AZUR WINE TOURS

What AZUR WINE TOURS does

Azur Wine Tours is a French wine tourism agency that organizes guided wine tours, at-home tastings, and corporate events across Provence, the Côte d'Azur, and select international destinations. Headquartered in Puget-sur-Argens and operating as a brand under the Vidivino parent group, the company was founded in 2014 and reports over 10 years of operating experience and more than 6,000 completed tours. Its core product suite comprises shared small-group tours (maximum 8 guests, from €165 per person), private tours with hotel pickup (from €170 per person), at-home wine tastings (€85-€90 per person), corporate events (from €65 per person), and specialized formats including e-Bike vineyard tours, family farm-to-table tours, and wine-and-spirits tours at the Liquoristerie de Provence. The company employs a team of 15 sommelier-trained guides and serves four customer segments: individual wine enthusiasts and tourists (primary), families, corporate groups, and special-occasion celebrants, operating across six South East France wine regions plus a cross-border Italian offering in Dolceacqua.

The technology layer is intentionally thin: a website with an embedded Regiondo booking widget, supplemented by phone and email booking channels for custom and group requests. Distribution is exclusively direct-to-consumer, with no third-party reseller or travel-agency intermediaries, and marketing is digital-first, focused on SEO, an educational blog, social media (Instagram and Facebook), and earned review-driven social proof on TripAdvisor and Google. Multiple TripAdvisor Certificates of Excellence (including 2025) and the Vignobles & Découvertes industry certification underpin brand credibility with international visitors.

Commercially, the business runs on a pure transaction-fee revenue model with per-person or per-group pricing inclusive of French VAT (TTC). Legal structure is a SARL with €40,500 in share capital, and the company is registered as a wine tourism travel agency with Atout France (license IM083170007), certified as a transport company, and maintains financial guarantee through ATRADIUS and civil liability insurance with GENERALI. No external funding rounds, institutional investors, or revenue figures are publicly disclosed. The company is currently recruiting freelance guides, indicating an intended shift toward a more variable-cost delivery model to support tour volume growth.

Name

AZUR WINE TOURS

Legal name

AZUR WINE TOURS

Website

https://azurwinetours.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Azur Wine Tours is a French wine tourism agency that organizes guided tours, at-home tastings, and corporate events across Provence, the Côte d'Azur, and select international destinations, serving individual travelers, families, and corporate clients with sommelier-led experiences.

Ownership category

akta.pro rank

Product category

Wine Tourism

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

akta.pro secondary industries

Culinary & Wine Travel Agencies (THAKAFAH), Private/Customized Multi-Day Tour Operators (THAKADAC), Culinary & Wine Itinerary Planning (THAKAOAJ)

Keywords

• Wine tourism
• Guided wine tours
• Vineyard tours
• Wine tastings
• Corporate wine events

Headquarters

HQ city

Le Puget-sur-argens

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Wine Tour Services: Revenue generated from guided wine tours in Provence and Côte d'Azur regions. Tours are priced per person and include transportation in premium vehicles, expert guide services, visits to multiple wine estates, wine tastings, and masterclasses. Both shared (small group) and private tour formats are offered.
2. At-Home Wine Tastings: Sommelier-led tasting experiences conducted at customers' homes, offices, or yachts. Tastings cover themed wine selections with cheese and food pairings. Booked as private experiences for groups.
3. Corporate Events: MICE services including seminars, team-building events, and incentives held at partner vineyard estates. Corporate packages are customized and quoted per group.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

AZUR WINE TOURS designs and delivers guided wine tours and sommelier-led tasting experiences in Provence, the Côte d'Azur, and the southern Rhône Valley. The company operates shared small-group tours (max 8 people) and private tours with hotel pickup, visiting 2-3 partner wine estates per day, covering regions such as Côtes de Provence, Bandol, Luberon, Alpilles, Châteauneuf-du-Pape, Saint-Tropez, and Dolceacqua in Italy. It also offers at-home tasting experiences, corporate events, and e-bike vineyard tours, with all bookings handled directly through its website.

