plan A events
plan A events is a Beverly Hills-based, founder-owned boutique event management firm founded in 2000 that plans corporate events, conferences, fundraisers, celebrity-hosted events, and curated international trips for enterprise clients, nonprofits, and high-net-worth individuals.
- Company typePrivate
- Founded2000
- HeadquartersBeverly Hills, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What plan A events does
plan A events is a privately held, founder-owned boutique event management company headquartered in Beverly Hills, California, founded in 2000 by Tarin Wilson. The firm plans and manages corporate events, meetings and conferences, fundraisers, awards shows, trade shows, consumer/brand activations, celebrity-hosted events, and curated private group trips for US and international destinations. Service delivery is human-intensive: the firm sources venues, vendors, and entertainment through its own supplier network; manages budgets and contracts; handles logistics including travel, lodging, AV, and transportation; and provides on-site program and personnel staffing. Tarin Wilson leads the firm, with a small named team including Beth Norber (20+ years across George P. Johnson, Colin Cowie Lifestyle, and Warner Bros) and Linda Kim (design lead).
The client base is concentrated in two segments — corporate/enterprise and nonprofit — plus a smaller high-net-worth individual segment for celebrity-hosted events and curated trips. Named enterprise clients include Young Presidents Organization (YPO, across multiple conferences including a 3,000+ CEO global leadership conference), Johnson & Johnson, Target, and FireEye; nonprofit clients include The Hawn Foundation (Goldie Hawn), Art Directors Guild, US Soccer Foundation, CAALA, and Guild Hall. The firm previously operated a consumer-facing bridal sub-brand called Unveiled (sold after growing to 3 markets and 10 shows in 5 years).
Revenue is generated through professional service fees on a quote-based model for corporate and nonprofit engagements, with per-person pricing for curated trips (e.g., $3,500–$5,900 per person on international trips). The firm has no disclosed funding, no public revenue figures, and remains a privately held company under founder ownership; its go-to-market is direct enterprise engagement supported by portfolio, testimonials, earned media (Martha Stewart Weddings, Modern Luxury, Huffington Post), and organic social channels.
plan A events firmographics
Firmographics- Name
- plan A events
- Legal name
- plan A
- Website
- https://planaevents.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- plan A events is a Beverly Hills-based, founder-owned boutique event management firm founded in 2000 that plans corporate events, conferences, fundraisers, celebrity-hosted events, and curated international trips for enterprise clients, nonprofits, and high-net-worth individuals.
- Ownership category
- akta.pro rank
plan A events industry classification
Industry- Product category
- Event Management Services
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Full-Service Event Planning & Production (HSACAAAA)
- akta.pro secondary industries
- Corporate Meeting & Conference Planning (Internal/External) (THAHACAB), Incentive Meeting & Retreat Planning (Meeting-Focused) (THAHACAG), Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH)
Keywords
Where plan A events is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
plan A events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Event Planning and Management Services: Full-service event management for corporate events, conferences, fundraisers, weddings, trade shows, and private curated trips. Revenue is generated through professional service fees for planning, coordination, and execution of events of varying scales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-person pricing for curated group travel experiences |
| Other | Multi-year contract | Corporate and nonprofit event services |
Distribution channels2 records
Marketing channels5 records
plan A events product offering
Product offeringCore offering
plan A is a boutique event management company that plans and produces corporate events, meetings and conferences, fundraisers, trade shows, awards shows, consumer events, and private curated group trips. Services span end-to-end event production including concept, logistics, sourcing, program components, fundraising and sponsorship, budget management, personnel, and contract negotiation. The company leverages a vetted network of suppliers (designers, caterers, venues, lighting and sound, specialty entertainment) to deliver events ranging from intimate 25-guest dinners to 25,000-attendee multi-city conferences.
Product overview
plan A is a boutique events company offering a comprehensive suite of event planning and management services. The company provides a unified service model centered on event concept, logistics, coordination, program components, fundraising, sourcing, collateral design, budget management, personnel, and contract negotiation. The core service offerings span Corporate Events and Retreats, Private Curated Trips, Meetings and Conferences, Fundraisers, Trade Shows, Awards Shows, and Consumer Events. Additionally, the company operates a consumer-facing sub-brand called 'Unveiled,' a wedding show dubbed 'Best of the West' by Martha Stewart Weddings that launched in LA in 2010 and expanded to San Francisco and Orange County. The company also manages specific signature events such as the YPO Global Leadership Conference, MAST Business Seminar, and YPO Cuba Regional Conference as portfolio showcases of their capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Unveiled: A wedding show dubbed 'Best of the West' by Martha Stewart Weddings. Launched in LA in 2010, expanded to San Francisco in 2011 and Orange County in 2013.
