Učitelská platforma
Učitelská platforma is a Czech non-profit association founded in 2017 that serves teachers across all school levels with professional development, advocacy, and a 48,000+ member Facebook community, funded by membership fees, paid events, and foundation grants.
- Company typePrivate
- Founded2017
- HeadquartersPrague, Czechia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Učitelská platforma does
Učitelská platforma, z. s. is a Czech non-profit association (zapsaný spolek) founded in 2017 by and for teachers across MŠ, ZŠ, SŠ, ZUŠ, and VOŠ educational levels. Its mission is to advocate for teachers' professional interests, improve teaching conditions, and contribute to systemic education reform in the Czech Republic. The organization operates a formal membership base of approximately 300+ paying members and stewards the Učitelé+ Facebook community, which exceeds 48,000 educators and is the largest Czech professional educator group on Facebook. The association is governed by a general assembly and an executive committee (currently chaired by Petra Mazancová), with commissions for audit and ethics.
The portfolio spans professional development programs, advocacy, and community services. Flagship paid products include Letní škola UP (an annual multi-day summer school), Didaktický inkubátor (a two-day intensive workshop for school teams), Den mediálního vzdělávání (a media-literacy day series across Czech cities), and a newly launched leadership-consulting program for experienced school directors. Free or member-included offerings include the Učitelská poradna advisory service, working groups (thematic and regional), a New Teacher Manual, podcasts, and member-curated WhatsApp regional groups. Technology is intentionally lightweight: WordPress websites, Google Forms for registration, the Facebook group for community, and email newsletters for distribution. Commercial advertising in the Učitelé+ group is sold at 3,000 Kč/week.
Revenue is generated through three streams: recurring membership fees (1,200 Kč/year per member), event fees (8,000-20,000 Kč per participant or team depending on program), and commercial advertising on the Učitelé+ Facebook channel. The organization also receives financial support from Czech foundations including RSJ Foundation, Blíž k sobě, and Nadace ČSOB. Distribution is direct-to-member with no resellers; go-to-market is community-led, relying on word-of-mouth, the Facebook group, events, and the regional coordinator network. Strategic partnerships anchor program delivery with Technical University of Liberec (TUL), Masaryk University's Faculty of Education (PedF MUNI), the Faculty of Arts at UHK, and UJEP, while the organization participates in national education policy forums including SKAV and Národní konvent o vzdělávání.
Učitelská platforma firmographics
Firmographics- Name
- Učitelská platforma
- Legal name
- Učitelská platforma, z. s.
- Website
- https://ucitelskaplatforma.cz
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Učitelská platforma is a Czech non-profit association founded in 2017 that serves teachers across all school levels with professional development, advocacy, and a 48,000+ member Facebook community, funded by membership fees, paid events, and foundation grants.
- Ownership category
- akta.pro rank
Učitelská platforma industry classification
Industry- Product category
- Teacher Professional Development & Education Advocacy
- NAICS
- Educational Services (611), Educational Support Services (611710), Professional Organizations (81392)
- SIC
- Services-Educational Services (8200), Services-Membership Organizations (8600)
- akta.pro primary industry
- Professional Development for Inclusive Practices (General Education Staff) (EDAKABAL)
Keywords
Where Učitelská platforma is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Učitelská platforma business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership fees: Annual membership fees of 1,200 Kč per member (100 Kč/month) provide recurring revenue from the association's core constituency.
- Commercial advertising in Učitelé+ group: Paid advertising services offered to companies wanting to reach the 48,000+ educator community on Facebook. Pricing from 3,000 Kč/week for Facebook and Instagram advertising, with commercial messages reviewed and approved by the executive committee.
