Utror
- Company typePrivate
- Founded2021
- HeadquartersLovund, Norway
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Utror firmographics
Firmographics- Name
- Utror
- Legal name
- Utror AS
- Website
- https://utror.no
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Utror industry classification
Industry- Product category
- Offshore Salmon Aquaculture
- NAICS
- Aquaculture (1125)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Aquaculture & Fish-Farm Service Vessels (Feed, Wellboats, Harvest Support) (IMAJADAF)
Keywords
Where Utror is headquartered
LocationHeadquarters
- HQ city
- Lovund
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Utror business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Offshore Salmon Production: Pre-revenue company developing offshore salmon aquaculture operations. Revenue will be generated from salmon production and sales once operational permits are secured and facilities are constructed.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Utror product offering
Product offeringCore offering
Utror develops offshore salmon farming operations based on submerged net pen infrastructure placed 20-60 meters below the sea surface. The planned facility measures 300 meters long by 55 meters wide and is designed to hold up to 2.4 million salmon with annual production capacity of up to 12,000 tonnes, intended for sale through Norwegian seafood export channels to global markets.
Product overview
Utror operates as a single unified offshore salmon farming enterprise, not a modular platform. The company provides end-to-end offshore aquaculture operations including submerged cage systems, fish welfare management, and year-round production. Key operational parameters include 20-60 meter submersion depth, 300m × 55m facility dimensions, up to 2.4 million salmon capacity, and 12,000 tons annual production target.
Differentiator
Problem solved
Functional benefit
Products and services
- Offshore Salmon Farming Operations
Companies that use Utror
Customer profileSegments1 record
Ideal customer profiles2 records
Utror technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Utror partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- AibelcoreAibel and Utror have entered into a framework agreement for the development and realization of offshore aquaculture. The companies see great potential in leveraging each other's expertise to establish offshore salmon farming operations. Aibel brings extensive experience from offshore oil and gas operations.
- Sintef OceansupportingCollaboration on modeling of various aspects including current, temperature, wind and wave conditions, as well as modeling of sea lice and virus infection spread.
- Akvaplan-nivasupportingEnvironmental risk analyses for offshore aquaculture operations.
- Aqua KompetansesupportingAdvisory and analysis related to operational and biological challenges in aquaculture.
- AqknowledgesupportingAdvisory services regarding regulatory framework for offshore aquaculture.
- LovundlakscoreParent company and founding stakeholder of Utror. Lovundlaks is the pioneer salmon farming company established in 1972 that initiated the offshore aquaculture development through Utror.
- FHF (Fisheries and Seafood Research)supportingR&D project collaboration on fish behavior, biology and welfare in exposed offshore environments (PROHAV project) and documentation of welfare and quality effects during crowding, loading and transport from depth (Bottom-Up project).
- Research Council of Norway (NFR)supportingResearch project partnership on regulatory framework conditions and sustainable business models for offshore aquaculture industry.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Utror competitors and assessment
Company assessmentOthers
- Benchmark Holdings: Aquaculture genetics, health, and nutrition company. Trond Williksen, CEO of Benchmark Holdings, sits on Utror's board, providing direct visibility into the company's strategy. Relevant adjacent peer providing technology inputs to the salmon farming value chain rather than competing directly.
- AKVA Group: Leading supplier of aquaculture technology and infrastructure, including sea-based salmon farming equipment. Relevant as an enabler/equipment supplier to the offshore aquaculture category; not a direct competitor to Utror but a potential vendor or partner for cage, feeding, and monitoring systems.
Direct peers
- SalMar Aker Ocean: Joint venture between SalMar and Aker that operates Ocean Farm 1, the world's first offshore salmon farm, and is developing Ocean Farm 2 and Smart Fish Farm. The most direct peer: Utror's CEO and several team members (Hammernes brothers, Foseide) were previously at SalMar Aker Ocean, and both companies compete for Norwegian offshore salmon farming licenses.
- Nordlaks: Norwegian family-owned salmon farmer developing the Havfarm/Havfarm 2 concept, large semi-submersible offshore salmon farming installations. Comparable to Utror as a directly competing offshore salmon farming developer targeting exposed Norwegian waters, though with a different design architecture (catamaran-style vessels versus Utror's submerged net pens).
Broad incumbents
- SalMar: One of the world's largest salmon farming companies and parent of SalMar Aker Ocean. Operates conventional coastal Norwegian salmon farms at scale and has been the early offshore aquaculture pioneer through its SalMar Aker Ocean JV. Provides benchmark for incumbent production scale that Utror would need to challenge over the long term.
- Mowi: World's largest Atlantic salmon farmer, with operations across Norway, Scotland, Ireland, Chile, and Canada. Mowi is exploring offshore and closed-containment salmon farming and could plausibly bid for Norwegian offshore licenses, making it a potential direct competitor to Utror at the license stage.
- Lerøy Seafood: Major Norwegian-originated salmon farmer with global distribution. Lerøy has invested in offshore-related initiatives (Lerøy Hydrotech was a prior employer of Utror's CEO) and is a credible competing bidder for Norwegian offshore aquaculture permits.
- Cermaq: Global salmon farming company owned by Mitsubishi, operating in Norway, Chile, and Canada. Active in coastal salmon farming and a potential bidder in future offshore license rounds given its balance sheet and international exposure to offshore aquaculture techniques.
Market position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Utror social profiles
Digital presenceUtror compliance and trust
Trust signalCompliance1 record
Utror financial estimates
Financial estimateRevenue estimate
Valuation estimate
Utror leadership team
Management profileNumber of profiles
Profiles16 records
Utror funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Utror M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Utror
What does Utror do?
Utror develops offshore salmon farming operations based on submerged net pen infrastructure placed 20-60 meters below the sea surface. The planned facility measures 300 meters long by 55 meters wide and is designed to hold up to 2.4 million salmon with annual production capacity of up to 12,000 tonnes, intended for sale through Norwegian seafood export channels to global markets.
Is Utror a public or private company?
Utror is a private company. It is classified as family owned and is currently operating.
When was Utror founded?
Utror was founded in 2021. It employs 1 to 10 people.
Where is Utror based?
Utror is headquartered in Lovund, Norway, in the Europe region.
How does Utror make money?
One revenue line is on record: offshore Salmon Production.
Who are Utror's main competitors?
Others on record are Benchmark Holdings and AKVA Group. Direct peers are SalMar Aker Ocean and Nordlaks. Broad incumbents are SalMar, Mowi, Lerøy Seafood and Cermaq.
Does Utror have an API?
No public API is recorded for Utror.
What industry is Utror in?
Utror's product category is Offshore Salmon Aquaculture. Its primary akta.pro industry code is IMAJADAF, Aquaculture & Fish-Farm Service Vessels (Feed, Wellboats, Harvest Support). Its NAICS code is 1125 and its SIC code is 3730.