ADN Tourisme

What ADN Tourisme does

ADN Tourisme is the national federation of French institutional tourism organizations, established in 2020 as an Association Loi 1901 (non-profit) and headquartered at 82 avenue du Maine, Paris. It represents approximately 1,200 member structures and roughly 14,200 employees across France's three territorial tiers — Regional Tourism Committees (CRT), Departmental Tourism Committees (CDT), and local Tourism Offices (OT) — providing lobbying and institutional representation, network animation, qualification of tourism offers, training, and lobbying before national and territorial authorities.

Its core digital infrastructure centers on two data platforms. DATAtourisme is a national open-data platform aggregating more than 530,000 tourism points of interest (accommodation, restaurants, cultural sites, events, activities), with a public API opened in March 2026 and a public 'Explore' interface launched in June 2025. Flux Vision Tourisme is an observation tool co-developed with Orange Business since 2013, based on anonymized mobile operator data and used by 11 regional and 73 departmental tourism committees; in 2025 ADN Tourisme published its first open-data release on tourist overnight stays. The federation also supports member-deployed innovations such as the KLIA natural-language chatbot and the Greencast sustainability analytics platform, and runs the SADI'Inspi e-learning program with six territorial relays.

Commercially, ADN Tourisme operates as a member-funded federation with annual membership fees from its institutional members, governed by a Board of Directors. In July 2025 Marc Richet was appointed Directeur général de transition, and in July 2026 Christelle Chassagne was elected Présidente, coinciding with the 'Impulsion 2030' strategic roadmap and a planned renewal of statutes in 2026. The federation supplements dues-based funding with national policy positioning (e.g., the 'Grand oral tourisme' presidential candidates event in December 2026, the 'Je pars en vacances' solidarity campaign, and the 'Jour pour Jour' program with Essentiem and Unccas).

Name

ADN Tourisme

Legal name

ADN Tourisme

Website

https://adn-tourisme.fr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

ADN Tourisme is the national non-profit federation of France's institutional tourism bodies, representing around 1,200 regional, departmental, and local tourism offices through lobbying, shared data platforms (DATAtourisme and Flux Vision), training, and network animation.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: ADN Tourisme operates as a national federation (Association Loi 1901) funded primarily through membership fees from its institutional members including regional tourism committees (CRT), departmental tourism committees (CDT), and local tourism offices across France.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ADN Tourisme federates France's institutional tourism organizations (Regional Tourism Committees, Departmental Tourism Committees and local Tourism Offices) and delivers representation/lobbying, network animation, qualification of tourism offer, observation, data management via DATAtourisme, engineering support, promotion, and sustainable transition services to its ~1,200 member structures.

Product overview

ADN Tourisme's digital offering consists of three interconnected layers: (1) adn-tourisme.fr — the public-facing federation website and members-only area (Espace Adhérents); (2) ADN'CO (adn-tourisme.pro) — the collaborative member portal for the network; and (3) the DATAtourisme data ecosystem — comprising the public API (opened March 2026, 530,000+ tourism POIs) and the Explore public interface (launched June 2025) for querying and discovering tourism data. Together these form the data infrastructure backbone for France's institutional tourism network.

Differentiator

Problem solved

Functional benefit

Products and services

• adn-tourisme.fr (federation website and Espace Adhérents) Public-facing digital presence of the national federation of French institutional tourism organizations, providing federation information, member news, mission descriptions, publications, press resources, and a member-only area (Espace Adhérents).
• ADN'CO (adn-tourisme.pro) Member-only collaborative portal for ADN Tourisme's network of ~1,200 institutional tourism structures, providing access to dedicated resources, working tools and community features for member offices and tourism development agencies.
• DATAtourisme API National reference open-data platform for tourism information in France, co-built with the federation's network. Aggregates and distributes more than 530,000 tourism points of interest accessible via an open-data API opened to the public in March 2026.
• Explore (DATAtourisme public interface) Public-facing discovery interface for DATAtourisme data, allowing anyone to browse and query tourism information from the national platform through an intuitive visual interface.

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered strategic and core.

