Marion ISD

What Marion ISD does

Marion Independent School District (Marion ISD) is a public school district and political subdivision of the State of Texas, headquartered at 500 Bulldog Lane in Marion, Guadalupe County, Texas. The district provides pre-kindergarten through grade-12 public education to approximately 1,709 students across four campuses: Marion High School (grades 9-12), Dr. Tom DeKunder Middle School (grades 6-8), and two Norma Krueger Elementary campuses (Primary PK-2 and Karrer 3-5). Programs span core academics, Career & Technical Education pathways (agriculture, health science, culinary arts, construction, business, and arts/AV technology), athletics, fine arts, and a layer of support services including Special Education, 504 accommodations, ESL, dyslexia intervention, speech-language therapy, and Gifted & Talented programs, as well as wraparound services via Communities In Schools and a Methodist Healthcare Ministries School-Based Health Center.

The technology stack is conventional K-12 EdTech rather than a proprietary platform: ParentSquare for district-wide school-to-home communication (auto-synced with the Student Information System), AscenderTX for parent/student portals, Microsoft 365 and Google Workspace for SSO, Transfinder for bus routing, RankOne for athletic scheduling, Applitrack/Frontline for employment, and P3 Campus for anonymous student safety reporting. No proprietary AI/ML, no published APIs, and no patents are disclosed.

The business model is non-commercial. Marion ISD is funded by Maintenance & Operations and Interest & Sinking property taxes, Texas Education Agency state aid based on average daily attendance, federal formula and competitive grants (Title I/II/III/IV, IDEA B, ESSER, Perkins V), and voter-approved bond proceeds. Capital is raised through bond elections — a $78.8 million bond passed in 2023 and a $60 million bond is proposed for November 4, 2025 — repaid via the I&S tax rate, with households covering roughly 43% of the 2025 proposal and commercial taxpayers covering the balance. Customers are effectively captured-by-geography PK-12 students and their families, with no pricing model, sales motion, or churn risk in the conventional sense.

Name

Marion ISD

Legal name

Marion Independent School District

Website

https://marionisd.net

Company type

Public

Operating status

Operating

Headcount range

101–250 employees

Short description

Marion Independent School District is a Texas public school district serving approximately 1,709 PK-12 students across four campuses in Marion (Guadalupe County), funded by property taxes, state aid, federal grants, and voter-approved bonds.

Ownership category

akta.pro rank

Product category

K-12 Public Education

NAICS

Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Special Education Schools & Programs (EDAJAAAH)

akta.pro secondary industries

Specialized Programs & Classrooms (Autism, Emotional/Behavioral, Intellectual/Developmental, Multi-Disability) (EDAJAKAH), Related Therapy Services (Speech, Occupational, Physical, Feeding) (EDAJAKAD)

Keywords

• Public school education
• K-12 instruction
• Career technical education
• Special education services
• Student support services

Headquarters

HQ city

Marion

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Property Tax Revenue (M&O and I&S): Marion ISD generates revenue through property taxes levied on residential and commercial properties within the district boundaries. The tax rate is split into Maintenance & Operations (M&O) fund for daily operating expenses including teacher salaries, and Interest & Sinking (I&S) fund for bond repayment on capital projects. Property taxes are subject to homestead exemptions including $100,000 standard exemption and additional exemptions for seniors 65+ and disabled veterans.
2. State Funding: State funding from Texas Education Agency based on average daily attendance and campus enrollment figures. Funds instructional programs, student services, and operational needs.
3. Federal Grants: Federal funding through various programs including Title I, Part A (supplemental resources for high-poverty schools), Title II Part A (teacher/principal quality), Title III Part A (English language learner programs), Title IV Part A (student academic achievement and school safety), IDEA B (special education services), and ESSER funds for learning loss and school reopening. Perkins V funds support Career and Technical Education programs.
4. Bond Proceeds: Capital funding from voter-approved bond elections. Bonds are sold to investors to fund construction, renovation, and major capital improvements. Repaid through I&S tax rate over time. 2023 bond was $78.8 million; 2025 bond proposal is $60 million.