Product overview

AZUR WINE TOURS is a wine tourism company offering guided wine tours and tasting experiences primarily in Provence and the Côte d'Azur region of France. The company operates two core tour formats: Shared Tours (small-group experiences for up to 8 people departing from Nice or Cannes starting from €165/person) and Private Tours (personalized experiences with hotel pickup from €170/person). Supporting these core offerings are At-Home Wine Tastings (€75-90/person) and Corporate Events (from €65/person). The tour portfolio spans over 20 distinct offerings across 6 wine regions including Côtes de Provence, Côte d'Azur, Luberon, Alpilles, Châteauneuf-du-Pape, and Bandol, plus international tours to Dolceacqua, Italy. Specialized tour types include e-Bike vineyard tours (€210/person), Family Farm-to-Table experiences, Wine and Spirits tours, and themed tasting experiences covering regional French wines and cheeses. All tours feature expert sommelier-guides, visits to 2-3 carefully selected partner estates, and wine tastings typically spanning 6-12+ selections.

Differentiator

Problem solved

Functional benefit

Products and services

• Shared Wine Tours Small-group wine tours with a maximum of 8 people departing from Nice or Cannes, featuring visits to 3 wine estates with tastings of minimum 12 premium wines across red, white, and rosé, plus an exclusive masterclass over approximately 8 hours. Priced from €165 per person and targeted at individual travelers, couples, and small groups seeking a convivial small-group experience.
• Private Wine Tours Personalized private wine tours with pick-up from the client's accommodation, offering exclusive access to 3 estates with a dedicated expert sommelier-guide. Available across 10+ regional variants in Provence, the Côte d'Azur, southern Rhône Valley, and Dolceacqua (Italy). Priced from €170 per person with approximately 8-hour duration and flexible scheduling. Targeted at travelers seeking exclusive, premium experiences for couples, families, or groups of friends.
• At-Home Wine Tastings Private sommelier-led tasting experiences conducted at the client's home, office, or yacht, featuring themed wine selections (Provence Red/White/Rosé, Prestige Rosés, Tour de France Wine & Cheese) with cheese and local product pairings. Priced from €85-90 per person with a minimum of 10 people or group rates of €750-800. 2-hour duration, targeted at private groups seeking educational and celebratory experiences.
• Corporate Events Tailored corporate event services including seminars, team-building events, and incentive trips held at partner vineyard estates. Customized packages are quoted per group, priced from €65 per person. Targeted at companies seeking distinctive corporate event venues outside typical conference settings.
• e-Bike Wine Tours Active wine tours using electric bikes through Provence vineyards, combining cycling with wine discoveries at 2 estates and scenic panoramas. Priced from €210 per person for private tours with approximately 8-hour duration. Targeted at travelers seeking a combination of physical activity and wine exploration.
• Provence Wine and Spirits Tours Full-day private tours combining wine tastings with visits to the Liquoristerie de Provence at Château Saint Martin, featuring cocktail workshops and tastings of wines and artisanal spirits. Priced from €170 per group. Targeted at travelers interested in exploring Provençal spirits and liqueurs alongside wine.
• Family Farm-to-Table Tours Family-oriented private tours combining vineyard visits with olive oil mill visits, traditional farms, and local produce tastings suitable for children and adults. Designed for families seeking multi-generational experiences in the Provençal countryside.

Quantifiable outcome

• Over 6,000 wine tours completed
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• VidivinocoreOthersAzur Wine Tours is a brand owned by Vidivino, a parent company specializing in wine tourism. Vidivino provides operational infrastructure, booking systems, and brand framework for Azur Wine Tours operations in Provence and the Côte d'Azur.
• Atout FrancecoreOthersAzur Wine Tours is registered as a wine tourism travel agency with Atout France, the French tourism development agency. This registration provides official accreditation and regulatory compliance for operating wine tourism services in France.
• Wine Estates and Châteaux (Various)coreStrategic or Co-development PartnerAzur Wine Tours has established relationships with numerous wine estates across 6 wine regions (Côte d'Azur, Eastern Provence, Western Provence, Luberon, Alpilles, Châteauneuf-du-Pape). These partnerships provide exclusive access to estates that normally remain closed to the public, including visits to historic cellars and tastings with winemakers.
• Liquoristerie de Provence at Château Saint MartinminorStrategic or Co-development PartnerPartner estate for the Provence Wine and Spirits Tour experience. Château Saint Martin is a Cru Classé property that houses the Liquoristerie de Provence, offering tastings of artisanal liqueurs and spirits along with cocktail workshops.
• Regional Tourism BoardsminorOthersAffiliations with regional tourism organizations including CRT (Comité Régional du Tourisme) Region Sud, Var Tourisme, and Côte d'Azur France Tourisme, providing credibility and destination marketing support.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/azur-wine-tours
• Facebookfacebook.com/azurwinetours

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AZUR WINE TOURS