- Event fees: Revenue from organizing paid events including Summer School (8,000-9,500 Kč), Didaktický inkubátor (18,000-20,000 Kč per team), and Den mediálního vzdělávání (990-2,200 Kč per participant).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual membership subscription |
| Unit Pricing | Multi-year contract | Summer School 2026 - full program |
| Unit Pricing | Multi-year contract | Consultation hours for school leadership |
| Unit Pricing | Multi-year contract | Didaktický inkubátor |
| Unit Pricing | Pay-as-you-go | Den mediálního vzdělávání 2026 |
| Other | Pay-as-you-go | Commercial advertising |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Učitelská platforma product offering
Product offeringCore offering
Učitelská platforma is a Czech non-profit civic association (z. s.) that represents teachers across kindergartens, primary, secondary, basic art, and higher professional schools. It sells individual teacher memberships (1,200 Kč per year) and convenes a large free teacher community on Facebook (the "Učitelé+" group with 48,000+ participants), while offering professional development events and advocacy on education policy issues.
Product overview
Učitelská platforma is a non-profit association of Czech teachers (MŠ, ZŠ, SŠ, ZUŠ, VOŠ) offering professional development, advocacy, and community services. The portfolio includes: the Učitelé+ Facebook community (48,000+ members), the Učitelská poradna advisory service, in-person and online professional development courses (Manuál pro začínající učitele, členské kurzy), and signature events (Letní škola UP, Den mediálního vzdělávání, Didaktický inkubátor). Regional and thematic working groups provide peer support across the country. The organization also offers commercial advertising opportunities in the Učitelé+ group.
Differentiator
Problem solved
Functional benefit
Brands
- Učitelé+: Facebook professional group managed by Učitelská platforma with over 48,000 teacher members, used for paid advertising cooperation and professional networking.
Products and services
- Individual Teacher Membership (annual) Annual individual membership in the Učitelská platforma civic association for teachers, priced at 1,200 CZK per year (equivalent to 100 CZK per month). Provides formal affiliation with the Czech teachers' association, access to professional development and networking activities, and the right to participate in the association's governance.
- Učitelé+ Facebook community group Free, open Facebook community ("Učitelé+") for Czech teachers that serves as the association's largest networking and discussion space, with 48,000+ participants. Functions as a free community tier alongside paid membership and supports advertising-based revenue for the association.
- Professional development and networking events Events for members and the wider teacher community, including professional development sessions and networking opportunities organized by Učitelská platforma for teachers across MŠ, ZŠ, SŠ, ZUŠ, and VOŠ. Event-related income (fees/sponsorships) is a revenue stream for the association.
- Teacher advocacy and policy representation Advocacy service through which Učitelská platforma represents its members' interests in Czech public discussions on education policy, teacher pay, and working conditions. Provided to all members of the association as part of its civic-association mandate.
Companies that use Učitelská platforma
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles1 record
Učitelská platforma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Učitelská platforma partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Národní konvent o vzdělávánícoreUP is a member of the National Education Convention, participating in national education policy dialogue and reform initiatives.
- SKAV (Stálá konference asociací ve vzdělávání)coreUP is represented in SKAV, the Standing Conference of Education Associations, which coordinates among education stakeholders.
- OtevřenocorePartner organization working on education reform and openness in Czech education system.
- Česká středoškolská unie (ČSU)coreSecondary School Union - partner organization for secondary education advocacy and reform.
- Učitel naživominorPartner organization supporting teacher professional development and live teaching practice.
- Začni učit!minorPartner initiative encouraging people to start teaching careers.
- Řízení ŠkolyminorPartner publication/resource for school management and leadership.
- NPI ČR (Národní pedagogický institut)coreKey partner for media education days, providing resources and support for teacher professional development programs.
- Technická univerzita v Liberci (TUL)corePartnership with Faculty of Education for Didaktická dílna and Didaktický inkubátor programs.
- Pedagogická fakulta MU Brno (PedF MUNI)corePartnership for Den mediálního vzdělávání in Brno, providing venue and academic support.
- Filozofická fakulta UHKcorePartnership for Den mediálního vzdělávání in Hradec Králové.