Pricing tiers

Distribution channels1 record

Marketing channels4 records

Core offering

Marion ISD operates four public school campuses in Marion, Texas, providing tuition-free Pre-Kindergarten through 12th-grade education to approximately 1,709 students. Core offerings include core academic instruction, athletics, fine arts, and Career and Technical Education programs (Agriculture, Construction Management, Health Science, Culinary Arts, Business/Marketing, Arts/AV Technology). Supporting services include Special Education, Section 504 accommodations, ESL, Dyslexia intervention, Speech-Language Therapy, Gifted & Talented programs, child nutrition, transportation, and McKinney-Vento support for students experiencing homelessness or in foster care.

Product overview

Marion ISD is a public school district operating four campuses (Marion High School, Dr. Tom DeKunder Middle School, Norma Krueger Elementary Primary Campus, and Norma Krueger Elementary Karrer Campus) serving approximately 1,709 students in Marion, Texas. The district offers a unified educational platform comprising core academic programs, athletics, fine arts, and Career & Technical Education (CTE) programs. Supporting infrastructure includes Special Education Services, 504 accommodations, ESL, Dyslexia intervention, Speech-Language Therapy, Gifted & Talented programs, and McKinney-Vento/Foster Care support. Digital operations are facilitated through ParentSquare for communications, AscenderTX for student information, and various third-party systems for transportation, athletics scheduling, HR, and anonymous reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Marion High School Grades 9-12 high school offering academic programs, athletics, fine arts, and Career and Technical Education programs including Welding Lab, Agricultural Mechanics, Construction Technology, Health Science, and Culinary Arts. Serves high school-age students residing within the Marion ISD boundary.
• Dr. Tom DeKunder Middle School Grades 6-8 middle school with academic programs and extracurricular activities for middle school-age students in Marion ISD.
• Norma Krueger Elementary Primary Campus Pre-K through 2nd grade primary campus serving young learners within Marion ISD.
• Norma Krueger Elementary Karrer Campus Grades 3-5 elementary campus serving upper elementary students within Marion ISD.
• Career and Technical Education (CTE) Programs Sequence of CTE courses aligned with academic standards and technical knowledge including Agriculture/Food/Natural Resources, Arts/Audio Visual Technology/Communication, Construction Management, Business/Marketing/Finance, Health Science (Nursing Science), and Culinary Arts programs. Designed for Marion ISD high school students to develop career-ready skills.
• Special Education Services Comprehensive special education services for Marion ISD students with disabilities, including Adapted Physical Education, Assessment/Diagnostic Services, Early Childhood Special Education, Extended School Year, Homebound Services, Occupational Therapy, Physical Therapy, Visual Impairment Services, and Transition Services.
• ESL Program English as a Second Language program helping limited English proficient Marion ISD students become competent in English comprehension, speaking, reading, and composition.
• Dyslexia Program Dyslexia intervention using the DIP research-based program and 504 supports for Marion ISD students identified with dyslexia.
• Speech-Language Therapy Program Speech and language services for Marion ISD students ages 3-21 covering articulation, language, fluency, voice, and assistive technology.
• Gifted and Talented Program Educational program for Marion ISD students identified as gifted/talented based on intellectual, creative, artistic, or academic aptitude criteria.
• McKinney-Vento & Foster Care Support Support services for Marion ISD students experiencing homelessness or in foster care, ensuring enrollment access regardless of documentation and providing school placement assistance, transportation, and access to academic resources.
• District Transportation Services Bus transportation for Marion ISD students, operating 12+ daily routes with a fleet of 23+ buses. Approximately 630 students (40%) ride buses each day, with the Transportation Department managing routing, fleet maintenance, and white fleet vehicles.