• ANETTstrategicStrategic or Co-development Partner · 1 June 2026Association Nationale des Élus des Territoires Touristiques - co-organizer of the 'Grand oral tourisme' presidential candidates event in December 2026 alongside ADN Tourisme, CAT, and INNTO France.
• CATstrategicStrategic or Co-development Partner · 1 June 2026Collectif des Agences de Développement et de Réservation Touristiques - co-organizer of the 'Grand oral tourisme' presidential candidates event in December 2026.
• INNTO FrancestrategicStrategic or Co-development Partner · 1 June 2026Institut National du Tourisme Universitaire - co-organizer of the 'Grand oral tourisme' presidential candidates event in December 2026.
• EssentiemcoreStrategic or Co-development Partner · 1 March 2025Partnership to implement and promote the 'Jour pour Jour' program within ADN Tourisme and its 1,200 member structures. Essentiem's program enables company employees to donate vacation days which are converted to financial support for families unable to afford holidays, redistributed through 4 operators (Vacances Ouvertes, L'Arche, Apprentis d'Auteuil, Vacances & Familles).
• Orange BusinesscoreTechnology or Integration · 1 January 2013Long-term partnership since 2013 for co-development of Flux Vision Tourisme, an observation tool based on anonymized mobile data. Orange Business provides the data infrastructure while ADN Tourisme and its network of 11 regional and 73 departmental committees contribute territorial expertise and user community management. The partnership enables open data publication of tourist overnight stays.
• Vacances OuvertescoreStrategic or Co-development PartnerVacation operator partner in the Jour pour Jour solidarity holiday program, one of 4 operators organizing departures for disadvantaged families.
• Atout FrancecoreStrategic or Co-development PartnerCollaboration with France Tourism Observation device where ADN Tourisme contributes open data from Flux Vision Tourisme to consolidate national structural observation data.
• UnccascoreStrategic or Co-development PartnerUnion Nationale des Centres Communaux d'Action Sociale - partnership signed November 2025 to increase vacation departure rates for French citizens through the Vacances Ouvertes program.
• MONAstrategicStrategic or Co-development PartnerMission des Offices de tourisme Nouvelle-Aquitaine - pilot structure for the SADI'Inspi e-learning modules project, coordinating 6 territorial relays across France for training content development on visitor reception and information dissemination.
• SADI'Inspi CollectivecoreStrategic or Co-development PartnerCollectif comprising 6 territorial relays (MONA, MASCOT, CRT Centre-Val de Loire, Pas-de-Calais Tourisme, OT Nord, OTN Normandy) developing e-learning modules on the Reception and Information Dissemination Schema (SADI) for tourism professionals. Running crowdfunding campaign targeting EUR 6,000 before July 17.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Turespaña: Spain's national tourism body responsible for promoting Spain abroad and supporting domestic tourism intelligence. Comparable to ADN in delivering national coordination of tourism promotion and data, though oriented towards international markets rather than domestic federation.
• Switzerland Tourism: Swiss national tourism marketing organisation, federally owned, delivering destination promotion and tourism intelligence. Comparable in public mandate, funding model, and data-driven approach to ADF's promotion and observation work, though outside France.
• ENIT – Agenzia Nazionale del Turismo: Italy's national tourism agency promoting Italy internationally and coordinating tourism data and product development. Comparable in scope and instrument mix (data, promotion, network coordination) but focused on outbound promotion rather than a domestic membership federation.
• Tourism Ireland: Cross-border tourism body jointly managed by the Irish government and Northern Ireland, promoting the island of Ireland overseas. Comparable in its multi-tier, multi-stakeholder governance model and publicly funded operations, serving as a structural parallel for federal-style tourism cooperation.
• VisitFlanders: Flanders' regional tourism body providing promotion, data, and product support. Comparable in mission and services to a French departmental tourism committee within ADN's network, useful as a structural benchmark for sub-national tourism governance.
• German National Tourist Board (GNTB): Germany's national tourism board, publicly funded, delivering overseas marketing and inbound tourism strategy. Comparable scale and mandate to ADN, with a broader promotion remit and more international orientation.

Broad incumbents

• European Travel Commission (ETC): European umbrella body that coordinates national tourism organisations on research, marketing, and policy. Comparable to ADN as a federation of national/regional tourism bodies and a venue for collective tourism intelligence, though operating at a pan-European scope.
• UN Tourism (UNWTO): United Nations World Tourism Organization, the global reference institution for tourism policy and statistics. Comparable to ADN as an institutional convener shaping tourism policy frameworks and producing authoritative tourism data and standards.
• VisitBritain: The UK's national tourism agency performing destination promotion, research, and trade engagement for Britain. Directly comparable in mandate (national tourism promotion, observation, trade marketing) and structurally similar as a publicly backed body, though it operates promotion more than federation.

Direct peers

• Atout France: France's national tourism development agency and ADN's stated collaboration partner. Both organisations operate at the national level for French tourism, share overlapping mandates on observation and promotion, and jointly steer national tourism data — making Atout France the closest functional analogue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/adn_tourisme
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/adn-tourisme

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADN Tourisme