commsLAB AG - Profile Research & Management

What commsLAB AG - Profile Research & Management does

commsLAB AG is a Basel-based research consulting boutique founded in 2004 that delivers high-end reputation, issue, and profile-management advisory services to enterprises, political institutions, financial services firms, healthcare organizations, universities and publicly exposed individuals. Its core methodology is the Sedimented Reputation Index® (SRI®), co-developed with the fög research center at the University of Zurich, which models historically evolved reputation anchored in public memory by integrating media content analysis, social-media reputation data, and survey-based stakeholder images. The firm processes approximately 20,000 reputation-relevant public contributions per day across Switzerland and, since 2025, roughly 14,000 per day across the DAX in Germany, using manually verified content analysis by trained analysts with automated quality controls.

Name

commsLAB AG - Profile Research & Management

Legal name

commsLAB AG

Website

https://commslab.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

commsLAB AG is a Basel-based consulting boutique founded in 2004 that delivers research-based reputation, issue and profile management advisory and standardized reputation-monitoring products to enterprises, government, financial, and healthcare organizations using its proprietary Sedimented Reputation Index® methodology.

Ownership category

akta.pro rank

Product category

Reputation Management Consulting

NAICS

Advertising, Public Relations, and Related Services (5418), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Data Modeling & Semantic Layer / Business Glossary (HDAEADAJ)

akta.pro secondary industries

Data Quality, Profiling & Cleansing (HDAEADAD), Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG)

Keywords

• Reputation management consulting
• Issue management analytics
• Strategic communications advisory
• Media content analysis
• Reputation measurement research

Headquarters

HQ city

Klein-basel

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Consulting Services: High-end advisory services in reputation, issue and profile management for organizations seeking strategic communication positioning.
2. Monitoring Products (Health Radar, Topic Radar): Fee-based e-papers and tailored dashboards available on subscription basis with customizable frequency.
3. Investment Product Partnership (Swiss Reputation Selection AMC): Partnership revenue through licensing of SRI methodology to Brevalia AG for the ZKB Tracker Certificate.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

commsLAB AG is a research-based consulting boutique that provides high-end reputation, issue, and profile analyses for organizations. Its core deliverables include advisory engagements in profile, reputation, and issue management, supported by the proprietary Sedimented Reputation Index (SRI®) methodology and complemented by subscription monitoring products (SERX, DAX Reputation Index, Health Radar, Topic Radar, Federal Council Monitor, Reputation Monitor Universities) and the reputation.ch metrics platform.

Product overview

commsLAB AG is a research-based consulting boutique founded in 2004, specializing in high-end issue, reputation, and profile analyses. The company operates a modular service portfolio centered on its proprietary Sedimented Reputation Index® (SRI®) methodology developed with fög/University of Zurich. Core offerings include Profile Management, Reputation Management, and Issue Management services, supplemented by a suite of reputation monitoring products including SERX (Swiss Economy Reputation Index), DAX Reputation Index, Topic Radar Switzerland, Health Radar Switzerland, Reputation Monitor Universities, and Federal Council Monitor. The company also offers Reputation-Based Asset Allocation (RB2A), a reputation-based investment approach, with the Swiss Reputation Selection AMC as the first reputation-based investment product in Switzerland. Access to metrics and dashboards is provided through the reputation.ch platform and commsPORTAL.

Differentiator

Problem solved

Functional benefit

Brands

• reputation.ch: Online platform launched October 2021 offering access to key reputation metrics including degree of scandalisation, external influence, regulatory pressure, and reputational buffering for Swiss organisations.

Products and services

• Profile Management (Profil Management) Advisory service helping organizations achieve profile-compliant positioning through strategic communication analysis and counsel.
• Reputation Management Comprehensive reputation monitoring and analysis services based on media-based reputation data, enabling organizations to systematically manage public perception.
• Issue Management Systematic identification, analysis, and management of strategically relevant issues affecting an organization, including early detection and monitoring of emerging topics.

Quantifiable outcome

• Swiss Reputation Selection AMC generated over 30% total return in first year vs SPI benchmark
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Brevalia AGcoreStrategic or Co-development Partner · 1 October 2020Financial boutique partner for launching reputation-based investment products. Jointly launched first reputation-based investment product in Switzerland - Swiss Reputation Selection AMC. Brevalia handles investment product distribution and management.
• Zürcher Kantonalbank (ZKB)coreChannel Partner/ Reseller/ Distributor · 1 October 2020Issued the ZKB Tracker Certificate Dynamic on Swiss Reputation Selection Basket. Distributes reputation-based investment product to investors through Swiss banking infrastructure.
• fög – Research Center for the Public Sphere and Society at the University of ZurichcoreStrategic or Co-development Partner · 1 January 2004Long-standing strategic research partnership since 2004. Joint development of Sedimented Reputation Index (SRI). fög provides scientific rigor and social science quality standards. Daniel Vogler serves as main liaison between commsLAB and fög. Prof. Dr. Mark Eisenegger is Chairman of foundation board.
• js_studien+analysenminorStrategic or Co-development PartnerMarket and social research partner offering services for projects in market and social research. Jörg Schneider as contact.
• BBFminorOthersInterdisciplinary communications and design agency partner. Gero Bruckmann as Managing Director.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Cision: US-headquartered global leader in PR, media intelligence and earned media analytics. Offers reputation and media monitoring suites sold to enterprise communications teams - comparable use case as commsLAB's SERX/Topic Radar products, but at far larger scale and with broader data acquisition.
• Ipsos (Public Affairs & Reputation): Global market research leader with established reputation, public affairs and stakeholder research practices. Serves multinational clients with brand and corporate reputation studies - directly comparable offering to commsLAB's reputational research mandates.
• Kantar (Reputation Practice): One of the world's largest research firms with a dedicated brand and reputation practice (including the acquired RepTrak). Comparable in that it sells reputation measurement and brand tracking to global enterprises - overlapping with commsLAB's blue-chip Swiss/DACH client base.
• LexisNexis (Media Intelligence Solutions): Global data and analytics provider with media monitoring and reputation intelligence offerings for enterprise PR and legal teams. Comparable in providing media-derived reputation and stakeholder analytics, though much broader scope and scale than commsLAB's boutique offering.

Direct peers

• Brandwatch (part of Cision): Consumer intelligence and media monitoring platform serving enterprise marketing and communications teams. Comparable to commsLAB's social media and news content analysis layer, with a stronger technology/AI-driven approach versus commsLAB's manual methodology.
• Talkwalker: AI-powered consumer and media intelligence platform used by global brands and PR teams. Overlaps with commsLAB's reputation monitoring and issue detection capabilities, but differentiates on automated, scalable analytics versus commsLAB's research-driven approach.
• Media Tenor International: Swiss-founded media content analysis and reputation research firm with academic ties, headquartered in Switzerland and operating across DACH. Closely comparable to commsLAB in both methodology (manual content analysis) and client base (large corporates, governments, financial sector in Swiss/German-speaking markets).

Emerging players

• YouGov: Public opinion and brand perception research firm with growing reputation tracking and stakeholder survey capabilities. Comparable to commsLAB's survey-based stakeholder image measurement component, particularly for international or non-Swiss clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/commslab_ag?lang=de
• LinkedInlinkedin.com/company/commslab-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about commsLAB AG - Profile Research & Management