What Afsa does

AF Strategic Advisors, S.L. (trade name AFSA) is a privately held Spanish multidisciplinary advisory firm headquartered in Barcelona with a secondary office in Madrid. Founded in 2003 and operating as AF Strategic Advisor, S.L., the firm is controlled by its founding partners, including Eduardo Pedrosa Negrete (Partner and Director), David Jiménez Sánchez, Carmen Gómez Gómez, and Carlos Fernández Carbonell. The firm employs more than 100 professionals, of which approximately 20 are dedicated to economic-financial advisory and consultancy.

The firm's service portfolio is organized around six core practice areas: Management Consultancy (including Part-Time CFO, external controller, and outsourced internal audit), Financial Consulting and Corporate Finance (business valuation, due diligence, M&A advisory, debt restructuring, funding search), Forensic services (expert witness, fraud investigation), Tax Consultancy (tax optimization, compliance, international taxation), Employment Consultancy (labor law, executive contracts, restructuring), and Audit & Assurance (compulsory and voluntary audits, consolidation). Services are delivered through a single-point-of-contact model that coordinates financial, tax, legal, and labor advisory into integrated 360° solutions. The firm has built particular specialization in family business advisory (succession planning, inheritance, family protocols) and collaborates with external firms, tax advisors, and lawyers on multidisciplinary and international projects.

AFSA is a member of MSI Global Alliance, the world's eighth-largest organization of audit and consulting firms with 200+ member firms and 10,000 professionals across more than 100 countries, which extends its effective international reach without internal build-out. Revenue is generated through professional services fees (professional services revenue model) with bespoke, project-based pricing that is not publicly disclosed. The firm serves companies, entities, and family businesses primarily in Spain, with international mandates enabled through the MSI network. The firm has no disclosed funding rounds, operates as a private limited company, and has no parent company or external investment.

Name

Afsa

Legal name

AF Strategic Advisor, S.L.

Website

https://afsa.es

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

AFSA is a Barcelona-headquartered Spanish multidisciplinary advisory firm with 100+ professionals offering management consulting, corporate finance, tax, legal, forensic, and audit services to family businesses and corporates, with international reach via MSI Global Alliance membership.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Advisory Services: Revenue generated from providing comprehensive professional advisory services including management consultancy, financial consulting and corporate finance, forensic services, tax consultancy, employment consultancy, and audit and assurance services. Services are tailored and personalized to each client's needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

AFSA is a Spanish multidisciplinary advisory firm that delivers integrated consulting services to companies and individuals through six core practice areas: management consultancy, financial consulting and corporate finance, forensic services, tax consultancy, employment consultancy, and audit and assurance. The firm offers coordinated 360° advice across financial, tax, legal, and employment matters, with a strong focus on family businesses and personalized, project-based engagements delivered by a team of more than 100 professionals.

Product overview

AFSA is a multidisciplinary consulting and advisory firm offering integrated professional services. The firm operates as a unified service portfolio organized around six core practice areas: Management Consultancy (including Part Time CFO services), Financial Consulting and Corporate Finance (covering M&A and business valuation), Forensic services, Tax Consultancy, Employment Consultancy, and Audit & Assurance. These services are delivered by a team of over 100 professionals through a single-point-of-contact model, combining expertise across financial, legal, and tax domains to provide comprehensive 360° solutions for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Management Consultancy
• Financial Consulting and Corporate Finance Financial consulting services including business valuation reports, budgets and cash flow projections, business plans, sales memorandums, due diligence, as well as M&A advisory, debt restructuring negotiations, contract negotiations, and funding search assistance. Intended for companies planning transactions, restructurings, or needing financial planning support.
• Forensic Services Expert witness and financial investigation services for judicial or extrajudicial disputes, including fraud investigations, contract compliance verification, expert reports, and collaboration with lawyers in financial or accounting proceedings. Intended for companies, legal counsel, and parties involved in financial disputes.
• Tax Consultancy Integrated tax advisory services for corporations and individuals including tax cost optimization, tax compliance advisory, M&A tax guidance, tax business opportunities identification, tax audits, and international taxation advice. Intended for companies and individuals needing ongoing and transactional tax advice.
• Employment Consultancy Comprehensive labor and social security law advisory covering executive contracts, labor inspection processes, employment regulation files (ERE), occupational risk prevention, recurring labor advisory, company restructuring, and business transmission and succession. Intended for companies managing workforce, restructuring, or executive hiring matters.
• Audit and Assurance Auditing services for companies and entities including compulsory and voluntary audits of accounts, balance sheet audits, financial and legality audits of local entities, independent expert reports, agreed-upon procedures reviews, financial statement consolidation, and internal audit outsourcing. Intended for companies and entities subject to statutory audit requirements or seeking independent assurance.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MSI Global AlliancecoreStrategic or Co-development PartnerAFSA is a member of MSI Global Alliance, one of the world's leading international associations of independent legal and accounting firms. MSI Global Alliance is the world's eighth largest organization of audit and consulting firms, with more than 200 firms and 10,000 professionals across over 100 countries. This membership allows AFSA to combine experience and knowledge of the regulatory and business framework in Spain with the ability to provide quality professional services internationally.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• RSM Spain: Mid-market audit, tax, and consulting network with a Spanish member firm. Comparable to AFSA on serving mid-sized Spanish companies with audit, tax, and corporate-finance services.
• Cuatrecasas: Major Iberian law firm providing multidisciplinary legal and tax advisory to corporates and family businesses. Overlaps with AFSA's tax, employment, and corporate-finance service lines for Spanish clients.
• Andersen Tax & Legal: International tax and legal advisory with a sizable Spanish practice (formerly Andersen Tax Legal). Closely comparable to AFSA on integrated tax, corporate, and employment advisory for Spanish companies and family businesses.
• BDO España: Mid-tier international audit and advisory network with a significant Spanish practice. Directly comparable to AFSA's audit, tax, and management consulting offerings for SMEs and mid-market companies.
• Garrigues: Spain's largest law and tax advisory firm, offering multidisciplinary corporate, tax, and employment services across Spain and Latin America. Highly comparable to AFSA's 360° model; AFSA's founding partner Eduardo Pedrosa Negrete began his career at Garrigues.

Broad incumbents

• Baker McKenzie: Global law firm with established offices in Madrid and Barcelona. Overlaps with AFSA's corporate, tax, and employment advisory but serves a much broader international and enterprise client base.
• PwC España: Big 4 firm delivering audit, tax, legal, and consulting services throughout Spain. Similar full-service positioning to AFSA but with significantly greater headcount, brand recognition, and enterprise client penetration.
• EY España: Big 4 advisory firm operating across audit, tax, consulting, and corporate finance in Spain. Competes with AFSA across virtually all six service areas but at a substantially larger scale and global reach.
• KPMG España: Big 4 firm providing audit, tax, and advisory services to Spanish corporates and large family groups. Comparable service mix to AFSA but with much broader resources and global platform.
• Deloitte España: Big 4 firm with multidisciplinary practices across audit, consulting, financial advisory, tax, and legal in Spain. Competes with AFSA on integrated advisory mandates, especially for larger enterprise and cross-border clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/af-strategic-advisor

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Afsa