Products and services
- Corporate Events and Retreats
Companies that use plan A events
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
plan A events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
plan A events partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
plan A events competitors and assessment
Company assessmentDirect peers
- Lisa Vorce Events: LA-based luxury event planner serving celebrity and high-net-worth clientele across weddings and private events. Comparable in geography, scale, and celebrity/private event focus.
- Marcy Blum Associates: Boutique event planner specializing in celebrity weddings and high-end private events with a national reputation. Comparable in boutique scale and luxury private-event specialization.
- David Tutera: Celebrity event planner with a national brand in luxury weddings and private celebrations. Comparable in celebrity-involved, design-forward event positioning.
- Rafanelli Events: Full-service event management firm producing corporate, nonprofit, and private events for high-profile clients. Comparable in mixed corporate/private event portfolio and high-stakes execution profile.
- Colin Cowie Lifestyle: Luxury event design and planning firm known for high-end private and celebrity events. Directly comparable to plan A's premium event positioning; notably, plan A team member Beth Norber previously worked at Colin Cowie Lifestyle.
- Todd Events: Beverly Hills-based luxury event design and production firm serving high-end private and celebrity clients. Comparable in location, boutique scale, and premium private-event specialization.
- Mindy Weiss Party Consultants: Beverly Hills-based boutique planner specializing in celebrity weddings and high-end private events. Highly comparable to plan A in scale, geography, and luxury-event positioning, including celebrity involvement.
- Preston Bailey Designs: High-end event design and production studio focused on luxury weddings, celebrity events, and corporate galas. Comparable in design-led, premium-tier positioning and celebrity-driven clientele.
Broad incumbents
- MKG: Creative experiential agency producing brand experiences, corporate events, and conferences for major global brands. Comparable in serving enterprise experiential clients but with broader portfolio and larger team than plan A.
- George P. Johnson Experience Marketing: Large global experience marketing agency producing corporate events, conferences, and experiential programs worldwide. Comparable in corporate conference capability but operates at materially larger scale; plan A's Beth Norber is a former GPJ team member.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
plan A events social profiles
Digital presenceplan A events financial estimates
Financial estimateRevenue estimate
Valuation estimate
plan A events leadership team
Management profileNumber of profiles
Profiles3 records
plan A events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
plan A events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about plan A events
What does plan A events do?
plan A is a boutique event management company that plans and produces corporate events, meetings and conferences, fundraisers, trade shows, awards shows, consumer events, and private curated group trips. Services span end-to-end event production including concept, logistics, sourcing, program components, fundraising and sponsorship, budget management, personnel, and contract negotiation. The company leverages a vetted network of suppliers (designers, caterers, venues, lighting and sound, specialty entertainment) to deliver events ranging from intimate 25-guest dinners to 25,000-attendee multi-city conferences.
Is plan A events a public or private company?
plan A events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was plan A events founded?
plan A events was founded in 2000. It employs 1 to 10 people.
Where is plan A events based?
plan A events is headquartered in Beverly Hills, United States, in the North America region.
How does plan A events make money?
One revenue line is on record: event Planning and Management Services.
Who are plan A events's main competitors?
Direct peers on record are Lisa Vorce Events, Marcy Blum Associates, David Tutera, Rafanelli Events, Colin Cowie Lifestyle, Todd Events, Mindy Weiss Party Consultants and Preston Bailey Designs. Broad incumbents are MKG and George P. Johnson Experience Marketing.
Does plan A events have an API?
No public API is recorded for plan A events.
What industry is plan A events in?
plan A events's product category is Event Management Services. Its primary akta.pro industry code is HSACAAAA, Full-Service Event Planning & Production, with a secondary code of THAHACAB, Corporate Meeting & Conference Planning (Internal/External). Its NAICS code is 56192 and its SIC code is 7900.