- Pedagogická fakulta UJEP (UJEP)corePartnership for Den mediálního vzdělávání in Ústí nad Labem.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Učitelská platforma competitors and assessment
Company assessmentDirect peers
- Učitel naživo: Czech non-profit focused on teacher professional development and live teaching practice. Listed as a UP partner, it operates in the same Czech teacher PD niche and serves overlapping educator segments with complementary programs.
- Česká středoškolská unie (ČSU): Czech Secondary School Union — a partner of UP representing secondary education stakeholders. Comparable as a membership-based education advocacy organization serving Czech teachers and schools with policy and reform focus.
Broad incumbents
- National Education Association (NEA): Largest US professional association and labor union for educators. Comparable as a membership-driven educator organisation providing PD, advocacy, and community services — a scaled-up analogue of UP's model.
- Stálá konference asociací ve vzdělávání (SKAV): Standing Conference of Education Associations in the Czech Republic, coordinating among multiple education stakeholder organisations. UP is a member; SKAV functions as the broader umbrella forum for education associations, making it a natural peer at the ecosystem-coordination layer.
- ETUCE / CSEE: European Trade Union Committee for Education, the European region of Education International. Comparable as an educator federation coordinating teacher associations across multiple countries; relevant regional peer for UP's advocacy positioning within the EU.
- Národní pedagogický institut (NPI ČR): Czech state institute for teacher professional development and curriculum support. UP partners with NPI on media education days; as the dominant state-backed PD provider, NPI is the closest incumbent peer in teacher professional development.
- Education International: Global federation of teacher unions and education professionals. Comparable as a membership-based educator advocacy organisation; UP operates at national scale but engages in similar policy representation and PD advocacy.
- American Federation of Teachers (AFT): US teacher union and professional association offering PD, advocacy, and member services. Comparable to UP as a teacher membership organization combining professional development with policy advocacy at national scale.
Emerging players
- Začni učit!: Czech initiative encouraging people to enter the teaching profession and supporting new teachers. Listed as a UP partner; comparable as a Czech teacher-pipeline and educator-support organization with overlapping audience.
- Otevřeno: Czech civic initiative focused on education reform and openness in the Czech education system. UP lists it as a partner; both engage in policy advocacy and educator mobilisation, making it a thematic peer in education reform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Učitelská platforma social profiles
Digital presenceUčitelská platforma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Učitelská platforma leadership team
Management profileNumber of profiles
Profiles2 records
Učitelská platforma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Učitelská platforma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Učitelská platforma
What does Učitelská platforma do?
Učitelská platforma is a Czech non-profit civic association (z. s.) that represents teachers across kindergartens, primary, secondary, basic art, and higher professional schools. It sells individual teacher memberships (1,200 Kč per year) and convenes a large free teacher community on Facebook (the "Učitelé+" group with 48,000+ participants), while offering professional development events and advocacy on education policy issues.
Is Učitelská platforma a public or private company?
Učitelská platforma is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Učitelská platforma founded?
Učitelská platforma was founded in 2017. It employs 1 to 10 people.
Where is Učitelská platforma based?
Učitelská platforma is headquartered in Prague, Czechia, in the Europe region.
How does Učitelská platforma make money?
Three revenue lines are on record. Membership fees are the primary driver. The others are commercial advertising in Učitelé+ group and event fees.
Who are Učitelská platforma's main competitors?
Direct peers on record are Učitel naživo and Česká středoškolská unie (ČSU). Broad incumbents are National Education Association (NEA), Stálá konference asociací ve vzdělávání (SKAV), ETUCE / CSEE, Národní pedagogický institut (NPI ČR), Education International and American Federation of Teachers (AFT). Emerging players are Začni učit! and Otevřeno.
Does Učitelská platforma have an API?
No public API is recorded for Učitelská platforma.
What industry is Učitelská platforma in?
Učitelská platforma's product category is Teacher Professional Development & Education Advocacy. Its primary akta.pro industry code is EDAKABAL, Professional Development for Inclusive Practices (General Education Staff). Its NAICS code is 611 and its SIC code is 8200.