Alpine Equipment Funding
Alpine Equipment Funding is a family-owned direct lender that provides equipment financing and dollar-purchase option leases to small and medium plumbing and service & repair businesses across the United States and U.S. Territories, with 20+ years of operating history.
- Company typePrivate
- Founded1998
- HeadquartersNewport Beach, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Alpine Equipment Funding does
Alpine Equipment Funding is a family-owned and operated direct lender specializing in equipment financing and dollar-purchase option leases for the plumbing and service & repair industry. Incorporated in 1996 and operating under a California Finance Lender license (#6037147) since 1999, the company finances new and used equipment including sewer and drain repair equipment, camera systems, hydro jetters, trenchless technology, vehicles, and pump trucks for small and medium plumbing businesses nationwide and in U.S. Territories. The company is headquartered in Newport Beach, California, and operates with a 1-10 employee team, positioning itself as a niche, relationship-driven alternative to traditional bank lending for plumbing contractors.
The company's core product is a single unified equipment financing platform using dollar-purchase option leases, where the customer owns the equipment at the end of the term. Loan terms range up to 48 months for standard equipment (sewer cameras, used vehicles) and up to 72 months for specialized equipment (hydro jetters, trenchless equipment, new vehicles). Pricing is quote-based and varies by credit profile, with disclosed fees including a $95 documentation fee and a $100 early payoff processing fee subject to a 6-month minimum retention requirement. The company generates revenue through interest spreads, documentation fees, and early payoff fees, and retains servicing throughout the contract life.
Alpine Equipment Funding distributes through a phone-based inside sales motion (1-800-640-8660), an online application portal via Formsite, and DocuSign for document execution. It has built an ecosystem of equipment vendor partnerships with major plumbing suppliers including US Jetting, TRIC Tools, Ferguson, Perma-Liner, Ridgid, and Spartan Tool. The company is bootstrapped with no institutional investment, serves a 65% repeat customer base, and reports over 20 years of operating history. Marketing channels are limited to a website, Facebook, Instagram, and customer testimonials, with no paid acquisition or enterprise sales motion apparent.
Alpine Equipment Funding firmographics
Firmographics- Name
- Alpine Equipment Funding
- Legal name
- Alpine Equipment Funding
- Website
- https://alpineequipmentfunding.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Alpine Equipment Funding is a family-owned direct lender that provides equipment financing and dollar-purchase option leases to small and medium plumbing and service & repair businesses across the United States and U.S. Territories, with 20+ years of operating history.
- Ownership category
- akta.pro rank
Alpine Equipment Funding industry classification
Industry- Product category
- Equipment Financing & Leasing
- NAICS
- Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Equipment Financing / Leasing (Venture-backed) (FSANAIAE)
Keywords
Where Alpine Equipment Funding is headquartered
LocationHeadquarters
- HQ city
- Newport Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Alpine Equipment Funding business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Equipment Financing/Leasing: Alpine Equipment Funding generates revenue through interest and fees on equipment loans and leases. They offer dollar purchase option leases where customers own the equipment at the end of the lease term. Revenue comes from loan origination fees ($95 documentation fee), interest payments, and early payoff processing fees ($100). They retain servicing throughout the contract life.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Standard Equipment Financing (up to 48 months) |
| Transaction based/ take rate | Monthly | Specialized Equipment Financing (up to 72 months) |
| Transaction based/ take rate | Monthly | Startup/Low Documentation Funding |
| Transaction based/ take rate | Monthly | Established Business Funding |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Alpine Equipment Funding product offering
Product offeringCore offering
Alpine Equipment Funding is a family-owned direct lender that provides equipment financing and dollar-purchase option leases primarily to plumbing and service/repair contractors. They finance both new and used equipment — including sewer/drain repair equipment, camera systems, lining equipment, hydro jetters, trenchless technology, pipe bursting equipment, and vehicles — with terms up to 48 or 72 months and same-day approval. Customers own the equipment outright upon completion of payments.
Product overview
Alpine Equipment Funding offers a unified equipment financing platform centered on dollar-purchase option leases for the plumbing and service & repair industry. Their core offering is equipment leasing that results in full equipment ownership upon final payment. The portfolio includes specialized sewer and drain repair equipment financing (camera systems, lining equipment, hydro jetters, trenchless technology, pipe bursting equipment), vehicle financing, and programs tailored to both startup and established businesses. All loans feature transparent terms, same-day approval options, and flexible 48-72 month repayment periods.
Differentiator
Problem solved
Functional benefit
Products and services
- Equipment Financing and Leasing
- Sewer and Drain Repair Equipment Financing
- Vehicle Financing
- Startup Business Financing
- Established Business Financing
Quantifiable outcome
- 65% of customers return for repeat business
- +2 more outcomes
Companies that use Alpine Equipment Funding
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Alpine Equipment Funding technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alpine Equipment Funding partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor.
- US JettingminorEquipment vendor partner. US Jetting manufactures hydro jetting equipment. Alpine Equipment Funding provides financing options for customers purchasing US Jetting products.
- TRIC ToolsminorEquipment vendor partner. TRIC Tools manufactures trenchless pipe rehabilitation equipment. Alpine provides financing for TRIC Tools products.
- FergusonminorEquipment vendor partner. Ferguson is a major plumbing supplies distributor. Alpine provides financing options for Ferguson products.
- Perma-LinerminorEquipment vendor partner. Perma-Liner manufactures pipe lining equipment for trenchless rehabilitation. Alpine provides financing for Perma-Liner products.
