driven galas.
- Live Nation Entertainment: Global live entertainment conglomerate that owns Ticketmaster and operates concert venues, tours, and artist services. Comparable to One Twenty Eight in producing live events with major artists, but at vastly greater scale and with a primarily commercial (vs. cause-driven) focus.
Direct peers
- WME (William Morris Endeavor): One of the world's largest talent agencies representing artists, athletes, and entertainers, including many of the same A-list celebrities One Twenty Eight books. WME's full-service agency model — including talent representation, brand partnerships, and live events — is the closest direct competitor to One Twenty Eight's cause-driven booking and event production offering.
- United Talent Agency (UTA): Major talent agency with deep representation across music, film, and television. UTA's brand partnerships, live events, and philanthropy-adjacent practices compete directly for the same cause-driven celebrity engagements that anchor One Twenty Eight's book of business.
- CAA (Creative Artists Agency): Global full-service talent and entertainment agency representing a roster that overlaps heavily with One Twenty Eight's access list. CAA's expanding capabilities in brand endorsements, live events, and content production put it in direct competition for high-profile celebrity booking mandates of the kind One Twenty Eight executes.
- Paradigm Talent Agency: Mid-sized full-service agency with strong music and live touring representation. Paradigm is comparable to One Twenty Eight in size and in artist-booking focus, and competes for the same artist-routing decisions on charity and brand events.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
one twenty eight financial estimates
Financial estimateRevenue estimate
Valuation estimate
one twenty eight leadership team
Management profileNumber of profiles
one twenty eight funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
one twenty eight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about one twenty eight
What does one twenty eight do?
One Twenty Eight is an impact agency that books artists, speakers, performers, hosts, DJs, and creators for digital campaigns, live events, televised broadcasts, and charitable initiatives. The agency curates talent to align with each client's objectives, audience, and mission, and bundles booking with integrated cause-marketing campaign support and full-service event production (creative concept, logistics, hospitality, technical production).
Is one twenty eight a public or private company?
one twenty eight is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was one twenty eight founded?
one twenty eight was founded in 2021. It employs 1 to 10 people.
Where is one twenty eight based?
one twenty eight is headquartered in Toronto, Canada, in the North America region.
How does one twenty eight make money?
Three revenue lines are on record. Talent Booking and Artist Relations Services are the primary driver. The others are integrated Cause Marketing Campaigns and event Production Services.
Who are one twenty eight's main competitors?
Range Media Partners is listed as an emerging player. Others are PRG (Production Resource Group) and Anonymous Content. Feld Entertainment is listed as a regional player. Broad incumbents are AEG Presents and Live Nation Entertainment. Direct peers are WME (William Morris Endeavor), United Talent Agency (UTA), CAA (Creative Artists Agency) and Paradigm Talent Agency.
Does one twenty eight have an API?
No public API is recorded for one twenty eight.
What industry is one twenty eight in?
one twenty eight's product category is Talent Booking and Event Production Services. Its primary akta.pro industry code is MPAGAAAF, Artist Booking, Talent Buying & Agency Services, with a secondary code of MPAAAGAA, Brand Activations & Experiential Campaign Design. Its NAICS code is 711410 and its SIC code is 7311.