Wild Marsh Sporting Clays Inc

What Wild Marsh Sporting Clays Inc does

Wild Marsh Sporting Clays Inc is a family-owned outdoor shooting sports facility located on 110 acres in Clear Lake, Minnesota, founded in 1989 by Chris and Debbie Mortensen with co-founder Dennis "Zeke" Steininger. The company operates four 50-target walk-through sporting clay courses (32 stations total, each with 2–3 automated trap presentations), a multi-distance rifle/pistol range (12, 25–40, 50, and 100 yards), a 5-Stand layout, and a trap/FITASC field, complemented by a rustic clubhouse, an indoor classroom seating 30, and a 24x90 screened picnic shelter seating approximately 200.

The business generates revenue from a mix of usage-based target shooting fees (e.g., $28 per 50 targets public, $22 member rate), annual individual and couple gun memberships ($85–$155), league and tournament entry fees (500 Target League, NSCA-sanctioned shoots), corporate/fundraiser event rentals, an on-site proshop, punchcard bundles, and concealed carry training delivered via third-party partners (Beniah Training, Mountain Lake Firearms Academy). Customer segments include families and recreational shooters, competitive NSCA participants, a youth program (Kids & Clays, grades 5–12, capped at 24), corporate and group event hosts, and firearms training seekers.

The go-to-market is event-driven and community-led: a public website and active Facebook presence drive top-of-funnel awareness, while recurring tournaments, league play, youth programs, and word-of-mouth referrals sustain repeat visitation. With 1–10 employees (predominantly family members), the operation runs at lifestyle-scale, reinvesting modestly in facility upgrades — most recently the 2025 Mini East beginner course, 2025 FITASC offering, and a new clubhouse planned for late 2026/early 2027.

Name

Wild Marsh Sporting Clays Inc

Legal name

Wild Marsh Sporting Clays

Website

https://wildmarshsportingclays.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Wild Marsh Sporting Clays is a family-owned, single-site shooting sports facility in Clear Lake, Minnesota, operating sporting clays courses, rifle/pistol ranges, leagues, tournaments, youth programs, and concealed carry training for recreational and competitive shooters.

Ownership category

akta.pro rank

Product category

Shooting Sports Facility

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)

Keywords

• Sporting clays
• Clay target shooting
• Shooting sports facility
• Shotgun shooting range
• Firearms training

Headquarters

HQ city

Clear Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Target Shooting Fees: Revenue from per-target and per-session fees for sporting clay shooting, trap, FITASC, and 5-stand activities. Members receive discounted rates.
2. Membership Dues: Annual membership fees providing access to discounted target rates and rifle/pistol range privileges. Individual and couple gun memberships available.
3. League and Event Fees: 500 Target League participation fees, tournament entry fees, and special event registrations.
4. Facility Rental: Corporate events, fundraisers, group shoots, and private event bookings at the rustic clubhouse and picnic facilities.
5. Punchcard Sales: 10-round punchcard bundles sold to members at discounted rates for recurring visits.
6. Retail - Proshop: Merchandise sales including Wild Marsh branded apparel and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Wild Marsh Sporting Clays operates a destination outdoor shooting sports facility on 110 acres in Clear Lake, Minnesota, featuring four 50-target walk-through sporting clay courses with automated traps, a multi-distance pistol/rifle range, a 5-stand layout, and a trap/FITASC field. The business sells per-target shooting fees, annual memberships, league and tournament entry, youth program participation, corporate and fundraiser event hosting, and proshop merchandise. Founded in 1989 and family-owned, the facility serves recreational shooters, competitive league participants, youth, and group event clients.