- Pipe Lining SupplyminorEquipment vendor partner. Pipe Lining Supply provides supplies for pipe lining operations. Alpine provides financing for these products.
- JM McKinneyminorEquipment vendor partner. JM McKinney provides equipment for plumbing operations. Alpine provides financing for JM McKinney products.
- Ridgid ToolsminorEquipment vendor partner. RIDGID manufactures professional-grade tools for plumbing and industrial use. Alpine provides financing for RIDGID equipment.
- Spartan ToolminorEquipment vendor partner. Spartan Tool manufactures equipment for the plumbing and drain cleaning industry. Alpine provides financing for Spartan Tool products.
- DancutterminorEquipment vendor partner. Dancutter USA provides pipe cutting and renovation equipment. Alpine provides financing for Dancutter products.
- Jetter DepotminorEquipment vendor partner. Jetter Depot provides sewer jetters and jetting equipment. Alpine provides financing for Jetter Depot products.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Alpine Equipment Funding competitors and assessment
Company assessmentDirect peers
- Balboa Capital: Balboa Capital is a direct equipment financing and leasing company serving small and mid-sized businesses across multiple industries with similar dollar-purchase lease structures and SMB-focused underwriting — directly comparable in product offering, customer profile, and business model to Alpine Equipment Funding.
- Direct Capital: Direct Capital provides equipment financing and leasing solutions to SMBs with a similar inside-sales, phone-driven model. Comparable to Alpine in target customer (small businesses acquiring productive equipment), lease structure, and nationwide service reach.
- Marlin Capital Solutions: Marlin Capital Solutions is an equipment financing provider specializing in small-ticket to mid-ticket equipment leasing for SMBs. Directly comparable to Alpine in business model (direct lender, equipment leases/loans), customer profile (smaller businesses), and product structure.
- Commercial Credit Group: Commercial Credit Group finances heavy equipment for construction, transportation, and commercial contractors. Closely comparable to Alpine in customer vertical (contractor/SMB equipment acquisition) and equipment type (specialized productive assets), though typically at larger average ticket sizes.
- TimePayment: TimePayment is an equipment leasing company serving small and mid-sized businesses with similar flexible lease structures. Directly comparable to Alpine in target market (SMBs acquiring equipment), lease term flexibility, and direct-lender business model.
- National Funding: National Funding provides equipment financing and working capital solutions to small businesses nationwide. Comparable to Alpine in serving SMB customers with equipment financing products and operating with similar inside-sales and online-application channels.
- BlueVine: BlueVine is a digital SMB lender offering working capital and term loans to small businesses. Comparable to Alpine in serving SMB financing needs, though differentiated by online-first model versus Alpine's relationship-driven approach. Represents a competitive threat from technology-enabled SMB lenders.
Broad incumbents
- CIT (First Citizens Bank Equipment Finance): CIT's Equipment Finance division (now part of First Citizens Bank) is a major institutional equipment financier serving middle-market and SMB customers across many verticals. Comparable to Alpine in core activity (equipment financing/leasing) but operates at vastly larger scale with broader market reach and balance-sheet resources.
- Wells Fargo Equipment Finance: Wells Fargo Equipment Finance is a large bank equipment financing division serving businesses nationwide. Operates in the same equipment financing space as Alpine but with vastly greater scale, balance-sheet capacity, and ability to serve larger ticket sizes and broader customer segments.
- Caterpillar Financial Services: Caterpillar Financial Services is the captive financing arm for Caterpillar heavy equipment. Operates in equipment financing for contractors and construction — overlapping Alpine's customer base (plumbing and service contractors using earthmoving/excavation equipment) — but focused exclusively on Caterpillar-branded assets at institutional scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Alpine Equipment Funding social profiles
Digital presenceAlpine Equipment Funding financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alpine Equipment Funding leadership team
Management profileNumber of profiles
Profiles2 records
Alpine Equipment Funding funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alpine Equipment Funding M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alpine Equipment Funding
What does Alpine Equipment Funding do?
Alpine Equipment Funding is a family-owned direct lender that provides equipment financing and dollar-purchase option leases primarily to plumbing and service/repair contractors. They finance both new and used equipment — including sewer/drain repair equipment, camera systems, lining equipment, hydro jetters, trenchless technology, pipe bursting equipment, and vehicles — with terms up to 48 or 72 months and same-day approval. Customers own the equipment outright upon completion of payments.
Is Alpine Equipment Funding a public or private company?
Alpine Equipment Funding is a private company. It is classified as family owned and is currently operating.
When was Alpine Equipment Funding founded?
Alpine Equipment Funding was founded in 1998. It employs 1 to 10 people.
Where is Alpine Equipment Funding based?
Alpine Equipment Funding is headquartered in Newport Beach, United States, in the North America region.
How does Alpine Equipment Funding make money?
One revenue line is on record: equipment Financing/Leasing.
Who are Alpine Equipment Funding's main competitors?
Direct peers on record are Balboa Capital, Direct Capital, Marlin Capital Solutions, Commercial Credit Group, TimePayment, National Funding and BlueVine. Broad incumbents are CIT (First Citizens Bank Equipment Finance), Wells Fargo Equipment Finance and Caterpillar Financial Services.
Does Alpine Equipment Funding have an API?
No public API is recorded for Alpine Equipment Funding.
What industry is Alpine Equipment Funding in?
Alpine Equipment Funding's product category is Equipment Financing & Leasing. Its primary akta.pro industry code is FSANAIAE, Equipment Financing / Leasing (Venture-backed). Its NAICS code is 532412 and its SIC code is 7350.