Quantifiable outcome

• 3rd fastest-growing district in Greater San Antonio area
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Marion Education FoundationcoreStrategic or Co-development PartnerThe Marion Education Foundation supports the district by inspiring lifelong learners, empowering educators, and strengthening community engagement of the Bulldog Community. The foundation raises funds to support student programs and teacher resources beyond what district budgets provide.
• Communities In SchoolscoreStrategic or Co-development PartnerNationwide nonprofit bringing community resources into schools to help students succeed. CIS site coordinators work at each Marion ISD campus (Viviana Rangel at Primary, Nilmaries Mercado at Middle School, Melissa Gallegos at High School) to connect students with essential support services.
• Methodist Healthcare Ministries - School-Based Health CenterminorStrategic or Co-development PartnerSchool-Based Health Center at Schertz Elementary (757 Curtiss Ave., Schertz TX 78154, Phone: 210-658-4875) provides healthcare services for Marion ISD students and their siblings. Services help ensure students have access to medical care supporting their educational success.
• Region 20 ESCminorStrategic or Co-development PartnerEducation Service Center Region 20 provides support, resources, and training to school districts including homeless education assistance and special programs guidance for Marion ISD.
• ParentSquarecoreTechnology or IntegrationParentSquare is the district's primary school-to-home communication platform. The platform automatically generates parent accounts using contact information from student records and delivers messages via email, text, and app notifications. Marion ISD utilizes ParentSquare for district and campus two-way communication.
• Marion Athletic Booster ClubminorStrategic or Co-development PartnerCommunity organization dedicated to supporting all athletic programs at Marion ISD. Works to create a positive and spirited atmosphere for student athletes, coaches, parents, and community. Contact: [email protected]
• Marion Band Booster ClubminorStrategic or Co-development PartnerCommunity organization supporting student musicians, directors, and band programs. Fosters positive, encouraging, and spirited environment through parent, family, and community partnership. Contact: [email protected]
• PTSO (Parent Teacher Student Organization)minorStrategic or Co-development PartnerParent Teacher Student Organization serving multiple campuses. Creates meaningful experiences for students while supporting teachers and staff. Organizes events including Doughnuts with Dad, Muffins with Mom, Grandparents Day, school dances, Fall Festival, and Mom & Son Nerf Night.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• IDEA Public Schools: One of the largest public charter school networks in Texas, with schools in the San Antonio area. Comparable to Marion ISD in providing K-12 public education to Texas families through an alternative governance and college-preparatory model.
• KIPP Texas: Public charter school network operating across Texas, including in the San Antonio area. Comparable to Marion ISD as an alternative K-12 public education provider serving Texas families, representing a partial-overlap competitor for enrollment.

Direct peers

• New Braunfels ISD: Public school district in New Braunfels, Texas, with rapid enrollment growth. Comparable to Marion ISD in operating as a growing Texas public school district in the Greater San Antonio region with similar suburban community expansion.
• Comal ISD: Public school district in the New Braunfels area, among the fastest-growing districts in the San Antonio region. Comparable to Marion ISD in rapid enrollment expansion driven by residential development and similar suburban Texas community dynamics.
• Judson ISD: Public school district serving the northeast San Antonio area with a diverse student population. Comparable to Marion ISD as a neighboring Texas public school district serving a similar suburban/mixed population under the same TEA funding structure.
• Schertz-Cibolo-Universal City ISD: Public school district serving the Schertz-Cibolo-Universal City area in Greater San Antonio with rapid enrollment growth from new housing. Directly comparable to Marion ISD in size, growth trajectory, suburban community profile, and TEA funding mechanics.
• Alamo Heights ISD: Smaller public school district in the San Antonio area focused on academic excellence. Comparable to Marion ISD in operating as a suburban Texas public school district under the same governance and funding model.
• Seguin ISD: Public school district in Seguin, Texas, located in Guadalupe County (same county as Marion). Comparable to Marion ISD as a nearby Texas public school district under TEA oversight with similar demographics and funding mechanics.

Broad incumbents

• North East ISD: One of the largest public school districts in the San Antonio area serving a diverse suburban population. Comparable to Marion ISD as a broad incumbent Texas public school district under the same TEA framework, though operating at materially larger scale.
• San Antonio ISD: Large urban public school district in San Antonio, Texas. Comparable to Marion ISD as a Texas public school district operating under TEA oversight with the same state funding formulas, though significantly larger in scale and serving an urban population.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mariontxisd
• Instagraminstagram.com/marion_isd
• LinkedInlinkedin.com/company/marion-isd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marion ISD