Product overview

Wild Marsh Sporting Clays is a family-owned shooting sports facility established in 1989 in Clear Lake, Minnesota, operating as a single-site recreational shooting club. The core offering consists of four 50-target walk-through sporting clay courses (totaling 200 targets across 32 stations), complemented by a pistol/rifle range, 5-Stand, and trap/FITASC field. Additional revenue streams include a 500 Target Sporting Clay League, a Kids & Clays youth program, tournament events (Wild Rice Tournament, Wild Marsh Cup, MN State Championship, Oktoberfest), fundraisers and corporate/group event hosting, a proshop, and concealed carry training classes via third-party partners. The portfolio is unified under one brand and location, with the sporting clay courses serving as the primary attraction and all other services functioning as complementary add-ons or seasonal programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Sporting Clays Courses Four walk-through 50-target sporting clay courses with 8 stations each, featuring 2-3 automated trap presentations per station, set on 110 acres of Norway pine and oak forest in Clear Lake, Minnesota. Open to public and member shooters for per-target fees.
• Mini East (White) Course A beginner-friendly 7-station, 50-target course designed as a warmup or introduction for new shooters to sporting clays.
• Pistol/Rifle Range Multi-distance covered range facilities including a 12-yard pistol range, 25-40 yard bore site rifle/handgun range, 50-yard .22 rifle range, and 100-yard high-powered rifle range. Open to members and the public for per-session fees.
• 5-Stand Five-station shooting layout offering distinct target presentations including singles, report pairs, and true pairs, shot from a single position with a menu card detailing the order and combination of targets.
• Trap/FITASC Field Trap field with a 25-target round layout introduced in 2009, plus FITASC (25 targets) added in 2025 as an advanced shooting challenge.
• 500 Target Sporting Clay League

Quantifiable outcome

• 4 walking courses with 8 stations each offering 2-3 trap presentations
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves11 records

Expansion highlights3 records

Broad incumbents

• Bass Pro Shops / Cabela's: National outdoor recreation retail and hospitality giant that operates Big Cedar Lodge and destination shooting experiences. While Wild Marsh is not retail-led, Bass Pro represents the broader sporting/outdoor industry incumbent whose customer base substantially overlaps with sporting clays shooters.

Direct peers

• Caribou Gun Club: Minnesota-based shooting sports club offering trap, skeet, sporting clays, and rifle/pistol facilities with league and tournament programming. Comparable membership-and-fee structure serving the same regional recreational and competitive shooter base.
• Crooked Creek Sporting Clays: Sporting clays destination course in Wisconsin offering multi-course layouts with automated traps, league programs, and tournament hosting. Comparable Midwest destination sporting clays operator with similar customer profile of families, competitive shooters, and corporate groups.
• Powder Creek Shooting Park: Family-owned multi-discipline shooting facility in Lenexa, Kansas with sporting clays courses, 5-stand, trap, rifle/pistol ranges, and event hosting. Operates a comparable destination-club model with leagues, tournaments, and corporate outings at similar scale.
• Northbrook Sports Club: Multi-discipline family-owned shooting facility in Illinois with sporting clays, trap, skeet, rifle/pistol ranges, leagues, and event hosting. Comparable size, family-operating model, and breadth of disciplines with similar group/corporate event focus.
• Minnesota Horse and Hunt Club: Multi-discipline outdoor recreation club in Minnesota offering sporting clays, rifle/pistol ranges, hunting preserve, and event hosting on a rural property. Closest functional analog to Wild Marsh's combination of clay courses, ranges, and corporate/fundraiser event hosting within the same regional market.
• Game Unlimited: Multi-discipline shooting facility in southern Minnesota offering sporting clays, trap, 5-stand, pistol and rifle ranges, and an on-site proshop. Direct regional competitor with overlapping customer segments, league programming, and corporate event offerings.

Others

• National Sporting Clays Association (NSCA): Governing body for registered sporting clays competition in North America. Wild Marsh runs NSCA-registered target shoots and is deeply embedded in this ecosystem; NSCA membership growth directly drives tournament participation at clubs like Wild Marsh.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/115384495147486
• LinkedInlinkedin.com/company/wild-marsh-sporting-clays-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Marsh Sporting Clays Inc